ClearaSound

What ClearaSound does

ClearaSound Pty Ltd (formerly Printacall) is an Australian audio visual and hearing augmentation solutions provider founded in 1984, operating from its Sydney headquarters in Thornleigh and a regional office in Banyo, Queensland. The company designs, supplies, and supports public address (PA) and bell systems, in-classroom sound amplification (FrontRow Juno, Pro Digital, ezRoom, UNITY), portable sound systems (Lyrik, Micker Pro), hearing augmentation systems (hearing loops, FM/IR, audio over WiFi, counter loops, and Auracast-based Auri broadcast audio), and assistive listening devices (Bellman Visit alerting, personal amplifiers, TV listeners, and amplified phones) from brands including FrontRow, Bellman & Symfon, Sennheiser, BeHear, and Univox. It also distributes T1V interactive collaboration tools for hybrid learning and remote work.

Name

ClearaSound

Legal name

ClearaSound Pty Ltd

Website

https://clearasound.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

ClearaSound is an Australian audio visual and hearing augmentation specialist, founded 1984, supplying PA systems, classroom sound, hearing loops, Auracast solutions, and assistive listening devices to schools, government, venues, and deaf and hard of hearing consumers across NSW and Queensland.

Ownership category

akta.pro rank

Product category

Audio Visual and Hearing Augmentation Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industry

Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

Keywords

• Hearing augmentation systems
• School PA systems
• Classroom audio solutions
• Assistive listening devices
• Public address systems

Headquarters

HQ city

Thornleigh

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware and Assistive Listening Device Sales: Sale of audio visual equipment, PA systems, hearing augmentation hardware, and assistive listening devices through e-commerce platform. Products include personal amplifiers, alarm clocks, TV listeners, and smart home alerting systems.
2. Education AV Solutions: Sale and installation of comprehensive audio visual systems for schools including PA systems, auditorium systems, and classroom sound solutions
3. Hearing Augmentation Products: Specialized hearing augmentation products including hearing loops, FM/IR systems, Auracast audio systems, counter loops, and assistive listening devices

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ClearaSound sells, integrates, and supports audio visual and hearing augmentation equipment across Australia. Its portfolio covers public address systems, FrontRow school PA/bell and classroom sound systems, portable wireless microphones, hearing loops, FM/IR and Auracast broadcast audio systems, and a Bellman/Sennheiser/BeHear consumer assistive listening range. Customers include schools, government bodies, cultural and commercial venues, and individuals who are deaf or hard of hearing.

Product overview

ClearaSound AV is an Australian audio-visual solutions company that has operated since 1984, originally founded as Printacall. The company offers a diversified portfolio of audio and hearing solutions organized into four main categories: Public Address Systems for commercial buildings and venues; Audio Visual Systems for Education including FrontRow PA/bell systems, in-class sound systems (Juno, Pro Digital, ezRoom, UNITY), portable sound systems (Micker Pro), and engagement tools (T1V, Qball Pro); Hearing Augmentation solutions including hearing loops, FM/IR systems, audio over WiFi, counter loops, and Auracast-based products (Auri); and Assistive Listening Devices for home use, featuring the Bellman Visit alerting system and personal amplifiers (BeHear Proxy, Bellman Mino, Bellman Maxi Pro). The company primarily serves education, government, healthcare, and commercial sectors across Australia, with offices in Sydney and Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Address (PA) Systems State-of-the-art public address systems for commercial buildings and public spaces, transmitting announcements, music, and alerts. Configured for auditoriums, places of worship, function/multi-purpose spaces, and meeting rooms.
• Audio Visual Systems for Education Comprehensive AV solutions for educational environments including school-wide PA and bell systems, in-class sound systems, portable sound systems, engagement tools, and Auracast broadcast audio technology for schools and campuses.
• FrontRow Conductor – School PA & Bell System

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered foundational, core, strategic, secondary and supporting.

• TelstrafoundationalStrategic or Co-development Partner · 1 January 1984Telstra brought ClearaSound (originally Printacall) on board to improve the lives of their deaf and hearing-impaired customers through telephone technology. This foundational partnership established ClearaSound's expertise in accessibility solutions.
• OptusfoundationalStrategic or Co-development Partner · 1 January 1984Optus partnered with ClearaSound (originally Printacall) for telephone technology solutions serving deaf and hearing-impaired customers, continuing the relationships established with major telecommunications providers.
• FrontRow (Juno, Pro Digital, ezRoom, UNITY, Conductor, Lyrik, Micker Pro)coreTechnology or IntegrationFrontRow audio equipment including school PA systems (Conductor), classroom sound solutions (Juno, Pro Digital, ezRoom, UNITY), and portable sound systems (Lyrik, Micker Pro). These are primary product lines for ClearaSound's education segment.
• T1VstrategicTechnology or IntegrationT1V collaborative tools added to ClearaSound's suite of immersive tools, enabling collaborative communication and learning, overcoming issues of remote staff, customers or students working off-site or under lockdown.
• Bellman & SymfoncoreChannel Partner/ Reseller/ DistributorBellman & Symfon range of hearing products including personal amplifiers (Mino, Maxi Pro), Visit alerting systems, alarm clocks, TV streamers, and accessories. Core product line for assistive living segment.
• SennheisersecondaryChannel Partner/ Reseller/ DistributorSennheiser wireless TV listening systems including RS 5200 and RS 195 models for entertainment in the home category.
• BeHearsecondaryChannel Partner/ Reseller/ DistributorBeHear PROXY wireless Bluetooth neck speaker and personal amplifier for assistive listening and TV watching.
• Auditory Laboratories and Audiology ExpertssupportingStrategic or Co-development PartnerCollaboration with leading laboratories and experts in audiology to revolutionize hearing augmentation in public venues and educational settings.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Hills Limited: Australian AV and technology distribution/integrator serving education and commercial customers. Operates in the same geography and adjacent verticals with overlapping scope of school AV and audio distribution.

Direct peers

• Contacta Systems: UK-based manufacturer of hearing loops, speech transfer, IR/FM and counter loop systems for public venues, transportation and government. Direct peer in assistive listening equipment with overlapping product set including loops and IR/FM.
• Lightspeed Technologies: Manufacturer of classroom audio systems, microphones and soundfield amplification for schools. Direct comparable to ClearaSound's education audio segment including portable teacher mic/speaker products.
• Listen Technologies: US-based manufacturer and provider of assistive listening (hearing loops, FM/IR, Auracast) and audio solutions for venues and schools. Directly comparable to ClearaSound across the core hearing augmentation and education AV portfolio.
• Audio Enhancement: US provider of classroom audio systems, soundfield amplification and AV solutions for K-12 education. Closest direct analogue to ClearaSound's FrontRow-powered in-classroom and school PA business.
• Williams Sound (Televic): Specialist in assistive listening, hearing loops, FM systems and large-area listening for venues, schools and houses of worship. Closest direct US analogue to ClearaSound's institutional hearing augmentation offering.

Others

• Bellman & Symfon: Swedish manufacturer of the personal amplifiers, alerting systems and TV streamers (Mino, Maxi Pro, Visit) that form ClearaSound's core assistive living catalog. Functions primarily as a product supplier via channel partnership.
• FrontRow (Phonic Ear / FrontRow): OEM manufacturer of the school PA, classroom and portable sound products (Conductor, Juno, ezRoom, UNITY, Lyrik, Micker Pro) that ClearaSound resells in Australia. Supplier/partner rather than head-to-head competitor.

Broad incumbents

• Sonova (Phonak): Global hearing-aid major with Roger assistive listening and educational wireless solutions. Larger incumbent in adjacent hearing technology with overlapping school and venue offerings.
• Biamp: Established commercial AV manufacturer offering conferencing, loudspeaker, and assistive listening systems for venues. Broader incumbent with overlapping PA and assistive listening capabilities but a much wider portfolio beyond ClearaSound's specialist focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clearasound

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClearaSound