Cliff Keen Wrestling Club

What Cliff Keen Wrestling Club does

Cliff Keen Wrestling Club (CKWC) is a 501(c)(3) nonprofit organization that operates as the USA Wrestling sanctioned Olympic Regional Training Center at the University of Michigan, headquartered at the Bahna Wrestling Center at 2350 S. State Street, Ann Arbor, Michigan. The organization provides elite wrestling training, coaching, and mentoring to postgraduate athletes, college wrestlers, and high-school-age competitors pursuing international success at the World Championship and Olympic levels. Its core programs include the Elite Senior Level Program for postgraduate athletes, a College Wrestling Program supporting the collegiate-to-freestyle transition, and the Michigan Regional Training Center, all anchored in person at the Bahna facility and led by Head Coach Alex Dieringer alongside Greco coach Momir Petkovic and freestyle coach Sergei Beloglazov.

CKWC's business model is donation- and sponsorship-driven rather than commercial. Revenue is sourced primarily through annual fundraising — the 2025 total reached $1,058,575 at 88% of goal — channeled via the Wolverine Gold Medal Fund, one-time donations, and event-based contributions. Corporate sponsorships from eight named 2025 partners (including WSFG, State Liberty Clothing, BCP LLC RIA, Thrive, Cresa, and others) provide additional support, with event sponsorships priced at $2,500 and hole sponsorships at $250, alongside the annual Golf Outing ($150 per golfer), Alumni Tailgate, and NCAA Social. There are no paid training fees disclosed; athletes are not described as paying customers but rather as program participants supported by donor funding.

The organization's competitive position rests on three structural assets: its designation as a USA Wrestling sanctioned Olympic Regional Training Center, its institutional embedding within the University of Michigan wrestling ecosystem, and a track record of producing international medalists. Five CKWC/UofM wrestlers competed at the 2024 Paris Olympics — making Michigan the first college program to send five representatives to a single Olympic Games — and Real Woods won a 2025 World Championships bronze at 65kg. Athletes also compete through the Real American Freestyle (RAF) professional league (RAF01–RAF04 events through 2025–2026), extending the program's visibility beyond traditional amateur pathways. No AI, software platform, or digital product is part of the offering; CKWC operates as a single unified human-coaching-centric program rather than a technology-led enterprise.

Name

Cliff Keen Wrestling Club

Legal name

Cliff Keen Wrestling Club

Website

https://cliffkeenwrestlingclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cliff Keen Wrestling Club is a 501(c)(3) nonprofit that operates the USA Wrestling sanctioned Olympic Regional Training Center at the University of Michigan, training postgraduate, college, and youth wrestlers in elite freestyle and Greco-Roman techniques for international and Olympic competition, funded by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Athletic Training Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Clubs/Teams (MMA Gyms/Teams, Boxing Clubs, Pro Wrestling Stables) (MPAKABAC)

akta.pro secondary industries

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG), University/College Club Sports Programs (MPAKACAK)

Keywords

• Elite wrestling training
• Olympic wrestling program
• Amateur wrestling development
• Collegiate wrestling support
• Wrestling club services

Headquarters

HQ city

Ann Arbor, Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization operates as a 501(c)(3) nonprofit relying heavily on donations from supporters, with annual fundraising goals reaching over $1 million ($1,058,575 total funding for 2025 at 88% progress)
2. Corporate Sponsorships: Annual sponsorships from corporate partners including event sponsorships and annual sponsorship programs

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cliff Keen Wrestling Club (CKWC) is a 501(c)(3) nonprofit that operates the USA Wrestling sanctioned Olympic Regional Training Center at the University of Michigan, providing elite coaching, training facilities, and resources for postgraduate, college, and high school wrestlers pursuing international success on the World and Olympic stage. The club is anchored at the Bahna Wrestling Center in Ann Arbor, MI and offers structured training programs in freestyle and Greco-Roman wrestling led by experienced coaches. The organization is funded through donations, individual giving, and corporate sponsorships.

Product overview

Cliff Keen Wrestling Club is a 501(c)(3) organization operating as a single, unified program rather than a platform-plus-modules architecture. The organization offers elite wrestling training programs centered at the Bahna Wrestling Center in Ann Arbor, MI, including the Elite Senior Level Program for postgraduate athletes, College Wrestling Program, and the USA Wrestling sanctioned Michigan RTC (Regional Training Center). Supporting programs include the Wolverine Gold Medal Fund for athlete support and Corporate Sponsorship opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Senior Level Program Postgraduate and elite-level athlete training program providing resources for wrestlers pursuing international success on World and Olympic stages, led by experienced freestyle and Greco-Roman coaches.
• College Wrestling Program
• Michigan RTC (Regional Training Center)
• Corporate Sponsorship Program

Quantifiable outcome

• Produced 5 Olympians for 2024 Paris Olympics - first college program to send that many to a single Games
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• University of MichigancoreStrategic or Co-development PartnerCKWC is based at the University of Michigan as the USA Wrestling sanctioned Olympic Regional Training Center. The club provides resources for elite wrestlers to pursue international success.
• USA WrestlingcoreStrategic or Co-development PartnerOfficial sanctioning body designation as Olympic Regional Training Center, providing access to USA Wrestling resources and competitive pathways.
• 2025 Annual Sponsors (WSFG, State Liberty Clothing, BCP LLC RIA, CKlogo, Thrive, Cresa, Endisys, Signature Associates)minorGTM or Marketing PartnerCorporate sponsors supporting CKWC through annual sponsorship program with recognition at events and on website.
• Real American Freestyle (RAF)minorStrategic or Co-development PartnerProfessional wrestling organization where CKWC athletes compete in RAF events (RAF01, RAF02, RAF03, RAF04).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Titan Mercury Wrestling Club: Another elite USA Wrestling sanctioned Regional Training Center operating a similar postgraduate freestyle/Greco training model with Olympic aspirations, based in Tempe, AZ. Directly comparable as a rival RTC competing for the same elite athletes and donor dollars.
• Sunkist Kids Wrestling Club: Long-standing USA Wrestling affiliated freestyle/Greco training club based in Arizona. Comparable as a legacy Olympic development club producing world and Olympic medalists with a similar nonprofit/donor-supported model.
• Hawkeye Wrestling Club (Iowa): Iowa-affiliated RTC and one of the most storied programs in U.S. wrestling. Directly comparable as a university-anchored elite training club producing Olympic and World medalists.
• New York Athletic Club Wrestling: NYAC fields elite wrestlers at international competitions and is a comparable membership-based wrestling program with deep historical ties to Olympic-level success.
• Minnesota Storm Wrestling Club: Regional elite wrestling training center and USA Wrestling RTC. Comparable in training elite freestyle athletes for international competition, though at smaller scale than CKWC.
• Nittany Lion Wrestling Club (Penn State): Penn State's affiliated wrestling club operating as a USA Wrestling Regional Training Center. Directly comparable to CKWC in mission, structure, and university affiliation, and a top competitor for elite postgraduate wrestlers.
• Lehigh Valley Wrestling Club: Another USA Wrestling-affiliated elite training club focused on developing freestyle and Greco wrestlers. Comparable in mission and athlete development focus, though generally smaller in scale than CKWC.

Broad incumbents

• USA Wrestling: National governing body for wrestling in the U.S. that sanctions CKWC as an Olympic Regional Training Center. Comparable in that it oversees and funds the broader ecosystem in which CKWC operates, though USA Wrestling is a federation rather than a training club.

Regional players

• Ohio Regional Training Center: Midwest-based USA Wrestling Regional Training Center. Comparable in operating model and geographic proximity to CKWC, competing for some of the same athletes and donors in the region.

Emerging players

• Real American Freestyle (RAF): Professional freestyle wrestling promotion where CKWC athletes compete. Adjacent rather than directly competitive — RAF is a competitive platform, CKWC is a developmental training entity — but they share athlete talent and target audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/cliffkeenwc
• Instagraminstagram.com/cliffkeenwc
• LinkedInlinkedin.com/company/cliff-keen-wrestling-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cliff Keen Wrestling Club