Clic Air
Clic Air is a privately held Colombian regional airline operating ATR 42/72 turboprops across 36+ domestic destinations and 60+ routes, selling tickets direct via web, call center, WhatsApp, and through an Avianca codeshare. It primarily serves price-sensitive leisure and business travelers in Colombia's secondary cities.
- Company typePrivate
- Founded2006
- HeadquartersBogotá, Colombia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Clic Air does
Clic Air S.A. is a privately held Colombian regional airline that operates scheduled domestic passenger flights connecting secondary cities and underserved regional airports across all five of Colombia's geographic regions (Andina, Pacífica, Caribe, Amazonia, Orinoquía). Originally founded in 2006 as Empresa Aérea de Servicios y Facilitación Logística under the Easyfly brand, the company rebranded to Clic Air in July 2023 following the resolution of a legal dispute with Easygroup, and operates a fleet of roughly 20 ATR 42/72 turboprop aircraft serving 36+ destinations on 60+ routes from bases in Bogotá (Puente Aéreo T2), Medellín (Enrique Olaya Herrera), and Cali (Alfonso Bonilla Aragón). In 2022 it carried approximately 1.92 million passengers, a 35% increase versus 2021, and in 2024 entered a codeshare with Avianca that distributes Clic-operated regional routes under Avianca's commercial brand.
The core product is single-cabin scheduled air travel with three fare tiers (Ligera, Económica, Preferencial) that bundle differing baggage allowances and change/refund restrictions; ancillary revenue is generated from excess baggage, seat selection, ticket changes, pet transport, and unaccompanied minor services. Distribution is multi-channel: direct via clicair.co, call center, WhatsApp, and airport counters; indirect via affiliated travel agencies; and intermediated via the Avianca codeshare for connecting traffic. Supporting products include the CLIC-PASS loyalty program, CLIC Experiencias (discounted adventure packages), and an Addi BNPL payment integration. The company holds IATA IOSA safety certification and PCI DSS Level 1 payment compliance, and is in the final stages of a multi-year restructuring that has already returned more than COP $72 billion to creditors. Applications on the Addi platform, Placetopay payment processing, and a CLIC internal training platform constitute the disclosed technology stack; no AI/ML capabilities are referenced.
Clic Air firmographics
Firmographics- Name
- Clic Air
- Legal name
- Clic Air S.A.
- Website
- https://clicair.co
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Clic Air is a privately held Colombian regional airline operating ATR 42/72 turboprops across 36+ domestic destinations and 60+ routes, selling tickets direct via web, call center, WhatsApp, and through an Avianca codeshare. It primarily serves price-sensitive leisure and business travelers in Colombia's secondary cities.
- Ownership category
- akta.pro rank
Clic Air industry classification
Industry- Product category
- Regional Air Transportation
- NAICS
- Scheduled Passenger Air Transportation (481111)
- SIC
- Air Transportation, Scheduled (4512)
- akta.pro primary industry
- On-Demand Scheduled Commuter (Part 135/Small Aircraft Scheduled) (THABACAN)
- akta.pro secondary industry
- Interline/Codeshare-Integrated Regional Airlines (Non-CPA) (THABACAG)
Keywords
Where Clic Air is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices3 records
Markets served
Clic Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Passenger Ticket Sales: Core revenue from one-time ticket sales for domestic flights across regional routes in Colombia
- Ancillary Services: Revenue from excess baggage fees, seat selection, ticket changes, and special services (pet transport, unaccompanied minor service)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Ligera (Tarifa D, M, N, G) - Most restrictive |
| Transaction based/ take rate | Pay-as-you-go | Económica (Tarifa O, E, K, H) - Mid-tier |
| Transaction based/ take rate | Pay-as-you-go | Preferencial (Tarifa B, W, T, Y) - Premium |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Clic Air product offering
Product offeringCore offering
Clic Air operates scheduled domestic passenger air transportation across Colombia using a fleet of ATR42 and ATR72 turboprop aircraft, connecting 36+ destinations across five regions (Andina, Pacífica, Caribe, Amazonia, Orinoquía). The airline sells tickets through three fare tiers (Ligera, Económica, Preferencial) with bundled baggage, web check-in, and ancillary services such as seat selection, pet transport, and unaccompanied minor handling. Complementary offerings include the CLIC-PASS loyalty program and CLIC Experiencias discounted travel packages platform.
Product overview
Clic Air is a Colombian regional airline offering domestic air travel services across Colombia. The company operates a single unified product: scheduled passenger flights connecting over 36 destinations across five geographic regions. The core offering includes domestic air travel with three fare tiers (Ligera, Económica, Preferencial), with add-on services such as CLIC-PASS loyalty program and CLIC Experiencias discounted travel packages. The airline primarily serves secondary cities using ATR 42 and ATR 72 turboprop aircraft, operating from regional airports including Medellín's Olaya Herrera (EOH) and Bogotá's Puente Aéreo T2.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100,000+ passengers transported on Bogotá-Manizales route in 2023
- +2 more outcomes
Companies that use Clic Air
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Clic Air technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Clic Air partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AviancacoreCodeshare partnership where Avianca acts as commercial carrier selling tickets on Clic-operated regional routes. Covers routes including Bogotá-Barrancabermeja, Yopal, Florencia, Manizales, Neiva, Popayán, Puerto Asís, Quibdó; Arauca-Bucaramanga, Bogotá, Cúcuta; and Cali-Pasto, Tumaco, Quibdó, Villavicencio, Guapi, Puerto Asís. Passengers travel on single ticket with baggage through-checked.
- Destino Naturaleza (USAID)minorJoint marketing campaign 'Haz doble Clic con Caquetá' with USAID's Destino Naturaleza program to promote tourism and conservation in Caquetá department, highlighting the region's natural attractions.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Clic Air competitors and assessment
Company assessmentBroad incumbents
- Avianca: Colombia's largest airline and Clic Air's codeshare partner. Overlaps on multiple domestic trunk routes (Bogotá-Medellín) but operates a much broader full-service network including international long-haul.
- Volaris: Mexican ultra-low-cost carrier operating the largest domestic network in Latin America. Useful benchmark for unit economics, fleet utilization, and ancillary revenue models relevant to Clic Air's evolution.
- Azul Linhas Aéreas: Brazilian carrier operating the largest ATR turboprop fleet in the world via Azul Conecta. Comparable regional/commuter business model applied to Brazil's geography, providing a relevant regional benchmark.
- LATAM Colombia: Major Colombian subsidiary of LATAM Airlines Group operating domestic jet services. Competes on overlapping trunk routes and brings larger fleet economics, but does not focus on regional turboprop segments.
Direct peers
- SATENA: Colombian state-owned regional airline operating ATR 42/72 turboprops on domestic routes to remote and underserved destinations. Closest direct comparable to Clic Air by fleet, geography, and route economics.
Regional players
- Copa Airlines: Panamanian flag carrier with significant Colombia operations via Bogotá hub. Competes for Colombian point-to-point and connecting traffic but does not target secondary regional cities the way Clic Air does.
- Sky Airline: Chilean low-cost carrier with growing presence across Latin America. Comparable cost discipline and emerging-market operational profile, though focused on jet services and Chilean/Peruvian markets.
Emerging players
- JetSMART Colombia: Chilean ultra-low-cost carrier's Colombian subsidiary operating Airbus A320s. Rapidly expanding presence on domestic routes, intensifying fare competition with Clic Air's leisure segments.
- Viva Air Colombia: Predecessor Colombian ultra-low-cost carrier (entered liquidation in 2023). Historically the most aggressive domestic LCC competitor; its exit reshaped the Colombian competitive landscape that Clic Air now navigates.
- Wingo: Colombian low-cost carrier (subsidiary of Copa Holdings) operating A320 domestic services. Competes on price on routes overlapping with Clic Air and pressures fares on leisure corridors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Clic Air social profiles
Digital presenceClic Air compliance and trust
Trust signalCompliance2 records
Clic Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clic Air leadership team
Management profileNumber of profiles
Clic Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clic Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clic Air
What does Clic Air do?
Clic Air operates scheduled domestic passenger air transportation across Colombia using a fleet of ATR42 and ATR72 turboprop aircraft, connecting 36+ destinations across five regions (Andina, Pacífica, Caribe, Amazonia, Orinoquía). The airline sells tickets through three fare tiers (Ligera, Económica, Preferencial) with bundled baggage, web check-in, and ancillary services such as seat selection, pet transport, and unaccompanied minor handling. Complementary offerings include the CLIC-PASS loyalty program and CLIC Experiencias discounted travel packages platform.
Is Clic Air a public or private company?
Clic Air is a private company. It is classified as unknown and is currently operating.
When was Clic Air founded?
Clic Air was founded in 2006. It employs 501 to 1,000 people.
Where is Clic Air based?
Clic Air is headquartered in Bogotá, Colombia, in the Latin America region.
How does Clic Air make money?
Two revenue lines are on record. Passenger Ticket Sales are the primary driver. The others are ancillary Services.
Who are Clic Air's main competitors?
Broad incumbents on record are Avianca, Volaris, Azul Linhas Aéreas and LATAM Colombia. SATENA is listed as a direct peer. Regional players are Copa Airlines and Sky Airline. Emerging players are JetSMART Colombia, Viva Air Colombia and Wingo.
Does Clic Air have an API?
No public API is recorded for Clic Air.
What industry is Clic Air in?
Clic Air's product category is Regional Air Transportation. Its primary akta.pro industry code is THABACAN, On-Demand Scheduled Commuter (Part 135/Small Aircraft Scheduled), with a secondary code of THABACAG, Interline/Codeshare-Integrated Regional Airlines (Non-CPA). Its NAICS code is 481111 and its SIC code is 4512.