Click PB
ClickPB is a privately held, ad-supported regional digital news portal founded in 2005 in João Pessoa, Brazil, serving general public readers in Paraíba with local and national news, ClickFM live radio, ClickKei online courses, and specialized vertical blogs.
- Company typePrivate
- Founded2005
- HeadquartersJoão Pessoa, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Click PB does
ClickPB is a privately held Brazilian digital news portal founded in 2005 and headquartered in João Pessoa, Paraíba. The company operates clickpb.com.br as a free, advertising-supported regional news destination covering local Paraíba affairs as well as broader Brazilian politics, sports, economy, health, education, police news, and entertainment. Its editorial structure spans general news sections and a portfolio of specialized vertical blogs including Click da Fé (faith), Click Gourmet (culinary), Click Jus (legal), Click Geek (technology), and Nocaute (combat sports).
The company's product surface extends beyond text news into two complementary media: ClickFM, a live radio streaming service integrated with the portal, and ClickKei, an e-learning platform delivered through a partnership with oead.com.br that offers courses in fitness, culinary arts, makeup, and sales. The underlying technology is a standard news website content management system; no proprietary AI, machine learning, or API-based product capabilities are disclosed. ClickPB distributes content digitally via its website, social media channels (Facebook, Instagram, X), and the ClickFM audio stream.
ClickPB's revenue model is built on digital advertising — display ads, sponsored content, and promotional placements across the portal and course platform — supplemented by course revenue-sharing through the ClickKei partnership. The audience is primarily general public readers and job seekers in Paraíba and Northeast Brazil. With only 5 disclosed employees, no public financial reporting, no disclosed funding, and no institutional ownership information, ClickPB operates as a small, independent regional media business whose ownership and financial profile remain opaque.
Click PB firmographics
Firmographics- Name
- Click PB
- Legal name
- ClickPB
- Website
- https://clickpb.com.br
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ClickPB is a privately held, ad-supported regional digital news portal founded in 2005 in João Pessoa, Brazil, serving general public readers in Paraíba with local and national news, ClickFM live radio, ClickKei online courses, and specialized vertical blogs.
- Ownership category
- akta.pro rank
Click PB industry classification
Industry- Product category
- Regional Digital News Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Publishing Industries (513)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industry
- Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where Click PB is headquartered
LocationHeadquarters
- HQ city
- João Pessoa
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Click PB business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Advertising: Revenue generated through display advertising, sponsored content, and promotional articles on the news portal and course platform.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Click PB product offering
Product offeringCore offering
ClickPB is a regional digital news portal headquartered in João Pessoa, Paraíba, Brazil, publishing local and national news across editorial categories including politics, sports, health, education, economy, and entertainment. The portal is complemented by ClickFM live radio streaming and ClickKei, an e-learning platform offering professional development courses in fitness, culinary arts, makeup, and business. Content is free to readers, with revenue generated through digital advertising and sponsored content.
Product overview
ClickPB is a regional news portal from Paraíba, Brazil, offering comprehensive news coverage across multiple editorial categories including Politics, Health, Education, Economy, Sports, and Entertainment. The platform operates as a unified portal with integrated complementary services: ClickFM for live radio streaming, specialized blogs and columns (Click da Fé, Click Gourmet, Click Jus, Click Geek, Nocaute), and an e-learning platform (ClickKei) offering courses through partnership with oead.com.br. The core product is the news portal itself, with the radio service, blogs, and courses serving as add-on modules that enhance user engagement and diversify content offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- ClickPB News Portal Regional digital news portal covering news from the state of Paraíba and Brazil, featuring editorial sections including Politics, Health, Education, Economy, Sports, Entertainment, Police News, and World. Targeted at general readers in Paraíba and Northeast Brazil.
- ClickFM Radio Station Live radio streaming service broadcasting through the ClickPB platform, featuring real-time audio content integrated with the news portal. Targeted at ClickPB readers and regional listeners.
- ClickKei Online Courses E-learning platform integrated with the ClickPB portal offering professional development courses in fitness, culinary arts, makeup, and business through partnership with oead.com.br. Targeted at ClickPB readers seeking professional development.
Companies that use Click PB
Customer profileSegments2 records
Ideal customer profiles2 records
Click PB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Click PB partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Click PB competitors and assessment
Company assessmentEmerging players
- NE45: Regional digital news outlet focused on Northeast Brazil including Paraiba; an emerging competitor pursuing a similar digital-first, multi-vertical approach to ClickPB.
Broad incumbents
- UOL Notícias: Major Brazilian news and content portal offering national and regional news coverage including Northeast Brazil, with advertising-supported monetization comparable to ClickPB's model.
- O Globo: Brazilian national newspaper with digital edition covering politics, sports, and culture; relevant peer for ClickPB in the broader Brazilian digital newspaper publishing space.
- Folha de São Paulo: Leading Brazilian newspaper with a substantial digital news operation covering politics, economy, and culture; competes for national and Paraiba readers and advertisers via online portal.
- G1 (Globo News): Brazil's largest digital news portal, operated by Grupo Globo, with national coverage and dedicated Paraiba state editions; competes for the same Paraiba audience with vastly greater editorial resources.
- Estadão: Major Brazilian newspaper with a national digital news portal that competes with ClickPB for online audiences and national ad budgets reaching Paraiba residents.
Direct peers
- Portal Correio: Regional digital news portal covering Paraiba state with similar editorial mix of politics, sports, police, and general news; the closest direct competitor to ClickPB in the same geography and audience.
Regional players
- Tribuna do Norte: Regional newspaper from Rio Grande do Norte serving Northeast Brazil with online news, comparable to ClickPB's regional digital publishing model in adjacent Northeast states.
- Jornal da Paraíba: State government-affiliated news outlet covering Paraiba; a local information source that competes for civic and political news readership in the same Paraiba market as ClickPB.
- Diário do Nordeste: Largest regional newspaper in Northeast Brazil, headquartered in Fortaleza, covering Paraiba's neighboring states and competing for Northeast audience attention and ad share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Click PB social profiles
Digital presenceClick PB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click PB leadership team
Management profileNumber of profiles
Click PB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click PB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click PB
What does Click PB do?
ClickPB is a regional digital news portal headquartered in João Pessoa, Paraíba, Brazil, publishing local and national news across editorial categories including politics, sports, health, education, economy, and entertainment. The portal is complemented by ClickFM live radio streaming and ClickKei, an e-learning platform offering professional development courses in fitness, culinary arts, makeup, and business. Content is free to readers, with revenue generated through digital advertising and sponsored content.
Is Click PB a public or private company?
Click PB is a private company. It is classified as unknown and is currently operating.
When was Click PB founded?
Click PB was founded in 2005. It employs 1 to 10 people.
Where is Click PB based?
Click PB is headquartered in João Pessoa, Brazil, in the Latin America region.
How does Click PB make money?
One revenue line is on record: digital Advertising.
Who are Click PB's main competitors?
NE45 is listed as an emerging player. Broad incumbents are UOL Notícias, O Globo, Folha de São Paulo, G1 (Globo News) and Estadão. Portal Correio is listed as a direct peer. Regional players are Tribuna do Norte, Jornal da Paraíba and Diário do Nordeste.
Does Click PB have an API?
No public API is recorded for Click PB.
What industry is Click PB in?
Click PB's product category is Regional Digital News Media. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 516210 and its SIC code is 2711.