Jornal Da Paraiba

What Jornal Da Paraiba does

Jornal da Paraíba is a regional digital news portal operated by Editora Jornal da Paraíba, a privately held Brazilian corporation headquartered in João Pessoa, Paraíba. The portal serves general news consumers across the state of Paraíba, covering politics, sports, culture, economy, education, health, technology, environment, and community affairs. Editorial content is delivered through a main news portal, six specialized blog columns (Caderno Animal, Conversa Política, Pleno Poder, Sílvio Osias, Mercado em Movimento, Saúde Alerta), a Vídeos section, a 'Qual a Boa?' entertainment and events guide, public notices (Editais), and tide tables for João Pessoa. The operation is backed by a small team of 32 employees and supported by third-party technology partners Mundiware (editorial platform) and go lab (design).

The business is embedded within Rede Paraíba de Comunicação, a diversified regional media conglomerate that owns Televisão Cabo Branco, Televisão Paraíba, Rádio Aliança, Rede Litorânea de Rádio, Rádio Areia Dourada, ParaíbaCom, Cabo Branco FM, and CBN Paraíba. The portal shares content and cross-promotion with these sister media assets, giving the brand a multi-platform footprint across web, video, radio, and social channels (X/Twitter, Facebook, Instagram, YouTube, RSS). The company is led by President Eduardo Carlos, with corporate managers overseeing commercial, technology, finance/administration, and journalism operations.

The revenue model combines advertising and commercial partnerships (pricing not publicly disclosed and negotiated directly with the commercial department) with a reader subscription and engagement model. The business is privately owned with no public capital or external institutional investment disclosed. Founded more than 40 years ago in print, the brand has migrated its core offering to online while maintaining its presence as one of the most established regional news brands in Paraíba.

Name

Jornal Da Paraiba

Legal name

Editora Jornal da Paraíba

Website

https://jornaldaparaiba.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jornal da Paraíba is a regional Brazilian digital news portal based in João Pessoa, Paraíba, serving general news consumers across the state with editorial coverage of politics, sports, culture, economy, and community affairs, operating within the Rede Paraíba de Comunicação multi-media conglomerate.

Ownership category

akta.pro rank

Product category

Regional Digital News Publishing

NAICS

Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Regional news coverage
• Digital journalism
• News portal
• Media broadcasting
• Editorial content

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels6 records

Core offering

Jornal da Paraíba operates a regional online news portal covering local and statewide news across politics, sports, culture, economy, health, technology, environment, and community affairs for readers in Paraíba, Brazil. The offering is delivered through the jornaldaparaiba.com.br website, supplemented by an entertainment guide (Qual a Boa?), specialized blog columns, investigative special series, video/multimedia content, and tide tables, with cross-distribution via sister radio stations (CBN Paraíba, Cabo Branco FM) and television (TV Cabo Branco).

Product overview

Jornal da Paraíba is a regional online news portal operated by Editora Jornal da Paraíba, part of Rede Paraíba de Comunicação. The platform offers a unified news product with multiple integrated sections and sub-products including the main news portal, the 'Qual a Boa?' entertainment guide, specialized blog columns, video content, public notices (Editais), and tide tables. The network also includes radio stations Cabo Branco FM and CBN Paraíba. The portal covers news across categories including politics, sports, economy, education, culture, health, technology, environment, and daily affairs (Cotidiano).

Differentiator

Problem solved

Functional benefit

Brands

• Rede Paraíba de Comunicação: The overarching media network that encompasses Jornal da Paraíba, Televisão Cabo Branco, CBN Paraíba, Cabo Branco FM, and other regional media entities.

Products and services

• Jornal da Paraíba Portal Main online news portal of Jornal da Paraíba providing regional news coverage across politics, sports, entertainment, health, technology, culture, economy, education, community, and daily affairs for readers in Paraíba, Brazil.
• Qual a Boa? Entertainment Guide Entertainment and leisure guide featuring event schedules, restaurant recommendations, accommodations, and activities in Paraíba.
• Cabo Branco FM Radio station part of Rede Paraíba de Comunicação, referenced as a sister media brand on the Jornal da Paraíba portal.
• CBN Paraíba News radio station operated by Rede Paraíba de Comunicação, referenced as a sister media brand on the Jornal da Paraíba portal.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Editora Jornal da ParaíbacoreOthersThe parent company and owner of the Jornal da Paraíba portal and brand. Legal entity: pessoa jurídica de direito privado, inscrita no CNPJ sob o nº 08.703.373/0001-30.
• Televisão Cabo Branco LtdacoreStrategic or Co-development PartnerPart of Rede Paraíba de Comunicação. CNPJ/MF 08.843.575/0001-88. Shares content and cross-promotion with the Jornal da Paraíba portal. Located at Av. Monsenhor Walfredo Leal, Tambiá, João Pessoa – PB.
• Rádio Aliança LtdacoreStrategic or Co-development PartnerPart of Rede Paraíba de Comunicação. CNPJ/MF 10.747.665/0001-17. Co-owned media entity sharing content and audience with the Jornal da Paraíba portal.
• Rede Litorânea de Rádio LtdacoreStrategic or Co-development PartnerPart of Rede Paraíba de Comunicação. CNPJ 10.750.065/0001-08. Co-owned radio entity within the media group.
• Rádio Areia Dourada LtdaminorStrategic or Co-development PartnerPart of Rede Paraíba de Comunicação. CNPJ 12.974.817/000135. Radio station co-owned within the media group.
• ParaíbaCOM Serviços em Comunicação LtdaminorStrategic or Co-development PartnerPart of Rede Paraíba de Comunicação. CNPJ 12.974.817/000135. Service entity within the media group.
• Televisão Paraíba LtdacoreStrategic or Co-development PartnerPart of Rede Paraíba de Comunicação. CNPJ 08.584.526/0001-78. Located at Rua 15 de Novembro, 2000, Palmeira, Campina Grande – PB. Television entity providing cross-media content.
• Cabo Branco FMcoreStrategic or Co-development PartnerRadio station part of Rede Paraíba de Comunicação. Referenced as a sister media brand on the portal. Website: cabobranco.fm.br.
• CBN ParaíbacoreStrategic or Co-development PartnerRadio news station part of Rede Paraíba de Comunicação. Referenced as a sister media brand on the portal. Website: cbnparaiba.com.br.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• G1 Paraíba: National Globo-affiliated news portal with a dedicated Paraíba edition. Competes for the same digital audience and ad spend as Jornal da Paraíba, with vastly larger editorial resources.
• O Globo: Major Brazilian newspaper with national reach and integrated digital operations under Grupo Globo. Comparable as a legacy print news brand that has scaled a digital portal with national advertising.
• CBN (Central Brasileira de Notícias): National radio news network under Grupo Globo, with a sister station (CBN Paraíba) already part of the same Rede Paraíba media ecosystem. Comparable as a broadcast news brand with a digital presence that competes in the news-audio space.
• UOL: One of Brazil's largest digital news and content portals, owned by Grupo Folha. Comparable as a major digital news aggregator competing for national and regional ad spend that could otherwise flow to Jornal da Paraíba.
• Folha de São Paulo: Brazil's largest national newspaper with a robust digital newsroom and subscription model. Comparable as a print-rooted news organization that has transitioned to digital-first, though at a much larger scale.

Direct peers

• ClickPB: Online news portal focused on Paraíba news, politics, and sports. Competes directly with Jornal da Paraíba for digital audience share and regional advertising in the same territory.
• MaisPB: Digital-first regional news portal covering Paraíba with politics, polícia, and entertainment coverage. A direct online competitor to Jornal da Paraíba targeting the same Paraibano audience.

Regional players

• Diário do Nordeste: Major regional newspaper and digital portal in Ceará, part of the Grupo Edson Queiroz. Comparable to Jornal da Paraíba as a regional print-to-digital news brand in Northeast Brazil.
• Jornal do Commercio (Pernambuco): Historic Pernambuco-based newspaper and digital portal owned by the JCPM Group. Comparable as a long-established regional news brand in Northeast Brazil with a multi-platform digital presence.
• Correio da Paraíba: Rival regional newspaper and portal covering the Paraíba state with politics, sports, and culture. Directly competes with Jornal da Paraíba for the same local audience and advertising pool in Paraíba.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jornaldapb
• YouTubeyoutube.com/jornaldaparaibatv
• Facebookfacebook.com/jornaldaparaiba
• Instagraminstagram.com/jornaldapb
• LinkedInlinkedin.com/company/jornal-da-paraiba

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jornal Da Paraiba