What CliC Eyewear Inc. does

CliC Eyewear Inc. is a privately held, direct-to-consumer eyewear brand headquartered in Appleton, Wisconsin, that designs and sells magnetic headband eyeglasses engineered to prevent loss and misplacement. The company's signature technology is a magnetic bridge that connects the frame temples to a headband, allowing the glasses to hang around the user's neck when not in use; the platform supports interchangeable headband types (rigid, soft, and hybrid), adjustable temples, expandable sizing for larger head sizes, and 180-degree hinges for compact storage. The soft headband collection is manufactured using elastomeric material technology from core partner Slastik.

The product portfolio spans readers (including blue light blocking and transitional/photochromic variants), sunglasses, sun bifocals, and sun readers, with prescription lenses offered through a separate dedicated website. Pricing is unit-based, ranging from $44.95 for entry readers to $84.95 for premium metal aviator sunglasses, with accessories (cases, replacement lenses, gift cards) sold separately. The primary customer segments are presbyopia patients needing magnification, sunglasses wearers, and digital eye strain sufferers, with secondary segments in bifocal and prescription users.

CliC operates a multi-channel distribution model: its owned Shopify storefront (cliceyewear.com) handles direct e-commerce globally, supplemented by Amazon marketplace presence, a B2B wholesale/reseller portal (clicreaderswholesale.com), and a separate prescription ordering site (clicprescriptionglasses.com). The company markets through email, SMS, social media, blog content, customer testimonials, a military discount program, and a CliC Partners Ambassador Program. It is privately held with no disclosed institutional investors, funding rounds, M&A activity, or executive leadership team in the source data.

Name

CliC Eyewear Inc.

Legal name

CliC Eyewear

Website

https://clicreaders.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CliC Eyewear Inc. is a privately held, direct-to-consumer brand that designs and sells magnetic headband readers, sunglasses, and bifocals engineered to prevent misplacement, serving presbyopia patients and active eyewear users across its own e-commerce site, Amazon, and wholesale channels.

Ownership category

akta.pro rank

Product category

Consumer Eyewear

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Reading Glasses (OTC) (CRAAAKAG)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Prescription Eyewear Frames (Optical) (CRAAAKAA)

Keywords

• Magnetic reading glasses
• Blue light readers
• Prescription eyewear
• Bifocal sunglasses
• Eyewear accessories

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: CliC generates revenue through direct-to-consumer sales of magnetic eyeglasses, sunglasses, and accessories via their e-commerce website. Products are sold as one-time purchases with no subscription component. Revenue comes from readers (non-prescription magnification glasses), prescription glasses, sunglasses, sun bifocals, sun readers, blue-light blocking readers, and replacement parts/accessories including cases and replacement lenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

CliC Eyewear designs and sells magnetic headband eyeglasses — readers, sunglasses, sun bifocals, and sun readers — that attach to a headband via magnets so the glasses hang around the neck when not in use. The company offers rigid, soft (Slastik-powered), and hybrid headband styles, plus accessories (cases, replacement lenses, gift cards) and a prescription lens program, distributed primarily through its own e-commerce store, Amazon, and a wholesale/reseller portal.

Product overview

CliC Eyewear Inc. offers a unified product portfolio centered on magnetic headband eyeglasses designed to prevent misplacement. The core product line includes Readers (with blue light blocking and transitional lens options), Sunglasses, Sun Bifocals, and Sun Readers. Products are distinguished by three headband types: Rigid (durable, shape-maintaining), Soft (powered by Slastik, foldable elastomeric), and Hybrid (combination design). Key product lines span Original Reader, Executive Reader, Tube Executive/Pantos (one-size-fit-all), Nashi/Barat/Taku/Bodo soft headband readers, and Aviator/Loft/Tram/Hawk/Metro sunglasses. XL and XXL size expansions are available for larger head sizes. Accessories include hard/microfiber/frame cases, replacement lenses, and gift cards. The portfolio emphasizes adjustable temples, magnetic bridges, and the signature 'always within reach' design that allows glasses to hang around the neck when not in use. Prescription lenses are offered through a separate Rx website.

Differentiator

Problem solved

Functional benefit

Brands

• Slastik: Soft headband collection brand powered by CliC, featuring foldable headband glasses with same quality and innovative design

Products and services

• Readers (Reading Glasses) Magnetic headband reading glasses for adults with presbyopia. Available in rigid, soft (Slastik), and hybrid headband styles with adjustable temples and multiple frame colors. Designed to hang around the neck when not in use to prevent loss.
• Sunglasses Magnetic headband sunglasses for outdoor use, available in soft and rigid headband variants with multiple frame and lens color options. Includes polarized and non-polarized lens options. XL sizes available for larger head sizes.
• Sun Bifocals Magnetic headband sunglasses with built-in bifocal magnification, combining UV protection with near vision correction for outdoor reading.
• Sun Readers Magnetic headband reader sunglasses with near vision magnification for outdoor reading activities.
• Blue Light Readers Reader eyeglasses with blue light blocking lens technology designed to reduce digital eye strain from computer, tablet, and smartphone screens.
• Transitional Readers Reader eyeglasses with transition (photochromic) lenses that automatically darken when exposed to sunlight, combining indoor and outdoor use in one pair.
• Hard Case Protective hard shell storage case for CliC eyeglasses, compatible with both rigid and soft headband styles.
• Microfiber Case Soft microfiber pouch for storing CliC eyeglasses, lightweight and compact.
• Frame Case Compact frame case for protecting CliC eyewear during travel or storage.
• Replacement Lenses Individual replacement lenses for CliC eyewear products, allowing users to refresh damaged or scratched lenses.
• Gift Cards Digital gift cards in preset denominations for purchasing CliC eyewear products.
• Prescription Glasses Custom prescription lenses fitted into CliC magnetic headband frames, ordered through a separate dedicated prescription website.

Quantifiable outcome

• 6-month warranty coverage for manufacturing defects
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• SlastikcoreTechnology or IntegrationSlastik is the technology partner powering CliC's soft headband collection. The soft headband styles are manufactured using Slastik's elastomeric material technology, allowing complete folding for portability. CliC markets these products as 'powered by Slastik' while maintaining 100% CliC quality standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zenni Optical: Large online-first eyewear retailer selling prescription glasses, sunglasses, and readers at value price points. Comparable DTC channel and category overlap, though without CliC's magnetic headband feature.
• Sunglass Hut: Large specialty retailer of sunglasses and eyewear operating a global retail and online channel. Comparable in sunglasses assortment and target use cases, though concentrated in conventional frame designs.
• EyeBuyDirect: Online-first eyewear retailer offering affordable prescription and non-prescription glasses and sunglasses. Operates in the same e-commerce eyewear category as CliC with a comparable value proposition to budget-conscious consumers.
• Warby Parker: Major DTC eyewear brand offering prescription glasses, sunglasses, and readers. Overlaps with CliC's prescription and sunglasses categories and shares the DTC-first go-to-market, though at substantially larger scale.
• Bollé: Established sport and lifestyle eyewear brand offering sunglasses and optical frames. Comparable in the sunglasses category with broader retail distribution than CliC.

Direct peers

• ThinOptics: Ultra-portable reading glasses brand sold via DTC channels with strong convenience/pocketability positioning. Targets the same 'always-with-you' use case as CliC's magnetic headband, addressing lost/misplaced glasses frustration.
• Peepers Reading Glasses: Lifestyle-focused reading glasses brand sold primarily through DTC e-commerce. Comparable target customer (presbyopia readers) and price tier, with a fashion-forward positioning similar to CliC's premium DTC approach.
• Foster Grant: Mass-market OTC reading glasses and sunglasses brand sold through drugstores and mass retailers. Directly comparable to CliC's reader and sunglass categories, though CliC differentiates on the magnetic headband design and a premium DTC channel.
• Readers.com: Specialty online retailer focused exclusively on OTC reading glasses. Closely comparable to CliC's core reader category, though without the magnetic headband differentiation.

Emerging players

• Slastik: Eyewear brand specializing in flexible elastomeric frames and foldable designs. Comparable soft/foldable headband technology that CliC integrates under its Slastik-powered sub-line, and a potential independent competitor in the flexible-eyewear niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clic-eyewear-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CliC Eyewear Inc.