Climate Majority Project

What Climate Majority Project does

Climate Majority Project is a UK-based non-profit research and campaigning organisation (Company Limited by Guarantee, No. 14751142, transitioning to a Community Interest Company) that seeks to convert the so-called 'silent majority' of people concerned about climate breakdown into coordinated action. It does not operate a proprietary technology platform; its core 'product' is a portfolio of interlocking campaigns and programmes. These include Climate Courage Schools (a UK schools campaign built around nine documented pioneer-educator case studies and advocacy for mandatory climate teacher training), SAFER (Strategic Adaptation for Emergency Resilience, a locally-led adaptation campaign), Regulate Us. Better (a business coalition campaign on planetary boundaries and insurance risk), ICRA (Inner Climate Response Alliance, a separate-domain community for inner climate work), the Climate Majority Incubator (funding and support for citizen climate initiatives such as Make a Film in a Weekend CIC and The Raft, with alumni including Teach the Future, MP Watch, and Wild Card), and a publications and films library headlined by the Michael Sheen-narrated 'You Told Us to Talk About the Weather' film and a book published via London Publishing Partnership. Distribution is channel-led via earned media (BBC, Guardian, Times, Desmog, Covering Climate Now), a Substack newsletter, YouTube, free PDF reports, online community calls (monthly ICRA calls on the third Thursday), and residential gatherings. Revenue is sourced from individual donations, foundation grants (notably Open Society Foundation research funding for 2024-2026), book royalties, and incubator investor contributions, with no commercial pricing model. The audience served is split across three primary verticals: schools and educators (UK primary, secondary, and PGCE training), businesses and business leaders, and UK local communities facing climate adaptation risk, alongside a secondary audience of policy-makers and researchers consuming CMP's published reports.

Name

Climate Majority Project

Legal name

The Climate Majority Project

Website

https://climatemajorityproject.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based non-profit campaigning organisation that runs Climate Courage Schools, SAFER, and Regulate Us. Better campaigns, an Incubator, and publications to mobilise 'silent majorities' across schools, businesses, and communities for climate action.

Ownership category

akta.pro rank

Product category

Climate Advocacy and Campaigning

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

akta.pro primary industry

Climate Change Mitigation, Adaptation & Resilience Programs (BPAIAMAD)

Keywords

• Climate advocacy
• Climate campaigning
• Community climate mobilization
• Climate education campaigns
• Climate adaptation research

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Supporters: Individual donations from supporters who fund the organization's work. The organization invites supporters to donate via their website and references their work being made possible by visionary funders.
2. Foundation Grants: Research supported by the Open Society Foundation is described as a central pillar of their 2024-2026 work, indicating grant funding for research initiatives.
3. Book Sales: The organization published a book through London Publishing Partnership titled 'The Climate Majority Project: Setting the Stage for a Mainstream Urgent Climate Movement'. All proceeds support Climate Majority Project work.
4. Incubator Funding: The incubator gathers funding from visionary 'investors' to support citizen climate action initiatives with essential funding, strategic input, and network access.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Climate Majority Project is a UK-based non-profit campaigning and research organization that runs multiple connected climate action initiatives targeting schools, businesses, and communities. Its core offering consists of free campaigns (Climate Courage Schools, SAFER, Regulate Us. Better), an incubator program, research publications, films, and online/residential events aimed at mobilizing so-called "silent majorities" into a self-aware movement large enough to drive policy and behavioral change on climate.

Product overview

The Climate Majority Project is a UK-based non-profit organisation (transitioning to CIC) that operates as a campaign and advocacy coalition rather than a traditional product company. Its portfolio consists of multiple interconnected campaigns and programmes: Climate Courage Schools (school-based climate education and emotional resilience), SAFER (community adaptation), Regulate Us. Better (business regulation advocacy), ICRA (inner climate work alliance), the Incubator (supporting emerging climate initiatives), plus publications, films, and events. These initiatives work together to activate 'silent majorities' into coordinated climate action through grassroots and policy-level organising.

Differentiator

Problem solved

Functional benefit

Brands

• Climate Courage Schools: Campaign focused on supporting teachers and schools to address climate anxiety and build emotional resilience in students facing climate crisis.
• SAFER
• Regulate Us. Better
• ICRA

Products and services

• Climate Courage Schools A campaign supporting teachers, schools, and multi-academy trusts to address student climate anxiety and eco-grief, build emotional resilience, and embed climate and nature across the curriculum. Includes case studies, teacher resources, and advocacy for mandatory climate teacher training.
• SAFER (Strategic Adaptation for Emergency Resilience) A campaign for locally-led climate adaptation helping UK communities prepare for and adapt to climate impacts, with community stories, volunteer opportunities, and reports on emergency resilience.
• Regulate Us. Better A business campaign uniting UK business leaders to demand government action on crossing planetary boundaries, with policy gap research and an insurance-futures workstream.
• ICRA (Inner Climate Response Alliance) An alliance and community call program for people engaged in inner work in response to the climate crisis, offering monthly community calls and collective resilience practices.
• Climate Majority Incubator An incubator programme providing funding, strategic input, and network access to UK-based citizen climate action initiatives such as Teach the Future, The Raft, Make a Film in a Weekend CIC, MP Watch, and Wild Card.
• Publications and Research A library of climate mobilization research reports, theory of change documents, and a published book distributed for free via the website, with book proceeds supporting the organization.
• Climate Films Collaborative documentary films that dramatize the climate conversation and uninsurable-future themes, used as campaign assets to mobilize public engagement.
• Events and Gatherings A programme of online webinars, monthly community calls, regional film screenings, and residential gatherings convened for leadership circles, community organizing, educator training, and inner adaptation practice.

Quantifiable outcome

• 10,000+ supporters mobilized to press Government on climate adaptation
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Inner Climate Response Alliance (ICRA)coreStrategic or Co-development PartnerICRA is a related initiative/ally organization. Monthly ICRA Community Calls are hosted by Climate Majority Project for those engaging in inner work in response to the climate crisis. Multiple team members (Liam Kavanagh, Jadzia Tedeschi, Harriet Ayliffe, Pamela Welsh) are listed as part of ICRA.
• Teach the FuturecoreStrategic or Co-development PartnerYouth-led campaign to transform the curriculum around climate emergency and ecological crisis. Currently in the Climate Majority Incubator and graduated from the program. Collaboration on Climate Courage Schools and educator training.
• The RaftcoreStrategic or Co-development PartnerLand regeneration project in Hailsham hosting Political Generation gathering and Imagining Thrutopias events. Currently in the Climate Majority Incubator. Partnership for residential events and deep-dive gatherings.
• Make a Film in a Weekend CICminorStrategic or Co-development PartnerCurrently in the Climate Majority Incubator. Film initiative for citizen climate action.
• MP WatchminorStrategic or Co-development PartnerGraduated from Climate Majority Incubator. Initiative monitoring and engaging MPs on climate action.
• Wild CardminorStrategic or Co-development PartnerGraduated from Climate Majority Incubator. Climate initiative supported through the incubator program.
• London Publishing PartnershipminorOthersPublisher of the book 'The Climate Majority Project: Setting the Stage for a Mainstream Urgent Climate Movement'. All proceeds from book sales support Climate Majority Project work.
• Duna FilmscoreStrategic or Co-development PartnerFilm production partner for 'You Told Us to Talk About the Weather' collaboration with Michael Sheen, based on poetry by Emma-Louise Howell.
• BBC NewsminorGTM or Marketing PartnerMajor media outlet that covered the Michael Sheen-narrated climate change film 'You Told Us to Talk About the Weather'.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• ClientEarth: Environmental law charity using legal action to address climate and environmental issues, including UK and EU regulatory work. Adjacent in targeting climate regulation and policy gaps, similar to CMP's Regulate Us. Better campaign.

Direct peers

• Hope for the Future: UK charity that engages politicians and constituents on climate change through facilitated dialogue. Highly comparable in bridging citizens with political decision-makers and in operating within a UK-only scope.
• Ashden: UK charity accelerating climate solutions and community-level action through awards, networks, and programmes. Comparable in convening community and business actors for climate progress and in producing published research and events.
• Climate Outreach: UK-based charity focused on climate communication and public engagement, the most direct comparator to CMP's silent-majority mobilization framing. Operates in the same niche of turning public climate concern into coordinated action rather than emissions-focused advocacy.
• The Climate Coalition: UK-based coalition of over 100 organizations campaigning for UK climate action, including adaptation and policy. Comparable in mobilizing diverse UK constituencies for climate advocacy and publishing policy-facing research.
• Centre for Climate Change and Social Transformations (CAST): UK research centre focused on the social and behavioural dimensions of climate action. Comparable in producing research that underpins public engagement strategies and in the social-science framing of climate mobilization.

Broad incumbents

• 350.org: Globally focused climate activism network mobilizing grassroots supporters for climate action. Comparable in community-led mobilization model but operates at much larger scale and with global rather than UK-only scope.
• Friends of the Earth England, Wales and Northern Ireland: Established UK environmental advocacy organization with grassroots network and policy campaigns. Much larger and broader in scope, but operates in the same UK climate-advocacy space with overlapping supporter mobilization models.
• Greenpeace UK: Major UK environmental campaigning organization with significant brand recognition and donor base. Operates in adjacent climate space but with a more confrontational advocacy style and emissions/litigation focus rather than CMP's silent-majority adaptation framing.

Emerging players

• Teach the Future: UK youth-led campaign for climate education in the curriculum, formerly in CMP's incubator. Direct overlap with CMP's Climate Courage Schools campaign and a meaningful reference point for the educator-segment strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ClimateMajorityProject
• LinkedInlinkedin.com/company/climatemajorityproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Climate Majority Project