CLLIX Apartments and Hotels

What CLLIX Apartments and Hotels does

CLLIX Apartments and Hotels is an Australian serviced apartment operator managing 26+ properties across five cities — Brisbane (13), Melbourne (5), Gold Coast (3), Adelaide (2), and Sunshine Coast (1). The company, founded around 2020 by Michael Song and operating under Song Properties Pty Ltd (ACN 600 168 876), rebranded from Arise Hotels & Apartments to CLLIX on 1 September 2022. Properties are positioned in CBD and coastal leisure locations, offering fully self-contained 1-3 bedroom apartments with full kitchens, in-room laundry, and floor-to-ceiling windows.

The core operational technology is a proprietary cloud-based central booking engine at elevatebooking.cllix.com that handles real-time reservations, payment processing, and promo code management across the entire portfolio, paired with a centralized guest data and loyalty database. Supporting integrations include Google Analytics for usage analytics, social login (Facebook, LinkedIn, Google, Instagram, Apple), and reCAPTCHA. No mobile app is offered.

CLLIX generates revenue primarily through nightly and weekly accommodation bookings (rates from AUD $199/night flexible tier to AUD $1,000+ for premium units such as Brisbane Skytower), supplemented by long-stay (28+ nights) discounted programs, corporate contracted rates with chargeback billing, group bookings, and ancillary fees (parking surcharges, credit card surcharges of 1.7%/3% AmEx, and $200 pre-authorisation deposits). The customer base spans leisure travelers, corporate and government accounts served by a dedicated sales team, extended-stay guests, and event groups, distributed through direct booking channels (website, phone), corporate account managers, and travel agents/wholesalers.

Name

CLLIX Apartments and Hotels

Legal name

Song Properties Pty Ltd

Website

https://cllix.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

CLLIX Apartments and Hotels is an Australian serviced apartment operator managing 26+ properties across five cities (Brisbane, Melbourne, Gold Coast, Adelaide, Sunshine Coast), serving leisure travelers, corporate accounts, long-stay guests, and groups through a proprietary central booking engine and direct-to-consumer distribution.

Ownership category

akta.pro rank

Product category

Serviced Apartment Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE)

akta.pro secondary industries

Serviced Apartments & Corporate Housing Providers (THACALAD), Urban serviced apartments (city-centre) (THAMACAA), Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Corporate serviced apartments (business-focused) (THAMACAC)

Keywords

• Serviced apartment accommodation
• Corporate travel accommodation
• Extended stay apartments
• Hotel and apartment booking
• CBD apartment rentals

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Bookings: Primary revenue from nightly and weekly rental of self-contained apartments across their portfolio of 26+ properties in Australia. Bookings made directly through website, phone, or third-party agents. Revenue recognized per night with varying rates based on property, room type, and season.
2. Corporate Contracts: Negotiated corporate rate agreements with businesses and government agencies providing preferential rates and billing facilities for regular corporate travelers. Includes dedicated account management and reporting services.
3. Long-Stay Rentals: Extended stay accommodation (28+ nights) with discounted rates, weekly housekeeping, and flexible payment options including company chargeback facilities.
4. Group Bookings: Group accommodation for events and gatherings with negotiated group rates and coordinated booking processes for multiple units.
5. Ancillary Services: Additional revenue from parking (with surcharges at certain properties), extra bedding, cot rentals, and other guest services during stay.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

CLLIX Apartments and Hotels operates a portfolio of 26+ self-contained serviced apartment properties across 5 Australian cities (Brisbane, Melbourne, Gold Coast, Adelaide, Sunshine Coast). The company rents 1-3 bedroom apartments nightly, weekly, and for extended stays of 28+ nights, offering fully equipped kitchens, in-room laundry, and hotel-like services. They serve leisure travelers, corporate clients, and group bookings through a central booking engine and dedicated corporate sales team.

Product overview

CLLIX Apartments and Hotels is an Australian accommodation provider operating 25+ property brands across Brisbane, Melbourne, Gold Coast, Adelaide, and Sunshine Coast. The portfolio includes primarily serviced apartments ranging from 1 to 3 bedrooms, complemented by corporate travel, long-stay, and group accommodation services. All properties feature fully self-contained facilities with kitchens, open-plan living areas, and floor-to-ceiling windows. The company operates a central booking engine, direct booking loyalty program, and corporate partnership rates. Key product categories include: property brands across five Australian cities; corporate business travel services with national contracted rates; long-stay programs for 28+ nights; group accommodation for events; and seasonal marketing promotions.

Differentiator

Problem solved

Functional benefit

Brands

• Arena Apartments: Brisbane CBD apartment accommodation under CLLIX brand
• Art House Apartments
• Atlas Apartments
• Australia 108
• Brisbane One Apartments
• Brisbane Skytower Apartments
• CLLIX Brisbane Central
• Collins House Apartments
• Fortitude Valley Apartments
• Hope Street Apartments
• Ivy & Eve Apartments
• Lucid Apartments
• Marine Quarter
• Paragon Apartments
• Realm Apartments
• Ruby Gold Coast
• Sky One Apartments
• Soda Apartments
• Spire Residences
• The Cullinan Apartments
• The Eminence
• The Hedge Apartments
• Trafalgar Lane Apartments
• Yves Mermaid Beach Apartments

Products and services

• Brisbane Property Portfolio - Serviced Apartments Self-contained 1-3 bedroom serviced apartments across 13 properties in Brisbane CBD, South Brisbane, and Fortitude Valley, featuring full kitchens, in-room laundry, and floor-to-ceiling windows for leisure and business travelers.
• Melbourne Property Portfolio - Serviced Apartments Self-contained 1-3 bedroom serviced apartments across 5 properties in Melbourne including Australia 108 tower and Collins House with European-inspired luxury apartments near cultural precincts.
• Gold Coast Property Portfolio - Serviced Apartments Beachfront and coastal serviced apartments across 3 properties in Gold Coast including Marine Quarter, Ruby Gold Coast, and Yves Mermaid Beach Apartments for leisure travelers.
• Adelaide Property Portfolio - Serviced Apartments Contemporary serviced apartments across 2 properties in Adelaide CBD including Realm Apartments and The Cullinan Apartments, a luxury landmark featuring European-inspired design and 360-degree views.
• Sunshine Coast Property Portfolio - Serviced Apartments The Hedge Apartments offering self-contained apartment accommodation in Sunshine Coast, a picturesque coastal destination for leisure travelers.
• Corporate Business Travel Program Corporate accommodation service offering negotiated contracted rates for business travelers with dedicated account management, discounted fixed rates, business rates nationally, company chargeback options, and flexible cancellation.
• Long Stays Program Extended stay accommodation service with discounted rates for 28+ nights, fully self-contained apartments with full kitchens, weekly housekeeping, flexible 7-day cancellation, and company chargeback options.
• Groups and Gatherings Service Group accommodation service offering spacious 1, 2, and 3 bedroom apartments for events, conferences, weddings, sports teams, and corporate gatherings with attractive group rates.

Quantifiable outcome

• 26+ properties managed across 5 Australian cities
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Bravehearts FoundationminorStrategic or Co-development Partner · 18 January 2020CLLIX partnered with Bravehearts Foundation, an organization dedicated to making Australia the safest place in the world to raise a child. Partnership involved charitable initiatives and community support. The partnership demonstrates CLLIX's corporate social responsibility commitment.
• Experience OzminorStrategic or Co-development PartnerPartnership with Experience Oz for attraction and activity bookings, providing guests with access to curated experiences and adventures near CLLIX properties. Includes Story Bridge climbs, Lone Pine Koala Sanctuary, and other Brisbane attractions. Cross-promotional relationship enabling bundled bookings.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Airbnb: Global alternative accommodation marketplace with significant supply in the same Australian CBDs and coastal destinations CLLIX serves. Not a direct competitor on service model (no front desk, no housekeeping), but directly competes for the same leisure and extended-stay customer dollars.
• Accor Hotels (Australia): Global hotel group with a major Australian presence including apartment-style brands (Mantra, Peppers, Sebel). Overlaps with CLLIX in the CBD and coastal accommodation market, but Accor is a much broader incumbent spanning full-service and limited-service hotels.
• Nightcap Hotels: ASX-listed Australian hospitality group operating multiple hotel brands nationwide. Broader incumbent than CLLIX — operates pubs and hotels rather than exclusively serviced apartments — but competes for the same Australian travel and corporate demand pool.

Direct peers

• Adina Apartment Hotels: Premium Australian/European serviced apartment operator with inner-city locations. Directly comparable to CLLIX's CBD apartments in product (kitchens, laundry, apartment-style layouts) and in targeting corporate and leisure segments.
• Punthill Apartment Hotels: Australian serviced apartment operator focused on CBD and suburban apartment-style accommodation. Comparable to CLLIX in product format and corporate/long-stay customer orientation.
• Meriton Suites: Privately-held Australian aparthotel operator with large CBD and coastal properties, including Brisbane and the Gold Coast. Directly comparable to CLLIX on self-contained apartment product, multi-night stays, and city-centre positioning.
• Oaks Hotels, Resorts & Suites: Large Australian aparthotel and hotel operator with a multi-city footprint including Brisbane, Gold Coast, Melbourne and Adelaide. Closely comparable to CLLIX in CBD serviced apartment positioning and corporate/leisure customer mix.
• Veriu Hotels & Apartments: Australian serviced apartment and boutique hotel operator with locations in Brisbane, Melbourne, Sydney and beyond. Comparable to CLLIX in its mix of CBD apartments and corporate/leisure focus.
• Quest Apartment Hotels: Largest serviced apartment operator in Australasia with ~170+ properties. Directly comparable to CLLIX as a multi-city aparthotel brand targeting both corporate and leisure travellers in Australia and New Zealand, with a comparable book-direct and corporate-rate model.
• Brady Hotels & Apartments: Australian apartment-style hotel operator with city-centre locations including Melbourne. Comparable to CLLIX on serviced apartment product in CBD markets and corporate accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCagtuKlY6vnhuxvxEXhGn9Q/featured
• Facebookfacebook.com/cllixapartmentshotels
• LinkedInlinkedin.com/company/cllix-apartments-and-hotels
• Instagraminstagram.com/cllixapartmentshotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLLIX Apartments and Hotels