CLMD Sensitive Skin Care

What CLMD Sensitive Skin Care does

CLMD Sensitive Skin Care (legal name Cheryl Lee MD Sensitive Skin Care) is a privately held, founder-owned DTC skincare company headquartered in Alpine, Utah, founded by board-certified dermatologist Dr. Cheryl Lee Eberting. The company develops and sells hypoallergenic, fragrance-free skincare products organized into three sub-brands: TrueLipids (ceramide-based barrier-support products for eczema-prone and sensitive skin), TrueCider (pH-balancing products using natural acids for skin and scalp), and TrueLips (intensive lip moisturizer). Products are formulated without 88 common allergens, parabens, phthalates, and GMOs, and the underlying technology is protected by two granted U.S. patents (No. 10,918,652 and No. 11,135,184). The portfolio spans face, body, hair, and baby-care categories at price points between $16.50 and $52.00, sold exclusively through the company's own e-commerce storefront with free shipping on orders over $75.

The company also operates a dermatology telemedicine service available in all 50 U.S. states, offering online consultations and customized prescription solutions for general dermatology, eczema, rosacea, and perioral dermatitis. This clinical-service layer integrates product and prescription recommendations, creating a vertically aligned model in which the founder's medical credentials and the proprietary formulation platform are mutually reinforcing. The company is bootstrapped with seven employees, has no disclosed institutional investors, and has been featured in mainstream media outlets including People Magazine, NBC's Today Show, Katie Couric Media, New Beauty, and Yahoo. The overall business model is dual-track: consumer product sales through the owned storefront plus professional services revenue from telemedicine consultations, both anchored to a credentialed dermatologist-founder brand targeting individuals with chronic sensitive-skin conditions.

Name

CLMD Sensitive Skin Care

Legal name

Cheryl Lee MD Sensitive Skin Care

Website

https://clmd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sensitive Skin Care / Dermatological Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Dermatology Specialty Pharmaceuticals (HLAIACAL), Sensitive Skin & Rosacea-Calming Treatments (HSALADAF)

Keywords

• Hypoallergenic skincare
• Sensitive skin care
• Dermatologist skincare
• Telemedicine dermatology
• Eczema skincare

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of skincare products including TrueLipids and TrueCider collections through the company's e-commerce platform. Products are sold at various price points from $16.50 to $52.00, with one-time purchase model.
2. Telemedicine Dermatology Services: Online dermatology consultations providing customized prescription solutions for skin conditions. Available in all 50 states, offering services for general dermatology, eczema, rosacea, and perioral dermatitis treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CLMD Sensitive Skin Care develops and sells hypoallergenic, fragrance-free skincare products under the TrueLipids, TrueCider, and TrueLips sub-brands for individuals with sensitive skin conditions such as eczema, rosacea, acne, and perioral dermatitis. Products are formulated with proprietary TrueLipids and TrueCider technologies and are sold directly through the company's own e-commerce storefront. In addition, the company offers online dermatology telemedicine consultations delivering customized prescription solutions, available in all 50 U.S. states.

Product overview

CLMD Sensitive Skin Care is a dermatologist-founded skincare brand offering hypoallergenic, fragrance-free products organized into two primary sub-brands: TrueLipids (ceramide-based barrier support products for eczema, dry, and sensitive skin) and TrueCider (pH-balancing products with natural acids for sensitive skin). The portfolio spans face care, body/skin care, hair care, and baby care categories. The company also offers a telemedicine dermatology service providing customized prescription treatments. Products are characterized by exclusion of 88 common allergens, parabens, phthalates, and fragrances.

Differentiator

Problem solved

Functional benefit

Brands

• TrueLipids: A collection of gentle, effective skincare solutions that hydrate and nourish sensitive skin while enhancing its natural barrier for a smooth, youthful complexion.
• TrueCider
• TrueLips

Products and services

• TrueLipids Ceramide+ Cream for Eczema-Prone, Dry, Itchy, and Sensitive Skin A ceramide-enriched cream from the TrueLipids collection formulated for eczema-prone, dry, itchy, and sensitive skin types. Priced at $44.20 per tube.
• TrueLipids Hydrate, Correct, and Perfect Facial Lotion & Moisturizer A facial moisturizer from the TrueLipids line designed to hydrate, correct imperfections, and create a smooth complexion for sensitive skin. Priced at $52.00 per tube.
• TrueCider Moisturizing Shampoo & Hydrating Body Wash A two-in-one moisturizing shampoo and body wash from the TrueCider collection, formulated with natural acids to balance pH levels for sensitive skin. Priced at $28.50 per tube.
• TrueCider Creamy Hair Conditioner for Dry Hair & Sensitive Scalps A creamy conditioner from the TrueCider collection designed for dry hair and sensitive scalps. Priced at $28.50 per tube.
• TrueLips Lip Balm: Intensive Lip Moisturizer for Dry, Chapped Lips An intensive lip moisturizer from the TrueLipids TrueLips line designed for dry, chapped lips. Priced at $16.50 per tube.
• TrueLipids Hydrocortisone Cream for Skin Barrier Support A hydrocortisone cream designed to support the skin barrier and provide relief for sensitive skin conditions. Priced at $45.00 per tube.
• TrueLipids Ultimate Eczema Kit A comprehensive eczema kit combining multiple TrueLipids creams and lotions for skin barrier support.
• TrueLipids Relieve & Protect Ointment for Dry, Itchy & Eczema-Prone Skin An ointment formulated to relieve and protect dry, itchy, and eczema-prone skin.
• TrueCider Gentle Creamy Cleanser & Face Wash for Sensitive Skin A gentle, creamy cleanser and face wash from the TrueCider collection designed for sensitive skin.
• Dermatology Telemedicine Service Online dermatology consultations available in all 50 U.S. states, offering customized prescription solutions for general dermatology, eczema, rosacea, and perioral dermatitis.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• La Roche-Posay: L'Oréal-owned dermatologist-developed brand targeting sensitive, eczema, and rosacea-prone skin with patented formulations and a thermal-spring-water positioning analogous to CLMD's clinical-authenticity angle.
• CeraVe: L'Oréal-owned dermatologist-developed sensitive-skin brand offering ceramide-based cleansers, moisturizers, and body care. Direct category competitor with massive retail distribution and marketing budget against which CLMD positions its hypoallergenic claims.
• Cetaphil: Galderma-owned sensitive-skin brand with dermatologist endorsements, broad OTC distribution, and a portfolio overlapping CLMD's cleansers, moisturizers, and baby care categories.
• Eucerin: Beiersdorf-owned dermatologist skincare brand with a strong eczema and sensitive-skin franchise. Competes directly with CLMD's TrueLipids eczema line on pharmacy shelves and through dermatologist sampling.
• Aveeno: Johnson & Johnson's dermatologist-recommended sensitive-skin brand leveraging oat-based and prebiotic formulations. Overlaps with CLMD's baby-care and eczema-relief SKUs across mass and drug retail channels.

Direct peers

• Vanicream: Pharmaceutical Specialties' dermatologist-recommended brand for sensitive and eczema-prone skin with a similar 'free-from common irritants' positioning and broad pharmacy distribution. Closest direct competitor in the hypoallergenic niche CLMD occupies.
• Apostrophe: Teledermatology platform offering customized prescription skincare paired with a proprietary product line. Closest business-model peer combining online dermatology consultations with vertically integrated skincare commerce.

Emerging players

• Gladskin: European micreos-backed skincare brand built around endolysin science for sensitive and eczema-prone skin. Comparable in size and clinical-positioning strategy, though focused on microbiome rather than ceramide/pH technology.
• Musely: Teledermatology and prescription skincare company serving sensitive-skin and anti-aging customers directly online. Overlaps with CLMD's telemedicine-plus-product flywheel and targets a similar direct-to-consumer customer.
• Skinfix: Allergan Aesthetics-owned sensitive-skin and barrier-repair brand with dermatologist heritage and a clean ingredient platform. Closely comparable founder-brand trajectory, now scaled via acquisition — a potential exit pathway analog for CLMD.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cherylleemd
• Facebookfacebook.com/Cherylleemd
• LinkedInlinkedin.com/company/clmd-sensitive-skin-care
• Instagraminstagram.com/cherylleemd
• Pinterestpinterest.com/cherylleemd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLMD Sensitive Skin Care