Gladskin
Gladskin is the direct-to-consumer skincare brand of Dutch biotech Micreos, selling microbiome-friendly products built around its patented Micreobalance® endolysin enzyme to consumers with sensitive, eczema-prone, and rosacea-prone skin across 12+ countries via Shopify storefronts.
- Company typePrivate
- Founded2005
- HeadquartersDen Haag, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gladskin does
Gladskin is the consumer skincare brand of Micreos, a Dutch biotechnology group, operating in the US through Micreos North America, Inc. The company sells microbiome-friendly skincare products directly to consumers via its Shopify-powered e-commerce storefront, with the active ingredient built around Micreobalance®, a patented endolysin enzyme designed to selectively act on flare-causing bacteria while preserving beneficial skin flora. The product portfolio is organized into three collections — Biome Balancing (the therapeutic line featuring Micreobalance® in cream, gel, and lotion formats targeting eczema, rosacea, and flare-prone skin), Biome Care (gentle cleansers and moisturizers for sensitive skin), and Soft Touch Essentials (a minimalist 4-step facial routine for teens and routine-builders) — complemented by curated bundles and a loyalty program called Gladskin Club.
The company targets individuals with sensitive, eczema-prone, rosacea-prone, and acne-prone skin, including parents of young children (the Biome Balancing Cream is labeled safe from age 3 months). Distribution is exclusively direct-to-consumer: the US storefront ships within the United States, and separate regional Gladskin websites serve 12+ countries across Europe, including the Netherlands, UK, Germany, France, Austria, Belgium, Ireland, Luxembourg, Sweden, Jersey, Guernsey, and the Isle of Man. There is no physical retail presence, no B2B or wholesale channel mentioned, and no app or marketplace listing.
Revenue mechanics are a mix of one-time DTC e-commerce sales and an auto-replenish subscription offering 10% savings with free shipping and configurable cadence (every 4 weeks to every 6 months). Marketing is content-led, centered on the GladHub educational blog, a 3-minute personalization skin quiz, email and SMS programs, organic social media on Instagram/Facebook/Twitter, and earned media coverage in Forbes, TODAY, US Weekly, The Skimm, and The Bump. The company offers a 60-day 'Gladness Guarantee' return policy and free standard shipping on US orders of $50 or more. The team is small (1-10 employees), no external funding rounds are disclosed, and the operation appears to be funded through the Micreos parent group.
Gladskin firmographics
Firmographics- Name
- Gladskin
- Legal name
- Micreos North America, Inc.
- Website
- https://gladskin.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gladskin is the direct-to-consumer skincare brand of Dutch biotech Micreos, selling microbiome-friendly products built around its patented Micreobalance® endolysin enzyme to consumers with sensitive, eczema-prone, and rosacea-prone skin across 12+ countries via Shopify storefronts.
- Ownership category
- akta.pro rank
Gladskin industry classification
Industry- Product category
- Microbiome Skincare / Sensitive Skin Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)
- akta.pro secondary industries
- Sensitive Skin & Barrier Repair (CRABAAAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Intimate & Personal Hygiene Washes (CRABAEAF), Kids Personal Cleansing (Body Wash, Hand Soap) (CRABAJAH)
Keywords
Where Gladskin is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Gladskin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: E-commerce sales of skincare products directly to consumers through gladskin.com. Products include moisturizers, cleansers, serums, and body care items sold at various price points from $12.95 to $59.
- Subscription/Auto-Replenish: Auto-replenish subscription model offering 10% savings plus free shipping on recurring orders. Customers can select delivery frequency from every 4 weeks to every 6 months. Generates recurring revenue through subscription retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Biome Balancing Cream with Micreobalance® - Premium therapeutic moisturizer |
| Subscription | Monthly | Biome Balancing Gel with Micreobalance® - Lightweight hydrating gel |
| Subscription | Monthly | Hydrating Oil Cleanser - Makeup remover with sweet almond oil |
| Subscription | Monthly | Milky Cleanser with Vitamin E - Gentle facial cleanser |
| Subscription | Monthly | Gentle Shampoo Bar - Fragrance-free body/hair cleanser |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Gladskin product offering
Product offeringCore offering
Gladskin sells a portfolio of microbiome-friendly skincare products directly to consumers through its Shopify-powered e-commerce website, organized into the Biome Balancing, Biome Care, and Soft Touch Essentials collections. Its flagship products are formulated with Micreobalance®, a patented endolysin enzyme that helps restore balance to the skin microbiome by targeting flare-causing bacteria while supporting beneficial bacteria. The range includes therapeutic moisturizers (cream, gel, lotion), gentle cleansers, body wash, shampoo bar, toner, and serum, all positioned as fragrance-free, hypoallergenic, steroid-free options for sensitive, eczema-prone, and rosacea-prone skin.
Product overview
Gladskin is a microbiome-friendly skincare company offering a portfolio of products organized into three main collections: Biome Balancing (products with proprietary Micreobalance® enzyme), Biome Care (gentle cleansers and moisturizers), and Soft Touch Essentials (minimalist 4-step facial routine). The core technology is Micreobalance®, a patented endolysin enzyme that helps restore balance to the skin microbiome. Product lines include moisturizers (gels, creams, lotions), cleansers (body wash, facial cleansers, oil cleansers), toners, serums, shampoo bars, and curated bundles/sets. The brand focuses on minimal-ingredient, fragrance-free, hypoallergenic formulations for sensitive skin, eczema, and rosacea.
Differentiator
Problem solved
Functional benefit
Brands
- Biome Balancing: Product collection featuring Micreobalance enzyme for restoring skin microbiome balance
- Biome Care
- Soft Touch Essentials
- Gladskin Club
Products and services
- Biome Balancing Cream with Micreobalance®
Quantifiable outcome
- Clinically proven to reduce eczema symptoms like itch and redness
- +2 more outcomes
Companies that use Gladskin
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Gladskin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gladskin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreGladskin uses Shopify as their e-commerce platform to host and manage their website, track inventory, and manage user payments. This is the foundational technology infrastructure for their direct-to-consumer sales model.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gladskin competitors and assessment
Company assessmentBroad incumbents
- CeraVe: Dermatologist-developed skincare brand owned by L'Oréal, with strong positions in sensitive skin, eczema, and ceramides-based barrier repair — directly overlapping Gladskin's therapeutic skincare positioning at significantly larger scale and retail distribution.
- La Roche-Posay: L'Oréal-owned dermo-cosmetic brand with a heavy sensitive-skin, microbiome-adjacent, and eczema portfolio (Lipikar, Toleriane). Competes head-to-head with Gladskin for sensitive/eczema-prone consumers but with broad retail, dermatologist endorsement, and international reach.
- Cetaphil: Galderma-owned sensitive-skin brand offering gentle cleansers and moisturizers. Directly comparable product mix (cleansers, lotions, creams for sensitive skin) and overlapping use cases with Gladskin's Biome Care and Soft Touch Essentials lines.
- Aveeno: Johnson & Johnson skincare brand with a strong eczema (Aveeno Eczema Therapy) and sensitive-skin franchise built on colloidal oat — comparable ingredient philosophy and consumer positioning to Gladskin's gentle, hypoallergenic formulations.
- Eucerin: Beiersdorf-owned dermo-cosmetic brand with a flagship eczema line (Eucerin Eczema Relief) and a portfolio of fragrance-free sensitive-skin products. Comparable therapeutic positioning and clinician-channel distribution to Gladskin.
Direct peers
- Vanicream: DTC-leaning sensitive-skin brand built around minimal, fragrance-free formulations. Closely comparable positioning to Gladskin's Soft Touch Essentials line with similar clean-ingredient philosophy and dermatology-adjacent consumer base.
- Bioderma: NAOS-owned French dermo-cosmetic brand with a strong sensitive-skin and microbiome-adjacent portfolio (Sensibio, Atoderm). Closely mirrors Gladskin's science-led, condition-specific skincare positioning and price architecture.
- Tula Skincare: Probiotic/microbiome-focused DTC skincare brand targeting similar consumer narratives around skin balance and 'good bacteria.' Directly comparable category positioning to Gladskin and similar D2C-first go-to-market.
- First Aid Beauty: DTC-originated sensitive-skin and eczema-prone skincare brand (now P&G-owned) known for fragrance-free, gentle formulations and 'solutions for sensitive skin' positioning. Direct overlap with Gladskin's core use cases and D2C + selective retail mix.
Emerging players
- Mother Dirt: Microbiome-focused skincare brand built around restoring skin's natural bacterial balance — a direct conceptual cousin to Gladskin's Micreobalance® story, though at an earlier commercial stage and smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gladskin social profiles
Digital presenceGladskin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gladskin leadership team
Management profileNumber of profiles
Gladskin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gladskin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gladskin
What does Gladskin do?
Gladskin sells a portfolio of microbiome-friendly skincare products directly to consumers through its Shopify-powered e-commerce website, organized into the Biome Balancing, Biome Care, and Soft Touch Essentials collections. Its flagship products are formulated with Micreobalance®, a patented endolysin enzyme that helps restore balance to the skin microbiome by targeting flare-causing bacteria while supporting beneficial bacteria. The range includes therapeutic moisturizers (cream, gel, lotion), gentle cleansers, body wash, shampoo bar, toner, and serum, all positioned as fragrance-free, hypoallergenic, steroid-free options for sensitive, eczema-prone, and rosacea-prone skin.
Is Gladskin a public or private company?
Gladskin is a private company. It is classified as corporate owned and is currently operating.
When was Gladskin founded?
Gladskin was founded in 2005. It employs 1 to 10 people.
Where is Gladskin based?
Gladskin is headquartered in Den Haag, Netherlands, in the Europe region.
How does Gladskin make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Auto-Replenish.
Who are Gladskin's main competitors?
Broad incumbents on record are CeraVe, La Roche-Posay, Cetaphil, Aveeno and Eucerin. Direct peers are Vanicream, Bioderma, Tula Skincare and First Aid Beauty. Mother Dirt is listed as an emerging player.
Does Gladskin have an API?
No public API is recorded for Gladskin.
What industry is Gladskin in?
Gladskin's product category is Microbiome Skincare / Sensitive Skin Care. Its primary akta.pro industry code is CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers), with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 32561 and its SIC code is 2840.