The Clockworks

What The Clockworks does

The Clockworks (legal name "The Clock Works") is a privately held, family-owned automobile clock restoration service founded in 1986 and operated by Jerry and Heidi Magayne from a single facility in Eagle River, Wisconsin. The company exclusively restores vintage and classic automotive clock movements spanning mechanical, electric, quartz, and digital drum types from manufacturers including Borg, Delco, General Time/Westclox, Hamilton, Jaeger, Motochron, New Haven, and VDO/Kienzle. Its core technical offering is mechanical restoration: full disassembly of the clock movement, replacement of worn or distorted components, reassembly, oiling, and calibration to original specifications, supplemented by cosmetic refinishing (lenses, bezels, hands, dial faces) and a proprietary mechanical update for early Corvette Delco clocks that passes NCRS judging without point deduction. The business also maintains an inventory of NOS (New Old Stock) original equipment movements and reconditioned replacement clocks for sale, along with accessory add-ons such as battery cutoff switches and 6V-to-12V voltage conversions.

The Clockworks operates as a pure mail-in repair service with no retail storefront. Customers worldwide obtain price quotes via an online request form or phone, ship clocks to the Eagle River facility via UPS, USPS, or FedEx, and receive repaired units back by USPS Priority Mail. Standard mechanical restoration starts at $59.95 for domestic 12-volt mechanical clocks, with specialized brand-specific services for Corvette ($159.95-$229.95), 1955-1957 Chevrolet ($159.95), and Thunderbird ($159.95-$169.95) priced higher. The company adds $25 express turnaround for priority handling and offers a one-year warranty on repairs. Customer acquisition is driven almost entirely by word-of-mouth within classic car hobby communities, including NCRS, CCI, and LGC club memberships, Hemmings Motor News mentions, and referrals from car club forums. The Clockworks has serviced over 40,000 clocks across its 38+ year history and serves customers in at least nine countries.

Name

The Clockworks

Legal name

The Clock Works

Website

https://clockwks.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

The Clockworks is a family-owned, mail-in automobile clock restoration service founded in 1986 in Eagle River, Wisconsin. It specializes in mechanical, electric, and quartz movement repair for vintage and classic vehicles, serving individual classic car enthusiasts and restoration shops worldwide with over 40,000 clocks serviced.

Ownership category

akta.pro rank

Product category

Automotive Clock Restoration Services

NAICS

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113), Personal and Household Goods Repair and Maintenance (8114)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Clocks & Desk/Travel Timepieces (CRAKADAI)

Keywords

• Automobile clock repair
• Vintage clock restoration
• Classic car services
• Mechanical clock service
• NOS clock sales

Headquarters

HQ city

Eagle River

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clock Repair and Restoration Services: Primary revenue stream from mechanical restoration services for automobile clocks. Basic mechanical restoration starts at $59.95 for domestic 12-volt mechanical clocks. Prices vary by make, model, and year. Additional charges apply for quartz, digital drum, 6-volt, manual wind-up, and import clocks. Add-on services include lens replacement, bezel refinishing, hand refinishing, set stem replacement, and set knob replacement at various price points.
2. Clock Sales: Sale of NOS (New Old Stock) and reconditioned replacement clocks for various vehicle makes and models. Inventory includes hundreds of clocks for AMC, Chevrolet, Ford, Mercury, Oldsmobile, and other brands. Prices range from approximately $139.95 to $199.95 depending on movement type and condition.
3. Quartz Conversion: Modern quartz movement installation service for clocks being converted from original mechanical or electric movements. Note: Currently paused due to quality control issues with quartz movement supplier. Previously available as an upgrade option.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Clockworks (also referenced as The Clock Works) is a mail-in restoration and repair service for vintage and classic automobile clocks. The company disassembles, replaces worn components, reassembles, oils, and calibrates mechanical clock movements to original specifications, and also sells New Old Stock (NOS) and reconditioned replacement clocks for hundreds of vehicle makes and models including Chevrolet, Corvette, Ford Thunderbird, AMC, Mercury, and Oldsmobile.

Product overview

The Clockworks is a specialized automobile clock restoration service business operating as a single-product specialty shop focused exclusively on vintage automotive clock repair and sales. The core offering is Mechanical Restoration services for automobile clock movements starting at $59.95, supported by a Clock Sales division offering NOS (New Old Stock) and reconditioned clocks. Specialized brand-specific services include Corvette Clock Services, 55-57 Chevy Clock Services, and T-Bird Clock Services covering vehicles from 1930s-1980s. Additional offerings include quartz movement installation (currently paused), voltage conversions, express turnaround service, and replacement parts including lenses, bezels, stems, and knobs. The company has serviced over 40,000 automobile clocks and offers a 1-year warranty on repaired movements.

Differentiator

Problem solved

Functional benefit

Products and services

• Mechanical Restoration Core clock restoration service that includes disassembly, replacement of worn components, reassembly, oiling, and calibration of automobile clock movements to original specifications. For individual classic and vintage car owners, restoration shops, and dealers; starting at $59.95 for standard 12V domestic mechanical clocks.
• NOS and Reconditioned Clock Sales Sale of New Old Stock (NOS) original equipment and reconditioned replacement automobile clocks for various makes and models including AMC, Chevrolet, Ford, Mercury, Oldsmobile, and specialty vehicles like Corvettes and T-Birds. Prices range from approximately $139.95 to $199.95 depending on movement type and condition.
• Corvette Clock Services Specialized clock restoration services for Corvette models from 1953-1980, including mechanical updates for early Delco clocks, movement restoration for Westclox clocks, and cosmetic restoration. Services priced from $159.95 to $229.95 depending on model year and work required, with NCRS-compliant mechanical updates for 1953-55 Delco clocks.
• 55-57 Chevy Clock Services Specialized clock restoration for 1955-1957 Chevrolet clocks, covering Westclox, Hamilton, New Haven, and Lux clock brands. Mechanical restoration priced at $159.95 with additional cosmetic services available including lens, dial face, and bezel replacement.
• T-Bird Clock Services Specialized clock restoration for Ford Thunderbird models from 1955-1980s, covering Motochron, Borg, Westclox, and General Time clock brands. Services include mechanical restoration from $159.95-$169.95 and 6V to 12V conversions for early model years.
• Replacement Parts Individual clock components including lenses ($16-$45), bezels ($60-$80), set stems ($12-$25), set knobs ($10-$30), chrome rings, dial faces, and battery cutoff switches ($15) sold separately for various clock models and vehicle applications.
• Quartz Movement Installation Installation of modern quartz movements into existing clock housings as an alternative to mechanical restoration for vintage automobile clocks. Currently paused due to quality control issues with the quartz movement supplier.

Quantifiable outcome

• 40,000+ clocks successfully serviced over 38+ years of operation
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NCRS (National Corvette Restorers Society)coreOthersLong-standing member of the National Corvette Restorers Society. Clockworks understands the special concerns of Corvette owners, particularly regarding NCRS judging standards. Their mechanical update for 1953-55 Delco clocks has passed NCRS judging with no point deduction. Service descriptions specifically reference NCRS compatibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Classic Industries: Largest restoration parts retailer for classic American muscle cars including Camaro, Chevelle, Corvette, and GM trucks. Comparable customer base of classic car restorers, though operates at much broader scale with a wider product catalog beyond instruments.
• Summit Racing Equipment: Large-scale automotive aftermarket retailer covering performance, restoration, and racing parts. Overlaps with The Clockworks' customer base of classic car enthusiasts, though Summit operates at vastly larger scale across many product categories.
• Year One: Classic and muscle car parts supplier covering Chevrolet, Ford, Mopar, and Pontiac. Comparable target market of restoration enthusiasts, though broader in scope than The Clockworks' narrow focus on instrument/clock services.
• NPD (National Parts Depot): Major NOS and reproduction classic car parts retailer with strong GM and Ford coverage. Serves the same restoration market as The Clockworks but at significantly larger scale, including some instrument-related product lines.

Direct peers

• Mac's Antique Auto Parts: NOS and reproduction parts supplier specializing in antique and classic automobiles. Comparable target market (vintage car restorers and collectors), similar mail-order distribution model, and overlapping product categories including instrument-related components.
• OPG (Original Parts Group): Reproduction and NOS classic GM parts specialist serving restoration shops and collectors. Comparable as a focused GM restoration parts vendor with deep coverage of Corvette, Chevrolet, and related marques that align with The Clockworks' primary customer base.
• Kanter Auto Products: Long-established NOS and reproduction parts supplier for classic American cars, including instrument-related components. Directly comparable as a specialty classic-car parts vendor serving restoration shops and enthusiasts via mail-order, with a similar target customer base of vintage vehicle owners.

Others

• Klockit: Supplier of clock parts, movements, tools, and materials to clock repair professionals and hobbyists. Thematically related as an enabler/supplier in the broader clock repair ecosystem, though focused on general (non-automotive) clock restoration.
• Mr. G's: NOS and used GM parts specialist with a focus on hard-to-find components. Comparable in serving restoration shops and individual restorers seeking obsolete original-equipment parts, including instrument-related items.
• CousinsUK: UK-based supplier of watch and clock parts, tools, and materials serving the repair trade. Thematically related as a parts supplier within the clock restoration ecosystem, complementing rather than competing with The Clockworks' service business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-clockworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Clockworks