SunPrime C-lounge Hotel

What SunPrime C-lounge Hotel does

SunPrime C-lounge Hotel is a privately held, single-property 5-star adult-only (+16) luxury beachfront resort located in Alanya, Antalya, Turkey, operating since 2015. The hotel offers four room categories (Sea View, Partial Sea View, Land View, and Suite), each approximately 25 square meters with balcony access, plus an integrated service stack comprising a Spa & Wellness center (Turkish bath, sauna, heated indoor pool), a Fitness Center with group classes, multiple dining venues (Main Restaurant with 200 indoor/150 outdoor capacity, A La Carte Mediterranean restaurant, Patisserie, Snack Restaurant, Lobby and Pool Bars), an 89 m² meeting room for up to 105 attendees, a private beach accessed via tunnel with a wooden jetty, and an evening entertainment program. The property became fully non-smoking in Summer 2023 and publishes a formal sustainability manual.

Name

SunPrime C-lounge Hotel

Legal name

Sunprime C-Lounge

Website

https://c-loungehotel.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SunPrime C-lounge Hotel is a privately held, single-property 5-star adult-only luxury beachfront resort in Alanya, Turkey, serving leisure, couples, and business travelers since 2015 with accommodation, spa, dining, and meeting facilities.

Ownership category

akta.pro rank

Product category

Beach Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Beach & Island All-Inclusive Resorts (THAGAKAG), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Beach resort accommodation
• All-inclusive hospitality
• Adult-only hotel
• Coastal vacation services
• Hotel dining services

Headquarters

HQ city

Alanya

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation (Room Bookings): Primary revenue stream from room bookings across four room categories: Sea View Room, Partial Sea View Room, Land View Room, and Suite Room. Prices shown at approximately $322 per room per night for 2 adults. Revenue model combines direct website bookings and OTA distribution.
2. Food & Beverage Services: Multiple dining venues generating revenue: Main Restaurant (buffet breakfast, lunch, dinner), À la Carte Restaurant, Snack Restaurant, Sunprime Patisserie, Lobby Bar, and Pool Bar. All-inclusive packages available. À la Carte first use free for all-inclusive guests staying 7+ days, subsequent uses charged.
3. Spa & Wellness Services: Revenue from spa treatments including Turkish bath, foam massage, facial masks, various massage therapies, sauna, and heated indoor pool access (winter season).
4. Additional Services: Ancillary revenue streams including meeting/seminar room rentals, bike rentals, airport shuttle service, grocery deliveries, and special event bookings (romantic dinners on jetty, birthday/wedding celebrations).
5. Membership Program: Loyalty program offering 10-15% discounts to members, driving direct bookings and repeat customer revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SunPrime C-lounge Hotel is a beachfront resort property that provides overnight accommodation, food and beverage service, and leisure amenities to leisure travelers under an all-inclusive pricing model. The offering is centered on the physical guest experience at the property, including rooms, dining venues, beach access, and on-site recreation, with no standalone software or digital product sold separately.

Product overview

SunPrime C-Lounge Beach & SPA Hotel is a single-property 5-star luxury beachfront hotel in Alanya, Turkey, operating since 2015. The hotel operates an adult-only (+16) and non-smoking concept, offering a unified hospitality service portfolio. Accommodation spans four room categories (Sea View, Partial Sea View, Land View, and Suite) totaling approximately 25-40 square meters. The integrated service offering includes: full-service Spa & Wellness center with Turkish bath and massage services; Fitness Center & Gym with professional instructors and group courses; dining venues comprising a Main Restaurant (buffet service), A La Carte Restaurant (Mediterranean cuisine, seasonal), Patisserie, Snack Restaurant, and two bars (Lobby Bar, Pool Bar); Pool & Beach facilities with private beach via tunnel access and wooden jetty; Meeting & Seminar room (89 m²) for up to 105 attendees; and evening entertainment activities. The hotel also operates a membership loyalty program offering discounts up to 15%. Online booking and customer service are supported through the JasNow AI-powered multilingual chatbot.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Beach Resort Stay Multi-night stay at a beachfront resort with bundled meals, beverages, and on-site leisure amenities, targeted at adult leisure travelers seeking a convenience-oriented vacation.
• Food and Beverage Service On-site dining venues and bars serving resort guests as part of the stay package or, where applicable, on an à la carte basis.
• Beach and Leisure Facilities Beach access, pool, and on-site recreational amenities available to resort guests as part of the all-inclusive stay.

Quantifiable outcome

• Opened in 2015 and established as one of the first choices in Alanya for luxury hotel seekers
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sandals Resorts International: Sandals is the leading global adult-only, all-inclusive luxury beach resort brand in the Caribbean, highly comparable to SunPrime C-Lounge in adult-only positioning, all-inclusive luxury, and beachfront spa-resort concept, though at significantly larger scale and different geography.

Direct peers

• Regnum Carya Golf & Spa Resort: Regnum Carya is a 5-star luxury beachfront resort in Belek/Antalya with all-inclusive packages, multiple dining venues, large spa, and meeting facilities, comparable in scale, service breadth, and guest demographic to SunPrime C-Lounge.
• IC Hotels Residence: IC Hotels Residence is a 5-star all-inclusive luxury beachfront property on the Antalya coast with multiple restaurants, spa, fitness, and meeting facilities, serving a similar European luxury guest base to SunPrime C-Lounge.
• Rixos Premium Belek: Rixos Premium Belek is a luxury 5-star all-inclusive beachfront resort on Turkey's Antalya coast, directly comparable to SunPrime C-Lounge in guest profile (European luxury travelers), all-inclusive F&B model, comprehensive spa, and Mediterranean beach positioning.
• Voyage Belek Golf & Spa: Voyage Belek is a 5-star all-inclusive luxury resort in Antalya with extensive spa, multiple à la carte restaurants, private beach, and adult-only sections, overlapping strongly with SunPrime C-Lounge's integrated luxury beach and wellness offering in the same region.
• Maxx Royal Kemer Resort: Maxx Royal Kemer is an ultra-luxury 5-star beach resort on the Turkish Riviera offering all-inclusive dining, multiple bars, private beach, spa, and high-end room categories — highly comparable to SunPrime C-Lounge's premium Mediterranean luxury positioning in the same Turkish coastal market.
• Concorde Luxury Resort & Spa: Concorde Luxury Resort is a 5-star all-inclusive beachfront hotel in Antalya with multiple restaurants, spa, and adult-friendly amenities, positioning it as a direct Turkish Riviera competitor to SunPrime C-Lounge.
• Acanthus Cennet Barut Collection: Barut Collection's Acanthus Cennet is an adult-only 5-star luxury resort in Side/Antalya with private beach, multiple restaurants, spa, and pool amenities, making it a close functional and demographic peer to SunPrime C-Lounge's adult-only concept.

Others

• Booking.com: Booking.com is the dominant OTA distribution channel referenced by SunPrime C-Lounge as a key partner, providing global demand and a benchmark for competitive pricing that shapes the hotel's direct-booking strategy.

Emerging players

• Ikos Resorts: Ikos Resorts operates luxury all-inclusive beach resorts in Greece and Spain with private beach, multiple restaurants, spa, and adult-only areas. Comparable to SunPrime C-Lounge in concept but operating in competing Mediterranean geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunprime-c-lounge-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunPrime C-lounge Hotel