Name

Rixos Premium Belek

Legal name

Rixos Premium Belek – The Land Of Legends Access

Website

https://premiumbelek.rixos.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Luxury All-Inclusive Resort Hospitality

NAICS

Full-Service Restaurants (722511), Cafeterias, Grill Buffets, and Buffets (722514), Amusement and Theme Parks (713110), Caterers (722320)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

Keywords

• Luxury all-inclusive resort
• Beachfront hotel accommodations
• Spa and wellness services
• MICE events venue
• Vacation ownership club

Headquarters

HQ city

Belek

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. All-Inclusive Hotel Accommodations: The primary revenue stream comes from room reservations across multiple accommodation types including Deluxe Rooms (37m²), Family Rooms (49m²), Deluxe Family Rooms (74m²), Suites (64m² to 315m²), and private Villas. Revenue is generated through nightly or weekly stays under the All-Inclusive All Exclusive concept.
2. Food and Beverage Outlets: Eight restaurants and five bars generate revenue through included dining in the all-inclusive package, with premium offerings at specialty restaurants like Turquoise Restaurant, Akşam Restaurant, Piazzetta Italiana, Z'asya, Mykorini, and Godiva Café.
3. Spa and Wellness Services: Anjana Spa provides revenue through spa treatments, massages, wellness therapies, and VIP spa experiences beyond the standard all-inclusive amenities.
4. Entertainment and Events: Revenue generated from world-class entertainment, concerts, shows, Diamond Hall events facilities for business meetings, conferences, and private celebrations with seven halls and a spacious foyer area.
5. The Land of Legends Access: Provides complimentary entrance and transfer to The Land of Legends Theme Park including Nickelodeon Land, creating a unique bundled offering for guests as part of the all-inclusive experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rixos Premium Belek is a luxury all-inclusive beachfront resort on the Mediterranean coast in Belek, Antalya, Turkey. It operates under an "All-Inclusive All Exclusive" concept providing accommodations (rooms, suites, and villas), 8 restaurants and 5 bars, Anjana Spa wellness services, Rixy Kids Club, Exclusive Sports Club, professional entertainment, and complimentary access to The Land of Legends Theme Park including Nickelodeon Land, all bundled into a single nightly package price.

Product overview

Rixos Premium Belek is a luxury all-inclusive beachfront resort located on the Mediterranean coast in Belek, Turkey. The resort offers a comprehensive portfolio of accommodations including 4 room types (Deluxe Rooms with Garden or Sea View, Family Rooms, Deluxe Family Rooms), 6 suite categories (Legendary Suites in Garden View and Swim Up variants, Deluxe Suite, Superior Suite, Queen Suite, and Royal Premium Suite), and 4 villa options (Club Villa, Villa Prive, Paris Residence, and Helen Residence). Dining experiences include 8 restaurants featuring international cuisine (Turquoise Restaurant, People's Restaurant, Akşam Restaurant, Piazzetta Italiana, Z'asya Restaurant, Mykorini Restaurant, Godiva Café, and Rixy Restaurant for kids) and 5 bars (Rixos Lounge, Lobby Bar, Beach Bar, Irish Sports Bar, and Troy Bar). The resort features Anjana Spa wellness sanctuary, Rixy Kids Club for children aged 4-12, Exclusive Sports Club with expert trainers, and free access to The Land of Legends Theme Park including Nickelodeon Land. The Infinia Vacation Club offers long-term vacation ownership across Rixos properties in Türkiye, Croatia, and UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Infinia Vacation Club: A vacation ownership program offering long-term stays across Rixos resorts in Turkey, Croatia, and UAE with one payment for 10+ years of access.
• Anjana Spa
• Rixy Kids Club
• Exclusive Sports Club
• Club Privé By Rixos Belek

Products and services

• Deluxe Room Accommodation

Quantifiable outcome

• Multiple guest reviews indicate return visits (fifth visit, third visit noted)
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• The Land of Legends Theme ParkcoreStrategic or Co-development PartnerExclusive partnership providing complimentary entrance and transfer to The Land of Legends Theme Park for all Rixos Premium Belek guests. Includes unlimited access to Nickelodeon Land featuring SpongeBob SquarePants, PAW Patrol: Adventure Bay, and Star Trek: Wild Galaxy, plus Adventure Land (Hyper Coaster), Aqua Land (pools and slides), Tropic Lagoon, and Masha and The Bear Land of Laughter.
• NickelodeoncoreStrategic or Co-development PartnerNickelodeon Land at The Land of Legends provides exclusive entertainment for Rixos guests featuring iconic character experiences and themed attractions for children and families.
• Accor and All Inclusive CollectionflagshipChannel Partner/ Reseller/ DistributorRixos Premium Belek is part of the Accor group and the All Inclusive Collection. Distribution through Accor's global network, ALL loyalty program with preferential member rates, and Accor's booking and payment infrastructure.
• GodivaminorGTM or Marketing PartnerGodiva Café located within Rixos Premium Belek offering world-renowned chocolates, sweet varieties, and croissant presentations as part of the guest experience.
• Infinia Vacation ClubminorGTM or Marketing PartnerLong-term vacation ownership program operated by Rixos enabling guests to purchase 10+ years of stays across Rixos resorts in Türkiye, Croatia, and UAE with member-only privileges.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kempinski Hotel The Dome Belek: Luxury beachfront resort in Belek with golf and spa focus, operating on premium all-inclusive and half-board bases. Comparable on ADR band, customer profile, and Belek micro-market dynamics.
• The Land of Legends Kingdom Hotel: Theme-park-integrated luxury hotel adjacent to The Land of Legends, located in the same Belek region. Competes for theme-park-bundled family stays and shares the Nickelodeon Land value proposition.
• Regnum Carya Golf & Spa Resort: Luxury all-inclusive resort in Belek offering similar Mediterranean beachfront positioning, family amenities, and MICE facilities. Competes head-to-head for luxury all-inclusive bookings in Belek.
• Ela Quality Resort Belek: Premium all-inclusive Belek resort with strong family and golf positioning, targeting European luxury travelers. Comparable on product mix, ADR band, and Belek market dynamics.
• Calista Luxury Resort: Luxury all-inclusive resort in Belek with similar Mediterranean positioning, family facilities, and European/Russian guest mix. Direct competitor in the premium all-inclusive tier.
• Maxx Royal Kemer Resort: Luxury all-inclusive resort on the Turkish Mediterranean coast (Kemer/Antalya region), targeting affluent families and couples. Directly competes for the same inbound European/Russian all-inclusive demand.
• Rixos Park Belek - The Land Of Legends Access: Same-brand sister property in Belek with the same Land of Legends access partnership and all-inclusive model. Most directly comparable on customer mix, distribution channels, and family positioning.
• Titanic Deluxe Golf Belek: Luxury all-inclusive Belek resort with comparable accommodation scale, F&B outlets, and family positioning. Competes for the same premium inbound family and group bookings.

Broad incumbents

• Hyatt Inclusive Collection (Ziva/Zilara): Global luxury all-inclusive resort collection operated by Hyatt. Comparable business model and customer base (premium all-inclusive vacations), and competes for international luxury family travelers but with broader geographic footprint.
• Club Med: Global all-inclusive resort operator with premium family and beach resort offerings in Mediterranean and worldwide. Comparable all-inclusive model, scale, and family positioning, though broader portfolio and pricing tiers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rixospremiumbelek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rixos Premium Belek