Cloverdale Physiotherapy & Sports Clinic

What Cloverdale Physiotherapy & Sports Clinic does

Cloverdale Physiotherapy & Sports Clinic is a privately held, multi-disciplinary physiotherapy practice operating under the Allied Physiotherapy Health Group, headquartered in Surrey, British Columbia. Founded in 2002, the company has grown to 10 clinic locations across Surrey, Richmond, North Vancouver, and White Rock, offering physiotherapy, kinesiology and active rehabilitation, registered massage therapy, traditional Chinese medicine and acupuncture, and specialty services covering ICBC motor vehicle injuries, WorkSafeBC workplace injuries, vestibular and concussion rehabilitation, hand therapy, and pelvic health. Treatment modalities include manual therapy, IMS/dry needling, acupuncture, spinal decompression, shockwave therapy, laser therapy, ultrasound, TENS, and PEMF, delivered through multidisciplinary care teams.

The business model is fee-for-service professional healthcare revenue funded primarily through direct billing to Canadian insurance providers. Direct billing relationships span ICBC, WorkSafeBC, and 10+ extended health plans (Pacific Blue Cross, Canada Life, Sun Life, Manulife, Green Shield, Desjardins, Medavie Blue Cross, Equitable Life, ClaimSecure, Industrial Alliance), removing upfront costs for approved claims. The company also generates revenue from a discounted Body Worker Massage service staffed by massage therapy students awaiting certification ($45-$60 per session, not billable to insurance). The technology backbone is JaneApp for online booking and clinic management, alongside conventional content marketing, Google reviews (4.8 stars, 500+ reviews), and organic social media. Go-to-market is direct-to-consumer with no-referral-required access, complemented by adjacent co-location with Well Health Medical Clinics and a coordination relationship with RCMP Health Services. The company is led by Director and Co-Founder Howard Morris, a physiotherapist with 27 years of clinical experience in Cloverdale.

Name

Cloverdale Physiotherapy & Sports Clinic

Legal name

Cloverdale Physiotherapy & Sports Injury Clinic

Website

https://cloverdalephysio.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloverdale Physiotherapy & Sports Clinic is a private multidisciplinary physiotherapy operator under Allied Physiotherapy Health Group with 10 BC clinics delivering physiotherapy, kinesiology, massage therapy, acupuncture, and ICBC/WorkSafeBC rehabilitation with direct insurance billing.

Ownership category

akta.pro rank

Product category

Physiotherapy and Sports Injury Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHSADAIAF

Vestibular Rehabilitation & Balance Therapy

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHSADAIAC

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS)

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHSADAIAH

Hand & Upper Extremity Therapy (OT/CHT)

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Registered massage therapy
• Workplace injury treatment
• Motor vehicle accident rehab

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Physiotherapy Services: Revenue generated from billable physiotherapy treatment sessions including manual therapy, exercise therapy, acupuncture, IMS, and specialized treatments such as spinal decompression, shockwave therapy, and vestibular rehabilitation. Sessions are billed directly to patients, extended health insurance, ICBC, or WorkSafeBC
2. Registered Massage Therapy: Revenue from licensed massage therapy sessions using techniques including deep tissue, myofascial release, trigger point therapy, craniosacral therapy, and relaxation massage. Billed through extended health benefits or direct patient payment
3. Kinesiology & Active Rehabilitation: Exercise therapy programs for injury recovery, sports rehabilitation, and functional training. Revenue from active rehabilitation sessions, personal training, and specialized programs for ICBC and RCMP rehabilitation
4. Traditional Chinese Medicine & Acupuncture: TCM acupuncture services including warm needle, dry needle (IMS), moxibustion, cupping, Nishi therapy, cosmetic acupuncture, and scalp/auricular acupuncture. Revenue from treatment sessions billed to insurance providers
5. Body Worker Massage Therapy: Discounted massage therapy provided by massage therapy students awaiting board examination certification. 60-minute sessions at $60 and 45-minute sessions at $45 (not billable to extended health plans)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cloverdale Physiotherapy & Sports Clinic delivers hands-on, evidence-based musculoskeletal rehabilitation through a multidisciplinary team of physiotherapists, kinesiologists, registered massage therapists, and acupuncturists. Core services include physiotherapy, kinesiology/exercise therapy, registered massage therapy, and traditional Chinese medicine/acupuncture, supported by specialty programs for ICBC motor vehicle injuries, WorkSafeBC workplace injuries, vestibular/concussion rehab, and hand therapy. Treatments are billed directly to patients, extended health insurers, ICBC, and WorkSafeBC across 10 Lower Mainland locations.

Product overview

Cloverdale Physiotherapy & Sports Clinic is a multidisciplinary physiotherapy practice operating under Allied Physiotherapy Health Group with 10 locations across Surrey, Richmond, and North Vancouver BC. The clinic offers a comprehensive suite of rehabilitation services centered around its core offerings: Physiotherapy, Kinesiology & Exercise Therapy, Registered Massage Therapy, and Traditional Chinese Medicine & Acupuncture. Additional specialty services include ICBC Motor Vehicle Injury Treatment, WorkSafeBC Workplace Injury Treatment, Vestibular Therapy & Concussion Rehab, and Hand Therapy. The clinic also provides various treatment modalities such as Spinal Decompression, Shockwave Therapy, Laser Therapy, IMS/Dry Needling, and discounted Body Worker Massage Therapy. All services support direct billing to major insurance providers including ICBC, WorkSafeBC, Pacific Blue Cross, Canada Life, Sun Life, Manulife, and others. The practice serves patients with sports injuries, motor vehicle accidents, workplace injuries, and chronic pain conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Science-based rehabilitation service using manual therapy, targeted exercises, and modern modalities (including spinal decompression, shockwave, laser, IMS/dry needling, and acupuncture) to restore movement and function for patients with ICBC, WorkSafeBC, sports, and general musculoskeletal injuries.
• Kinesiology & Exercise Therapy University-trained exercise specialist service delivering personalized exercise programs for functional independence, injury recovery, and prevention, including ICBC Active Rehab, RCMP Rehabilitation, Sports Injury Rehab, Personal Training, and Core Stability Training.
• Registered Massage Therapy (RMT) Therapeutic soft tissue manipulation using deep tissue massage, myofascial release, trigger point therapy, muscle energy techniques, and craniosacral therapy to relieve pain, enhance mobility, and promote wellness for individual patients.
• Traditional Chinese Medicine & Acupuncture TCM acupuncture treatments including warm needle therapy, dry needle/IMS, moxibustion, cupping, Nishi therapy, cosmetic/facial acupuncture, scalp/auricular acupuncture, and homeopathy, billed to insurance providers and individual patients.
• Body Worker Massage Therapy Discounted massage therapy including Swedish, deep tissue, and sports massage provided by massage therapists awaiting board examination certification. Not billable to extended health plans or usable for ICBC/WSBC claims.
• ICBC Motor Vehicle Injury Treatment Specialized treatment program for motor vehicle accident injuries including whiplash, soft tissue injuries, back pain, concussions, and nerve damage, with direct ICBC billing and no out-of-pocket costs for approved claims.
• WorkSafeBC Workplace Injury Treatment Comprehensive workplace injury rehabilitation covering back pain, neck/shoulder pain, repetitive strain injuries, and return-to-work programs with direct WorkSafeBC billing.
• Vestibular Therapy & Concussion Rehab Targeted treatment for vertigo, balance disorders, dizziness, and concussion-related symptoms using specialized maneuvers and exercises, delivered as part of the physiotherapy service line.
• Hand Therapy Specialized rehabilitation for hand and upper extremity conditions, provided by certified hand therapists as part of the physiotherapy service offering.

Quantifiable outcome

• 4.8 star Google rating with 500+ reviews demonstrating high patient satisfaction
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ICBC (Insurance Corporation of British Columbia)coreChannel Partner/ Reseller/ DistributorDirect billing partnership for motor vehicle accident injury claims. ICBC covers 25 physiotherapy sessions, 25 chiropractic sessions, and 12 additional therapy sessions (RMT, kinesiology, or acupuncture) within 12 weeks of accident date with no user fees for approved claims.
• WorkSafeBC (Workers Compensation Board of BC)coreChannel Partner/ Reseller/ DistributorDirect billing partnership for workplace injury claims. Full coverage for approved WorkSafeBC claims for physiotherapy, chiropractic care, and TCM acupuncture with no out-of-pocket expenses or user fees.
• Pacific Blue CrosscoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• Canada LifecoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• Sun LifecoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• ManulifecoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• Green ShieldcoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• DesjardinscoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• Medavie Blue CrosscoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• Equitable LifecoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• ClaimSecurecoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• Industrial AlliancecoreChannel Partner/ Reseller/ DistributorDirect billing partnership for extended health benefit claims at Allied Physiotherapy clinics
• RCMP Health ServicesminorStrategic or Co-development PartnerCoordinated rehabilitation programs for RCMP officers to improve functional ability for job-related tasks, integrated with RCMP Health Services protocols
• Well Health Medical ClinicminorStrategic or Co-development PartnerCo-located adjacent to multiple clinic locations including Clayton Heights, Surrey 152nd, Surrey Hwy 10, Panorama, and Cloverdale locations, facilitating integrated patient care

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lifemark Health: Lifemark is the largest Canadian physiotherapy and rehabilitation network with hundreds of clinics across the country. Directly comparable on multi-discipline outpatient rehab, direct billing with insurers, and multi-site regional roll-up.
• CBI Health: CBI Health operates one of Canada's largest networks of physiotherapy, rehabilitation, and occupational health clinics. Closely comparable on service mix (PT, kinesiology, RMT, return-to-work), direct insurer relationships, and clinic-based delivery.
• Back in Motion Rehab: BC-headquartered multidisciplinary rehabilitation network with multiple Lower Mainland clinics offering physiotherapy, kinesiology, massage, and ICBC/WorkSafeBC claims — overlap is direct on geography, services, and target patients.
• Panther Sports Medicine & Rehabilitation: Alberta-based network of sports injury and physiotherapy clinics offering multi-discipline rehabilitation including vestibular, concussion, and active rehab — same clinical positioning as Cloverdale's sports-injury branding.

Regional players

• PhysioLogic Health & Performance: Multi-discipline clinic in the Greater Toronto Area offering physiotherapy, massage, acupuncture, and sports rehabilitation — analogous clinical model and service-mix to Allied Physiotherapy Health Group.
• In Motion Physio & Wellness: Local BC physiotherapy clinic offering multidisciplinary rehabilitation, direct billing, and ICBC/WorkSafeBC services — directly comparable clinic-level model operating in the same Lower Mainland market.

Broad incumbents

• Massage Addict: Canada's largest membership-based RMT clinic chain with 100+ locations nationwide — comparable on multi-site Canadian health-service retail model, online booking, and direct billing infrastructure.
• ATI Physical Therapy: Large North American outpatient PT operator with hundreds of clinics offering similar multidisciplinary rehab services, online booking, and direct insurance billing — demonstrates the multi-site rehab roll-up model at greater scale.

Others

• Jane App: Practice management software platform used by Cloverdale for booking and clinic operations; represents an enabling technology / vendor rather than competitor, included to ground the network's digital infrastructure dependency.
• Fraser Health Authority Outpatient Rehab Services: Public payor-operated outpatient rehabilitation services in the same Lower Mainland geography — defines the ICBC/WorkSafeBC adjacent public funding landscape and competitive context for Cloverdale's privately delivered rehab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cloverdale-physiotherapy-&-sports-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloverdale Physiotherapy & Sports Clinic