Club Culinair

What Club Culinair does

Club Culinair is the trade name of Hogenelst Horeca Groep B.V., a Dutch private limited company that operates as a multi-brand restaurant franchisor with nearly 100 locations across the Netherlands. The portfolio comprises five distinct concepts: La Cubanita (55 tapas restaurants with Cuban-themed dining), Bregje (25 affordable three-course restaurants), Heinde (14–25 all-you-can-eat-and-drink venues at €37.50–€42.50 per person), Rozey (3 vegetarian/vegan restaurants with planned city expansion), and Klasse Kantine (30 sports-club canteen operations). All restaurants are owned and operated by independent franchisenemers; Club Culinair acts as the central franchisor providing concept development, training, marketing, and national supplier partnerships with Heineken, Coca-Cola, Sligro, Unilever, and the Royal Netherlands Lawn Tennis Association (KNLTB).

The underlying "technology" consists of standardized restaurant formulas — recipes, ambiance, service protocols, and brand identity — replicated across franchise locations, supported by formula-specific websites, a centralized digital gift card system (integrated with the Piggy third-party platform), and a Klasse Kantine ordering platform for sports clubs. There is no proprietary software platform or AI capability; the business is fundamentally hospitality and concept-franchising rather than technology-enabled.

The revenue model combines recurring franchise fees (3% of franchisee turnover for Heinde, similar structures across formulas), recurring marketing fees (€500 fixed + 0.5% of revenue for Heinde), one-time initial franchise investments (starting from €200,000 for Rozey, with own-capital requirements from €10,000 to €40,000 depending on formula), and a subscription membership stream from Klasse Kantine (€60 per month per sports club, with ~€7,000 average annual savings claimed). The go-to-market is exclusively franchise-based, with prospective franchisenemers recruited through website contact forms and a defined follow-up process. End customers span value-conscious diners, leisure tapas patrons, plant-based consumers, and sports clubs seeking improved canteen economics.

Name

Club Culinair

Legal name

Hogenelst Horeca Groep B.V.

Website

https://clubculinair.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Culinair (Hogenelst Horeca Groep B.V.) is a Dutch multi-brand restaurant franchisor operating nearly 100 locations across the Netherlands under five concepts: La Cubanita, Bregje, Heinde, Rozey, and Klasse Kantine, all owned by independent franchisenemers.

Ownership category

akta.pro rank

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Franchise Fees: Club Culinair generates revenue through franchise fees from its restaurant formulas. For Heinde, the franchise fee is 3% of revenue plus a marketing fee of €500 plus 0.5% of revenue. Similar structures apply across other formulas.
2. Franchise Investment/Initialization: Initial franchise investments from new franchisenemers, with total investment starting from €200,000 for Rozey locations. Own capital requirements vary by formula (minimum €10,000 for Bregje, €40,000 for Heinde, 20% for Rozey).
3. Klasse Kantine Membership: Monthly membership fee of €60 for sports clubs, providing access to the Kantine concept, with savings of approximately €7,000 per year for member organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Club Culinair is a Dutch hospitality franchise group operating nearly 100 restaurant locations across the Netherlands under five distinct branded concepts: La Cubanita (tapas), Bregje (affordable three-course dining), Heinde (all-you-can-eat-and-drink), Rozey (vegetarian/vegan), and Klasse Kantine (sports club canteens). The company develops and licenses these restaurant formulas to independent franchisenemers, generating revenue from initial franchise investments, recurring franchise and marketing fees, and subscription memberships.

Product overview

Club Culinair is a Dutch hospitality group operating nearly 100 restaurant locations throughout the Netherlands under a multi-brand franchise model. The portfolio comprises five distinct restaurant concepts: La Cubanita (55 tapas restaurants with Cuban theme), Bregje (25 affordable three-course dining restaurants), Heinde (14-25 all-you-can-eat-and-drink restaurants), Rozey (3 vegetarian/vegan restaurants with expansion plans), and Klasse Kantine (30 sports club canteen locations). The group also offers a centralized gift card system across all brands. All locations are franchise-operated, with the company acting as franchise developer and supporter. The group is owned by Hogenelst Horeca Groep B.V.

Differentiator

Problem solved

Functional benefit

Brands

• La Cubanita: Tapas restaurant with 55 locations throughout the Netherlands, featuring Cuban atmosphere, salsa music, cocktails, and Spanish-inspired tapas dishes. Motto: La vida es un carnaval!
• Bregje
• Heinde
• Rozey
• Klasse Kantine

Products and services

• La Cubanita Tapas restaurant franchise concept with 55 locations throughout the Netherlands, featuring Cuban-inspired cuisine, salsa music, cocktails, and Spanish tapas in a Cuban-themed atmosphere; licensed to independent franchisees.
• Bregje Casual dining franchise concept with 25 locations in the Netherlands offering three-course meals at a fixed price (€19.95 Monday-Thursday, €22.95 Friday-Sunday) in a warm, homey environment with beers and wines.
• Heinde All-you-can-eat-and-drink restaurant franchise concept with 14-25 locations in the Netherlands. Guests pay a fixed price (€37.50 Monday-Thursday, €42.50 Friday-Sunday) for unlimited dishes, beer, wine, soft drinks, and coffee with no time limit.
• Rozey Vegetarian and vegan restaurant franchise concept with locations in Rotterdam, Amersfoort, and Den Haag and expansion plans for other major Dutch cities; built around sustainable and commercial entrepreneurship with a 100% plant-based menu.
• Klasse Kantine Canteen solution for sports clubs offering refined offerings, ready-made dishes, themed parties (Après Ski, Oktoberfest, pubquiz), and an own ordering platform. Active at 30 affiliated locations with supplier partnerships including Heineken, Coca-Cola, Sligro, Unilever, and KNLTB.
• Club Culinair Gift Cards Centralized digital gift card system enabling purchases for La Cubanita, Bregje, Heinde, and Rozey brands through brand-specific portals with balance checking via the Piggy platform.

Quantifiable outcome

• Average savings of €7,000 per year for Klasse Kantine sports club members
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core.

• HeinekencoreStrategic or Co-development PartnerHeineken is a partner in the Klasse Kantine concept, providing beverage products and sponsorship for sports club canteens operating under the Klasse Kantine brand.
• Coca-ColacoreStrategic or Co-development PartnerCoca-Cola partners with Klasse Kantine to supply soft drinks to sports club canteens under the concept.
• SligrocoreStrategic or Co-development PartnerSligro is a key food supplier partner for the Klasse Kantine concept, providing ingredients and food products to sports club canteens.
• UnilevercoreStrategic or Co-development PartnerUnilever partners with Klasse Kantine to supply branded food and beverage products to sports club locations.
• KNLTBcoreStrategic or Co-development PartnerRoyal Netherlands Lawn Tennis Association (KNLTB) collaborates with Klasse Kantine to bring improved canteen concepts to tennis clubs throughout the Netherlands.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• AmRest Holdings: European multi-brand restaurant operator running KFC, Pizza Hut, and Burger King franchises across Central and Eastern Europe. Closely comparable as a multi-brand restaurant franchise operator generating recurring royalty revenue across geographies.
• New York Pizza: Largest pizza delivery franchise in the Netherlands with extensive franchisee network. Comparable as a Dutch restaurant franchise operator that derives recurring revenue from franchise fees and royalties on a multi-location network.
• La Place: Dutch full-service restaurant chain with multiple locations nationwide, operating casual dining concepts similar to Club Culinair's Bregje and Heinde. Comparable as a multi-format Dutch restaurant operator serving similar value-conscious consumer segments.
• Happy Italy: Italian-themed restaurant franchise in the Netherlands with multiple locations serving affordable fixed-price meals. Comparable as a Dutch restaurant franchise operator targeting value-conscious diners with standardized concepts.
• Domino's Pizza Netherlands: Master franchisee of Domino's Pizza operating pizza delivery locations across the Netherlands. Comparable as a Dutch franchise restaurant operator generating royalty and marketing fee revenue from franchisees.
• FEBO: Iconic Dutch fast-food chain with both corporate and franchise locations across the Netherlands. Directly comparable as a Dutch food service franchise operator with established nationwide presence and standardized concepts.
• De Beren: Dutch casual dining restaurant franchise operating multiple locations throughout the Netherlands. Similar in concept and franchise model to Club Culinair's Bregje and Heinde full-service dining brands.
• Subway Netherlands: Dutch franchise operations of the global sandwich chain with multiple franchised locations. Comparable as a Dutch franchise restaurant operator deriving revenue from franchise fees on standardized concepts.

Regional players

• Van der Valk: Dutch hospitality group operating hotels and restaurants nationwide under the family brand. Comparable as a Dutch multi-brand hospitality operator, though with stronger focus on hotel-restaurant combinations than standalone franchising.

Broad incumbents

• Restaurant Brands International: Global multi-brand quick-service restaurant operator (Burger King, Tim Hortons, Popeyes, Firehouse Subs). Comparable as a multi-brand restaurant franchise operator generating royalty revenue, though at much larger global scale than Club Culinair's Dutch-focused portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/club-culinair-hogenelst-horeca-groep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Culinair