De Beren
De Beren is a Dutch franchise restaurant chain founded in 1984, operating 50 full-service restaurants and 32 delivery-only locations nationwide. It serves families, groups, and casual diners with grill-focused menus, supported by Piggy loyalty and bestel.beren.nl online ordering.
- Company typePrivate
- Founded1984
- HeadquartersRotterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What De Beren does
De Beren is a Netherlands-based franchise restaurant chain founded in 1984 in Rotterdam, operating 50 full-service restaurants and 32 delivery-only locations nationwide under the legal entity De Beren Franchise B.V. The concept originated as the eetcafé 'Bruintje Beer' on Noordsingel in Rotterdam and has grown over four decades into the most recognized restaurant chain in the Netherlands according to a 2024 Multiscope study of more than 5,100 consumers. Core menu items are grill-focused and centered on three signature dishes introduced at founding — saté, spareribs, and a classic burger — supplemented by 3-course menus (€29.95), sharing menus (€37.50), high tea (€27.50), unlimited weekday day menus, kids' party packages, and Diner & Film cinema bundles.
The technology stack is assembled from third-party SaaS rather than proprietary platforms. Guestplan provides per-location reservation widgets, Bork runs the point-of-sale system, Piggy powers the loyalty program, and bestel.beren.nl plus the De Beren mobile app handle online delivery and pickup orders. Payment processing is handled by Adyen and Mollie, email marketing by HubSpot/SendGrid, review management by Feedelity, and consent management by Cookiebot. The chain operates a multi-channel digital marketing presence across Facebook, Instagram, YouTube, paid social and display, and remarketing pixels. Distribution is fully domestic and runs through three channels: dine-in restaurants, delivery-only bezorgrestaurants, and group/event bookings for parties of 10+.
De Beren earns revenue through a combination of dine-in restaurant sales, delivery and takeaway transactions from delivery-only kitchens (€9.50 minimum order, €2.50 delivery fee, free above €60), gift card sales via a URD Software BV-managed webshop, franchise fees and royalties from independent franchisees (e.g., Oosterhout, Hoogeveen, Duiven), group and event arrangements, and kids' party packages. Customer segments are horizontally diversified across general consumers and families (primary), business/corporate lunches, families with children, groups of 10+, and delivery consumers. The franchise structure is the primary growth mechanic, with the franchisor providing centralized support in finance, marketing, HR, purchasing, IT, and operations to capital-light franchisee operators.
De Beren firmographics
Firmographics- Name
- De Beren
- Legal name
- De Beren Franchise B.V.
- Website
- https://beren.nl
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- De Beren is a Dutch franchise restaurant chain founded in 1984, operating 50 full-service restaurants and 32 delivery-only locations nationwide. It serves families, groups, and casual diners with grill-focused menus, supported by Piggy loyalty and bestel.beren.nl online ordering.
- Ownership category
- akta.pro rank
De Beren industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Delivery-Only Restaurant Brands (No Dine-In) (THAFAJAC), Restaurant Direct Delivery (In-House Fleet) (TLAAAHAB)
Keywords
Where De Beren is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices15 records
Markets served
De Beren business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Full-service restaurant dining across 50+ restaurant locations offering lunch, dinner, and bar. Customers pay per order at listed menu prices. Includes day menus (unlimited ribs/saté at fixed per-person pricing), 3-course menus, sharing menus, high tea, and group arrangements.
- Delivery and Takeaway: 32 dedicated delivery-only restaurant locations serving online orders placed via bestel.beren.nl. Minimum order €9.50, delivery fee €2.50, free delivery over €60. Customers can also order by phone directly with each delivery location.
- Gift Cards / Cadeaukaart: De Beren gift cards sold via a dedicated webshop (tradewebshops-acc.introsolve.nl/beren) managed by URD Software BV. Gift cards are redeemable in all restaurants and delivery locations.
- Group and Event Arrangements: Catering and group dining packages for groups of 10+ covering business lunches, team outings, birthdays, and celebrations. Special group menus, drinks packages, and themed events offered at individual restaurant level.
- Franchise Fees: Revenue from franchising the De Beren brand to independent operators. Franchisees pay for the right to operate De Beren restaurant or delivery locations under the brand formula, with the franchisor providing support in finance, marketing, HR, purchasing, IT, and operations.
- Kinderfeestje (Kids Party Packages): Birthday party packages for children priced at €10.95 per child, including pancakes or fries with snack, drinks for children, and coffee/tea for supervisors. Available at participating locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Unlimited Spareribs Day Menu (Mon–Tue) |
| Transaction based/ take rate | Pay-as-you-go | Unlimited Saté Day Menu (Wed–Thu) |
| Transaction based/ take rate | Pay-as-you-go | 3-Course Menu |
| Transaction based/ take rate | Pay-as-you-go | Sharing Menu |
| Transaction based/ take rate | Pay-as-you-go | High Tea |
| Transaction based/ take rate | Pay-as-you-go | Kids Party Package |
| Transaction based/ take rate | Pay-as-you-go | Diner & Film (Adults) |
| Transaction based/ take rate | Pay-as-you-go | Diner & Film (Children) |
| Transaction based/ take rate | Pay-as-you-go | Happy Hour Cocktails |
| Transaction based/ take rate | Pay-as-you-go | Coffee and Cake |
| Transaction based/ take rate | Pay-as-you-go | Kids Eat Free (School Holidays) |
| Transaction based/ take rate | Pay-as-you-go | Delivery Minimum Order and Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
De Beren product offering
Product offeringCore offering
De Beren operates a franchise chain of 50 full-service casual dining restaurants and 32 dedicated delivery-only restaurants (bezorgrestaurants) across the Netherlands. The chain serves grill-focused menu items including signature spareribs, saté, and burgers for in-restaurant dining, takeaway, and home/work delivery, supported by a Piggy loyalty program and an integrated online ordering platform.
Product overview
De Beren is a Dutch restaurant chain operating 50 restaurants and 32 delivery-only restaurants across the Netherlands. The offering is a unified restaurant chain concept combining sit-down dining, online ordering with home delivery, and loyalty engagement. Core offerings include grill-focused restaurant dining with signature spare ribs, satay, and burgers, alongside dedicated delivery locations for online orders. Supporting products include gift cards, loyalty program (Piggy), and various dining arrangements (3-course menu, sharing menu, day menus). Additional services include children's parties, high tea, and group dining packages. The franchise program enables entrepreneurs to open new De Beren locations.
Differentiator
Problem solved
Functional benefit
Brands
- De Beren Restaurants: Full-service restaurants offering dine-in experiences with complete lunch, dinner, and bar service.
- De Beren Bezorgrestaurants
Products and services
- Restaurant Dining
- Delivery Restaurant Service (Bezorgrestaurants)
Quantifiable outcome
- Most recognized restaurant chain in the Netherlands — confirmed by Multiscope study among 5,100+ consumers in 2024
- +1 more outcomes
Companies that use De Beren
Customer profileSegments5 records
Ideal customer profiles4 records
De Beren technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
De Beren partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Roel van HoffminorDe Beren collaborated with award-winning sneaker designer Roel van Hoff to create a bespoke 'De Beren '84 Legacy' custom sneaker as part of the brand's 40th anniversary celebrations in 2024. One pair was given away in a prize draw.
- Pathé (Bioscopen)coreDe Beren partners with Pathé cinemas (including Pathé Ypenburg, Pathé Schouwburgplein Rotterdam, and Pathé Arnhem) for the Diner & Film arrangement. Guests receive a cinema voucher with their meal booking. De Beren Den Haag-Ypenburg is physically co-located within the Pathé Ypenburg building.
- KinepoliscoreDe Beren partners with Kinepolis cinemas for Diner & Film packages at participating locations. Vouchers are issued at the restaurant and redeemed at the cinema. At Kinepolis Breda and Den Bosch, pre-reservation by phone or email is possible without charge.
- Vue BioscopencoreDe Beren partners with Vue cinemas for Diner & Film arrangements. Vouchers issued at De Beren restaurants are redeemable at Vue locations. Telephone reservation costs €1.00 extra per ticket via Vue customer service.
- Foroxity (Roermond)minorDe Beren Roermond is partnered with cinema Foroxity in Roermond, located 5 minutes' walk from the restaurant. De Beren staff arrange film tickets for guests as part of the Diner & Film arrangement.
- Luxor Bioscoop (Meppel)minorDe Beren Meppel partners with Luxor cinema in Meppel for the Diner & Film arrangement. Guests can pre-reserve at Luxor via telephone (0522 216 001) and collect their cinema voucher at the restaurant.
- TB EventsminorDe Beren Doetinchem partners with TB Events for activity-based dining experiences including pub quizzes, bingo, and themed dinners such as Moordmysterie (Murder Mystery), Escape the City, and Gek op Holland. Suitable for company outings, family days, and bachelor parties.
- GuestplancoreGuestplan B.V. provides the reservation widget system used across all De Beren restaurant locations for table reservations. Guestplan also processes personal data including name, email, phone, reservation details, dietary requirements, and visit history.
- PiggycorePiggy B.V. provides the De Beren loyalty program, processing customer names, email addresses, point balances, visit frequency, redeemed rewards, and linking loyalty profiles to POS transaction data.
- BorkcoreBork provides the point-of-sale (POS) / cash register system used across De Beren restaurants. POS data includes transaction records, purchase details, date/time/stores, spending amounts, table numbers, and anonymized occupancy duration.
- HubSpot Ireland Ltd. / SendGrid (Twilio Ireland Ltd.)coreHubSpot Ireland Ltd. manages De Beren's newsletter and email marketing campaigns. SendGrid (Twilio Ireland Ltd.) handles email delivery services. Data transfers to the US are covered by Standard Contractual Clauses (SCCs) and/or the EU-US Data Privacy Framework.
- Adyen N.V. / Mollie B.V.coreAdyen N.V. and Mollie B.V. handle transaction processing for De Beren's online ordering and restaurant payments, providing secure payment infrastructure across all locations.
- URD Software BVminorURD Software BV manages the De Beren gift card and merchandise webshop (tradewebshops-acc.intersolve.nl/beren). Located at Fluorietweg 35, 1812 RR Alkmaar, KVK 30150778.
- Cookiebot (Cybot A/S)coreCookiebot (Cybot A/S, Denmark) is the cookie consent management platform used on De Beren's website to collect and manage user consent for analytical and marketing cookies.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
De Beren competitors and assessment
Company assessmentDirect peers
- Happy Italy: Happy Italy is a Dutch casual Italian dining chain with locations across the Netherlands offering fixed-price pasta menus in a family-friendly setting — comparable to De Beren's dine-in casual dining model and group/family appeal.
- New York Pizza: New York Pizza is one of the largest Dutch pizza chains with dine-in, delivery, and takeaway operations nationwide — directly comparable to De Beren's hybrid dine-in plus delivery-only restaurant structure.
- La Place: La Place is a Dutch casual dining/buffet-style restaurant chain (owned by Jumbo) operating across the Netherlands and beyond, offering accessible all-day menus — directly comparable to De Beren's casual, family-oriented, value-priced dining concept.
- Loetje: Loetje is a Dutch casual dining chain best known for its signature steaks and biefstuk, with locations across the Netherlands serving an all-day menu in a similar family-friendly setting — directly comparable to De Beren's dine-in casual dining model.
- Tony's NY City Pizza: Tony's NY City Pizza is a Dutch pizza chain with dine-in restaurants plus delivery operations across the Netherlands — comparable to De Beren on the combined dine-in + delivery restaurant footprint model.
- Humphrey's Restaurants: Humphrey's is a Dutch full-service casual dining chain offering fixed-price menus and an all-day dining experience across multiple Dutch cities — closely comparable to De Beren's 3-course menu and unlimited day-menu value proposition.
- Eazie: Eazie is a Dutch casual pan-Asian fast-casual chain with multiple Netherlands locations offering customizable wok, sushi, and noodle dishes — comparable to De Beren as a Dutch multi-location casual dining concept targeting family and group occasions.
- Sumo Sushi & Grill: Sumo is a Dutch chain of casual Asian (sushi and grill) restaurants with multiple Netherlands locations and an all-you-can-eat format — comparable to De Beren's all-day casual dining format and unlimited-value menu positioning.
Broad incumbents
- TGI Fridays: TGI Fridays is a global full-service casual dining chain with a broad bar-and-grill menu and family-friendly positioning — a broader incumbent comparable to De Beren's casual dine-in restaurant and bar/borrel service model.
Others
- Just Eat Takeaway (Thuisbezorgd): Thuisbezorgd (Just Eat Takeaway) is the dominant Dutch food delivery marketplace, serving as both a competing delivery channel and a potential partner for De Beren's delivery-only restaurants — directly comparable as an alternative route for the same end consumer.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat5 records
Key highlights6 records
Customer concentration
De Beren social profiles
Digital presenceDe Beren compliance and trust
Trust signalCompliance1 record
De Beren financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Beren leadership team
Management profileNumber of profiles
Profiles1 record
De Beren funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Beren M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Beren
What does De Beren do?
De Beren operates a franchise chain of 50 full-service casual dining restaurants and 32 dedicated delivery-only restaurants (bezorgrestaurants) across the Netherlands. The chain serves grill-focused menu items including signature spareribs, saté, and burgers for in-restaurant dining, takeaway, and home/work delivery, supported by a Piggy loyalty program and an integrated online ordering platform.
Is De Beren a public or private company?
De Beren is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Beren founded?
De Beren was founded in 1984. It employs 1,001 to 5,000 people.
Where is De Beren based?
De Beren is headquartered in Rotterdam, Netherlands, in the Europe region.
How does De Beren make money?
Six revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery and Takeaway, gift Cards / Cadeaukaart, group and Event Arrangements, franchise Fees and kinderfeestje (Kids Party Packages).
Who are De Beren's main competitors?
Direct peers on record are Happy Italy, New York Pizza, La Place, Loetje, Tony's NY City Pizza, Humphrey's Restaurants, Eazie and Sumo Sushi & Grill. TGI Fridays is listed as a broad incumbent. Just Eat Takeaway (Thuisbezorgd) is listed as an others.
Does De Beren have an API?
No public API is recorded for De Beren.
What industry is De Beren in?
De Beren's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFAJAC, Delivery-Only Restaurant Brands (No Dine-In). Its NAICS code is 722511 and its SIC code is 5812.