Porcão BH
Porcão BH is a traditional churrascaria in Belo Horizonte, Brazil, offering rodízio (all-you-can-eat) barbecue, an e-commerce marketplace for premium meats and private-label beverages, and event spaces for corporate and private celebrations.
- Company typePrivate
- Founded1974
- HeadquartersBelo Horizonte, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Porcão BH does
Porcão BH is a traditional Brazilian churrascaria operating from a single restaurant location on Av. Raja Gabaglia, 2671 — São Bento in Belo Horizonte, Minas Gerais. Founded in 1974 and traded publicly through its 50-year-old brand, the company is the registered legal entity MP RESTAURANTES E EVENTOS EIRELI and employs approximately 21 people. Its core offering is the rodízio (all-you-can-eat) barbecue experience, available in multiple variants including standard Rodízio Porcão, Rodízio Aniversário, Rodízio Casal, Rodízio Corporativo, special-hours pricing, and Rodízio Férias para Crianças. The restaurant is open for lunch and dinner seven days a week, with separate weekend and weekday operating windows.
Beyond dine-in service, Porcão BH has built an omnichannel business around the Empório Porcão e-commerce storefront on grupoporcao.com.br (powered by Tray Commerce), selling premium Angus beef cuts (Picanha, Alcatra, Filé Mignon, Ancho), barbecue kits, ground beef, birthday cakes, garlic bread, farofas, pepper sauces, accessories and olive oils. The company also operates a private-label beverage line, Bebidas Porcão, offering gin, whisky, cachaça, vodka, rum, sparkling wine and ready-to-drink cocktails (Negroni, Old Fashioned, Fitzgerald) at R$89.90–R$129.90 per 750ml bottle. Supporting infrastructure includes Goomer delivery aggregation, Tagme online reservations, Abqr.io digital menu, Loja Protegida security seals, and multi-processor payments via Vindi, Pagar.me and Appmax supporting Pix, boleto, credit card and installment billing.
The business model is multi-stream: per-cover rodízio fees at the restaurant, e-commerce product sales (Empório and Bebidas), online voucher and gift card sales, B2B corporate packages, and dedicated event venues (Meet Sweet for celebrations and Espaço Meet for corporate events). Customer segments are primarily individual consumers and families for celebrations, secondarily corporate clients for events and team entertainment, and a smaller home barbecue enthusiast segment purchasing premium meats and branded beverages for at-home consumption. Pricing is tiered with promotional discounts and 10x installment options, and marketing is conducted through Instagram (@porcaobh), Facebook (PorcaoBH), email newsletter, the company website, and word-of-mouth driven by the long-standing local brand reputation.
Porcão BH firmographics
Firmographics- Name
- Porcão BH
- Legal name
- MP RESTAURANTES E EVENTOS EIRELI
- Website
- https://clubeporcao.com.br
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Porcão BH is a traditional churrascaria in Belo Horizonte, Brazil, offering rodízio (all-you-can-eat) barbecue, an e-commerce marketplace for premium meats and private-label beverages, and event spaces for corporate and private celebrations.
- Ownership category
- akta.pro rank
Porcão BH industry classification
Industry- Product category
- Brazilian Barbecue Restaurant (Churrascaria)
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
- akta.pro secondary industries
- Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Condiments, Sauces & Dressings (CRADAAAB)
Keywords
Where Porcão BH is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Porcão BH business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Rodízio (All-you-can-eat barbecue): Traditional rodízio service offering unlimited grilled meats served at the table. Revenue generated through per-person dining fees. Includes various menu options with pricing tiers for regular hours, special hours, couple packages with dessert, and birthday celebrations.
- Empório (Product Sales): E-commerce sales of premium beef products (Angus), barbecue kits, accessories, garlic bread, seasonings, pepper sauces, and anniversary cakes. Products shipped to customers for home preparation.
- Bebidas (Beverage Sales): Sales of proprietary branded beverages including cachaça, gin, whisky, vodka, rum, sparkling wine, and cocktails (Old Fashioned, Negroni, Fitzgerald). Sold both online and at restaurant.
- Corporate Packages: B2B corporate event packages and vouchers for business gatherings, team events, and company celebrations.
- Vouchers and Gift Cards: Prepaid vouchers for rodízio experiences available for purchase online, enabling gifting and advance booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Rodízio Voucher - Standard Pricing |
| Unit Pricing | Pay-as-you-go | Rodízio Casal with 1 Dessert |
| Unit Pricing | Pay-as-you-go | Corporate Rodízio Package |
| Unit Pricing | Pay-as-you-go | Rodízio Birthday Package |
| Unit Pricing | Pay-as-you-go | Open Wine - Weekday |
| Unit Pricing | Pay-as-you-go | Rodízio Férias para Crianças (School Holiday) |
| Unit Pricing | Pay-as-you-go | Picanha Angus Porcão 1kg |
| Unit Pricing | Pay-as-you-go | Kit Churrasco Porcão |
| Unit Pricing | Pay-as-you-go | Alcatra Angus com Queijo 1kg |
| Unit Pricing | Pay-as-you-go | Tornedor de Filé Mignon Angus 1kg |
| Unit Pricing | Pay-as-you-go | Bolo Aniversariantes 20cm (18 fatias) |
| Unit Pricing | Pay-as-you-go | Bebidas (Whisky, Gin, Vodka, etc.) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Porcão BH product offering
Product offeringCore offering
Porcão BH operates a traditional Brazilian churrascaria (barbecue restaurant) in Belo Horizonte offering rodízio (all-you-can-eat) grilled meat service with multiple package variants. Complementing the restaurant experience, the company sells premium Angus beef cuts, barbecue kits, accessories, and private-label beverages (gin, whisky, cachaça, vodka, cocktails) through an owned e-commerce platform called Empório Porcão. Additional offerings include corporate event packages, gift vouchers, dedicated event spaces (Meet Sweet and Espaço Meet), and home delivery of premium meats via the Goomer platform.
Product overview
Porcão BH operates as a traditional churrascaria (Brazilian barbecue restaurant) with over 50 years of history in Belo Horizonte, offering both dine-in experiences and e-commerce operations. The core offering consists of rodízio (all-you-can-eat churrasco) services available in multiple formats: standard Rodízio Porcão, Rodízio Aniversário for birthdays, Rodízio Casal for couples, Rodízio Corporativo for corporate events, and Rodízio Férias Crianças for children during vacation periods. Complementing the restaurant experience is the Emporio Porcão online marketplace selling premium Angus beef cuts (Picanha, Alcatra, Filé Mignon, Ancho), ground beef, barbecue kits, birthday cakes, and specialty items like farofas and pepper sauces. The company has also expanded into private-label beverages including Gin, Whisky, Cachaça, Vodka, Negroni, Old Fashioned, and Espumante Moscatel. Additional services include Vouchers for gifting, Meet Sweet event spaces for celebrations, Espaço Meet for corporate events, and home delivery of premium meats through the Goomer platform.
Differentiator
Problem solved
Functional benefit
Brands
- Empório Porcão: Online store section selling premium meats, accessories, cakes, and other barbecue products
Companies that use Porcão BH
Customer profileSegments3 records
Ideal customer profiles3 records
Porcão BH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Porcão BH partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Porcão BH competitors and assessment
Company assessmentDirect peers
- Fogo de Chão: Internationally scaled Brazilian-style churrascaria (rodízio) operating across the US, Brazil, and other markets. Directly comparable as a premium rodízio concept serving similar customer occasions, though at significantly larger scale than Porcão BH.
- Coco Bambu: Major Brazilian restaurant chain specializing in seafood and churrasco, with multiple units across Brazil. Directly comparable as a multi-location Brazilian casual dining chain competing for similar occasion-based dining occasions.
- Churrascaria Palace: Traditional Brazilian churrascaria operating in multiple Brazilian cities with rodízio service. Comparable as a similar rodízio-format restaurant with comparable menu and customer base.
- Sal e Brasa: Brazilian churrascaria chain operating rodízio-style restaurants across multiple cities. Comparable as a competing churrascaria brand targeting families, celebrations, and corporate events in the same Brazilian market.
Broad incumbents
- Applebee's Brasil: Brazilian franchisee of the global casual dining chain. Comparable as a broader incumbent in the Brazilian casual dining space serving family and group occasions.
- Madero: Large Brazilian casual dining chain known for premium burgers and steaks. Comparable as a broader incumbent in Brazilian casual dining, though with a different core menu format (burgers vs. rodízio).
- Outback Steakhouse Brasil: Brazilian arm of Outback Steakhouse, a major casual dining steakhouse chain. Comparable as a broader incumbent in the Brazilian meat-centric casual dining category, though with a different cuisine format.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Porcão BH social profiles
Digital presencePorcão BH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Porcão BH leadership team
Management profileNumber of profiles
Porcão BH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Porcão BH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Porcão BH
What does Porcão BH do?
Porcão BH operates a traditional Brazilian churrascaria (barbecue restaurant) in Belo Horizonte offering rodízio (all-you-can-eat) grilled meat service with multiple package variants. Complementing the restaurant experience, the company sells premium Angus beef cuts, barbecue kits, accessories, and private-label beverages (gin, whisky, cachaça, vodka, cocktails) through an owned e-commerce platform called Empório Porcão. Additional offerings include corporate event packages, gift vouchers, dedicated event spaces (Meet Sweet and Espaço Meet), and home delivery of premium meats via the Goomer platform.
Is Porcão BH a public or private company?
Porcão BH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Porcão BH founded?
Porcão BH was founded in 1974. It employs 11 to 50 people.
Where is Porcão BH based?
Porcão BH is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Porcão BH make money?
Five revenue lines are on record. Rodízio (All-you-can-eat barbecue) is the primary driver. The others are empório (Product Sales), bebidas (Beverage Sales), corporate Packages and vouchers and Gift Cards.
Who are Porcão BH's main competitors?
Direct peers on record are Fogo de Chão, Coco Bambu, Churrascaria Palace and Sal e Brasa. Broad incumbents are Applebee's Brasil, Madero and Outback Steakhouse Brasil.
Does Porcão BH have an API?
No public API is recorded for Porcão BH.
What industry is Porcão BH in?
Porcão BH's product category is Brazilian Barbecue Restaurant (Churrascaria). Its primary akta.pro industry code is HSACAGAH, Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly), with a secondary code of THAHAKAJ, Beverage Services (Bar Catering, Mixology, Beverage Programs). Its NAICS code is 72251 and its SIC code is 5810.