Clube Atlético Valinhense

What Clube Atlético Valinhense does

Clube Atlético Valinhense (CAV) is a private, member-owned sports and social club established on September 20, 1925 in Valinhos, São Paulo, Brazil, operating from an 87,412 m² campus in Vila Embaré since 1970. The club offers a bundled family membership comprising 34 sports modalities — football (1 official pitch + 2 mini fields), basketball, volleyball, futsal (3 multi-sport courts, 2 covered), tennis (5 clay courts + 2 practice walls), beach tennis, futevôlei, swimming, martial arts, dance, and fitness classes — supported by an aquatic complex (3 outdoor pools including a semi-Olympic and 1 heated indoor pool), a climate-controlled gym, social hall (500 m², capacity 300), children's Espaço Kids, sauna, billiards, three kiosks, and on-site F&B venues (Bar e Restaurante, Esporte Bar, Pool Bar). Revenue derives from recurring monthly membership and activity-specific fees (e.g., gym R$87/month, Kung Fu R$209/month, aquatic packages R$49.50–R$110/month, senior-discounted Viva+ programs R$25–R$90/month), supplemented by transactional event rentals (Salão Social, kiosks) available to members and non-members, and F&B sales. The Viva+ CAV sub-brand specializes in senior wellness modalities (hydrogymnastics, adapted volleyball, memory and digital inclusion workshops). Governance is exercised by an elected Diretoria Executiva led by President Sylvio Antonio Silva, overseen by a Conselho Deliberativo (with Vitalício and Fiscal components), and members access billing and account services through an online Secretaria Web portal. Distribution is direct-to-consumer and concentrated in a single municipality — Valinhos — with no public listing, no external investors, and no disclosed financial figures, while publicly posting governance documents including its Social Statute (approved 2023-09-17) and Internal Regulations (last amended June 2024).

Name

Clube Atlético Valinhense

Legal name

Clube Atlético Valinhense

Website

https://clubevalinhense.com.br

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Clube Atlético Valinhense (CAV) is a private, member-owned sports and social club in Valinhos, São Paulo, Brazil, founded 1925 on an 87,412 m² campus offering 34 sports modalities, aquatic and gym facilities, F&B venues, and senior wellness programs to families and individuals in the Valinhos region.

Ownership category

akta.pro rank

Product category

Sports and Social Club (Recreational Club Services)

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

Keywords

• Sports and social club
• Recreational facilities
• Membership-based sports
• Aquatic and fitness center
• Family leisure club

Headquarters

HQ city

Valinhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Monthly membership fees charged to associates for access to sports facilities, activities, and social spaces. Rates vary by activity and age (seniors 65+ receive 50% discounts).
2. Activity-Specific Fees: Additional fees for specific activities such as swimming lessons, dance classes, martial arts, Pilates, and sports training.
3. Facility Rental: Revenue from renting the Salão Social (event hall), kiosques, and other spaces for events and celebrations, available to both members and non-members.
4. Food and Beverage: Revenue from CAV's Bar e Restaurante, CAV's Esporte Bar, and Pool Bar, serving food, drinks, and snacks to members and guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Clube Atlético Valinhense operates as a member-owned sports and social club on an 87,412 m² campus in Valinhos, São Paulo, providing 34 sports modalities, four swimming pools, a climate-controlled gymnasium, an event hall, dining outlets, and senior wellness programming. The club's core commercial offering is family memberships, with recurring monthly fees granting access to sports facilities, classes, and social events, supplemented by per-activity fees, facility rentals, and food and beverage sales.

Product overview

Clube Atlético Valinhense (CAV) is a private sports and social club offering a unified family-oriented membership experience. The club provides 34 sports modalities including football, tennis, swimming, basketball, volleyball, and beach sports, complemented by extensive aquatic facilities (three outdoor pools and one heated indoor pool), a climate-controlled gymnasium, a social hall for events, children's play area, multiple dining options (restaurant, pool bar, sports bar), sauna facilities, and billiards room. The club also operates an online member portal (Secretaria Web) for managing membership fees and personal data. All facilities are set within 87,412 m² of green space in Vila Embaré, Valinhos, and the club organizes regular social events including themed parties, holidays celebrations, and sports tournaments.

Differentiator

Problem solved

Functional benefit

Brands

• Viva+ CAV: Senior wellness program offering activities for members aged 65 and older including gymnastics, stretching, hydrogymnastics, adapted volleyball, meditation, dance, memory workshop, and digital inclusion.

Products and services

• 34 Modalidades Esportivas (34 Sports Modalities Program) Comprehensive sports program offering 34 different athletic disciplines including football, tennis, basketball, volleyball, swimming, beach tennis, futevôlei, martial arts, dance, and fitness classes, supported by 1 official football field, 2 mini fields, 5 clay tennis courts, 2 tennis practice walls, 3 multi-sport courts (2 covered), a 1,250 m running/walking track, and a beach sports complex. For all ages and skill levels, with structured sports schools (escolinhas) for beginners and competitive teams that have competed internationally.
• Parque Aquático (Aquatic Park) Aquatic facility featuring three outdoor recreational pools (children's, social with waterfall, and semi-Olympic) plus an indoor heated pool used for swimming lessons, deep running, hydrogymnastics, and Conditioning classes for members from 1 year of age upward. Includes structured swimming instruction and aquatic activities with certified instructors.
• Academia (Gymnasium) Climate-controlled gymnasium equipped with 10 treadmills, ellipticals, horizontal and vertical exercise bikes, spinning bikes, stair climbers, rowing machines, and weight training equipment. Group fitness offerings include stretching, adapted stretching, functional training, localized gymnastics, senior gymnastics, spinning, Mat Pilates, and Zumba. Minimum age 14 years; seniors aged 65+ receive a 50% discount (R$87.00 full / R$43.50 senior monthly).
• Salão Social (Event Hall) Air-conditioned event hall of 500 m² with capacity for 300 seated guests, equipped with complete infrastructure, parking for 300 vehicles, 24-hour security, and a children's playground. Available for rental to members and non-members for weddings, birthdays, corporate events, and other celebrations; pricing is quote-based.
• Espaço Kids Children's play area offering crafts, workshops, and recreational activities for children aged 0-10 under professional supervision. Children under 3 must be accompanied; maximum 1-hour stay. Available as daily passes (R$13.75) or monthly subscriptions (R$55.00) for members.
• CAV's Bar e Restaurante Restaurant and bar located between the aquatic park and the gym, offering a full menu including snacks, portions, pastries, drinks, and daily meals served à la carte or buffet style, with live music on Fridays. Open to members and their guests.
• Sauna Dry and steam sauna facilities available to members at R$13.00 per use. The dry sauna is suited for body detoxification, while the steam sauna is recommended for respiratory treatment. Sauna kits (towel, face towel, slippers) are available at an additional charge; non-member guests pay a 50% maintenance fee when accompanied by a member.
• Sala de Sinuca (Billiards Room) Billiards room with two official billiard tables featuring Belgian balls and sets of cues, plus cable TV and WiFi access. Restricted to members aged 18 and above.
• Quiosques (Kiosks) Three kiosks available for exclusive member rental: the Bosque kiosk near Gate 1, and two Bambuzal kiosks near the main parking, each equipped with folding wooden chairs, tables, and freezer. Available to members on a quote-based rental basis for gatherings and events.
• Viva+ CAV (Senior Wellness Program) Senior wellness program offering a portfolio of adapted activities for members aged 65+, including alongamento (stretching), caminhada (walking), dança (dance), inclusão digital (digital inclusion), memória (memory workshop), meditação 2x/week (R$50.00), ginástica 2x/week (R$50.00), hidroginástica 2x/week (R$90.00), and vôlei adaptado 2x/week (R$50.00). Single-session activities priced at R$25.00; all activities discounted by 50% for members aged 65 and older.
• Secretaria Web (Web Secretariat) Online member portal providing access to monthly fee payments (second installment), member data management, and other digital services for CAV members, operated at cav.realclub.app.br.

Quantifiable outcome

• 34 sports modalities offered
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Clube Paineiras do Morumbi: São Paulo member-owned sports and social club serving families in the Morumbi region. Comparable in offering diverse sports modalities, aquatic facilities, and family-oriented programming, with similar member-owned governance structure.
• Esporte Clube Sírio: Traditional São Paulo social and sports club with member-owned governance, multi-sport facilities, and a strong social event calendar. Operates a similar model targeting upper-middle-class families in São Paulo, with comparable pricing structures and programming breadth.
• Círculo Militar de São Paulo: São Paulo private club offering sports facilities, social events, and family programming to a defined membership base. Comparable in member-owned structure and full-service sports-plus-social offering, though membership is restricted to military affiliates.
• Club Athletico Paulistano: São Paulo-based member-owned sports and social club offering multi-sport facilities, social events, and family programming. Highly comparable to CAV in structure, member-owned model, and breadth of sports modalities, though at significantly larger scale.
• Tietê Country Club: Member-owned country club in São Paulo offering similar sports facilities, social events, and family programming. Direct comparable in business model and target customer segment (upper-middle-class São Paulo families).

Regional players

• Itu Country Club: Member-owned country club in Itu, São Paulo state, offering sports facilities, social events, and family programming. Comparable regional member-owned sports club outside the immediate Valinhos catchment.

Broad incumbents

• Smart Fit: Brazil's largest low-cost gym chain with hundreds of units nationwide. Represents the disruptive competitive threat to traditional member-owned clubs from price-focused, digitally-enabled fitness operators targeting similar mass-market demographics.
• São Paulo Futebol Clube: Major Brazilian sports club with significantly larger scale, professional football operations, and broader sponsorship/revenue base. Relevant as a broader incumbent in the São Paulo sports club landscape, though differentiated by professional team operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCknX3538-nCelO64kYEhxvw
• Facebookfacebook.com/clubevalinhense
• Instagraminstagram.com/clube.valinhense
• LinkedInlinkedin.com/company/clube-atl%C3%A9tico-valinhense

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clube Atlético Valinhense