Club Hotel Sera Deluxe

Name

Club Hotel Sera Deluxe

Legal name

Altur Antalya Lara Turistik Tesisler ve İşletmeleri Anonim Şirketi

Website

https://clubhotelsera.com.tr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• All-inclusive resort
• Hotel accommodation
• Beach resort
• Conference venues
• Spa hospitality

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ultra All-Inclusive Accommodation: Primary revenue stream from hotel room bookings under an ultra all-inclusive package model, where guests pay for accommodation that includes meals (breakfast, lunch, dinner at main restaurants), snacks, beverages, and access to pools, beach, animation activities, and fitness facilities. Room categories range from standard rooms (18-32 m²) to luxury suites (up to 450 m² Ottoman Palace Suites).
2. A la Carte Restaurant Services: Revenue from specialty a la carte restaurants offering world cuisines including Mexican (Mexico), Turkish (Olive), Seafood (Olimpos), Mongolian, Asian (Sushi), and French (Bistro Royal). Some restaurants require reservations and may charge fees for certain meals or cuisines.
3. SPA and Wellness Services: Revenue from spa treatments including various massage therapies (Anti-Cellulite, Aromatherapy, Deep Tissue, Hawaiian Lomi Lomi, Shiatsu, Sports, Thai, Hot Stone), Indian concepts, facial treatments, body treatments, and hairdresser/beauty services.
4. Fun Royal Game Room: Revenue from paid entertainment services including bowling (€10 per person per game) and billiards (€10 per hour). Free services include chess, Okey, and pool tables.
5. Meeting and Conference Facilities: Revenue from rental of meeting halls and workshop spaces for corporate events, weddings, and conferences. The hotel offers Royal Hall (490 m²), Adalya Halls (190 m² and 137 m²), Phaselis Hall (180 m²), and 6 workshop rooms totaling approximately 200 m².

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Club Hotel Sera Deluxe is an ultra all-inclusive five-star resort hotel located in Antalya, Turkey, offering accommodation, multiple restaurants and bars, pools, private beach, spa and wellness center, entertainment programs, kids club, and meeting/banquet facilities. It operates 375 rooms across standard rooms, suites, and family rooms in a resort complex designed with Ottoman-era inspired architecture.

Product overview

Club Hotel Sera Deluxe is an ultra all-inclusive resort hotel in Lara, Antalya, Turkey, operated by Altur Antalya Lara Touristic Facilities and Operations Joint Stock Company. Established in 1986, the 40,000 m² property features 559 rooms across three accommodation buildings (Elegance, Club, Park) with a total of 1,228 beds. The resort offers comprehensive hospitality services including: three main restaurants and six specialty A'la Carte restaurants serving international and world cuisines (Mexican, Turkish, Mongolian, French, Asian); eight bars and cafes; six swimming pools (including outdoor, indoor, saltwater, and children's facilities) plus a 200-meter private beach; full-service SPA with Turkish bath, sauna, fitness center, and 15+ massage treatments; entertainment programs including animation shows, themed events, daily activities (aerobics, aqua fitness, yoga), and children's Mini Club; and conference facilities with four meeting halls (490m² to 180m²) and six workshop rooms for business events. The property operates on an Ultra All-Inclusive basis with reservation services available through an online booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 375 rooms including standard rooms, suites, family rooms, and connected rooms offered on an ultra all-inclusive basis to leisure and family travelers visiting Antalya.
• Food and Beverage / All-Inclusive Dining Ultra all-inclusive meal service across main buffet restaurant, multiple a la carte restaurants, snack points, patisserie, and bars covering breakfast, lunch, dinner, and 24-hour beverage service for in-house guests.
• Spa and Wellness Center Spa and wellness facility offering Turkish bath, sauna, massage, skin and body care treatments, and indoor pool access for hotel guests seeking relaxation and wellness services.
• Meeting and Banquet Facilities Conference and event spaces including the Sinan Ballroom and additional meeting rooms accommodating up to approximately 1,200 guests for weddings, corporate events, congresses, and group functions.
• Kids Club and Animation Children's club and daytime/evening animation activities including live music, dance shows, themed nights, mini club for children, and family-friendly entertainment programs.

Quantifiable outcome

• 559 rooms with 1,228 beds serving international guests annually
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Titanic Hotels: Turkish hotel group operating all-inclusive resort properties in Antalya (Titanic Beach, Titanic De Luxe), overlapping Club Hotel Sera in Lara and competing for similar international source markets.
• IC Hotels: Independent Turkish resort chain with all-inclusive properties in Antalya region (IC Hotels Green Palace, IC Hotels Residence), overlapping family and convention segments with similar amenity scope.
• Rixos Hotels: Major Turkish luxury all-inclusive resort group with multiple Antalya properties (Rixos Downtown, Rixos Premium Belek); competes directly for premium international guests via inclusive pricing and large F&B/entertainment offerings.
• Delphin Hotels: Turkish resort chain operating ultra all-inclusive beachfront properties in Antalya (including Delphin Imperial, Delphin Palace) targeting the same international family/couple source markets with comparable F&B and entertainment concepts.
• Kaya Hotels & Resorts: Turkish resort operator with all-inclusive properties in Antalya/Belek (Kaya Palazzo, Kaya Belek), offering similar large-scale F&B, pool, and entertainment programs to international guests.
• Calista Luxury Resort: Premium all-inclusive resort in Belek/Antalya targeting luxury family and couple segments; competes for the same premium international guest and wedding/MICE demand with similar amenity intensity.
• Voyage Hotels: Turkish all-inclusive resort brand (Voyage Belek, Voyage Sorgun), serving the same international family/couple demand with comparable F&B and entertainment concepts in the Mediterranean corridor.
• Cornelia Hotels: Turkish all-inclusive resort operator in Belek/Antalya with large F&B, pool, and entertainment offerings targeting the same European and Russian source markets.
• Barut Hotels: Independent Turkish resort collection with all-inclusive beachfront properties in Antalya (Barut Lara, Barut Kemer), targeting the same family and international tourist segments with comparable amenity depth.
• Limak Hotels: Turkish resort/hotel group operating all-inclusive properties in Antalya (Limak Atlantis, Limak Lara) — direct competition in Lara corridor for international all-inclusive guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clubhotelsera

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Hotel Sera Deluxe