What La Maison Health & Fitness does

acac Fitness & Wellness (legal entities Atlantic Coast Athletic Clubs, LP; Atlantic Coast Athletic Clubs of Virginia, Inc.; and Atlantic Coast Athletic Clubs of Richmond, Inc.) is a privately held, full-service fitness and wellness club chain founded in 1982, operating 17 physical club locations across three states — Southeastern Pennsylvania (Eagleview, Main Line, West Chester), Charlottesville and Richmond in Virginia, and Upstate South Carolina (Greenville, Simpsonville, Five Forks), with two additional locations in development.

The core offering is a membership-based, multi-location access model supplemented by an extensive programming portfolio: group exercise (120+ weekly classes at flagship locations), aquatics (swim lessons, USA Swim Team, Dolphin Swim School), personal training, racquet sports (racquetball, squash, tennis, pickleball), recovery services (cold plunges, saunas, steam rooms, infrared heat), full-service spa, Kids Zone childcare (ages 6 weeks to 12 years), summer camps, youth athletic performance (C4), physical therapy clinics, nutrition services, and a medical wellness vertical built around the trademarked P.R.E.P.® (Physician Referred Exercise Program) and a CDC-endorsed diabetes prevention program. A proprietary mobile application (iOS/Android) built on Club Automation software handles account management, class registration, and digital check-in.

Revenue is generated through recurring membership subscriptions as the primary stream, with secondary streams from personal training, spa services, swim lessons, summer camps, nutrition coaching, day passes ($10), guest fees (tiered at $11-$25 per visit), youth sports programs, birthday party packages, and on-site café/retail. Membership rates are quote-based rather than publicly disclosed, with acquisition driven by direct-to-consumer channels including the website, mobile app, on-site consultations, corporate wellness programs, referral programs, and a First Fridays guest program. IHRSA-affiliated reciprocal guest privileges extend cross-club trial pathways, and partnerships with the CDC, Starfish Aquatic International, and Child Care Aware underpin credentialed programming differentiation.

Name

La Maison Health & Fitness

Legal name

Atlantic Coast Athletic Clubs, LP, Atlantic Coast Athletic Clubs of Virginia, Inc., and Atlantic Coast Athletic Clubs of Richmond, Inc., all d/b/a acac Fitness & Wellness Center

Website

https://clublamaison.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

acac Fitness & Wellness is a privately held, full-service fitness and wellness club chain founded in 1982, operating 17 locations across Pennsylvania, Virginia, and South Carolina, serving individual members, families, and corporate clients through membership-based access to fitness, aquatics, recovery, medical wellness, youth programs, and spa services.

Ownership category

akta.pro rank

Product category

Health & Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Services-Child Day Care Services (8351)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Fitness center memberships
• Group exercise classes
• Personal training services
• Medical wellness programs
• Youth sports programs

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Core revenue from membership fees. Members pay recurring dues for access to club facilities, group exercise classes, and standard amenities across their 17 locations.
2. Day Passes: Non-members can purchase day passes for $10 to access club facilities and try the club before committing to membership.
3. Guest Fees: Revenue from member guest visits. In-town guests pay $17 for adults and $11 for children. Out-of-town guests pay $25 for adults and $12 for children.
4. Personal Training: Additional revenue from one-on-one personal training sessions with certified trainers.
5. Spa Services: Full-service spa offering massage, facial, and aesthetic treatments. Available to members and non-members.
6. Summer Camp Programs: Fee-based summer camp programs for children ages 5-14, with themed weeks, specialty camps, and field trips.
7. Swim Lessons: Revenue from aquatic programming including private and semi-private swim lessons, Dolphin Swim School, and swim team.
8. Nutrition Services: Registered dietitian services including personalized nutrition plans, body composition tracking, and health coaching.
9. Cafe and Retail: On-site cafes at select locations offering grab-and-go items and made-to-order meals. Logo shop merchandise sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

acac Fitness & Wellness is a membership-based fitness and wellness center chain operating 17 club locations across Pennsylvania, Virginia, and South Carolina. Its core offering is a unified membership that grants access to fitness floors, group exercise classes, aquatics, personal training, racquet sports, recovery amenities (saunas, steam rooms, cold plunges), the on-site spa, medical wellness programs, Kids Zone childcare, and youth programming. Ancillary paid services include personal training, swim lessons, summer camps, nutrition coaching, on-site physical therapy, and select retail/café purchases.

Product overview

acac Fitness & Wellness is a multi-location fitness and wellness center network operating under a single unified membership model. The core offering is the full-service fitness center membership, which provides access to state-of-the-art training spaces, premium recovery amenities, and diverse programming. The product portfolio includes group exercise classes (cardio, strength, yoga, Pilates, barre, HIIT, cycle, aquatic exercise), aquatics programs (swim lessons, aquatic exercise, competitive swim team), personal training with certified coaches, racquet sports (racquetball, squash, tennis, pickleball), recovery services (cold plunges, saunas, steam rooms, infrared heat, massage), and spa services. Supporting services include Kids Zone childcare, youth programs, summer camps, C4 Youth Performance Training, medical wellness programs including P.R.E.P. (Physician Referred Exercise Program) and GLP-1 Support, nutrition services, and diabetes prevention programs. The acac App provides digital access for account management, class registration, and club check-in across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• acac Fitness & Wellness Center Membership

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor, core and moderate.

• Child Care AwareminorOthersMilitary families may access financial assistance through the Child Care Aware program for camps and after-school programming at the Crozet Park location.
• CDC (Centers for Disease Control and Prevention)coreStrategic or Co-development Partneracac has partnered with the CDC to offer the National Diabetes Prevention Program using the Prevent T2 curriculum. This program helps participants lose weight, adopt better eating habits, and achieve recommended physical activity levels.
• Starfish Aquatic InternationalcoreStrategic or Co-development Partneracac swim instructors are trained in the Starfish Aquatic International Swim School curriculum, focusing on creating safer swimmers through swim and safety skills development.
• Claudius Crozet Park (CPAFC)coreOthersacac partners with Claudius Crozet Park to operate the Crozet Park Aquatics & Fitness Center. The nonprofit park's mission is to make programming accessible to community members regardless of ability to pay, and acac partners on this mission through financial assistance programs.
• IHRSA (International Health, Racquet & Sportsclub Association)moderateChannel Partner/ Reseller/ Distributoracac accepts members from other IHRSA-affiliated clubs as guests, offering 50% off out-of-town guest fees. Out-of-town guests have unlimited visits.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• F45 Training: Boutique functional-training franchise competing for members who might otherwise join acac's group exercise offerings — a direct competitor in the group-class segment.
• Orangetheory Fitness: Boutique heart-rate-based interval training concept with hundreds of studios — overlaps directly with acac's group exercise, personal training, and recovery positioning.
• Club Pilates: Specialty Pilates franchise expanding inside multi-unit markets — competes for the mind-body/reformer share of wallet that acac offers through its Mind Body and Pilates Reformer programming.

Broad incumbents

• YMCA of the USA: Nationwide nonprofit community wellness operator offering fitness, aquatics, youth programs, camps, and childcare — competes with acac on family/multi-generational programming and community access.

Direct peers

• Gold's Gym: Iconic multi-location fitness brand with personal training, group classes, and kids clubs — a comparable full-service competitor targeting the same family-oriented member base.
• LA Fitness / Esporta Fitness: Large multi-state full-service fitness club chain offering group classes, pools, kids programs, and personal training — directly comparable to acac's mass-market full-service model and pricing tier.
• Crunch Fitness: Membership-based fitness club chain with diverse group programming, personal training, and family-friendly amenities — competing directly with acac for the same regional full-service member.
• Equinox Fitness Clubs: Premium multi-location fitness operator offering group exercise, personal training, spa, recovery, and Pilates — overlaps directly with acac's premium full-service positioning and amenity mix.
• Life Time Group Holdings: Operates a national chain of full-service athletic country clubs offering fitness, spa, recovery, kids programming, and group exercise — closely matching acac's full-service model but at significantly greater scale and with public-market visibility.

Others

• Riverside Health System / Hospital-affiliated wellness centers: Hospital and health-system operators increasingly offer medical wellness, diabetes prevention, and physician-referred exercise programs — adjacent to acac's P.R.E.P. and GLP-1 clinical wellness positioning in the Charlottesville/Richmond footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/acaccville
• LinkedInlinkedin.com/company/club-la-maison-health-&-fitness-complex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maison Health & Fitness