CLUBPT
- Company typePrivate
- Founded-
- HeadquartersUden, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
CLUBPT firmographics
Firmographics- Name
- CLUBPT
- Legal name
- CLUBPT
- Website
- https://clubpt.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CLUBPT industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro industry
- General Personal Training (In-Person & Virtual)Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)Small-Group Personal Training (Semi-Private)Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)Functional Fitness / Cross-Training GroupsPrivate 1:1 Yoga/Pilates & Small-Group Sessions
Keywords
Where CLUBPT is headquartered
LocationHeadquarters
- HQ city
- Uden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
CLUBPT business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Membership Subscriptions: Core recurring revenue from tiered gym memberships (Basic, Premium, Standard) billed per 4 weeks. Additional revenue from family subscriptions, bio-circuit memberships, and corporate fitness packages.
- Personal Training Sessions: Individual and duo personal training packages sold as recurring (per 4 weeks) or as course bundles (8-session 'Sterk begin' trajectory at €375, individual sessions at €200/4 weeks, duo at €120/person/4 weeks).
- Nutrition & Coaching: Food behavior analysis and coaching sessions offered as individual sessions (€62.50) or 5-session packages (€300). Includes dietary analysis using the Voedingscentrum eetmeter.
- Health Analysis & Bodyscan: Comprehensive body measurements and health screenings including BMI, visceral fat, blood pressure, cholesterol, blood glucose, and heart rate variability. Offered as single (€100) or double session (€175) packages.
- Group Class Strip Cards (Ritten Kaart): Prepaid group class packages: 10 lessons for €125 or 25 lessons for €250, valid for 24 months.
- Corporate Fitness (Bedrijfsfitness): B2B subscriptions where employers provide employee access to CLUBPT, potentially with tax advantages for employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic membership - unlimited fitness + 1 group class/month |
| Subscription | Annual | Premium membership - unlimited fitness + unlimited group classes + all locations |
| Subscription | Annual | Standard membership - unlimited fitness + 10-class strip card (6- or 12-month terms) |
| Subscription | Annual | Bio-Circuit membership - automated 20-minute circuit training |
| Subscription | Annual | Family Basic - unlimited fitness + 1 group class/month for up to 4 members |
| Subscription | Annual | Family Premium - unlimited fitness + unlimited group classes + bio-circuit for up to 4 members |
| Subscription | Annual | Personal Training - individual coaching with unlimited group classes |
| Unit Pricing | Pay-as-you-go | Personal Training à la carte services |
| Unit Pricing | Pay-as-you-go | Group Class Strip Cards (Ritten Kaart) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
CLUBPT product offering
Product offeringCore offering
CLUBPT operates a regional Dutch fitness center chain delivering tiered gym memberships (Basic, Premium, Standard), personal training (individual and duo), small-group circuit training, and 80+ weekly group classes across three locations. The company supplements memberships with standalone services including automated 20-minute Bio-Circuit training, 360-degree movement analysis, Bodyscan health assessments, nutrition coaching, and the 10-week Beweeg Je Beter rehabilitation program, supported by an integrated personal training app and physiotherapist referral partnerships.
Product overview
CLUBPT is a Dutch fitness gym chain operating three locations (Uden, Veghel, and Boekel) under a unified membership model. The core offering consists of three membership tiers — Basic, Premium, and Standard — providing unlimited fitness access, professional coaching, personal training apps, and varying levels of group class access. The portfolio spans personal training (individual and duo formats), small group training (circuits capped at 10 per trainer), and over 80 unique group classes including yoga, pilates, spinning, cross-training, boxing, and HIIT. Add-on modules include the Bio-Circuit (automated Technogym-based 20-minute circuit training), movement analysis with 360-degree scanning, Bodyscan health assessments, nutrition coaching, and the Beweeg Je Beter rehabilitation program. The company also offers family memberships and a corporate fitness (Bedrijfsfitness) program. All memberships include a personal training app for progress tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Membership
- Premium Membership
- Standard Membership
- Personal Training
- Family Membership
- Bedrijfsfitness (Corporate Fitness)
- Group Classes (Small Group & Group Lessons)
- Bio-Circuit
- Bewegingsanalyse (Movement Analysis)
- Hulp bij Voeding (Nutrition Assistance)
- Bodyscan (Health Analysis)
Quantifiable outcome
- Members report weight loss of 13-22 kg through combined training and coaching programs
- +4 more outcomes
Companies that use CLUBPT
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
CLUBPT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CLUBPT partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Fysio MoovcoreCLUBPT has an intensive collaboration with Fysio Moov, a physiotherapy practice. The trainers at CLUBPT work closely with Moov physiotherapists, creating a shared expertise in dealing with and preventing injuries. Fysio Moov holds free walk-in consultation hours at various CLUBPT locations. Patients referred by Fysio Moov receive coordinated rehabilitation training at CLUBPT, improving compliance with prescribed exercise programs.
- Wolbert FysiocoreCLUBPT originally started as a gym in the building shared with Wolbert Fysio. Through this proximity, CLUBPT trainers acquired extensive knowledge of injury rehabilitation and recovery. Wolbert Fysio continues to refer patients to CLUBPT for post-treatment exercise programs.
- TechnogymsupportingCLUBPT equipment supplier. The gyms use Technogym fitness equipment with digital screens and smartphone connectivity, enabling the integrated performance tracking and automated Bio-Circuit functionality.
- Voedingscentrum (Nutrition Centre)supportingCLUBPT uses the Voedingscentrum eetmeter (food meter) tool in its nutrition coaching programs to analyze eating behavior over 2 working days and 1 weekend day, providing data-driven dietary insights to members.
Scale indicators6 records
Recent moves2 records
Expansion highlights5 records
CLUBPT competitors and assessment
Company assessmentBroad incumbents
- Basic-Fit: Largest low-cost gym operator in the Netherlands and Europe with hundreds of clubs; comparable because it directly competes for the same North Brabant consumer gym membership budget, though at a much lower price point and broader scale.
- David Lloyd Leisure: European premium health, fitness and racquets club operator; comparable to CLUBPT in offering multi-location family memberships, group classes and premium wellness positioning, but at significantly larger scale.
- Anytime Fitness: Global 24/7 franchise gym chain with locations across the Netherlands; comparable as a competing subscription-based fitness brand, though positioned around access and convenience rather than CLUBPT's coaching and rehabilitation focus.
Direct peers
- Barry's Bootcamp: Premium boutique fitness brand combining HIIT and strength conditioning in small coached group settings; comparable to CLUBPT's premium positioning, small group sizes and mixed HIIT/strength class mix.
- CrossFit (Affiliates): Global network of independent CrossFit boxes offering coached group functional training; comparable to CLUBPT's CrossTraining classes and small-group conditioning programming.
- TrainMore: Dutch premium-discount gym chain with strong presence in the Netherlands; comparable to CLUBPT as a domestic fitness brand competing on price, urban locations and group-class programming, though with a more standardized, larger-club format.
- F45 Training: Global functional training and group circuit franchise; comparable to CLUBPT's CrossTraining, HIIT and small-group circuit offerings, and similarly focused on data-driven, time-efficient 20-45 minute workouts with capped group sizes.
- Orangetheory Fitness: International heart-rate-monitored group training franchise; closely comparable to CLUBPT's heart-rate-integrated, data-driven group classes and the 20-minute Bio-Circuit concept.
Others
- Technogym: Global premium fitness equipment manufacturer and CLUBPT's technology supplier; comparable as the underlying enabler of CLUBPT's Bio-Circuit, performance measurement and digital training ecosystem.
Emerging players
- Fysio Moov: Local Dutch physiotherapy partner already collaborating with CLUBPT; comparable because it represents the adjacent rehabilitation and clinical-care segment that CLUBPT integrates into its fitness offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CLUBPT social profiles
Digital presenceCLUBPT financial estimates
Financial estimateRevenue estimate
Valuation estimate
CLUBPT leadership team
Management profileNumber of profiles
Profiles3 records
CLUBPT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CLUBPT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CLUBPT
What does CLUBPT do?
CLUBPT operates a regional Dutch fitness center chain delivering tiered gym memberships (Basic, Premium, Standard), personal training (individual and duo), small-group circuit training, and 80+ weekly group classes across three locations. The company supplements memberships with standalone services including automated 20-minute Bio-Circuit training, 360-degree movement analysis, Bodyscan health assessments, nutrition coaching, and the 10-week Beweeg Je Beter rehabilitation program, supported by an integrated personal training app and physiotherapist referral partnerships.
Is CLUBPT a public or private company?
CLUBPT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CLUBPT founded?
CLUBPT was founded in -1. It employs 11 to 50 people.
Where is CLUBPT based?
CLUBPT is headquartered in Uden, Netherlands, in the Europe region.
How does CLUBPT make money?
Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are personal Training Sessions, nutrition & Coaching, health Analysis & Bodyscan, group Class Strip Cards (Ritten Kaart) and corporate Fitness (Bedrijfsfitness).
Who are CLUBPT's main competitors?
Broad incumbents on record are Basic-Fit, David Lloyd Leisure and Anytime Fitness. Direct peers are Barry's Bootcamp, CrossFit (Affiliates), TrainMore, F45 Training and Orangetheory Fitness. Technogym is listed as an others. Fysio Moov is listed as an emerging player.
Does CLUBPT have an API?
No public API is recorded for CLUBPT.
What industry is CLUBPT in?
CLUBPT's product category is Fitness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 71394 and its SIC code is 7997.