Cluses Arve & montagnes Tourisme

What Cluses Arve & montagnes Tourisme does

Cluses Arve & montagnes Tourisme is the official destination marketing organization and public tourism office (Office de Tourisme) for the Cluses Arve & Montagnes territory in Haute-Savoie, France. It serves leisure tourists, families, and local residents across 12+ Alpine villages situated between Annecy and Mont-Blanc, including Cluses, Le Reposoir, Les Carroz d'Arâches, Magland, Marnaz, Mont-Saxonnex, Nancy-sur-Cluses/Romme, Saint-Sigismond, Scionzier, Thyez, and Flaine. The entity is publicly funded and operates under the 2CCAM intercommunal structure, holding the French state 'Qualité Tourisme' label and 'Tourisme et Handicap' certification.

Its core product is the WordPress-based tourism website (cluses-montagnes-tourisme.com) with multilingual support across French, English, Dutch, Italian, and Spanish, complemented by a dedicated online reservation platform (reservation.cluses-montagnes-tourisme.com). Key platform components include the Pass Arve & Montagnes (PAM) multi-activity discount program spanning 15+ partner activities, live webcam feeds at Agy, Le Reposoir, and Romme, an event calendar (Agenda), an editorial library ('Visages du territoire', 'Nos Pépites'), and an eco-mode browsing feature. The site achieved 86.5% Google Lighthouse accessibility compliance on a self-assessment dated April 9, 2026.

The business model combines public subvention with diversified small-ticket transactional revenue: activity and event ticketing (heritage visits from 3.5 EUR, sports events from 7-20 EUR, birthday packages from 100 EUR), merchandise sales (e.g., Musiques en Stock branded goods), brochure sales, event sponsorship, Camping-Car Park overnight fees, and partner commissions via the PAM program. Signature co-organized events include Festival Pharaonic (10,500 attendees in 2023), Miam Street Food Festival (11th edition in 2025), Musiques en Stock, COM'les PROS (covering 7 territories), DAHU Festival, and Les Nuits Blues de Marnaz. Distribution is digital-first via the website and online shop, supported by a physical tourist office at 21 Grande Rue, Cluses, and referral partnerships with regional tourism bodies (CDT74, IDT Haute-Savoie).

Name

Cluses Arve & montagnes Tourisme

Legal name

Cluses Arve & montagnes Tourisme

Website

https://cluses-montagnes-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cluses Arve & montagnes Tourisme is the publicly-funded destination marketing organization and official tourism office for the 12+ village Cluses Arve & Montagnes territory in Haute-Savoie, France, serving leisure tourists, families, and residents through its multilingual website, Pass Arve & Montagnes discount program, online booking platform, and signature festivals.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination tourism services
• Alpine tourism marketing
• Visitor information services
• Tourism booking platform
• Local tourism office

Headquarters

HQ city

Cluses

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Activity and Event Ticketing: The organization sells tickets and booking slots for events (e.g., Trail Blanc d'Agy at 20 EUR, birthday parties at the swimming pool from 100 EUR, heritage visits from 3.5 EUR, petanque tournaments from 7 EUR) and activities through its online reservation platform.
2. Merchandise and Souvenir Sales: An online boutique sells festival merchandise (e.g., Musiques en Stock branded goods) and souvenirs year-round at the physical tourist office and via the online reservation platform.
3. Brochure and Publication Sales: The organization publishes seasonal guides (Guide été, summer activity flyers) and sells brochures. Downloadable PDFs are available for free, with physical copies potentially available for purchase.
4. Advertising and Sponsorship for Events: Major annual events (Festival Pharaonic, Musiques en Stock, Miam Street Food Festival) are co-organized with partners and may include commercial sponsorship and vendor/stall fees.
5. Camping-Car Park Operation: The organization manages a Camping-Car Park (motorhome aire) at Cluses, generating overnight stay revenue through motorhome bay fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Cluses Arve & Montagnes Tourisme operates as the official destination marketing organization (Office de Tourisme) for the 2CCAM intercommunal territory in Haute-Savoie, France. It provides a centralized information and booking platform covering 12+ Alpine villages between Annecy and Mont-Blanc, sells the Pass Arve & Montagnes (PAM) multi-activity discount pass, offers online ticketing for heritage visits, sports events, birthday parties, and festivals, manages the Camping-Car Park de Cluses, and organizes/co-organizes signature events including Festival Pharaonic, Musiques en Stock, Miam Street Food Festival, and DAHU Festival.

Product overview

Cluses Arve & montagnes Tourisme operates as a destination marketing organization offering a unified digital platform that serves as the primary interface for tourists visiting the French Alps territory between Annecy and Mont-Blanc. The core offering is the tourism information website, complemented by an online booking shop for accommodations and activities, the Pass Arve & Montagnes (PAM) loyalty and discount program, an event calendar (Agenda), a network of live webcams at key locations, and downloadable tourism brochures. The portfolio also includes a travel notebook feature for saving favorites.

Differentiator

Problem solved

Functional benefit

Products and services

• Pass Arve & Montagnes (PAM)

Quantifiable outcome

• Festival Pharaonic attracted 10,500+ festival-goers in its second edition (2023) with international headliners
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered moderate and core.

• Miam Festival / Street FoodmoderateStrategic or Co-development Partner · 1 January 2025The Miam Street Food Festival is in its 11th edition (2025) and is held at Place des Allobroges in Cluses. The festival promotes artisanal street food using local terroir products. The tourism office serves as a co-organizer and promotional platform. Events run 20-22 September 2024.
• COM'les PROS (7 territories)moderateStrategic or Co-development Partner · 1 January 2024COM'les PROS is a multi-territory industrial and craft tourism event covering 7 territories including Cluses Arve & montagnes, Faucigny Glières, Les Montagnes du Giffre, Pays d'Evian Vallée d'Abondance, Le Pays Rochois, La Vallée de Chamonix, and Grand Annecy. The 7th edition runs during All Saints' Day school holidays (October-November 2024), offering free guided visits to local companies and farms.
• Festival Pharaonic / Fun RadiocoreGTM or Marketing Partner · 1 January 2023Festival Pharaonic is a major annual electronic music festival held at Cluses Parvis des Esserts. The 2023 edition (second edition) featured 10,500 attendees with headliners Lost Frequencies, Martin Solveig, and Ofenbach. Fun Radio serves as a media partner. The tourism office promotes the event as a key attraction driving visitor numbers to the territory.
• Association Macadam / Musiques en Stock FestivalcoreStrategic or Co-development Partner · 1 January 2001Musiques en Stock is a music festival originally founded in 2001 by association Macadam. The festival ran for 16 years before being revived in 2022 by new local Schonvernaux elected officials in Scionzier. The tourism office co-organizes and promotes the festival, which features a mix of international, national, and local artists. The festival is free and open to all.
• 2CCAM (Les Deux Cantons Canton Arve Mont-Blanc)coreStrategic or Co-development Partner2CCAM is an intercommunal structure bringing together municipalities in the Arve Mont-Blanc territory. Cluses Arve & Montagnes Tourisme operates as the official tourism arm of the 2CCAM territory. The partnership involves joint event programming (e.g., European Heritage Days across the 2CCAM territory) and cross-promotional activities including the COM'les PROS initiative spanning 7 territories.
• IDT Haute-Savoie (Instance Départementale du Tourisme)coreStrategic or Co-development PartnerIDT Haute-Savoie is the departmental tourism development body for Haute-Savoie. Cluses Arve & Montagnes Tourisme participates in departmental tourism campaigns and benefits from cross-territory promotion and coordinated marketing efforts organized by IDT Haute-Savoie.
• CDT74 / Haute-Savoie Mont Blanc TourismecoreStrategic or Co-development PartnerThe Comité Départemental du Tourisme 74 (Haute-Savoie Mont Blanc Tourism) is the regional tourism promotion body for the Haute-Savoie department. Cluses Arve & Montagnes is affiliated with CDT74 and appears on the departmental tourism portal (hautesavoiemontblanc-tourisme.com).
• Marque État Qualité Tourisme (French State Tourism Quality Mark)moderateStrategic or Co-development PartnerThe organization holds the official French government 'Qualité Tourisme' label, which certifies quality standards for tourist services in France. This affiliation provides credibility and cross-promotional benefits through the national tourism quality network.
• Compagnie du Mont-BlancmoderateGTM or Marketing PartnerCompagnie du Mont-Blanc operates mountain cable cars and ski lifts in the Mont-Blanc region. The PAM (Pass Arve & Montagnes) includes a reduction benefit with Compagnie du Mont-Blanc as one of its partner offers, providing cross-promotional value for the tourism office.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Office de Tourisme Les Montagnes du Giffre: Direct peer and COM'les PROS partner serving the Giffre valley adjacent to Cluses Arve & Montagnes. Same DMO mandate, similar village-level tourism structure, comparable event programming and activity curation for the Haute-Savoie region.
• Office de Tourisme Faucigny Glières: Direct peer and COM'les PROS partner covering the Faucigny area in Haute-Savoie. Operates a similar tourism office structure with booking, events, and content marketing for a multi-village Alpine territory.
• Office de Tourisme du Lac d'Annecy: Direct geographic peer operating as the official tourism office for the Annecy area, immediately adjacent to Cluses Arve & Montagnes. Partner within COM'les PROS across 7 territories. Same DMO function, similar visitor segments (leisure, family, outdoor recreation), but with a larger lake-based brand anchor.
• Pays d'Evian Vallée d'Abondance Tourisme: Direct peer and COM'les PROS partner managing tourism across the Evian and Abondance valley territory in Haute-Savoie. Comparable scale and DMO function, with shared Lake Geneva / Alpine positioning.
• Office de Tourisme du Pays Rochois: Direct peer and COM'les PROS partner serving La Roche-sur-Foron area in Haute-Savoie. Operates as a comparable small DMO with similar municipal funding structure and multi-village coordination.

Broad incumbents

• Chamonix Mont-Blanc Tourisme: Established Alpine DMO serving the Chamonix valley, also a COM'les PROS partner. Operates as a broad incumbent with a globally recognized Mont-Blanc brand, much larger marketing budget, and overlapping outdoor activity / event programming. Comparable in function but at materially greater scale.
• Haute-Savoie Mont Blanc Tourisme (CDT74): Regional departmental tourism board that Cluses Arve & Montagnes is affiliated with. Operates at broader departmental scope across Haute-Savoie, providing cross-promotion, marketing, and Qualit\u00e9 Tourisme branding to constituent DMOs like the subject company.
• Savoie Mont Blanc Tourisme: Regional tourism board for the Savoie and Haute-Savoie departments, with broader scope than CDT74. Comparable institutional DMO role at departmental scale, providing marketing, booking infrastructure, and Qualit\u00e9 Tourisme branding that competes with and complements the subject company's territorial offering.

Regional players

• Visit Geneva (Geneva Tourism & Congress): Cross-border peer DMO serving the Geneva/Lake Geneva basin in Switzerland. Comparable DMO function and visitor segments, but operates in a different country and overlaps with the territory's 'Aux Alentours' editorial coverage of cross-border destinations.
• Morzine-Avoriaz Tourisme: Regional Alpine DMO serving the Portes du Soleil ski area in Haute-Savoie. Comparable DMO function with stronger ski/snow positioning; an indirect geographic peer that competes for the same international Alpine visitor pool within Haute-Savoie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@clusesarvemontagnestourism9233
• Facebookfacebook.com/clusesarvemontagnestourisme
• Instagraminstagram.com/clusesarvemontagnestourisme
• TikToktiktok.com/@clusesmontagnestourisme
• LinkedInlinkedin.com/company/cluses-arve-montagnes-tourisme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cluses Arve & montagnes Tourisme