Clyde North

What Clyde North does

Lollipop's Playland & Cafe Clyde North is a single franchise location of an indoor play centre and children's party venue operated under Lollipops Playlands International Pty Ltd, headquartered at 234 East Boundary Rd, Bentleigh East, Victoria. The Clyde North venue at 3-5 Denali Drive, VIC 3978 features a three-level playground maze, a three-level ball blaster playground, a rock climbing wall, slides, ball pits, a jumping castle, a dedicated toddler area, and a mechanical car ride included free with admission. The site is fully air-conditioned, equipped with a security wristband system, and operates seven days a week, serving families with children in the southeastern Melbourne metropolitan area.

The business model combines multiple revenue streams: casual entry fees (junior $10.90 / super $11.90 on school days, rising to $12.90 / $14.90 on weekends and school holidays) with a 10-visit multi-pass at $95; four birthday party package tiers (Classic, Lollipops, Ultimate Signature, and Build-A-Bear) with $100 standard / $200 after-hours deposits; after-hours private venue hire from $898 for 2.5 hours plus $150 per half-hour; an in-house Build-A-Bear retail counter with custom stuffed animals from $19; adult party platters priced $40-$60 serving 8-10 adults; and a Winter Pass loyalty program running 1 June to 31 August 2026 with tiered visit-based rewards. The venue includes four themed party rooms (Pirate, Princess, Jungle, Underwater) and an on-site cafe serving coffee and food to parents and party guests. Bookings are conducted via the venue's own website and a dedicated party booking platform at lollipopsclydenorth.pcsparty.com.

The operating model is direct-to-consumer and event-driven, with marketing conducted through the venue's Facebook and Instagram pages, the corporate Lollipop's Playland brand network spanning Australia, New Zealand, and Indonesia, and seasonal promotions. The technology footprint is minimal and non-proprietary beyond the security wristband system and online booking platform; there is no AI/ML component, mobile app, or disclosed data flywheel. The business relies entirely on physical footfall, franchise brand recognition, and the Build-A-Bear co-branded experience as its points of differentiation.

Name

Clyde North

Legal name

Lollipops Playlands International Pty Ltd

Website

https://clydenorth.lollipopsplayland.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Lollipop's Playland & Cafe Clyde North is a single franchise indoor play centre and children's party venue in southeastern Melbourne, serving local families with multi-level play equipment, themed birthday party packages, Build-A-Bear retail, an on-site cafe, and seasonal loyalty programs.

Ownership category

akta.pro rank

Product category

Indoor Family Entertainment and Children's Party Venue

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Indoor play centre
• Children's party venue
• Family entertainment
• Kids birthday parties
• Build-A-Bear retail

Headquarters

HQ city

Clyde North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Casual Entry Fees: Per-visit admission fees charged for children to access play equipment. Pricing varies by age (junior under 3 vs super 3+) and day type (school days vs weekends/holidays). Multi-pass bundles (10 visits) offer discounted per-entry pricing.
2. Birthday Party Packages: Hosted birthday party experiences including private party room, party host, food, and invitations. Four package types: Classic, Build-A-Bear, Lollipops, and Ultimate Signature Party. Deposit required ($100 standard, $200 after-hours) with full payment prior to event.
3. Cafe Food & Beverages: On-site cafe serving adult platters, hot foods, and beverages to party guests and casual visitors. Platter menu ranges from $40-$60 serving 8-10 adults.
4. Build-A-Bear Retail: In-house Build-A-Bear retail store allowing children to create and purchase custom stuffed animals. Available during casual visits and as party add-on. Creates incremental revenue from core play business.
5. Private Venue Hire: After-hours venue rental for private functions outside regular operating hours. Minimum 2.5 hours at $898, extended at $150 per half-hour. Includes option for barista service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lollipop's Playland & Cafe Clyde North operates an indoor play centre featuring a three-level playground maze, ball blaster playground, rock climbing wall, slides, ball pits, jumping castle, dedicated toddler area, and a mechanical car ride, alongside an on-site cafe. The core commercial offering is full-service hosted children's birthday parties across four themed private rooms (Pirate, Princess, Jungle, Underwater), supplemented by an in-house Build-A-Bear retail experience, adult platter catering, multi-visit entry passes, and after-hours private venue hire.

Product overview

Lollipop's Playland & Cafe Clyde North is a family entertainment center offering a unified indoor play and party venue experience. The core offering is a multi-level indoor playground (three-level playground maze, ball blaster playground, rock climbing wall, slides, ball pits, jumping castle) combined with an on-site café. The business centers on birthday party packages (Classic, Lollipops Party, Ultimate Party, and Build-A-Bear Party) with full-service hosting, private rooms, and catering. Additional revenue streams include Build-A-Bear Retail (custom stuffed animals from $19), Adult Platters catering ($40-$60), a Winter Pass loyalty program, Private Hire venue rental, and a 10-visit multi-pass. The offering integrates Build-A-Bear as a branded experience alongside the standard play equipment, with the café and food services supporting the primary party and entertainment business.

Differentiator

Problem solved

Functional benefit

Products and services

• Lollipop's Playland Indoor Play Centre A three-level indoor playground maze featuring a ball blaster playground, rock climbing wall, slides, ball pits, jumping castle, dedicated toddler area, and a mechanical car ride free with admission. The fully air-conditioned facility uses a security wristband system and serves families with children seeking supervised indoor active play.
• Birthday Party Packages Full-service hosted children's birthday party experience including dedicated party host, private themed party room, invitations, and food. Four package tiers available (Classic, Lollipops Party, Ultimate Signature Party, and Build-A-Bear Party) catering to different ages and budgets. Requires a $100 non-refundable deposit for standard parties.
• On-Site Cafe Quality on-site cafe serving coffee and food options for parents and adults accompanying children at the play centre. Includes adult platter catering service for party guests, with platter options ranging from $40 to $60 serving 8-10 adults.
• Private Venue Hire Exclusive after-hours venue rental for private functions outside regular operating hours, available seven nights a week. Minimum 2.5-hour booking at $898, plus $150 per additional half-hour, with optional barista service and children's party food at $9.50 per child.

Quantifiable outcome

• Free car ride included with admission
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Build-A-BearcoreStrategic or Co-development PartnerBuild-A-Bear Workshop partnership provides in-house Build-A-Bear retail experience at Lollipop's Clyde North. Children can design, name, and take home custom stuffed animals. Available as standalone retail during any visit or as add-on party package. Same experience as standalone Build-A-Bear stores.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Timezone: Largest Australian and Asia-Pacific arcade and family entertainment centre operator. Provides competing weekend leisure spend for families, including redemption games and party packages, but with a different core mechanic (games/arcade vs. physical play).
• BOUNCE Inc: Larger Australian trampoline and active entertainment chain operating trampoline parks, laser tag, and party venues. Broader scale and broader activity mix than Lollipop's, but competes for the same birthday-party and family group-outing spend.
• Strike (Kingpin) / Holey Moley: Major Australian entertainment venue operator combining bowling, mini-golf, karaoke, and party hosting. Overlaps with Lollipop's only on the birthday-party and group-event axis, but operates at much larger scale across broader entertainment categories.

Direct peers

• Chipmunks Playland & Cafe: Australian/NZ franchise chain of indoor play centres combined with on-site cafes and dedicated party rooms. Operates a nearly identical multi-revenue model (entry, parties, cafe) targeting the same family and birthday-party segments.
• Funtopia: Indoor active entertainment centres featuring climbing walls, ninja courses, and party rooms for children. Direct competitor in the Melbourne metro and broader Australian family entertainment centre market.
• Jungle Juice (Play Centres): Indoor play centres combining playground equipment with cafe and party services for families. Comparable offering in suburban Australian locations targeting the same family-with-children customer segment.
• Lollipop's Playland (Other Australian Locations): Other franchisee-operated Lollipop's Playland locations across Australia under the same parent brand. Same brand, same party package tiers, same franchise economics — the most directly comparable peer set for benchmarking performance.
• Inflatable World: Australia-based indoor inflatable play centre chain offering pay-per-entry and party packages for families. Competes for the same casual-play and birthday-party demand in the Australian FEC market.

Others

• Build-A-Bear Workshop: Direct strategic partner supplying the in-house Build-A-Bear retail experience at Clyde North. While not a direct competitor, Build-A-Bear's standalone mall stores serve adjacent experiential-retail demand and partner terms directly affect Lollipop's differentiation.

Regional players

• Playground Centres Australia (Playdate, etc.): Independent and small-chain indoor play centres operating across suburban Melbourne and regional Victoria. Compete for the same local family catchment with similar entry-fee and party-package offerings, often at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lollipopsclydenorth
• Instagraminstagram.com/lollipopsclydenorth
• LinkedInlinkedin.com/company/clyde-north

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clyde North