Collège Marie-de-l'Incarnation

What Collège Marie-de-l'Incarnation does

Collège Marie-de-l'Incarnation (CMI) is a private co-educational institution in Trois-Rivières, Quebec, operating continuously since its founding by Ursuline nuns on October 10, 1697. It delivers preschool (4–5 years), primary, and secondary education aligned with the Quebec Education Program (PFEQ), with enriched English from grade 3, nature-based pedagogy inspired by Scandinavian methods, and secondary profile programs in basketball, soccer/futsal, visual arts, and dance. The institution holds #1 ranking in Mauricie in the Fraser Institute school rankings for two consecutive years (2023-2024 and 2024-2025) and achieved a 100% graduation rate in June 2024; it is the only school in Mauricie and Centre-du-Québec to belong to the UNESCO Associated Schools Network.

CMI's core technology footprint is conventional educational technology: a new esports room (Panthères team competing in the LSSE), smart TV equipment in classrooms, the eSTIMe programming accreditation (integrating over 200 coding/robotics activities into the primary curriculum), and the La Ruche innovation space. The institution commands a multi-revenue business model: tuition and school fees (subscription/recurring), day care services (morning, midday, evening), auxiliary programs (dance school, music school, summer camps, sports), facility rentals (gymnasium and rooms), student residences converted from the former boarding school, and foundation fundraising. The economics are anchored by a $5M Quebec Ministry of Education grant and a $2.079M Foundation campaign supporting a ~$7M new sports center that broke ground in September 2025.

The go-to-market is event-driven, relying on Portes ouvertes (open houses), Journée découverte (discovery days), personalized visits, and direct admissions. Distribution is regional and direct: the college serves Mauricie and Centre-du-Québec, with satellite offerings (dance, music, summer camps) extending its reach. It is governed by an independent Board of Directors (President: Janie Provencher Blais), led by Director General Stéphane Ayotte (appointed July 2024), and operates wholly-owned subsidiaries (École de danse du CMI, École de musique du CMI, Résidences étudiantes du CMI) alongside the affiliated Fondation du Collège Marie-de-l'Incarnation. Recent strategic alliances include Didactikus (multidisciplinary clinic, January 2025) and UQTR (CMS-e occupational therapy clinic, April 2025).

Name

Collège Marie-de-l'Incarnation

Legal name

Collège Marie-de-l'Incarnation

Website

https://cmitr.qc.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Collège Marie-de-l'Incarnation is a private French-language preschool, primary, and secondary school in Trois-Rivières, Quebec, founded in 1697, serving families in the Mauricie and Centre-du-Québec regions through tuition, day care, dance and music programs, student residences, and facility rentals.

Ownership category

akta.pro rank

Headquarters

HQ city

Trois-Rivières

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and School Fees: The college operates as a private educational institution charging tuition and school fees for preschool, primary, and secondary education.
2. Day Care Services: Morning, midday, and evening day care services are provided with annual or daily rate options.
3. Auxiliary Programs: Dance school, music school, summer camps, and sports programs generate additional revenue.
4. Facility Rentals: The college rents out rooms, gymnasium, and facilities to the community.
5. Student Residences: The college converted its boarding school into student residences, generating rental income.
6. Foundation Fundraising: The Collège Marie-de-l'Incarnation Foundation conducts major fundraising campaigns and events to support infrastructure and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Collège Marie-de-l'Incarnation is a private co-educational institution delivering preschool (4-5 years), primary, and secondary education that meets the Quebec Education Program (PFEQ) across languages, arts, mathematics, sciences, technology, social studies, and personal development. It offers specialized profile programs in basketball, soccer/futsal, visual arts, and dance, and is distinguished by a Scandinavian-inspired nature pedagogy program, eSTIMe-accredited programming/robotics, and an esports program. Auxiliary services include the École de danse du CMI, the École de musique du CMI, day care, summer camps, and student residences.

Differentiator

Problem solved

Functional benefit

Brands

• École de danse du CMI: Dance school offering instruction in modern dance, classical ballet, hip-hop, jazz, and contemporary dance, including dance camps during summer months.
• École de musique du CMI
• Résidences étudiantes du CMI
• Les Panthères du CMI

Products and services

• Preschool Education (4-5 years)
• Primary Education
• Secondary Education with Profile Programs
• École de danse du CMI (CMI Dance School)
• École de musique du CMI (CMI Music School)
• Résidences étudiantes du CMI (CMI Student Residences)
• Day Care Services (Service de garde)
• Esports Program (Panthères)
• eSTIMe Programming and Robotics Curriculum
• Facility Rentals (Location de salles / gymnase)
• Summer Camps and Sports Programs

Quantifiable outcome

• 100% graduation rate achieved June 2024
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Université du Québec à Trois-Rivières (UQTR)coreStrategic or Co-development Partner · 25 April 2025UQTR's Clinique multidisciplinaire en santé – Volet ergothérapie (CMS-e) partners with the college to provide preventive workshops for youth from underserved populations in Trois-Rivières. The partnership allows occupational therapy students to develop clinical prevention skills while serving vulnerable populations on-site at the college.
• DidactikuscoreStrategic or Co-development Partner · 30 January 2025Didactikus is a multidisciplinary clinic offering services at the college since January 2025. They provide private or group services including orthopedagogy, speech therapy, occupational therapy, social intervention, and neuropsychology evaluations. Founded in 2014, the clinic has extensive experience in school settings and shares the college's values of openness and humanity.
• Institut Régional de Travail Social Paca Corse à MarseilleminorOthers · 24 April 2023French social work students from Marseille visited the college to learn about the Quebec school system, particularly the day care service. An exchange of pedagogical practices between French and Quebec educational systems.
• Ville de Trois-RivièrescoreStrategic or Co-development Partner · 23 June 2022The City of Trois-Rivières is a partner in the sports center project, supporting the college's initiative to serve the broader community. The city also supports the Grande Course event with marked running routes.
• Centre de pédiatrie sociale de Trois-RivièresminorStrategic or Co-development PartnerPartner for the sports center project, the Centre de pédiatrie sociale will benefit from the new facility to serve children from vulnerable backgrounds, aligning with the college's social commitment values.
• Centre de justice de proximité de la MauricieminorStrategic or Co-development PartnerProvides a legal clinic at the school offering free and confidential legal information to students and staff on various topics related to personal, school, or professional life.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Collège Notre-Dame: Private French-language K-12 institution in Montreal with century-old heritage, offering preschool through secondary with enriched programming and athletic profiles (including the Notre-Dame basketball profile). Closely comparable to CMI in delivery model, profile programs, and Quebec private-school positioning.
• Externat Saint-Jean-Eudes: Quebec City-based French private K-12 institution offering preschool through secondary, well known for its sport-études and profile programs. Highly comparable to CMI in core delivery (Quebec private K-12, athletics-led profiles) and geographic/cultural context.
• Lower Canada College: Pre-K to Grade 12 English private school in Montreal with strong athletics, arts, and heritage-driven educational philosophy. Comparable to CMI as a Quebec private K-12 with a century-plus history, robust athletic programs, and emphasis on whole-child development, though serving an English-stream catchment.
• Collège Stanislas: French-language private K-12 college in Quebec City area offering preschool through secondary with strong arts, sports and language programs. Direct comparable peer given similar Franco-Quebec curriculum delivery and emphasis on profile/enriched programming.
• Collège Saint-Sacrement: Private French K-12 institution in the Lanaudière/Terrebonne area with a long tradition of academics, arts, and athletics. Comparable peer to CMI in being a medium-sized Quebec francophone private school combining rigorous academics with profile programs and community-based extracurriculars.
• Collège Jean-de-Brébeuf: Long-established French-language private K-12 college in Montreal offering preschool through secondary with strong academic, sports and arts programs. Comparable to CMI as a Quebec francophone private school with profile/specialty programming and a similar holistic education model.
• Collège de Montréal: French-language private school in downtown Montreal serving preschool through secondary with an emphasis on holistic development and enriched programming. Direct peer for CMI given shared Quebec francophone private-school model and comparable grade-band coverage.
• Bishop's College School: Independent English boarding and day school in Lennoxville, Quebec, offering Grades 7-12 with strong academics, athletics, and boarding tradition. Comparable to CMI as a Quebec private school with multi-generational heritage, a recognized athletic profile, and a combined day/boarding (residences) revenue model.

Emerging players

• Trafalgar Castle School: Ontario-based independent girls' school (Grades 5-12) operated within the Ursuline educational tradition - the same heritage (Ursulines since 1697) that founded CMI. Comparable as a peer sharing the specific Ursuline value framework, single-sex heritage, and arts/academics integration, though serving a different province and gender-mix model.

Regional players

• Collège Saint-Alexandre: Private French K-12 institution in the Gatineau/Ottawa region offering preschool through secondary with a focus on personalized attention and extracurricular programs. Comparable regional peer to CMI as another non-Montreal Quebec francophone private K-12 with a similar community-rooted operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cmitr
• LinkedInlinkedin.com/company/coll-ge-marie-de-l'incarnation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collège Marie-de-l'Incarnation