Coordination Nationale du Face à Face (CNFF)

What Coordination Nationale du Face à Face (CNFF) does

Coordination Nationale du Face à Face (CNFF) is a French non-profit association (association loi 1901) founded in 2010 and operating autonomously since January 1, 2022, that serves as the official national self-regulation and coordination body for face-to-face fundraising in France. It coordinates the deployment of street, door-to-door, and private-site fundraising campaigns across more than 4,000 French municipalities (including DROM-COM overseas territories), develops sector quality standards via its Guide des bonnes pratiques and Référentiel frameworks, and represents the profession with the French Ministry of National Education, Youth and Sports (DJEPVA) under a charter signed July 8, 2021.

CNFF's membership comprises 63 organizations structured under a dual-college governance model with equal representation: 45 associations and foundations (humanitarian, environmental, animal welfare, health, and human-rights NGOs such as UNICEF France, Médecins Sans Frontières, Greenpeace France, and WWF France) and 18 specialized face-to-face fundraising agencies (e.g., Cause à Effet, Agence 4F, L'Agence Solidaire). The organization's economic model is a recurring membership subscription paid by these member organizations; there are no commercial products, no software platform, and no disclosed pricing. The Paris-based team of approximately 8 staff—including President Philippe Pailliart, Delegated General Anne Barjot, Deputy General Delegate Sabrina Valy, and several mission officers—executes coordination, advocacy, and best-practice oversight functions.

In 2023, member campaigns coordinated through CNFF recruited 343,856 new regular donors (an increase of over 11% year-over-year from 308,723 in 2022), and face-to-face fundraising now accounts for 45% of all automatic bank-transfer donations in France. CNFF does not produce commercial revenue and discloses no financial figures publicly; its strategic role is to maintain fair territorial competition, ensure quality standards, and act as the sector's collective interlocutor with municipalities and the French state.

Name

Coordination Nationale du Face à Face (CNFF)

Legal name

Coordination Nationale du Face à Face

Website

https://cnff-france.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

CNFF is the French national self-regulation and coordination body for face-to-face fundraising, uniting 63 member associations, foundations, and specialized agencies to coordinate campaigns across 4,000+ cities under a state-recognized charter.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership contributions: CNFF is funded through membership fees from its member organizations (associations, foundations, and agencies). The organization does not generate commercial revenue but operates as a non-profit coordination body.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CNFF coordinates face-to-face fundraising campaigns in France on behalf of its member associations, foundations, and specialized agencies. It defines quality standards and best practices, manages territorial deployment across more than 4,000 municipalities, and represents the sector before public authorities including DJEPVA. The association operates a member portal and governance bodies (Board, Joint Committee, Monitoring Committee) to ensure fair competition and professional conduct in the sector.

Product overview

Coordination Nationale du Face à Face (CNFF) is a non-profit self-regulatory association that coordinates face-to-face fundraising campaigns for its member organizations in France. CNFF does not offer a software product but rather serves as a governance, coordination, and standards body for the face-to-face fundraising sector. Its services include: organizing and coordinating missions across three channels (street, door-to-door, and private sites), establishing good practice guidelines, representing the sector before public authorities, and facilitating coordination between municipalities and member organizations. The association comprises 45 OSBL (associations and foundations) and 18 specialized agencies as of 2026. Key frameworks include the 'Guide des bonnes pratiques de la collecte en face à face en France' and the 'Référentiel pour l'organisation et la coordination des missions de face à face en France.' CNFF also provides member-exclusive features such as internal events, working groups, meeting reports, and publications through its member portal (Espace membres).

Differentiator

Problem solved

Functional benefit

Products and services

• Territorial coordination of face-to-face fundraising campaigns National coordination service that plans and orchestrates face-to-face fundraising campaigns (street/Rue, door-to-door/Porte-à-porte, and private sites) across French municipalities for member NGOs and agencies, preventing territorial conflicts and ensuring balanced deployment.
• Guide des bonnes pratiques de la collecte en face à face en France Reference framework setting quality, ethics, and operational standards for face-to-face fundraising campaigns in France, used by member NGOs and agencies to ensure professional conduct.
• Référentiel pour l'organisation et la coordination des missions de face à face en France Reference framework specifying the rules and processes for organizing and coordinating face-to-face fundraising missions across French territories.
• Espace membres (members portal) Members-only online portal that gives member NGOs and agencies access to internal events, working groups, meeting reports, and member-exclusive publications and resources.
• Sector representation before public authorities Representation service that acts as the recognized interlocutor of the face-to-face fundraising sector with French public authorities, including DJEPVA, and supports collective advocacy and policy dialogue.

Quantifiable outcome

• 343,856 new regular donors recruited in 2023 through member campaigns
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ministry of National Education, Youth and Sports (DJEPVA)coreStrategic or Co-development Partner · 8 July 2021Official state recognition as a professional self-regulation body through a tripartite charter signed with the Ministry and France générosités. The Ministry participates in an annual follow-up committee to review CNFF activities and support sector development.
• France générositéscoreStrategic or Co-development PartnerThe syndicate representing French charitable organizations. CNFF was originally created as a service within France générosités in 2010 and became independent in January 2022. The President of CNFF also serves as President of France générosités.
• Association des Petites Villes de France (APVF)minorStrategic or Co-development PartnerAPVF represents small municipalities (2,500-25,000 inhabitants) across France. CNFF participates in APVF congresses to engage with mayors and understand municipal concerns about face-to-face campaigns.
• French municipalities (4,000+ cities)coreOthersOver 4,000 cities across metropolitan France and overseas territories welcome face-to-face fundraising campaigns. These municipalities are essential partners for the sector's activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Independent Sector (US): US national membership organization for charities, foundations and corporate giving programs. Comparable to CNFF as a national membership body representing the nonprofit sector with advocacy and standards functions, but operating in a different regulatory environment and covering the full nonprofit ecosystem.
• National Council for Voluntary Organisations (NCVO, UK): UK membership body for voluntary and community organizations. Comparable to CNFF as a membership association coordinating a national charitable sector with state liaison functions, though broader in scope and operating in the UK.
• Chartered Institute of Fundraising (UK): UK membership body for fundraising professionals offering standards, training and advocacy. Comparable to CNFF as a sector membership and standards-setting organization in fundraising, although broader in scope (all fundraising, not only face-to-face) and international in reach.

Direct peers

• Fundraising Regulator (UK): Independent UK regulator of charitable fundraising, established through a similar self-regulation model. Directly comparable to CNFF as a national self-regulation body for charitable fundraising with recognized standards and code-of-practice oversight.
• France générosités: Sister organization and former parent of CNFF; the leading French syndicate/association representing charitable organizations. Directly comparable as a French non-profit umbrella membership body for the fundraising sector with overlapping leadership (CNFF President also serves as France générosités President).
• Association Française des Fundraisers (AFF): French professional association for individual fundraising professionals. Comparable to CNFF as a French non-profit membership organization serving the fundraising sector, but focused on individual fundraisers rather than institutional coordination of face-to-face campaigns.

Regional players

• Deutscher Fundraising Verband (DFRV): German professional association for fundraisers. Comparable to CNFF as a European membership association setting standards and representing the fundraising profession, though not focused exclusively on face-to-face campaigns and operating in a different national market.

Emerging players

• Better Business Bureau Wise Giving Alliance: US charity evaluation body that sets standards and rates charitable organizations. Comparable to CNFF as a non-profit standards-and-accreditation entity in the charitable sector, although focused on charity ratings rather than campaign coordination.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coordination-nationale-du-face-%C3%A0-face

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coordination Nationale du Face à Face (CNFF)