What Cochonou does

Cochonou is a French charcuterie brand founded in 1971, specializing in traditional dry sausage (saucisson) and adjacent pork products. All manufacturing is concentrated at a single facility in Saint-Symphorien-sur-Coise, in the Auvergne-Rhône-Alpes region, which the brand describes as the 'world capital of dry saucisson.' The product portfolio spans whole-piece saucissons in formats from 150g (La Ficelle) to 530g (Le Familial), a pre-sliced ready-to-eat range (rosette, smoked bacon, reduced-salt saucisson, charcuterie assortment, dry-cured ham), and Croc'Sec mini-snack sausages in Nature and Brie variants. Whole-piece products are made from 100% pure pork certified under VPF (Viande de Porc Française), and key references are produced without nitrite additives. The brand is operated through Aoste SNC and is a subsidiary of Groupe Aoste / CAMPOFRIO FOOD GROUPE FRANCE HOLDING, with the parent employing approximately 1,400 people in France. There is no proprietary software or algorithmic technology; the underlying capability is traditional charcuterie craft combined with industrial-scale production, food safety, and traceability.

The business generates revenue through one-time packaged-product transactions at point of sale via three channels: French supermarkets and hypermarkets (the dominant channel), an owned direct-to-consumer e-commerce boutique (boutique.cochonou.fr), and a factory outlet store at the Saint-Symphorien-sur-Coise production site. Go-to-market is anchored by a flagship Tour de France sponsorship held since 1999, where a fleet of vintage 2CV vehicles tours the country for three weeks each summer, distributing approximately 500,000 Croc'Sec sachets, 100,000 branded caps, and thousands of shareable sausages. Supporting channels include social media (Facebook, Instagram, YouTube) and content marketing through an FAQ-style 'On se dit tout' section on cochonou.fr. Pricing is at listed retail prices with no publicly disclosed price book or promotional structure.

Cochonou targets the broad French consumer market across use cases including apéritifs, family meals, raclette, sandwiches, and charcuterie boards. Differentiation rests on 50+ years of heritage, regional cluster expertise, strict supplier qualification, and a sustainability program that includes a 2021-launched cooperative of 25 committed pig farmers, 100% site heat recovery with ISO 50001 certification, and reductions in additives on key references. The brand is positioned at accessible price points rather than as a premium or niche charcuterie player, and competes within the mature French dry sausage category rather than against emerging entrants or substitute categories.

Name

Cochonou

Legal name

CAMPOFRIO FOOD GROUPE FRANCE HOLDING

Website

https://cochonou.fr

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Cochonou is a French charcuterie brand founded in 1971 that manufactures and sells traditional dry sausage (saucisson) and ready-to-eat pork products, 100% produced in Auvergne-Rhône-Alpes and distributed across French retail, e-commerce, and a factory outlet to general French consumers.

Ownership category

akta.pro rank

Product category

Packaged Charcuterie / Dry Sausage

NAICS

Food Manufacturing (311), Meat and Meat Product Merchant Wholesalers (424470), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC)

akta.pro secondary industries

Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Dry sausage products
• Charcuterie manufacturing
• French pork saucisson
• Pre-sliced deli meats
• Apéritif sausages

Headquarters

HQ city

Saint-Priest

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dry sausage and charcuterie product sales: Cochonou generates revenue through the sale of packaged dry sausage and charcuterie products via retail (supermarkets/hypermarkets), their own e-commerce boutique (boutique.cochonou.fr), and their factory outlet store in Saint-Symphorien-sur-Coise. Revenue is derived from one-time product transactions at point of sale, both online and offline.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cochonou manufactures and sells packaged French dry sausage (saucisson) and related charcuterie products. The portfolio includes whole-piece dry saucissons in multiple sizes (from 150g La Ficelle up to 530g Le Familial), a pre-sliced ready-to-eat range (saucisson, rosette, smoked bacon, reduced-salt saucisson, charcuterie assortment, dry-cured ham), and Croc'Sec mini snack saucissons (Nature and Brie). All whole-piece products are produced at the Saint-Symphorien-sur-Coise factory in Auvergne-Rhône-Alpes using 100% certified French pork, and sold to French consumers through grocery retail, the brand's e-commerce boutique, and a factory outlet store.

Product overview

Cochonou is a French charcuterie brand specializing in dried saucisson and related pork products, founded in 1971. The product portfolio consists of whole dried saucissons (Le Classique 240g, Le Généreux 365g, Le Familial 530g, La Saucisse Sèche 250g, La Saucisse Courbe, La Ficelle 150g), a ready-to-eat pre-sliced range (Le Saucisson sec, La Rosette, Le Bacon Fumé, Le Saucisson sec -25% sel, L'Assortiment Charcutier, Le Jambon Cru 4 and 8 tranches), and Croc'Sec mini-snack saucissons (Nature and Brie). All whole-piece products are manufactured in Saint-Symphorien-sur-Coise, Auvergne-Rhône-Alpes, France, using 100% certified French pork.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Classique (whole dried saucisson) Classic whole dried saucisson, 240g, made from 100% pure certified French pork without nitrite additives, produced at the Saint-Symphorien-sur-Coise factory. Targeted at French consumers seeking a standard-sized dry sausage for everyday meals and apéritifs.
• Le Généreux (whole dried saucisson) Large-format whole dried saucisson, 365g, tied with string (removed before eating) and designed for sharing at gatherings. Targeted at French consumers/families seeking a sharing-sized dry sausage.
• Le Familial (whole dried saucisson) Extra-large whole dried saucisson, 530g, targeted at large families or big appetites seeking a family-sized dry sausage for sharing.
• La Saucisse Sèche (dried sausage) Dried sausage, 250g, made from 100% pure certified French pork without nitrite additives and sourced from a committed supply chain supporting engaged farmers with better remuneration. Targeted at French consumers prioritizing traceability and farmer welfare.
• La Saucisse Courbe (curved dried sausage) Curved dried sausage in natural casing, sourced from Cochonou's committed supply chain supporting engaged farmers. Targeted at French consumers seeking a traditional-shape dry sausage with traceable sourcing.
• La Ficelle (slim dried sausage) Slim dried sausage, 150g, low-fat and well-dried, with a small diameter yielding many slices. Targeted at French consumers seeking an apéritif sausage that produces many small slices for sharing.
• Le Saucisson sec Prêt à Déguster (pre-sliced ready-to-eat saucisson) Pre-sliced ready-to-eat dried saucisson of approximately 32 thin slices, 100% pure pork, quality superior grade. Targeted at French consumers seeking convenient, ready-to-eat charcuterie for snacking or meals without slicing.
• La Rosette Prêt à Déguster (pre-sliced rosette) Pre-sliced ready-to-eat rosette of approximately 12 large slices with intense flavor, suitable for raclette or sandwiches. Targeted at French consumers seeking convenient charcuterie for raclette or sandwich use.
• Le Bacon Fumé Prêt à Déguster (pre-sliced smoked bacon) Pre-sliced smoked bacon of approximately 10 delicately smoked thin slices, suitable for varied culinary uses. Targeted at French consumers seeking ready-to-use bacon for cooking.
• Le Saucisson sec -25% sel Prêt à Déguster (pre-sliced reduced-salt saucisson) Pre-sliced reduced-salt dried saucisson of approximately 34 slices, with 25% less salt while preserving essential taste. Targeted at French consumers monitoring their salt intake without sacrificing saucisson flavor.
• L'Assortiment Charcutier Prêt à Déguster (charcuterie assortment plate) Pre-sliced charcuterie assortment plate, 12 slices totaling 150g, combining charcuterie essentials ideal for raclette. Targeted at French consumers/hosts seeking a convenient ready-to-serve platter.
• Le Jambon Cru 4 tranches Prêt à Déguster (pre-sliced dry-cured ham, 4 slices) Pre-sliced dry-cured ham of 4 slices (67g), 100% pure French pork, no preservatives, superior quality. Targeted at French consumers/individuals seeking a small-format ready-to-eat dry-cured ham.
• Le Jambon Cru 8 tranches Prêt à Déguster (pre-sliced dry-cured ham, 8 slices) Pre-sliced dry-cured ham of 8 slices (134g), providing more slices for a range of dishes. Targeted at French consumers/families seeking a larger-format ready-to-eat dry-cured ham.
• Croc'Sec Nature (mini dried saucisson snack) Mini dried saucisson with authentic taste, 150g, ideal for small appetites and friendly gatherings, following a simple and savory recipe faithful to Cochonou know-how. Targeted at French consumers seeking a bite-sized, easy-to-share snack sausage.
• Croc'Sec Brie (mini dried saucisson with cheese flavor) Mini dried saucisson with traditional French cheese (Brie) flavor, 130g, offering a bite-sized saucisson with an authentic cheese taste. Targeted at French consumers seeking a flavored variant of the mini snack saucisson for apéritifs.

Quantifiable outcome

• 100% of products manufactured in Auvergne-Rhône-Alpes, France
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tour de France (A.S.O.)flagshipGTM or Marketing Partner · 1 January 1999Cochonou has been an Official Supplier of the Tour de France since 1999, making it one of the longest-running brand partnerships in French sports marketing. Each summer, Cochonou's iconic 2CV caravan — featuring 7 vehicles, some dating to 1999 — tours the full Tour de France route for 3 weeks, distributing hundreds of thousands of product samples. This partnership is the brand's single largest marketing event and national visibility platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Bigard: France's largest beef and pork processor / meat wholesaler. Not a like-for-like charcuterie brand, but a structural supplier/competitor in the French pork value chain whose private-label and branded meat programs affect Cochonou's supply, pricing, and competitive set.
• Cooperl: Major French pork cooperative and processor (Brocéliande, Pays de Bretagne brands). Functions as both a potential supplier of French pork and a competitor in branded charcuterie, making it structurally relevant to Cochonou's pork sourcing and competitive positioning.

Direct peers

• Justin Bridou: Direct French competitor in saucisson sec and dry sausage snacks, with similar national supermarket presence, snacking positioning, and comparable Tour de France / sports-sponsorship marketing playbook. Closest head-to-head competitor for dry-sausage shelf space in French retail.
• Madrange: Historic French charcuterie brand (jambon, saucisson, pâté) sold nationally in supermarkets. Directly comparable to Cochonou on product format (dry sausage, sliced charcuterie) and retail channels, with a similarly heritage-led French positioning.
• Aoste: Sister brand under the same parent (Groupe Aoste / CAMPOFRIO FOOD GROUPE FRANCE HOLDING). Aoste is a leading French charcuterie brand (jambon cru, saucisson, saucisse) and is the most directly comparable peer — same group, same retail channels, same category, similar raw materials.
• Jean Caby: French dry-sausage / saucisson brand owned by Coopérative Lur Berri. Closest direct competitor in premium and traditional saucisson sec, with comparable VPF / French-pork sourcing stories and similar supermarket shelf positioning.
• Monique Ranou: French charcuterie brand (saucisse, saucisson, jambonneau) under the Herta/Nestlé roof in France. Directly comparable in pre-sliced and whole-piece charcuterie formats and competes for the same supermarket deli space.

Broad incumbents

• Delpeyrat: French charcuterie / foie gras / traiteur brand (now under Euralis / Les Fermes Larrère group). Overlaps with Cochonou in sliced and ready-to-eat charcuterie as well as aperitif occasions, but with a stronger foie gras / southwest positioning.
• Fleury Michon: Listed French charcuterie and prepared-meals manufacturer (charcuterie, Plats Préparés). Competes with Cochonou in pre-sliced and ready-to-eat charcuterie segments and in the same supermarket deli / charcuterie-traiteur fixtures, with a broader chilled-portfolio approach.
• Herta: Major French processed-meats brand (jambon, saucisse, knacks) owned by Nestlé. Overlaps with Cochonou in charcuterie but spans a much broader product portfolio (lunch meats, hot dogs) and operates at significantly larger scale, competing for the same chilled aisle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cochonou

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cochonou