Colégio Nossa Senhora das Dores

What Colégio Nossa Senhora das Dores does

Colégio Nossa Senhora das Dores (CNSD) is a private Catholic K-12 school located in the Casa Verde neighborhood of São Paulo, Brazil, founded in approximately 1948 and operated by the Irmãs Escolares de Nossa Senhora (Congregation of School Sisters of Notre Dame) under the management of Associação Educativa Maria Teresa (CNPJ 61.573.424/0001-30). The school delivers a continuous educational arc from Educação Infantil (early childhood) through Ensino Médio (high school), structured around the Base Nacional Comum Curricular (BNCC) and inspired by the charism of Madre Teresa de Jesus Gerhardinger (1797-1879). Beyond the four core academic levels, CNSD offers a mandatory Bilingual Program (Programa Bilíngue / International School, 5 weekly English classes of 50 minutes each, transitioning to International School materials in 2026), Integral and Semi-integral extended-care options, an Escola de Esportes (Futsal, Judô, Ballet, Ball Games), and a Curso de Férias vacation program.

The school's underlying technology stack consists of third-party platforms rather than proprietary systems: PrimusWeb powers the academic management portals for students, teachers, staff, parents, and HR; Sistema Poliedro supplies educational content and pedagogical materials across levels; and Cambridge Assessment English provides internationally recognized English proficiency certifications. A "Studio Digital" supports modern learning experiences in Ensino Médio. Distribution is fully direct-to-consumer: families enroll through the matriculas.cnsd.org.br portal, with campus visits schedulable via the portal or WhatsApp; no resellers, agents, or third-party intermediaries are used. The school also operates a philanthropic scholarship program (Bolsas Filantrópicas) with 50% tuition reductions for qualifying students, and runs a 360º virtual campus tour as a top-of-funnel digital channel.

CNSD's revenue model is tuition-driven and recurring (subscription-style annual contracts), covering all four academic levels and the optional add-on modules. Pricing is not publicly disclosed. The school is privately held by a religious congregation; there are no external PE/VC investors, no funding rounds, no subsidiaries, and no mergers or acquisitions in the record. Geographic footprint is restricted to a single São Paulo campus, and the institution's strategic recent activity has focused on product depth — particularly the bilingual / International School buildout and curriculum partnerships — rather than on scale expansion.

Name

Colégio Nossa Senhora das Dores

Legal name

Colégio Nossa Senhora das Dores

Website

https://cnsd.org.br

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Colégio Nossa Senhora das Dores (CNSD) is a private Catholic K-12 school in São Paulo, Brazil, founded in 1948 by the Irmãs Escolares de Nossa Senhora. It serves students from early childhood through high school with a mandatory bilingual International School program and ENEM/vestibular preparation.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Boarding Schools (EDAJABAB)

Keywords

• Private K-12 education
• Bilingual school programs
• Catholic school education
• Early childhood education
• High school preparation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and School Fees: The school generates revenue primarily through tuition fees for its educational services including Educação Infantil, Ensino Fundamental, Ensino Médio, and extracurricular programs such as Escola de Esportes, Curso de Férias, and Integral/Semi-integral options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Colégio Nossa Senhora das Dores (CNSD) is a private Catholic K-12 school in São Paulo that delivers classroom-based educational services from Educação Infantil through Ensino Médio, including a mandatory bilingual program, full-time and semi-integral extended care, extracurricular sports, and a vacation course. It sells annual tuition-based enrollment to families rather than individual course products, and all academic delivery is conducted on a single Casa Verde campus supported by PrimusWeb academic portals and the Sistema Poliedro content platform.

Product overview

Colégio Nossa Senhora das Dores is a Catholic educational institution in São Paulo with over 75 years of history, operated by the Irmãs Escolares de Nossa Senhora. The school offers a unified educational portfolio spanning Early Childhood (Educação Infantil) through High School (Ensino Médio), with integrated add-on programs including a mandatory Bilingual Program (International School), full-time and part-time care options, a Sports School, and a Vacation Course. The core academic programs are structured around the BNCC curriculum framework, emphasizing integral formation combining academic excellence with Christian human development values inspired by Madre Teresa de Jesus Gerhardinger.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil Early childhood education program for children from Jardim to Pré II, structured around interaction and play as primary learning axes and aligned with BNCC Campos de Experiência, for families in São Paulo seeking foundational schooling for young children.
• Ensino Fundamental I Elementary school program for grades 1-5, integrating academic excellence with human formation, bilingual education, and multidisciplinary learning, for São Paulo students in the initial years of primary education.
• Ensino Fundamental II Middle school program for grades 6-9, emphasizing academic rigor, scientific deepening, critical thinking, and student leadership, for São Paulo students in the upper primary years.
• Ensino Médio High school program for grades 1-3, preparing students for university entrance exams (ENEM and vestibulares) with investigative scientific tracks, life-project development, and the Studio Digital learning environment, for São Paulo students nearing university entry.
• Programa Bilíngue do CNSD – International School Bilingual program launched in 2017 and mandatory for all students since 2022, providing 5 weekly English lessons of 50 minutes each; from 2026 it uses International School materials for integrated content delivery, with Cambridge Assessment English certification available, for enrolled CNSD students and their families seeking international English proficiency.
• Integral e Semi-integral Full-time (Integral) and part-time (Semi-integral) extended care programs for Early Childhood and Elementary grades, including meals, artistic activities, sports (Ballet, Judô), and music education, for working São Paulo families needing day-long childcare and enrichment.
• Escola de Esportes Extracurricular sports school offering Futsal, Judô, Ballet, and Ball Games for students from Elementary grades, for enrolled families seeking structured athletic development.
• Curso de Férias do CNSD Extracurricular vacation course available during official school holiday periods for enrolled students, with weekly activity schedules, for families seeking supervised programming during school breaks.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Cambridge Assessment EnglishcoreTechnology or IntegrationThrough Cambridge Assessment English, students can obtain international English proficiency certifications recognized worldwide. This partnership reinforces the school's mission to combine academic excellence with bilingual education.
• Sistema PoliedrocoreTechnology or IntegrationSistema Poliedro provides educational content and pedagogical materials used across all school levels, supporting the school's academic curriculum and ENEM/vestibular preparation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Colégio Santa Cruz: Elite private Catholic K-12 school in São Paulo. Highly comparable to CNSD as a religiously-affiliated, college-preparatory São Paulo institution competing for the same upper-middle-class families.
• Colégio Dante Alighieri: Historically strong private K-12 school in São Paulo with focus on academic excellence. Comparable to CNSD in academic positioning and São Paulo private school market.
• Colégio Miguel de Cervantes: Bilingual private K-12 school in São Paulo. Closely comparable to CNSD's bilingual program strategy and target demographic of families seeking English immersion.
• Colégio Rio Branco: Traditional Paulo private K-12 school in São Paulo. Comparable to CNSD as a long-established, college-preparatory São Paulo private school competing for similar families.
• Colégio Bandeirantes: Prestigious secular private K-12 school in São Paulo. Comparable to CNSD as a competing premium K-12 institution targeting the same demographic in São Paulo.
• Associação Escola Graduada de São Paulo: American-style private school in São Paulo with international curriculum. Comparable to CNSD for São Paulo families seeking premium, internationally-oriented K-12 education.
• Colégio Magno: Private K-12 school in São Paulo with strong academic and bilingual offerings. Comparable to CNSD on bilingual differentiation and São Paulo market positioning.
• Colégio São Luís: Jesuit-run private K-12 school in São Paulo with strong academic reputation. Directly comparable to CNSD as a religious, values-based K-12 school preparing students for top universities.

Emerging players

• Maple Bear Canadian Schools: Brazilian franchise network of bilingual schools using Canadian curriculum. Comparable to CNSD on bilingual K-12 positioning, though operating via a franchise model across multiple Brazilian cities.

Broad incumbents

• Colégio Positivo: Large Brazilian private K-12 school network with multiple campuses. Comparable to CNSD as a private K-12 operator, though at much larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cnsd-sp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Nossa Senhora das Dores