Coaching Academy
Coaching Academy is a small Oslo-based coaching-education provider delivering an ICF-aligned, eight-module coach training program (with HLT academic credit) primarily to churches, Christian organizations, and other "people working with people" roles in Norway and Sweden.
- Company typePrivate
- Founded2012
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Coaching Academy does
Coaching Academy is a Norwegian coaching-education provider based in Oslo that delivers an ICF-aligned coach training program built on eight modules totaling 96 teaching hours, organized into two sequential stages — CA I (modules 1–4) and CA II (modules 5–8). The program is delivered through a hybrid model combining in-person sessions in Oslo with digital participation via video calls, and is priced at 14,900 NOK (12,900 NOK early bird) per four-module block. The curriculum is paired with HLT, a Norwegian higher-education institution, under course code VEL1250 to grant 10 academic study points, embedding the training in the formal credit system.
The business is rooted in the predecessor entity Lederskolen, which operated from 1999 and spun off the coaching program as an independent company in 2012. Its content blends mainstream ICF coaching competencies with a Pentecostal/Christian theological perspective, and its customer base is centered on churches, Christian organizations, and adjacent "people working with people" segments such as schools, healthcare, and municipal services. The company also operates the CAN (Coaching Academy Nettverk) alumni and coach community, and in 2025 began developing shorter internal courses tailored for organizational buyers.
Commercially, Coaching Academy is a small, education-led services business with a headcount of seven, a seasonal intake cadence (Spring/Autumn cohorts), and an emerging second distribution channel into Sweden. Revenue is generated primarily through individual course fees and the HLT-academic credit pathway, with no disclosed enterprise contracts, named logos, or external funding rounds. Strategic direction is defined by incremental moves — a new internal-courses product line, Nordic geographic expansion, and continued community building around the CAN network — rather than aggressive scaling or capital-raising activity.
Coaching Academy firmographics
Firmographics- Name
- Coaching Academy
- Legal name
- Coaching Academy
- Website
- https://coachingacademy.no
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coaching Academy is a small Oslo-based coaching-education provider delivering an ICF-aligned, eight-module coach training program (with HLT academic credit) primarily to churches, Christian organizations, and other "people working with people" roles in Norway and Sweden.
- Ownership category
- akta.pro rank
Coaching Academy industry classification
Industry- Product category
- Professional Coaching Education
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- Study Skills & Learning Strategies Coaching (EDAMAIAA)
Keywords
Where Coaching Academy is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Coaching Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Course Fees: The primary revenue stream is course fees charged per four-module program. Spring 2025 pricing is 14,900 NOK regular price or 12,900 NOK with early bird registration. Additional revenue comes from HLT semester fees for students pursuing academic credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | CA I and CA II - Four Module Course |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Coaching Academy product offering
Product offeringCore offering
Coaching Academy delivers a module-based coaching training program of eight 12-hour modules divided into CA I (Modules 1-4) and CA II (Modules 5-8), aligned with the ICF's 11 core competencies and integrating the Co-Active Coaching framework, GROW model, and LØFT (Solution-Focused Approach). The program is delivered in person at Filadelfiakirken in Oslo and digitally via video calls, and the organization also develops custom short courses for churches and organizations on topics such as coaching communication and influence, listening, and curiosity.
Product overview
Coaching Academy offers a module-based coaching training program consisting of two main products: CA I (Modules 1-4) and CA II (Modules 5-8), each covering different coaching competencies aligned with ICF (International Coaching Federation) standards. The program is built on eight 12-hour modules emphasizing practice combined with relevant theory. Additionally, Coaching Academy offers short internal courses for organizations and churches, and has a partnership with HLT - Høyskolen for Ledelse og Teologi to provide academic credits (10 study points) through the VEL1250 course for students who complete all modules and pass a written exam.
Differentiator
Problem solved
Functional benefit
Products and services
- CA I (Coaching Academy I) The first half of Coaching Academy's module-based coaching training program covering Modules 1-4 (48 teaching hours). It develops foundational coaching skills such as establishing coaching contracts, active listening, effective communication, and facilitating learning and results, and is intended for individuals in churches, Christian organizations, and people-facing professions who want to master coaching as a tool.
- CA II (Coaching Academy II) The second half of Coaching Academy's module-based coaching training program covering Modules 5-8 (48 teaching hours). It covers value-based coaching, process coaching with the GROW model, integration of coaching methods, and the coaching project required for coach certification, and is intended for graduates of CA I pursuing full ICF-aligned coach certification.
- Interne kurs for organisasjoner og kirker (Internal Courses for Organizations and Churches) Customized short coaching-skills courses designed to be delivered on-site at churches and Christian organizations. Topics include "Coachende kommunikasjon" (Coaching Communication) and "Påvirkning, lytting og nysgjerrighet" (Influence, Listening and Curiosity), with interest collected via [email protected].
- VEL1250 - Coaching, veiledning og ledelse An academic course offered in collaboration with HLT — Høyskolen for Ledelse og Teologi that awards 10 study credits (studiepoeng) to Coaching Academy graduates who complete all eight modules and pass a written (rather than oral) exam. It is delivered via HLT's Moodle platform with the academic literature requirements set by HLT.
Quantifiable outcome
- 8 modules with 12 teaching hours each (96 total hours)
- +1 more outcomes
Companies that use Coaching Academy
Customer profileSegments3 records
Ideal customer profiles3 records
Coaching Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Coaching Academy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HLT - Høyskolen for Ledelse og TeologicoreLong-standing collaboration with HLT (School of Leadership and Theology) enabling students who complete all 8 modules to earn 10 academic credits (studiepoeng) through the course 'Coaching, veiledning og ledelse' (VEL1250). Students can take written exams and receive formal academic recognition for their coaching education. HLT provides the Moodle platform and sets the examination requirements.
- ICF - International Coaching FederationcoreCoaching Academy builds its coaching curriculum on ICF's definitions and core competencies. The 8-module program covers all 11 ICF core competencies and adheres to ICF's ethical guidelines. Instructors include ICF-certified coaches at PCC and MCC levels.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Coaching Academy competitors and assessment
Company assessmentBroad incumbents
- Erickson Coaching International: Large international coach training school offering ICF-accredited certification programs with solution-focused methodology overlap with Coaching Academy's LØFT framework. Comparable as an ICF-aligned professional training provider competing in the same global credentialing market.
- CoachU: Long-established US-based coach training school offering fully online ICF-aligned certification. Comparable because it represents the online/global alternative that Nordic learners can choose over a regionally delivered program like Coaching Academy.
- CTI - Co-Active Training Institute: Global founder of the Co-Active Coaching model that Coaching Academy explicitly uses. CTI is a broad incumbent in coach training with international scale, ICF-accredited pathways, and a much larger course catalog. Directly comparable because they share framework DNA and compete for the same students choosing an ICF-aligned school.
Direct peers
- Metrum Sverige: Swedish coach training provider offering ICF-aligned programs in the Nordic market. Closest direct geographic peer to Coaching Academy, competing for the same Swedish/Norwegian pool of professional coaching students.
Others
- EMCC (European Mentoring and Coaching Council): European professional body for coaching and mentoring that accredits coaching training programs in the region. Listed as an adjacent ecosystem participant that influences the standards and credentialing landscape in which Coaching Academy operates.
- HLT - Høyskolen for Ledelse og Teologi: Norwegian higher education institution in leadership and theology, and a strategic partner of Coaching Academy through the VEL1250 academic credit pathway. Listed as a peer because it is the most adjacent Norwegian faith-based training provider and could also be a partial substitute for learners seeking academic credit directly.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Coaching Academy social profiles
Digital presenceCoaching Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coaching Academy leadership team
Management profileNumber of profiles
Profiles7 records
Coaching Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coaching Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coaching Academy
What does Coaching Academy do?
Coaching Academy delivers a module-based coaching training program of eight 12-hour modules divided into CA I (Modules 1-4) and CA II (Modules 5-8), aligned with the ICF's 11 core competencies and integrating the Co-Active Coaching framework, GROW model, and LØFT (Solution-Focused Approach). The program is delivered in person at Filadelfiakirken in Oslo and digitally via video calls, and the organization also develops custom short courses for churches and organizations on topics such as coaching communication and influence, listening, and curiosity.
Is Coaching Academy a public or private company?
Coaching Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coaching Academy founded?
Coaching Academy was founded in 2012. It employs 1 to 10 people.
Where is Coaching Academy based?
Coaching Academy is headquartered in Oslo, Norway, in the Europe region.
How does Coaching Academy make money?
One revenue line is on record: course Fees.
Who are Coaching Academy's main competitors?
Broad incumbents on record are Erickson Coaching International, CoachU and CTI - Co-Active Training Institute. Metrum Sverige is listed as a direct peer. Others are EMCC (European Mentoring and Coaching Council) and HLT - Høyskolen for Ledelse og Teologi.
Does Coaching Academy have an API?
No public API is recorded for Coaching Academy.
What industry is Coaching Academy in?
Coaching Academy's product category is Professional Coaching Education. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of EDAMAIAA, Study Skills & Learning Strategies Coaching. Its NAICS code is 611430 and its SIC code is 8200.