Coaching Change
Coaching Change is a Düsseldorf-based management consulting sub-brand of digital dna GmbH providing senior-partner-led advisory in digital transformation, AI adoption, organizational change management, and executive coaching to enterprise clients, primarily in German-speaking markets.
- Company typePrivate
- Founded2003
- HeadquartersDüsseldorf, North Rhine-Westphalia, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Coaching Change does
Coaching Change is a Düsseldorf-based management consulting firm that has operated for over 20 years (founded approximately 2003) and, since 2024, functions as a sub-brand of digital dna GmbH following a merger. The firm specializes in organizational transformation, providing an integrated portfolio of consulting, training, and coaching services to enterprise clients. Its core offerings span four service lines: AI Solutions (Künstliche Intelligenz) for developing and implementing AI applications with measurable ROI; Organization and Cultural Change (Organisation und kultureller Wandel), combining change management, organizational consulting, and training; Project Consulting and Implementation (Projektberatung und Umsetzung), covering strategic planning through execution; and Training & Coaching, including customized formats, live online sessions, and individual executive coaching. Delivery is built on a senior-partner-led model in which partners personally run engagements end-to-end, providing a single point of contact and functioning as a general contractor across technology, project management, and organizational change.
The business operates a professional-services revenue model with custom, quote-based engagements; no standard pricing is publicly disclosed. Customers are predominantly mid-to-large enterprises in consumer-facing verticals, with publicly named logos including ZWILLING (Manufacturing/Consumer Goods), SNIPES (Footwear/Retail), CYBEX (Baby/Children Products), and BOGNER (Fashion/Sports), alongside stated national (Germany) and international reach. The go-to-market is enterprise field sales with direct consulting engagement. Marketing channels consist of organic LinkedIn and Instagram presence, a content-marketing blog (Perspectives/Perspektiven), and the company website. Additional infrastructure includes N18 Lab, an innovation and collaboration space in Düsseldorf led by Christiane Heuer-Brockhausen.
Underlying technology is not proprietary; the firm provides consulting rather than technology products, and its website is hosted on Wix Studio. AI capability is applied rather than foundational: AI knowledge is integrated into training programs, AI modalities in use are text-based, and the firm references generative AI, process automation, and knowledge retrieval in client work, but no proprietary models, patents, or in-house AI research are disclosed. Headcount is 11–50, including an interdisciplinary team of project managers, digital experts, and change professionals. Leadership comprises Oliver Höck (Geschäftsführer, founder and partner) and Jörg Brockhausen (Geschäftsführer, managing director). The legal entity is digital dna GmbH, a German private limited company registered in Düsseldorf; no external venture or private equity ownership is indicated.
Coaching Change firmographics
Firmographics- Name
- Coaching Change
- Legal name
- digital dna GmbH
- Website
- https://coaching-change.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coaching Change is a Düsseldorf-based management consulting sub-brand of digital dna GmbH providing senior-partner-led advisory in digital transformation, AI adoption, organizational change management, and executive coaching to enterprise clients, primarily in German-speaking markets.
- Ownership category
- akta.pro rank
Coaching Change industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Organizational Change & Transformation Coaching (EDABANAG), Change Management & Transformation Consulting (BPAHAGAC), Change Management & Transformation (Org/HR) (BPACAJAD)
Keywords
Where Coaching Change is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf, North Rhine-Westphalia
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Coaching Change business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Consulting and Advisory Services: Strategic consulting for digital transformation, AI implementation, and organizational change. Projects are led by senior partners providing end-to-end support.
- Training and Coaching Programs: Customized training formats, interactive live online sessions, and individual coaching for teams and employees. Combines diverse industry expertise with current trends and methods.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Coaching Change product offering
Product offeringCore offering
Coaching Change, a sub-brand of digital dna GmbH, provides consulting, training, and coaching services focused on organizational change, leadership development, and digital/AI transformation for enterprise clients. Senior partners lead engagements end-to-end, combining change management, AI advisory, and project consulting to help organizations implement digital initiatives with measurable adoption. Services are delivered as custom engagements in Germany and internationally.
Product overview
Coaching Change is a sub-brand of digital dna GmbH, offering a unified portfolio of consulting services centered on organizational transformation. The core offerings include: Coaching Change (change management, training, and coaching), AI Solutions (Künstliche Intelligenz), Organization and Cultural Change (Organisation und kultureller Wandel), and Project Consulting and Implementation (Projektberatung und Umsetzung). These services are designed to work together as an integrated approach to sustainable digital and cultural transformation, combining human expertise with AI knowledge to ensure technology implementations succeed in daily practice.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Change (Change Management, Training, and Coaching) Coaching Change is a sub-brand of digital dna specializing in change management, training, and coaching services. It empowers teams and executives to act confidently in dynamic environments through consulting, training, and coaching, with emphasis on personal development and organizational change.
- AI Solutions (Künstliche Intelligenz) AI consulting and solution development services that help organizations develop and implement suitable AI solutions, with a focus on practical application and measurable ROI.
- Organization and Cultural Change (Organisation und kultureller Wandel) Change management services combining comprehensive change management, organizational consulting, and holistic training programs for continuous digital project support and AI adoption.
- Project Consulting and Implementation (Projektberatung und Umsetzung) Strategic planning, conception, and realization of digital projects with comprehensive oversight from idea to implementation, with senior partners acting as a single point of contact.
- Training and Coaching Customized training formats, interactive live online sessions, and individual coaching to develop team potential and align culture with competencies; combines diverse industry expertise with AI and digital knowledge.
Quantifiable outcome
- Maximized acceptance and minimized resistance through participative change processes
- +1 more outcomes
Companies that use Coaching Change
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Coaching Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Coaching Change partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Coaching Change competitors and assessment
Company assessmentBroad incumbents
- BearingPoint: Large European management and technology consultancy with significant operations in Germany. Competes on change management and digital transformation mandates but at a much larger scale and broader portfolio.
- Korn Ferry: Global organizational consulting firm with strong executive search, leadership development, and change practices. Competes for enterprise change and coaching mandates with a globally scaled delivery model.
- McKinsey & Company (Organization Practice): Global management consulting giant with deep change management, organizational design, and AI transformation practices. Sets the price ceiling and often the procurement standard against which Coaching Change competes.
- Egon Zehnder: Global executive search and leadership advisory firm with executive coaching and organizational consulting practices. Comparable in coaching and senior advisory services, though much larger in scale.
Direct peers
- Kienbaum Consultants International: Leading German HR and change management consultancy headquartered near Cologne. Closely comparable to Coaching Change in focus on executive coaching, organizational development, and transformation advisory for enterprise clients in German-speaking markets.
- Campana Schott: German boutique consulting firm specializing in change management, communication, and transformation. Direct competitor in the same enterprise transformation space with similar headcount and senior-led delivery model.
- hkp/// group: Frankfurt-based consulting firm specializing in HR strategy, executive compensation, and organizational change. Comparable in size, German market focus, and integrated consulting/coaching offering.
- Promerit Consulting: German organizational consulting firm focused on change management, leadership development, and transformation. Directly comparable boutique competitor with similar target customers and service portfolio.
Regional players
- Implement Consulting Group: Scandinavian-origin management consultancy with growing DACH presence, focused on strategy, transformation, and change. Comparable in change management focus and senior-led engagement model, but primarily based outside Germany.
Emerging players
- viadee Unternehmensberatung: German IT and organizational consultancy with strong change management and digital transformation practice. Comparable in target market (German enterprise) and integrated technology + change offering, similar to the Digital dna merger logic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Coaching Change social profiles
Digital presenceCoaching Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coaching Change leadership team
Management profileNumber of profiles
Profiles2 records
Coaching Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coaching Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coaching Change
What does Coaching Change do?
Coaching Change, a sub-brand of digital dna GmbH, provides consulting, training, and coaching services focused on organizational change, leadership development, and digital/AI transformation for enterprise clients. Senior partners lead engagements end-to-end, combining change management, AI advisory, and project consulting to help organizations implement digital initiatives with measurable adoption. Services are delivered as custom engagements in Germany and internationally.
Is Coaching Change a public or private company?
Coaching Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coaching Change founded?
Coaching Change was founded in 2003. It employs 11 to 50 people.
Where is Coaching Change based?
Coaching Change is headquartered in Düsseldorf, North Rhine-Westphalia, Germany, in the Europe region.
How does Coaching Change make money?
Two revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are training and Coaching Programs.
Who are Coaching Change's main competitors?
Broad incumbents on record are BearingPoint, Korn Ferry, McKinsey & Company (Organization Practice) and Egon Zehnder. Direct peers are Kienbaum Consultants International, Campana Schott, hkp/// group and Promerit Consulting. Implement Consulting Group is listed as a regional player. viadee Unternehmensberatung is listed as an emerging player.
Does Coaching Change have an API?
No public API is recorded for Coaching Change.
What industry is Coaching Change in?
Coaching Change's product category is Management Consulting Services. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of EDABANAG, Organizational Change & Transformation Coaching. Its NAICS code is 54161 and its SIC code is 8742.