What International Coaching Federation Norway - ICF Norge does

ICF Norge is the Norwegian charter chapter of the International Coaching Federation (ICF) Global, a nonprofit membership organization founded in 2006 and headquartered in Stabekk in the Oslo area. It serves approximately 80 members who are professional coaches operating in Norway, providing them with access to ICF's globally recognized credentialing pathways (ACC, PCC, MCC), a public-facing Find a Coach directory, continuing education programming, and an annual conference. Beyond its member base, ICF Norge functions as a buyer-side intermediary: organizations and individuals searching for credentialed coaches in Norway are routed through the chapter's directory and brand. The chapter is staffed by a small operational team of 6 employees and governed by a 7-member board with 2 alternates.

The chapter operates on a WordPress-based web platform integrated with third-party SaaS tooling — LoveTech for membership management, CheckIn for event check-in, and MailChimp for member communications. Core deliverables are the Find a Coach search directory, the annual conference (ticket pricing between 1,200 and 2,300 NOK), and certification services aligned to ICF Global's Core Competencies framework. There is no proprietary technology stack or in-house product engineering; the chapter's "platform" is essentially a brand-licensed directory plus event programming.

Revenue mechanics depend on individual membership dues, conference ticket revenue, and credentialing-related fees remitted through the ICF Global pathway. There is no evidence of enterprise contracts, sponsorship income at scale, advertising, or diversified commercial revenue. As a volunteer-governed nonprofit chapter, growth is constrained by member recruitment rather than sales motion, and financial scale is structurally small relative to for-profit coaching firms.

Name

International Coaching Federation Norway - ICF Norge

Legal name

ICF Norge

Website

https://coachingfederation.no

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

ICF Norge is the Norwegian charter chapter of the International Coaching Federation, a nonprofit membership organization serving approximately 80 professional coaches with credentialing pathways, a public Find a Coach directory, and an annual conference, headquartered in Stabekk, Oslo.

Ownership category

akta.pro rank

Product category

Professional Coaching Association

NAICS

Business Associations (813910), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Professional coaching certification
• Coaching membership organization
• Executive coaching services
• Leadership development coaching
• Coaching standards accreditation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees provide recurring revenue for members seeking professional certification, networking, and marketing benefits through ICF.
2. Conference and Event Fees: Revenue from annual coaching conferences and events. The 2025 conference had pricing from 1200-2300 NOK depending on membership status and early bird registration.
3. Certification Services: Fees for ICF certification processing at ACC, PCC, and MCC levels. Members receive preferential pricing on certification applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ICF Norge operates as a nonprofit professional membership organization for coaches in Norway, offering annual membership, a three-tier ICF certification pathway (ACC, PCC, MCC), a public Find a Coach directory, an annual Oslo-based conference, continuing development programs (CCE points), and advisory services for organizations seeking qualified coaches. It is the Norwegian Charter Chapter of the global International Coaching Federation.

Product overview

ICF Norge (International Coaching Federation Norway) is a professional membership organization for coaches operating as a single unified offering rather than a platform-plus-modules structure. The core product is membership-based professional coaching services comprising: membership with access to certification (ACC, PCC, MCC levels), a coach finder directory (Finn en coach), continuing development programs, and a member library. Additional services include annual conferences, calendar of events, news updates, and dedicated services for businesses and organizations. The organization also facilitates strategic partnerships and connects coaches with corporate clients. ICF Norge is part of the global ICF network of 60,000+ members across 150+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• ICF Norge Membership (Medlemskap) Annual professional membership for individual coaches in Norway providing ICF branding, ethical guidelines, member directory listing, networking, and discounts on certification and conferences.
• Find a Coach Directory (Finn en coach) Public searchable directory of ICF-credentialed Norwegian coaches filtered by certification level (ACC, PCC, MCC) and location, connecting prospective clients with certified coaches.
• ICF Certification Program (Sertifisering) ICF credentialing program at three levels (ACC, PCC, MCC) with application fees, recertification requirements, and mentor coaching for professional coaches worldwide.
• Continuing Development (Videreutvikling) Continuing professional development program for member coaches offering accredited education, CCE (Continuing Coach Education) points, and workshops to maintain credentials.
• Annual Coaching Conference (Coachingkonferansen) Annual coaching conference held in Oslo combining keynote speakers, workshops, panel discussions, networking, and the ICF Norge annual general meeting, with member and non-member pricing tiers.
• For Businesses and Organizations (For Bedrifter og Organisasjoner) Advisory and referral services for Norwegian organizations covering the value of coaching, guidance on selecting the right coach, and access to coaching research, plus access to the Find a Coach directory.

Quantifiable outcome

• Organizations with coaching culture show 61% highly engaged employees vs 53% without
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Den Norske CoachForening (DNCF)coreStrategic or Co-development Partner · 1 January 2025Collaborative partnership for the 2025 annual coaching conference. DNCF is another major Norwegian coaching organization, and this partnership represents bridge-building between coaching organizations in Norway to elevate the coaching profession together.
• EMCC NorgecoreStrategic or Co-development Partner · 1 January 2025Partnership for the 2025 annual coaching conference. EMCC (European Mentoring and Coaching Council) Norway collaborates with ICF Norge for professional development and standards in coaching.
• GPO | Gestalt Praktiserende i OrganisasjonercoreStrategic or Co-development Partner · 1 January 2025Conference partner for 2025, representing Gestalt practitioners in organizations. Partnership aims to build bridges across different coaching modalities and approaches.
• Learn CoachingcoreStrategic or Co-development Partner · 1 January 2025Long-term partner for coach training and development. Learn Coaching delivers ICF-accredited coach training programs and is a co-organizer of conferences and workshops.
• OPTIVIS LIFE AND BUSINESS ACADEMYminorStrategic or Co-development Partner · 1 January 2025Conference partner for 2025, representing an additional coaching and development academy in Norway's coaching ecosystem.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Center for Credentialing & Education (CCE): CCE awards the Board Certified Coach (BCC) credential, an alternative to ICF credentials often required by U.S. government and behavioral health employers. Comparable as a competing coach certification body, with overlapping continuing education requirements and member directory.

Broad incumbents

• International Coaching Federation (ICF Global): ICF Global is the parent organization of ICF Norge and the world's largest coaching credentialing body (60,000+ members, 150+ countries). It sets the ACC/PCC/MCC standards, ethical guidelines, and core competencies that ICF Norge implements locally — directly comparable as the same brand and credentialing framework, just at global scale.

Direct peers

• Worldwide Association of Business Coaches (WABC): WABC is a global business coaching credentialing body offering Certified Business Coach and Chartered Business Coach designations. Competes with ICF in the same enterprise coaching certification niche with a comparable member directory and certification renewal model.
• Association for Coaching (AC): AC is a UK-headquartered professional coaching body with global membership offering accreditation, training program approval, and member events. Directly comparable to ICF Norge as a membership-and-accreditation coaching association, with overlap in European markets.
• International Association of Coaching (IAC): IAC is an independent global coaching credentialing body offering its own Masteries-based certification that competes head-to-head with ICF's ACC/PCC/MCC structure. Comparable as a competing third-party coach accreditation organization with directory and member services.
• EMCC (European Mentoring & Coaching Council): EMCC is a European coaching and mentoring body with national chapters (including EMCC Norge) that competes directly with ICF for individual coach membership and offers its own credentialing pathway (EIA, EQA). It now co-organizes the 2025 conference with ICF Norge, demonstrating the same membership-and-credentialing model.
• Den Norske CoachForening (DNCF): DNCF is the other major Norwegian coaching association, initiated the Norwegian Standard for Coaching project, and now partners with ICF Norge on the 2025 annual conference. It offers comparable membership services, networking events, and advocacy for the Norwegian coaching profession.

Others

• Coach U / CTI (Coaches Training Institute): CTI and Coach U are large ICF-accredited coach training providers (CTI being where ICF Norge's Board Leader earned her CPCC). They sit upstream in the value chain, funneling graduates toward ICF credentialing — directly comparable as part of the same ICF-ecosystem that ICF Norge certifies.
• Erickson Coaching International: Erickson is an ICF-accredited coach training provider (where ICF Norge's Deputy Leader earned her PCC) and a long-term partner of ICF Norge for workshops. Comparable as part of the certified training ecosystem that feeds coaches into ICF's membership pipeline.

Regional players

• ICF Sverige (ICF Sweden): ICF Sverige is the Swedish sibling chapter of ICF Norge, also using the LoveTech-built WordPress platform and the global ICF directory. Comparable as a Nordic regional ICF chapter with the same membership model, conferences, and accreditation programs, serving a parallel Swedish coach market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/icf-norge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about International Coaching Federation Norway - ICF Norge