CoachingMatch

What CoachingMatch does

CoachingMatch is a privately-held, founder-led Dutch service company headquartered in The Hague (Lippe-Biesterfeldweg 23, 2552EA Den Haag) that operates as a matchmaker between self-employed coaches (ZZP'ers) and Dutch primary schools (basisscholen), with nationwide coverage across all eleven Netherlands provinces. The company was founded and is run by co-founders Esther and Dimitar as life and business partners, with the stated mission of helping children develop at their own pace in a positive way. It is registered with the Dutch Chamber of Commerce (KvK number 90605187) and has no parent company, external investors, or subsidiaries.

The core product portfolio consists of three service lines delivered through the freelance coach network: (1) Naschoolse Activiteiten — after-school activities including sports (junior bootcamp, boxing-fit, judo), creative workshops (art, musical, cooking), and student-coaching sessions on self-confidence, ADHD, autism, resilience, and group well-being; (2) Docentencoaching — teacher coaching trajectories covering stress/burnout prevention, communication, assertiveness, dealing with ADHD/autism/HSP, team coaching, and grief; (3) Specialismen — discrete individual coaching specialisms. Adjacent service lines include Koningsspelen/Sportdagen (national school sports events) and a Mediatheek content library. Distribution is direct sales (website quote requests, outreach to schools, referrals) with no mobile app, no API, no disclosed integrations, and no AI/ML capabilities.

The business model is professional services revenue with quote-based ("offerte aanvraag") pricing and multi-year contracts to schools. Schools fund purchases in part through the Dutch "School en Omgeving" government subsidy program. There is no publicly disclosed pricing, revenue, headcount, or funding data; pricing varies by activity type, session count, and duration (60/75/90-minute sessions; teacher-coaching formats of Dagdeel, Hele dag, Studiedag, Bijscholing, Naschoolse activiteit). Freelance coaches carry their own KvK registration, liability insurance, and VOG certificate and bear VAT options of 0%, 9%, or 21%. The company does not list any technology products, APIs, patents, or proprietary features — its competitive position rests on the curated coach network, school relationships, and content assets rather than on technology.

Name

CoachingMatch

Legal name

CoachingMatch

Website

https://coachingmatch.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CoachingMatch is a founder-led Dutch service company that matches freelance coaches (ZZP'ers) with primary schools to deliver after-school activities, student coaching, and teacher professional development across all eleven provinces of the Netherlands via quote-based, multi-year contracts.

Ownership category

akta.pro rank

Product category

Education Services

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (61143), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

akta.pro secondary industries

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), Study Skills & Learning Strategies Coaching (EDAMAIAA), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH), ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)

Keywords

• After-school activities
• Primary school coaching
• Teacher coaching services
• Child development programs
• Freelance coach network

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. After-school Activities Services: CoachingMatch generates revenue by providing after-school activities and coaching services to primary schools. Schools pay for customized programs including sports, creative workshops, and coaching sessions delivered by freelance coaches. Pricing is quote-based with session durations of 60, 75, or 90 minutes.
2. Teacher Coaching Services: Revenue generated from coaching workshops and professional development services for teachers and educators, including stress management, communication training, and team coaching.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CoachingMatch organizes after-school activities and coaching workshops for primary schools across the Netherlands. Its offerings span sports and creative after-school activities for children (such as junior bootcamp, boxing-fit, judo, art, musical, cooking), individual and group coaching for students on self-confidence, ADHD, autism, and resilience, and professional coaching workshops for teachers covering stress, burnout prevention, communication, and team coaching. Services are delivered on-site at schools by a network of freelance coaches (ZZP'ers) sourced and coordinated by CoachingMatch.

Product overview

CoachingMatch is an education-focused service organization offering after-school activities and coaching services for primary schools in the Netherlands. The core product portfolio consists of Naschoolse Activiteiten (sporting and artistic after-school activities for children), Coaching voor Docenten en Leerkrachten (teacher coaching services), and Specialismen (individual coaching specialisms including ADHD, autism, mindfulness, and stress management). The company operates as a matchmaker connecting schools with freelance coaches and organizes Koningsspelen and Sportdagen. A Mediatheek (media library) provides educational content including blogs, videos, podcasts, and workshops. Services are available across all Dutch provinces with activities tailored to school needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Naschoolse Activiteiten (After-school Activities) Comprehensive range of after-school activities for primary school children covering sports (junior bootcamp, boxing-fit, judo), artistic workshops (art, musical, cooking), and coaching sessions on self-confidence, fear of failure, autism, ADHD, resilience, media use, and group well-being. Sold to Dutch primary schools via quote-based multi-year contracts and delivered on-site by freelance coaches in 60, 75, or 90-minute sessions.
• Coaching voor Docenten en Leerkrachten (Teacher Coaching) Professional coaching workshops and educational guest lessons for teachers and school staff at primary and secondary schools, covering stress and burnout prevention, communication training, assertiveness, dealing with autism, ADHD, grief counseling, group well-being, and team coaching.
• Specialismen (Coaching Specialisms) Individual and group coaching specialisms for children and adults covering ADHD, assertiveness, autism, HSP (Highly Sensitive Person), youth, child, mental, mindfulness, grief, and stress/burnout coaching.
• Koningsspelen en Sportdagen (King's Games and Sports Days) Organization of national King's Games (Koningsspelen) and school Sports Days for primary schools, ranging from a curated program to full end-to-end event organization.

Quantifiable outcome

• Schools receive complete program organization from A to Z - planning, coordination, and execution handled by CoachingMatch

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• AnemaschoolminorStrategic or Co-development PartnerPrimary school partner in the Netherlands. Anemaschool collaborates with CoachingMatch for after-school activities and coaching services for students.
• Al IkhlaasminorStrategic or Co-development PartnerPrimary school partner receiving after-school activities and coaching support from CoachingMatch.
• ENMSminorStrategic or Co-development PartnerEducational institution partner for CoachingMatch after-school programming.
• PaschalisschoolminorStrategic or Co-development PartnerPrimary school partner for after-school activities and student coaching services.
• De WereldburgerschoolminorStrategic or Co-development PartnerPrimary school partner offering international/global education programs, using CoachingMatch for extracurricular activities.
• AzaleaschoolminorStrategic or Co-development PartnerPrimary school partner for CoachingMatch after-school activities.
• Westerparkschool AmsterdamminorStrategic or Co-development PartnerPrimary school in Amsterdam partner for after-school activities and coaching programs.
• KoggeschipminorStrategic or Co-development PartnerPrimary school partner receiving CoachingMatch after-school services.
• Natuur Portret Andrea de JongminorStrategic or Co-development PartnerPartner offering nature-based activities through CoachingMatch platform.
• KoningsspelencoreStrategic or Co-development PartnerOfficial partnership for the Koningsspelen (King's Games) - national sporting events for primary school children in the Netherlands. CoachingMatch provides program delivery for these school-wide sporting events.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Humankind: One of the largest Dutch childcare and education organizations, with after-school programs and coaching-adjacent services that compete for the same primary-school and parent budgets.
• KPC Groep: Large Dutch educational consultancy providing teacher professional development, team coaching, and school-wide interventions — overlapping with CoachingMatch's Docentencoaching line but at a much broader institutional scale.
• School en Veiligheid: Dutch national expertise center supporting schools on safety, behavior, and well-being — addresses overlapping themes (autism, ADHD, group well-being) that CoachingMatch covers via its specialism coaches.

Direct peers

• Pleion: Dutch coaching and personal-development firm offering individual and team coaching — overlaps with CoachingMatch's coaching specialisms and teacher coaching product.
• Kanjertraining: Leading Dutch primary-school SEL method (trust, anti-bullying, social skills) — an established curriculum-based competitor in the same teacher/student coaching niche.
• Rots en Water: Well-established Dutch SEL and resilience program widely used in primary schools, competing for the same social-skills and resilience coaching budget that CoachingMatch addresses.
• Stichting Vreedzaam: Dutch foundation providing a widely adopted primary-school program for democratic citizenship, social skills, and group well-being — directly substitutable for CoachingMatch's SEL offerings.
• Basic Trust: Dutch organization that supports primary schools with behavior, social-emotional development, and group dynamics — directly overlapping CoachingMatch's student coaching and teacher wellbeing offerings.

Regional players

• PIT kinderopvang & onderwijs: Regional Dutch provider combining childcare and primary-school enrichment/after-school activities, comparable to CoachingMatch's after-school activity line within its service region.

Emerging players

• ADHD Centrale: Dutch specialist in ADHD information and coaching services, overlapping with CoachingMatch's ADHD coaching specialization for students and teachers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coachingmatch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachingMatch