Proyección Humana Internacional, Coaching - Play

What Proyección Humana Internacional, Coaching - Play does

Proyección Humana Internacional is a Colombian private company headquartered in Barranquilla (Centro Empresarial Las Américas 3) that operates the Coaching-Play brand, a proprietary methodology and certification ecosystem for gamified coaching, facilitation, and human resources intervention. The company trains individual professionals — life coaches, psychologists, HR professionals, executive coaches, and corporate mentors — through in-person certification events and a virtual learning platform, certifying them as Facilitators authorized to deliver Coaching-Play methodology in client engagements. The methodology was authored by CEO Mariela Díaz, a psychologist and coach, and is constituted by 350+ intervention tools and 30+ psychometric tests for HR (including CEC 180 Grados, CEC 360 Grados, PTC Plus, CLIMA 18 Plus, PERFORMANCE 360 Grados, CEC Comercial, and BPL Test de Liderazgo). The product portfolio is organized into three core sub-brands — Coaching-Play Life, Coaching-Play Business, and Coaching-Play Practitioner — and extends into specialized programs including Emotryx, Liderazgo 10.0, Teams 6.0, DISC Serious Game, Assessment Game, SST Game, La Ruta ETF, Mentoring 10.0, Gamificación 10.0, Workynami, Evolution, and consultant certifications in climate, emotional salary, and personnel selection.

Name

Proyección Humana Internacional, Coaching - Play

Legal name

Proyección Humana Internacional

Website

https://coaching-play.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Proyección Humana Internacional operates the Coaching-Play brand, certifying coaches, psychologists, HR professionals, and corporate mentors in a proprietary gamified intervention methodology via in-person events, a virtual learning platform, physical tool kits, and recurring Federation membership across Latin America.

Ownership category

akta.pro rank

Product category

Professional Coaching Certification and Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Business Schools and Computer and Management Training (6114), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Prepackaged Software (7372)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Gamified coaching certification
• Professional facilitator training
• Leadership development programs
• HR psychometric assessments
• Organizational intervention tools

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Certification Programs: International certification programs for coaches, facilitators, and HR professionals. Includes in-person intensive training (10 hours) plus asynchronous learning (30 hours). Certification grants Facilitator status with membership to Coaching-Play Federation.
2. Online Course Access: Subscription-based access to digital learning platform with multiple certification courses including International Certification, Practitioner, Coaching-Play RH, Leadership, and specialized programs. Platform access is registered for 1-year periods.
3. Tool Kit Sales: Physical tool kits with gamified intervention resources sold to certified facilitators
4. Membership Renewals: Annual membership renewals for Coaching-Play Federation and software platform access for certified facilitators

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Proyección Humana Internacional operates the Coaching-Play methodology, certifying individual professionals (coaches, psychologists, HR professionals, therapists, executives) as Facilitators through structured programs combining 10-hour in-person intensive training, 30-hour asynchronous online learning, and supervised mentored practice. The flagship Certificación Internacional Coaching-Play Plus includes a physical tool kit, access to a software platform with 30+ digital intervention tools, printable materials, video instructions, and a 2-year Coaching-Play Federation membership. The company also sells an ecosystem of specialized certification programs, serious games for HR and leadership, and a portfolio of 30+ proprietary psychometric tests.

Product overview

Proyección Humana Internacional operates Coaching-Play as a comprehensive platform-plus-modules architecture centered on gamified coaching and facilitation methodologies. The core offering is the Certificación Internacional Coaching-Play Plus (Facilitator certification), which serves as the gateway to the ecosystem and is delivered through a three-module structure: in-person training (10 hours), asynchronous online learning (30 hours), and supervised practice with mentorship. The platform branches into three primary sub-brands — Coaching-Play Life (for psychologists, life coaches, and therapists focused on personal development), Coaching-Play Business (for executive coaches and enterprise leaders), and Coaching-Play Practitioner (an entry-level certification) — each with its own curriculum and intervention tools. Supporting these are the Coaching-Play RH program for human resources professionals, a suite of serious games including Leadership Games, DISC Serious Game, SST Game, Assessment Game, and Teams 6.0, as well as a portfolio of over 30 psychometric tests (CEC 180/360 Grados, PTC Plus, CLIMA 18 Plus, PERFORMANCE 360, CEC Comercial, BPL Test de Liderazgo). The ecosystem also includes a digital platform (escuela.coachingplay.com.co) offering synchronous and asynchronous training, a software bundle with 30 digital tools, physical toolkits, and the Congreso de Liderazgo Gamificado as the only gamified leadership congress in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Coaching-Play Life: Program for Psychologists, Life Coaches, Mentors, Therapists focused on personal development; covers fundamentals, intervention principles, exploration and intervention techniques, innovative in-person and disruptive virtual sessions, and case studies.
• Coaching-Play Business
• Coaching-Play Federation
• Emotryx
• Disc Serious Game
• Juegos de Liderazgo
• Assessment Game
• Liderazgo 10.0
• SST Game
• Teams 6.0
• La Ruta ETF
• Mentoring 10.0
• Workynami
• Evolution

Products and services

• Certificación Internacional Coaching-Play Plus Flagship certification program that trains participants as Facilitators of intervention processes using Coaching-Play tools, delivered through in-person intensive sessions (10 hours), asynchronous online learning (30 hours), and supervised practice with mentorship. Includes physical tool kit, software platform access with 30+ digital tools, printable materials, video instructions, official certification, and 2-year Federation membership. Designed for coaches, psychologists, HR professionals, and facilitators seeking to add gamified intervention methodology to their professional practice.
• Coaching-Play Life Certification program designed for psychologists, life coaches, mentors, and therapists focused on personal development. Teaches foundational Coaching-Play techniques for delivering in-person and virtual coaching sessions with personal clients.
• Coaching-Play Business Certification program designed for executive coaches, enterprise mentors, and leaders. Provides intervention tools and methodology for developing leadership potential in executives and teams within organizational contexts.
• Coaching-Play RH (Human Resources) Certification program tailored for HR professionals covering competency-based evaluation, climate assessment, and organizational intervention using Coaching-Play tools and psychometric instruments.
• Escuela Virtual Coaching-Play (Online Learning Platform) Subscription-based online learning management system offering 24 certification programs with asynchronous learning access. Programs include International Certification, Practitioner, Facilitator Certification, Coaching-Play RH, Emotryx, Leadership, Mentoring 10.0, Workynami, Gamificacion 10.0, Evolution, and specialized consulting certifications.
• Caja de Herramientas Física Coaching-Play (Physical Tool Kit) Physical tool kit containing multiple gamified intervention resources and facilitation materials distributed to certified facilitators as part of the certification program and available for purchase.
• Software Coaching-Play (30 Digital Tools) Digital software platform including 30 digital intervention tools (Sesyonarte, Iguality, Las tres puertas, Emocionarte, Valorarte, Life-life, Skylled, Mentoryarte, Construsentido, Freegame, Memorygame, Decisionómetro, Pasado-presente y futuro, Solucionarte, Fortality, Anagrama, Workilling, Mentees, Más - menos, Semáforo apertura, Emocionómetro, Bingo de emociones, among others) available for one year with video instructions and printable materials.
• Congreso de Liderazgo Gamificado (Gamified Leadership Congress) Annual gamified leadership congress in Latin America, created by Mariela Díaz, featuring interactive and game-based leadership content. Operated as a flagship event and brand under Liderazgo 10.0.
• Psychometric Test Portfolio (30+ instruments) Portfolio of 30+ proprietary psychometric instruments authored by Mariela Díaz for HR applications. Includes CEC 180 Grados, CEC 360 Grados, PTC Plus, CLIMA 18 Plus, PERFORMANCE 360 Grados, CEC Comercial, and BPL Test de Liderazgo. Used for competency evaluation, climate assessment, performance evaluation, and talent selection.
• Coaching-Play Federation Membership International federation membership for certified facilitators, providing brand authorization, quality framework, career development plan, and annual renewal of platform access. Two-year membership included with certification.
• Consultor en Clima Laboral Certification Certification program training consultants to specialize in organizational climate assessment and improvement using Coaching-Play instruments and methodology.
• Facilitador Experiencial Certification Certification program for professionals seeking to become experiential facilitators using Coaching-Play methodologies and gamified tools.

Quantifiable outcome

• 4,500+ professionals certified as Facilitators

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Coaching-Play FederationcoreStrategic or Co-development PartnerCoaching-Play Federation is the international governing body that endorses and certifies all Coaching-Play programs. All certified facilitators receive a 2-year Federation membership as part of their certification. The Federation provides the quality framework and brand authorization for certified practitioners worldwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterUp: Enterprise digital coaching platform combining certified coaches with proprietary development content and AI tools — a structurally similar coaching-as-a-service and certification-adjacent model, albeit operating at much larger scale and in English.
• Center for Creative Leadership (CCL): Gold-standard leadership development institution offering assessments, open-enrollment programs, and executive coaching — overlaps heavily with Coaching-Play Business and Liderazgo 10.0 product lines for the same HR and executive development buyer.
• International Coach Federation (ICF): Global credentialing body for professional coaches, offering credentials, training program accreditation, and a member ecosystem — directly analogous to what Coaching-Play Federation does at a regional level for its methodology.
• FranklinCovey: Global leadership development firm with certified facilitator programs (e.g., 7 Habits) and corporate training delivery — competes for the same HR/leadership training wallet share via franchise-style facilitator networks.
• Dale Carnegie & Associates: Global corporate training franchise with certified instructor network delivering leadership and interpersonal skills programs — a mature execution model of the methodology-licensing-plus-facilitator-certification flywheel that Coaching-Play replicates.
• Wiley (Everything DiSC): Owner of the DiSC behavioral assessment franchise with extensive global facilitator certification infrastructure — directly analogous to how Coaching-Play certifies facilitators around its proprietary methodology.
• Korn Ferry (Leadership & Learning): Multi-product leadership development consultancy combining assessments, coaching, and certification programs for HR professionals — directly comparable upstream corporate customer with overlapping methodology licensing.
• Gallup (CliftonStrengths): Operator of the dominant global strengths-based coaching methodology with a certified coach network — directly parallels Coaching-Play's combination of proprietary assessment, facilitator certification, and enterprise delivery.

Emerging players

• NeuroLeadership Institute: Specialized research-to-practice organization offering facilitator certifications and evidence-based coaching methodologies — comparable 'methodology + practitioner network' model, though differentiated by neuroscience framing rather than gamification.

Direct peers

• Hogan Assessments: Provider of proprietary psychometric assessments (Hogan Personality Inventory, HDS, MVPI) used in executive selection and development — a structural peer for the CEC, PTC Plus, CLIMA 18 Plus, and BPL Test de Liderazgo portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBtVWwMkv2xwZXpiod6cUVw
• Facebookfacebook.com/p-hinternacionalsas
• Instagraminstagram.com/coachingplay
• LinkedInlinkedin.com/company/proyecci%C3%B3n-humana-internacional-coaching-play

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proyección Humana Internacional, Coaching - Play