Escuela de Coaching Realista

What Escuela de Coaching Realista does

Escuela de Coaching Realista is a Spanish online coaching school founded in 2015 by Carlos Melero, operating entirely as a 100% distance-learning business with no physical office. The company teaches a proprietary non-directive coaching methodology, "Coaching Realista," which is registered intellectual property in Madrid (expedient 09-RTPI-04444.5/2018) and trademarked (resolution M3046604, January 25, 2013). Its core product is a Moodle-based virtual campus (escuela.coachingrealista.com) hosting theory content, technique training, and a proprietary library of more than 200 real recorded coaching sessions, which the company states is unique in the Spanish-speaking coaching education market. The technology stack is conventional: WordPress for the marketing site, Moodle for the LMS, Stripe and PayPal for payment processing, and Zoom for live instruction and free coaching sessions.

The business model is a freemium-to-subscription funnel. Prospective students begin with a free campus ("Campus Gratuito") that delivers foundational content, then progress to paid monthly subscriptions (€19 all-inclusive, €47 for the Sencilla tier, €119 for the Guiada tier with group instruction), a €599 one-time intensive course, or paid practice sessions with real clients (€120 single session, €599 for a 6-session package). The school issues two internal certifications — Experto/a and Profesional en Coaching Realista — neither of which is aligned with ICF accreditation, a deliberate positioning choice that keeps pricing dramatically below the €5,000–€10,000 industry norm. Distribution is primarily organic via Carlos Melero's YouTube channel, which the company describes as "the most-viewed coaching channel in the world," supplemented by SEO, Facebook referrals, and word-of-mouth from a self-reported installed base of "thousands of trained coaches" across 60+ countries.

The school targets five segments: aspiring professional coaches with no prior training, already-certified coaches seeking practical method mastery, psychologists and therapists adding coaching to their practice, managers and team leaders applying coaching internally, and personal development seekers. Operations are founder-owned and bootstrapped, with Carlos Melero as the sole method creator, primary instructor, and authorized certificate signer; no external funding, parent company, or institutional backing is disclosed. The operating model is highly capital-light, but also exhibits substantial founder-dependency and limited institutional scale.

Name

Escuela de Coaching Realista

Legal name

Carlos Melero (Individual / Sole Proprietor)

Website

https://coachingrealista.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Escuela de Coaching Realista is a Spain-based, fully online coaching school that teaches a proprietary non-directive methodology via a Moodle campus with 200+ real recorded sessions, serving aspiring and certified Spanish-speaking coaches across 60+ countries through low-cost subscriptions.

Ownership category

akta.pro rank

Product category

Professional Coaching Education

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

akta.pro secondary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Online coaching education
• Professional coaching training
• Non-directive coaching methodology
• Coaching certification programs
• Life coaching school

Headquarters

HQ city

Online

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Opción Sencilla: Monthly subscription at €47 per month for campus access plus school events. No commitment, cancel anytime. Final exam costs an additional €60. This is the entry-level paid tier after the free campus.
2. Subscription - Opción Guiada: Monthly subscription at €119 per month, including the Sencilla tier plus 3 monthly group coaching classes in small groups with a professor.
3. Subscription - 19€/month All-Inclusive: A simplified all-inclusive monthly subscription at €19 per month giving access to the complete campus, all recorded sessions, live events, and coaching technique content. Can be activated and cancelled with a single click.
4. Curso Intensivo: One-time payment of €599 for 9 live intensive classes, 6 months campus access, 6 months event access, and included final exam. A fixed-date cohort-based program.
5. Professional Practices: Paid coaching practice sessions: single session at €120 on demand, or a 6-session package (within 3-6 months) at €599 with individual or couple format, professional certificate, progress tracking, and assistance finding clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Escuela de Coaching Realista is a 100% online school that teaches its proprietary, registered "Coaching Realista" methodology through a Moodle-based virtual campus. Students start with a free campus, progress to monthly subscription tiers (€19/€47/€119) or a €599 live intensive course, and may earn two internal certifications (Experto/a and Profesional) culminating in supervised practice with real clients.

Product overview

Escuela de Coaching Realista offers a comprehensive online coaching education platform built around its proprietary Realistic Coaching (Coaching Realista) methodology created by Carlos Melero. The offering consists of a free introductory campus (Moodle-based) for learning fundamentals, followed by tiered subscription plans (47€/month simple, 119€/month guided, or 599€ intensive course) that grant access to the full learning platform with 200+ recorded coaching sessions. The school delivers professional certifications in two stages: Expert in Realistic Coaching (after passing the final exam) and Professional Coach in Realistic Coaching (after supervised practice with real clients). Additional services include free introductory coaching sessions for prospective clients, real-client practice programs, and entrepreneurship support for graduates.

Differentiator

Problem solved

Functional benefit

Products and services

• Campus Gratuito (Free Campus) Free entry-level learning platform containing the foundational theory of the Realistic Coaching method, available without subscription. It is the mandatory first stage for anyone who wants to become a Realistic Coach and serves as the freemium lead for the paid tiers.
• All-Inclusive Campus Subscription (19€/month) Simplified all-inclusive monthly subscription priced at €19 per month that unlocks the complete theory, the 200+ real recorded coaching sessions, live events, coaching for parents, couple coaching and business creation guide. It can be activated and cancelled with a single click.
• Opción Sencilla Subscription Monthly subscription at €47 per month that gives access to the complete campus and school events, with no commitment and cancellation possible at any time. Designed for students who want to advance at their own pace.
• Opción Guiada Subscription Monthly subscription at €119 per month that includes the Sencilla tier plus three monthly small-group coaching classes with a professor, designed for students who want closer accompaniment and faster progression.
• Curso Intensivo (Intensive Course) One-time-payment cohort course at €599 that delivers 9 live intensive classes, 6 months of campus access, 6 months of school events access, and includes the final exam at no extra cost; designed for students who want accelerated learning.
• Certificado de Experto/a en Coaching Realista First-level internal certification awarded after passing the final exam and completing the first training stage. Validates expertise in the Realistic Coaching method and is signed by Carlos Melero.
• Certificado Profesional en Coaching Realista Professional-level internal certification awarded after completing the second stage of supervised practice with real clients, demonstrating required coaching skills and submitting a complete well-performed session. Signed by Carlos Melero.
• Sesiones de Coaching Grabadas (200+ Recorded Sessions Library) Library of more than 200 real coaching sessions recorded with clients and supervised by tutors, available on the campus for subscribed students. Used as the primary learning material and referenced as unique in the Spanish-speaking coaching education market.
• Proceso de Coaching Gratuito (Free Coaching Sessions) Free coaching sessions delivered via Zoom video conference to let prospective clients experience Realistic Coaching firsthand. Conducted by supervised coaches during training and booked through an online calendar system.
• Prácticas con Clientes Reales (Real-Client Practice) Stage 2 training service where the school finds real clients for students and provides tutor accompaniment during live coaching sessions. Available as a single session at €120 on demand or as a 6-session package (completed within 3–6 months) at €599 in individual or couple format, including professional certificate, progress tracking and assistance finding guests.
• Ayuda al Emprendimiento (Entrepreneurship Support) Entrepreneurship support program providing mentor guidance for starting a coaching business, featuring an interview with an ex-student sharing entrepreneurship experience. Designed to help graduates transition from training to practice.

Quantifiable outcome

• Students complete the free campus and progress to paid subscriptions for full certification
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindvalley: Broad incumbent: large online personal development and transformation platform offering creator-led courses in coaching, mindfulness, and self-development. Comparable in subscription-based online learning model and global reach, but covers much broader categories.
• Coursera: Broad incumbent: large online learning platform hosting coaching, personal development, and management courses from universities and companies. Comparable as a subscription-based online learning infrastructure, though not specialized in coaching.
• Cegos: Broad incumbent: global corporate training and leadership development provider with professional and management development offerings, including coaching-related programs. Comparable in B2B training and management development focus.
• Dale Carnegie Training: Broad incumbent: long-established training company offering courses in leadership, communication, and coaching. Comparable as a coach-training provider serving managers and professionals, though with a more corporate-focused portfolio.
• International Coach Federation (ICF): Broad incumbent: the dominant global coaching industry body that accredits coaching schools and credentials. Escuela de Coaching Realista explicitly distances itself from ICF, making it a defining competitor for the credentialing-vs-practice positioning debate.
• Tony Robbins (Results Coaching): Broad incumbent: large global personal development and coaching training brand with a broad portfolio of courses, events, and certifications. Comparable in product category (coaching training) but operates at much larger scale and in English.

Direct peers

• Escuela Europea de Coaching: Direct peer: Spain/Europe-based coaching school offering professional coach certification programs in Spanish, with comparable curriculum structure, certification tiers, and target market of aspiring and practicing coaches.
• Escuela de Coaching Erickson: Direct peer: another major online coaching school offering certification programs, with a competing methodology (solution-focused coaching) targeting Spanish-speaking markets globally. Closely comparable in product, business model, and audience.

Emerging players

• Neway Coaching: Emerging player: online coaching school offering certification in Spanish with a curriculum and target market comparable to Escuela de Coaching Realista, though smaller in scale and brand recognition.

Regional players

• Instituto de Coaching Ejecutivo: Regional player: Spanish-language executive coaching school primarily focused on Latin American markets. Comparable in product (executive coaching certification) and target audience but operates with a different geographic and corporate emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVYIln8nwIfMebI2qMWRizw
• LinkedInlinkedin.com/school/escuela-de-coaching-realista

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escuela de Coaching Realista