Coastal Living Magazine
Coastal Living is a branded content section within Southern Living magazine (owned by People Inc.) that publishes editorial coverage of Southern US coastal destinations, beach living, seaside dining, and coastal home design, monetized through subscriptions, advertising, and a paid membership program.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Coastal Living Magazine does
Coastal Living is a branded content section within Southern Living magazine, operated by People Inc. and focused on coastal lifestyle, beach destinations, seaside dining, and coastal home design for readers in the Southern United States. The product surface consists of editorial articles, photo galleries, travel guides, and recipes distributed via the southernliving.com Travel vertical (southernliving.com/travel/coastal-living), with reach extended through Southern Living's print magazine, email newsletters, podcasts (Ask Grumpy, Biscuits & Jam), and social media. There is no standalone Coastal Living subscription; readers subscribe through Southern Living's subscription product and gated membership (Southern Living Insiders), and Coastal Living's reach is amplified through People Inc.'s publishing infrastructure.
The business model is media-monetization layered on top of Southern Living: recurring revenue from print and digital magazine subscriptions (sold direct and via third-party retailers such as magazines.com), digital advertising and sponsored content on the Southern Living/Coastal Living websites, and a paid membership program offering exclusive content and a recipe vault. The go-to-market motion is product-led growth driven by content, with sweepstakes and newsletters used to drive subscription conversions. The brand is further monetized through a physical retail partnership with Dillard's for the Southern Living Home Collection, which includes coastal-themed decor.
Coastal Living has 9 listed employees and is not a separately incorporated or funded entity; it has no standalone P&L, no management team disclosure, no patents, no certifications, and no documented AI capabilities. It serves consumer audience segments including coastal lifestyle enthusiasts, active families, empty nesters interested in beach-town living, and stylish tastemakers — all addressed via the same horizontal editorial segmentation under the Southern Living brand umbrella.
Coastal Living Magazine firmographics
Firmographics- Name
- Coastal Living Magazine
- Legal name
- Southern Living
- Website
- https://coastalliving.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coastal Living is a branded content section within Southern Living magazine (owned by People Inc.) that publishes editorial coverage of Southern US coastal destinations, beach living, seaside dining, and coastal home design, monetized through subscriptions, advertising, and a paid membership program.
- Ownership category
- akta.pro rank
Coastal Living Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Physical and digital magazine subscriptions for Southern Living, which includes Coastal Living content. Subscriptions offered through the magazine's website and third-party retailers.
- Digital Advertising: Banner advertisements and sponsored content placements on the Southern Living and Coastal Living websites, targeting readers interested in coastal lifestyle, travel, and home decor.
- Membership/Insider Program: Paid membership program offering exclusive content access, recipe vault, newsletters, and promotional offers to drive recurring revenue from engaged readers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Coastal Living Magazine product offering
Product offeringCore offering
Coastal Living is a branded travel and lifestyle content section operating within the Southern Living magazine and digital platform (under People Inc.). It produces and distributes curated editorial content covering Southern coastal destinations, beach cottage design inspiration, seaside dining and seafood recipes, waterfront restaurant recommendations, and beach town living guides. The content is delivered through print magazine, southernliving.com, newsletters, podcasts, and a paid Insiders membership program.
Product overview
Coastal Living is a content category/section within the Southern Living digital platform, part of the People Inc. publishing family. It offers a curated collection of travel guides, home decor inspiration, dining recommendations, and lifestyle content focused on coastal and seaside living in the Southern United States. The content is distributed through the Southern Living website and magazine subscription, with various sub-sections covering beach cottages, coastal design tips, waterfront restaurants, and beach town guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Coastal Living Content Hub
Companies that use Coastal Living Magazine
Customer profileSegments4 records
Ideal customer profiles4 records
Coastal Living Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coastal Living Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- People Inc.corePeople Inc. is the parent company and publishing family that owns and operates Southern Living and Coastal Living magazines. The magazines operate as part of the People Inc. publishing infrastructure, which also includes People magazine and other lifestyle brands.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Coastal Living Magazine competitors and assessment
Company assessmentDirect peers
- Travel + Leisure: Monthly travel and lifestyle magazine and digital publication covering destinations, hotels, and travel inspiration. Directly comparable to Coastal Living as a print-plus-digital travel/lifestyle media brand monetized through subscriptions, advertising, and membership.
- Garden & Gun: Southern lifestyle magazine and digital platform covering travel, food, and culture in the American South. Highly comparable due to regional Southern focus, similar lifestyle categories, and coastal/Southern travel content overlap.
- Condé Nast Traveler: Travel-focused publication from Condé Nast covering destinations, hotels, and culinary travel with a print edition, digital site, and membership program. Comparable business model and audience overlap with Coastal Living's coastal travel content.
- HGTV Magazine: Lifestyle/home magazine from Hearst featuring home design, coastal homes, and lifestyle content with print, digital, and social channels. Comparable print-plus-digital lifestyle media business model targeting home-and-travel readers.
- Coastal Home (magazine): Independent coastal-focused home and lifestyle publication covering beach house design, coastal living, and waterfront properties. Most directly comparable by name and editorial focus on coastal lifestyle content.
- Veranda: Luxury home and lifestyle magazine covering coastal, traditional, and high-end design with print, digital, and social channels. Comparable audience overlap with Coastal Living's stylish-tastemaker segment focused on coastal home design.
Broad incumbents
- Southern Living: People Inc.'s flagship Southern lifestyle brand under which Coastal Living operates as a content section. Comparable as the parent platform driving distribution, membership, and advertising infrastructure that Coastal Living benefits from.
- Better Homes & Gardens: Flagship lifestyle brand from Dotdash Meredith (sister publisher to People Inc.) covering home, garden, food, and travel. Comparable as a major lifestyle media brand with overlapping home and travel content verticals and similar revenue model.
Emerging players
- Magnolia Journal: Quarterly lifestyle magazine from Magnolia (Joanna Gaines) covering home, garden, and family with print and digital channels. Comparable as a smaller-scale lifestyle publication monetized through subscriptions and home brand retail partnerships.
- Apartment Therapy: Digital-first home and lifestyle media company covering design, decor, and home tours. Comparable as a digital lifestyle publisher competing for the same coastal-home-design reader and home brand advertising dollars without print overhead.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Coastal Living Magazine social profiles
Digital presenceCoastal Living Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coastal Living Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Coastal Living Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coastal Living Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coastal Living Magazine
What does Coastal Living Magazine do?
Coastal Living is a branded travel and lifestyle content section operating within the Southern Living magazine and digital platform (under People Inc.). It produces and distributes curated editorial content covering Southern coastal destinations, beach cottage design inspiration, seaside dining and seafood recipes, waterfront restaurant recommendations, and beach town living guides. The content is delivered through print magazine, southernliving.com, newsletters, podcasts, and a paid Insiders membership program.
Is Coastal Living Magazine a public or private company?
Coastal Living Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Coastal Living Magazine founded?
Coastal Living Magazine was founded in -1. It employs 1 to 10 people.
How does Coastal Living Magazine make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising and membership/Insider Program.
Who are Coastal Living Magazine's main competitors?
Direct peers on record are Travel + Leisure, Garden & Gun, Condé Nast Traveler, HGTV Magazine, Coastal Home (magazine) and Veranda. Broad incumbents are Southern Living and Better Homes & Gardens. Emerging players are Magnolia Journal and Apartment Therapy.
Does Coastal Living Magazine have an API?
No public API is recorded for Coastal Living Magazine.