Coastal Palms Hotel

What Coastal Palms Hotel does

Coastal Palms Hotel is a privately held, single-property beachfront hotel located on the ocean block at 120th Street in Ocean City, Maryland, operating under the Carousel Group Hotels / James Hospitality parent group and branded alternately as Coastal Palms Beach Hotel and Coastal Palms Oceanblock Hotel. The property offers five distinct accommodation types — Ocean View rooms, Street View rooms, Pet-Friendly Suites, a City View King Suite, and a standalone two-bedroom Oceanview Beach House sleeping up to 10 guests — alongside an outdoor pool, exercise room, self-service laundry, complimentary beach chairs, free Wi-Fi, and a complimentary continental breakfast. The core technology stack is a standard third-party property management and reservation system (reservations.plus) with no proprietary components; the company does not operate an app, API, or proprietary booking engine.

The business operates a direct-to-consumer go-to-market model, with reservations taken via the company website and a toll-free phone line (800-641-0011), actively steering guests away from OTAs through direct-booking discount codes (DIRECT 10, AAA/Senior 10%, Summer Weekday 15%) and the James Hospitality Advantage loyalty program offering up to 10 local-business vacation vouchers. Revenue is generated through three streams: nightly room rentals (the primary stream), on-site food and beverage via a co-located partnership with The Original Crabcake Factory restaurant, and transactional commission-style revenue from customized golf vacation packages bundled with 14 area championship courses. The customer base is concentrated in family beach vacationers, with secondary segments in pet owners and golf enthusiasts; pricing is quote-based and seasonally variable rather than published, with no enterprise or contract-based pricing. Headcount is reported at 14 employees and revenue is not publicly disclosed.

Name

Coastal Palms Hotel

Legal name

Coastal Palms Inn

Website

https://coastalpalmshotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Palms Hotel is a single-property, beachfront family hotel in Ocean City, Maryland, operating under the James Hospitality group. It offers five room types, a co-located restaurant, golf vacation packages, and a direct-booking loyalty program targeting leisure travelers.

Ownership category

akta.pro rank

Product category

Beachfront Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Beachfront hotel lodging
• Vacation rental services
• Family beach accommodations
• Pet-friendly hotel rooms
• Golf vacation packages

Headquarters

HQ city

Ocean City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodations: Room rentals including ocean view rooms, street view rooms, pet-friendly suites, city view suites, and oceanview beach house. Revenue generated through nightly rates with various discounts for direct booking, AAA members, seniors, and extended stays.
2. Food and Beverage: On-site Original Crabcake Factory restaurant serving breakfast, lunch, and dinner. Also offers complimentary continental breakfast for guests. Revenue from restaurant dining and potentially room service.
3. Golf Vacation Packages: Partnership with local championship golf courses offering customized golf trip packages. Revenue from golf bookings and potentially commission from course referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coastal Palms Hotel is a family-friendly beachfront hotel in Ocean City, Maryland that sells overnight accommodations across multiple room categories (ocean view, street view, city view suite, pet-friendly suite) and an oceanview two-bedroom beach house rental. It bundles these stays with on-site dining at The Original Crabcake Factory, complimentary grab-and-go continental breakfast, and customizable golf vacation packages.

Product overview

Coastal Palms Beach Hotel is a family-friendly hotel offering accommodation and vacation rental services in Ocean City, MD. The property provides multiple room types including standard hotel rooms (Ocean View, Street View, Pet-Friendly Suites) and larger vacation rentals (Oceanview Beach House). On-site dining is available through The Original Crabcake Factory and complimentary continental breakfast. Additional services include golf vacation packages, outdoor pool, fitness room, and beach access. The hotel operates under the James Hospitality Advantage loyalty program offering direct booking discounts and vacation vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean View Two Queen Beds and Sofa Hotel room featuring large balconies with partial ocean views, two queen beds plus a sleeper sofa, and in-room amenities including mini fridge, coffee maker, and microwave. Targeted at families and couples seeking partial ocean views.
• Street View Two Queen Beds and Sofa Hotel room with two queen beds and a sleeper sofa, large balconies overlooking the parking lot, free wireless high-speed internet, 32-inch LG flat-screen TV, and a handicap option. Targeted at budget-conscious travelers and guests prioritizing accessibility.
• Pet Suite Two Queen Beds and Sofa Pet-friendly hotel room with two queen beds in one room with balcony, allowing up to two pets per room with no breed or weight restrictions. A $30 per night pet fee applies, and a $250 cleaning fee is charged for unregistered pets. Targeted at pet-owning travelers.
• City View Suite One King Bed and Sofa Suite featuring a city view, one king bed in the bedroom with balcony, a sleeper sofa in the living area, 32-inch LG flat-screen TV, and in-room mini-fridge, coffee maker, and microwave. Targeted at couples or small families seeking a separated sleeping and living layout.
• Oceanview Beach House Two-bedroom, two-bathroom oceanview beach house rental accommodating up to ten guests, with two queen beds in each bedroom and a sleeper sofa in the living room. Features open-concept living, kitchen, and dining area, oceanview sun deck, washer/dryer, and two parking spaces. Targeted at larger families and groups. Excluded from direct booking discount codes.
• The Original Crabcake Factory On-site restaurant adjacent to the hotel serving breakfast, lunch, and dinner. Operates as an ancillary food and beverage offering for hotel guests and walk-in diners.
• Complimentary Grab & Go Breakfast Free continental breakfast served daily in the hotel lobby, included with every room stay. Targeted at hotel guests as a value-added amenity.
• Golf Vacation Packages Customizable golf trip packages combining hotel accommodations with tee times at 14 partner championship golf courses in the Ocean City area, offering 15–25% savings on golf and special group rates. Targeted at single golfers and golf group leaders planning multi-day trips.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• The Original Crabcake FactorycoreOthersOn-site restaurant located at the corner of the hotel, serving breakfast, lunch, and dinner. The Crabcake Factory is a popular Ocean City restaurant operating within the hotel property, providing dining convenience for guests.
• Carousel Group Hotels / James HospitalitycoreOthersParent hospitality company managing the Coastal Palms Hotel. Offers the James Hospitality Advantage loyalty program, vacation vouchers, and coordinated marketing across multiple hotel properties in Ocean City, MD.
• James Hospitality Advantage Partners (Local Businesses)minorOthersNetwork of local Ocean City businesses providing vacation vouchers to direct bookers. Up to 10 free vacation vouchers offered to guests booking directly, including discounts and perks from various local establishments.
• Local Golf Courses (Bayside Resort, Baywood Greens, Bear Trap Dunes, Eagles Landing, GlenRiddle Golf Club, Heritage Shores, Links at Lighthouse Sound, Nutters Crossing Golf Course, Ocean City Golf Club, Ocean Pines Golf Club, Plantation Lakes, River Run by Gary Player, The Rookery, Rum Pointe Seaside Golf Links)minorStrategic or Co-development PartnerPartnership with 14 championship golf courses in the Ocean City area offering customized golf trip packages. Hotel coordinates accommodations with tee times at multiple courses, offering 15-25% savings on golf and special group rates.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carousel Resort Hotel & Condominiums: Sibling property under the Carousel Group Hotels / James Hospitality umbrella in Ocean City, MD. Directly comparable as a beachfront family hotel sharing the same loyalty program, marketing infrastructure, and target customer base in the same micro-market.
• Holiday Inn Ocean City: Franchised oceanfront hotel in Ocean City, MD with comparable family amenities and room configurations. Benefits from IHG loyalty reach but competes for the same guest and rate band.
• Best Western Ocean City: Independently positioned mid-tier beach hotel in Ocean City, MD serving family and leisure travelers with a similar amenity set (pool, breakfast, proximity to beach).
• Residence Inn by Marriott Ocean City: Extended-stay beachfront hotel in Ocean City, MD offering suite-style accommodations comparable to Coastal Palms' Beach House rental concept.
• Clarion Resort Fontainebleau Hotel: Oceanfront full-service hotel in Ocean City, MD offering similar family-friendly amenities, multiple room tiers, and on-site dining. A direct head-to-head competitor in the same beachfront mid-tier segment.
• Dunes Manor Hotel: Independently operated oceanfront hotel in Ocean City, MD targeting family beach vacations. Competes directly for the same guest segment with comparable room types, ocean views, and on-site dining.
• Princess Royale Oceanfront Resort: Large oceanfront full-service hotel in Ocean City, MD serving family vacationers with multiple room types, on-site dining, and pool amenities. Closest like-for-like competitor on the same stretch of Coastal Highway.
• Hyatt Place Ocean City / West Ocean City: Select-service hotel serving leisure and family travelers in the Ocean City market, offering comparable modern room product and direct-booking incentives under the World of Hyatt loyalty umbrella.
• Comfort Suites Ocean City: Mid-tier suite-style hotel in Ocean City, MD targeting family beach vacations at comparable price points, representing the same competitive set Coastal Palms prices against.
• Hampton Inn Ocean City: Hilton-branded beachfront hotel in Ocean City, MD competing for similar family and leisure travelers with the advantage of Hilton Honors loyalty scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coastal-palms-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Palms Hotel