COAST Magazine
COAST Magazine is an independently owned Australian regional publisher producing a quarterly print magazine, monthly digital edition, and annual visitor guide showcasing tourism, hospitality, and lifestyle content for the NSW Central Coast, distributed free through NSW Visitor Information Centres and Sydney hotels.
- Company typePrivate
- Founded2018
- HeadquartersKincumber, Australia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What COAST Magazine does
COAST Magazine, legally operated as COAST Publishing, is an independently owned Australian regional publisher founded in 2018 and headquartered on the NSW Central Coast. The company produces three complementary titles: COAST Magazine, a quarterly print lifestyle and tourism magazine covering stay, play, eat and drink, explore, people, and shop categories for the Central Coast; COAST ONLINE, a monthly digital edition accessible via coastmagazine.com.au; and the annual COAST Visitor Guide, launched for the 2026 issue with a 12-month distribution life targeting Sydney, Newcastle, Lake Macquarie, Hunter Valley, and Blue Mountains inbound markets.
The underlying technology is a standard content publishing stack: a WordPress-based CMS at coastmagazine.com.au, an online digital magazine viewer, an email marketing platform for the monthly e-newsletter, and a third-party subscription management service (isubscribe.com.au) for print and digital subscriptions. Graphic design is outsourced to Agave Creative Group, and website development is credited to Oddball Marketing. There is no proprietary technology or AI capability described in available materials.
COAST monetises primarily through advertising sold to local Central Coast tourism operators, hospitality venues, accommodation providers, and retail businesses, with a secondary revenue stream from magazine subscriptions via isubscribe.com.au and direct mail. Distribution is free to consumers through Central Coast Council-endorsed placement in all NSW Visitor Information Centres and 4- and 5-star hotels across Sydney CBD, Sydney airport, and Newcastle. The business is founder/CEO-led (Catharine Retter) with approximately six employees and no external venture or private equity investment disclosed.
COAST Magazine firmographics
Firmographics- Name
- COAST Magazine
- Legal name
- COAST Publishing
- Website
- https://coastmagazine.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- COAST Magazine is an independently owned Australian regional publisher producing a quarterly print magazine, monthly digital edition, and annual visitor guide showcasing tourism, hospitality, and lifestyle content for the NSW Central Coast, distributed free through NSW Visitor Information Centres and Sydney hotels.
- Ownership category
- akta.pro rank
COAST Magazine industry classification
Industry- Product category
- Regional Travel & Lifestyle Publications
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where COAST Magazine is headquartered
LocationHeadquarters
- HQ city
- Kincumber
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
COAST Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Advertising: Primary revenue stream from selling advertising space to local businesses, hospitality venues, accommodation providers, tourism operators, and retail establishments targeting Central Coast visitors and residents.
- Subscription Sales: Physical and digital magazine subscriptions sold through isubscribe.com.au and direct mail order. Readers can also purchase physical copies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | COAST Visitor Guide advertising |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
COAST Magazine product offering
Product offeringCore offering
COAST Magazine publishes a quarterly print tourism and lifestyle magazine showcasing the Central Coast region of NSW, Australia, covering accommodation, dining, attractions, local personalities, and community events. It operates a monthly digital edition (COAST ONLINE) and an annual COAST Visitor Guide distributed through Visitor Information Centres across NSW. Revenue is generated primarily through advertising sales to local businesses, hospitality venues, accommodation providers, and tourism operators, supplemented by print and digital subscriptions.
Product overview
COAST Magazine operates as a print and digital publishing company with three distinct products: COAST Magazine (quarterly print publication), COAST ONLINE (monthly digital magazine), and the COAST Visitor Guide (annual tourism publication). The publications cover lifestyle content including accommodation, dining, activities, shopping, and local people across the Central Coast region of NSW, Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- COAST Magazine Quarterly print lifestyle and tourism magazine for visitors and residents of the Central Coast NSW region, covering accommodation, dining, activities, attractions, local personalities, and community content. Distributed free through Visitor Information Centres, hotels, and via subscription.
- COAST ONLINE Monthly digital magazine format complementing the quarterly print edition, accessible online at coastmagazine.com.au/read-online and via downloadable accessible PDF versions. Targets the same visitor and resident audience as the print magazine.
- COAST Visitor Guide Annual visitor guide publication for tourists, distributed to Visitor Information Centres across NSW, containing tourism-related articles and essential visitor information for the Central Coast region. Has a 12-month distribution lifecycle.
Quantifiable outcome
- Most popular visitor publication at NSW Visitor Information Centres
Companies that use COAST Magazine
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
COAST Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
COAST Magazine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Visitor Information Centres NSWcoreDistribution partnership with Visitor Information Centres across NSW including Sydney, Manly, Parramatta, Newcastle, Hunter Valley, Lake Macquarie, and Blue Mountains, plus Central Coast locations at The Entrance and Ettalong Beach.
- Central Coast CouncilcoreCentral Coast Council distributes COAST magazine to all Visitor Information Centres across NSW as the official publication promoting the Central Coast region. This official endorsement positions COAST as the primary tourism publication for the region.
- Sydney and Newcastle HotelscoreDistribution partnership with 4- and 5-star hotels across Sydney CBD, suburbs, and Sydney airport hotels to reach inbound tourists.
- isubscribe.com.auminorThird-party subscription platform managing print and digital magazine subscriptions for readers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
COAST Magazine competitors and assessment
Company assessmentDirect peers
- Delicious Magazine Australia: Australian food, travel, and lifestyle magazine published in print and digital formats. Comparable in lifestyle/tourism content mix, advertiser base (restaurants, food producers, tourism operators), and print/digital hybrid monetisation — though at significantly larger scale.
- Australian Traveller Media: Australian travel media brand publishing both print and digital travel content targeting Australian travellers. Closely comparable to COAST in editorial category (travel/tourism) and hybrid print/digital monetisation model, though operating at a national rather than regional scale.
- Luxury Travel Magazine (Australia): Australian print and digital publication covering premium travel and luxury accommodation. Comparable in advertising-funded magazine model targeting visitors and lifestyle readers, though focused on the premium segment versus COAST's regional positioning.
- Country Style Magazine: Australian regional lifestyle magazine covering country living, food, travel, and local businesses. Highly comparable to COAST in regional lifestyle positioning, hybrid print/digital format, and SMB-advertiser-funded revenue model, though operating across multiple regional markets nationally.
- Vacations & Travel Magazine: Australian travel magazine publishing destination and lifestyle content with both print and digital editions. Directly comparable in product format, advertiser base (hospitality/tourism operators), and reader demographic to COAST.
Others
- Destination NSW: NSW government tourism marketing body that publishes official destination content and distributes visitor information. Comparable as a distribution channel partner rather than a direct competitor — COAST Magazine is distributed through Destination NSW-affiliated Visitor Information Centres, and Destination NSW produces adjacent official tourism collateral.
Emerging players
- Australian Hotelier: Hospitality industry publication serving Australian hotel operators with news and advertising. Comparable in advertiser overlap (hotel and accommodation sector) to COAST, though B2B-focused versus COAST's consumer/traveller orientation.
Broad incumbents
- Qantas Magazine: In-flight travel magazine of Qantas reaching a national/international traveller audience with lifestyle and tourism content. Comparable in editorial category and advertiser base, but operates at vastly greater scale and broader geographic reach than COAST's regional focus.
- Time Out Australia: Urban lifestyle and travel media brand operating print and digital channels in Sydney and Melbourne. Comparable in lifestyle content verticals (Stay, Play, Eat & Drink, Explore), though focused on metropolitan markets versus COAST's regional Central Coast positioning.
Regional players
- WeekendNotes: Australian digital publication covering events, travel, and lifestyle across regional and metro Australia. Comparable in editorial coverage of attractions and local businesses, though digital-only versus COAST's print-led hybrid model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
COAST Magazine social profiles
Digital presenceCOAST Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
COAST Magazine leadership team
Management profileNumber of profiles
Profiles5 records
COAST Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COAST Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COAST Magazine
What does COAST Magazine do?
COAST Magazine publishes a quarterly print tourism and lifestyle magazine showcasing the Central Coast region of NSW, Australia, covering accommodation, dining, attractions, local personalities, and community events. It operates a monthly digital edition (COAST ONLINE) and an annual COAST Visitor Guide distributed through Visitor Information Centres across NSW. Revenue is generated primarily through advertising sales to local businesses, hospitality venues, accommodation providers, and tourism operators, supplemented by print and digital subscriptions.
Is COAST Magazine a public or private company?
COAST Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was COAST Magazine founded?
COAST Magazine was founded in 2018. It employs 1 to 10 people.
Where is COAST Magazine based?
COAST Magazine is headquartered in Kincumber, Australia, in the Oceania region.
How does COAST Magazine make money?
Two revenue lines are on record. Advertising is the primary driver. The others are subscription Sales.
Who are COAST Magazine's main competitors?
Direct peers on record are Delicious Magazine Australia, Australian Traveller Media, Luxury Travel Magazine (Australia), Country Style Magazine and Vacations & Travel Magazine. Destination NSW is listed as an others. Australian Hotelier is listed as an emerging player. Broad incumbents are Qantas Magazine and Time Out Australia. WeekendNotes is listed as a regional player.
Does COAST Magazine have an API?
No public API is recorded for COAST Magazine.
What industry is COAST Magazine in?
COAST Magazine's product category is Regional Travel & Lifestyle Publications. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51312 and its SIC code is 2721.