What delicious. magazine does

delicious. magazine is a UK food media brand published by Eye to Eye Media Ltd, operating a recipe website at deliciousmagazine.co.uk alongside a monthly print magazine distributed primarily to UK subscribers. The brand serves home cooks, baking enthusiasts, families, culinary adventurers, and readers with special dietary requirements, offering a content library of 1,762+ pieces and thousands of recipes organised by ingredient, cuisine, dietary requirement, and occasion. Content is delivered through a WordPress-based digital platform combined with traditional print, supported by active social channels on Instagram, TikTok, Facebook, Pinterest, and Twitter, plus an email newsletter.

The business runs a freemium model: free recipe content drives SEO and social traffic, while revenue is generated through four streams — print magazine subscriptions (with introductory offers such as 5 issues for £5), a premium 'Extra.delicious' digital tier unlocking Cook Mode and exclusive content, advertising partnerships sold via a media pack, and sponsored content integrations with brands such as Camp Coffee. The 12-person editorial team operates a quality control process in which each recipe is tested three or more times before publication, supported by expert contributors including celebrity chefs.

Commercial leadership sits with a Head of commercial at parent Eye to Eye Media Ltd handling advertising and partnerships, while a Deputy editor (audiences) oversees website, social, and magazine output. The company is privately held with no external funding rounds, public listing, or M&A activity disclosed in source materials; no founding date is publicly stated. No AI/ML capabilities, APIs, patents, certifications, or regulatory actions are evidenced in the input.

Name

delicious. magazine

Legal name

Eye to Eye Media Ltd

Website

https://deliciousmagazine.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

delicious. magazine is a UK-based food media brand, published by Eye to Eye Media Ltd, operating a WordPress recipe website and monthly print magazine serving home cooks and baking enthusiasts with thousands of tested recipes and a premium 'Extra.delicious' digital tier.

Ownership category

akta.pro rank

Product category

Food Media & Recipe Content

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

akta.pro secondary industry

Cookbooks, Food & Drink Publishing (MPAJAAAG)

Keywords

• Food magazine
• Recipe content
• Home cooking
• Baking recipes
• Culinary media

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Print Magazine Subscriptions: Monthly print magazine sold via subscription, with introductory offers such as 5 issues for £5 to attract new subscribers.
2. Digital Subscriptions: Premium digital membership ('Extra.delicious') unlocking exclusive content, Cook Mode, and saved recipe features. 'Go premium' and 'Join Extra.delicious' CTAs indicate a tiered digital subscription model.
3. Advertising Revenue: The magazine generates revenue through advertising partnerships, offering print, online, and social media advertising options. A media pack is available for brand partnerships and sponsorship campaigns.
4. Sponsored Content: Brand sponsorships within content, such as Camp Coffee sponsoring the 'Rye and hazelnut blondies' recipe. Recipe books and cookbooks are also promoted, such as 'Super Simple Air Fryer Baking' by Katy Greenwood.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

delicious. magazine is a UK consumer food media brand that publishes thousands of tested recipes, cooking tips, and culinary features via a WordPress-based website and a monthly print magazine. It monetizes through consumer subscriptions (print and digital premium "Extra*delicious.*" tier) and through advertising and brand partnership/sponsorship campaigns delivered across print, online, and social channels.

Product overview

delicious. magazine is a UK-based food media brand offering a recipe website and print magazine. The core offering is the delicious. Magazine Website (deliciousmagazine.co.uk), a recipe database with thousands of quick and easy recipes, expert cooking tips, and food features. The brand also publishes a Print Magazine delivered monthly to subscribers. A premium tier called Extra*delicious.* provides subscribers-only access to Cook Mode and exclusive content. The company also offers Advertising and Partnership Services for brands looking to reach their food-loving audience.

Differentiator

Problem solved

Functional benefit

Products and services

• delicious. Magazine Website UK-based food magazine website offering thousands of tested recipes organized by ingredient, cuisine, dietary requirement, and occasion, along with cooking tips, guides, and food features. Designed for individual home cooks and baking enthusiasts discovering recipes via search and social.
• Print Magazine Subscription Monthly print magazine delivered to subscribers, featuring food stories, tested recipes, and cooking skills. Targeted at individual consumers interested in home cooking and baking; offered with an introductory 5-issues-for-£5 offer.
• Extra*delicious.* Premium Digital Subscription Premium subscription tier that unlocks Cook Mode and exclusive content beyond the free recipe website. Targeted at individual home cooks seeking an enhanced digital cooking experience.
• Advertising and Partnership Services Advertising opportunities in print and online, social media campaigns, and brand partnerships including sponsored recipes and cookbook promotions. Targeted at brand marketers and agencies seeking to reach delicious. magazine's food-loving UK audience; media pack available on request.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eye to Eye Media LtdcoreOthersEye to Eye Media Ltd is the parent company that produces delicious. magazine. It is described as 'a leading food content agency.' The magazine operates as part of this media group.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Good Housekeeping UK: Established Hearst-published lifestyle magazine including food and recipe content as part of broader home/cooking/consumer coverage. Comparable food vertical but operates as part of a much larger multi-category media portfolio.
• BBC Food (legacy) / BBC Recipes: BBC's broader food programming and recipe archive that anchors the British food media space. Comparable as a mainstream UK recipe authority, though it operates within a public-service broadcaster's wider portfolio.

Direct peers

• Great British Chefs: UK-based premium recipe and chef platform featuring curated recipes from leading British chefs. Comparable in editorial-led recipe content and digital subscription offerings focused on serious home cooks.
• Olive Magazine: Immediate Media-owned UK food magazine with print and digital offerings. Directly comparable as a mid-size premium food title targeting home cooking enthusiasts with tested recipes and cuisine-led editorial.
• BBC Good Food: UK's largest food media brand combining a monthly print magazine with a major recipe website. Direct competitor in both print subscription and digital recipe content, with stronger brand recognition from the BBC association.
• Jamie Oliver: Celebrity-chef-led recipe platform with cookbooks, videos, and a recipe website. Comparable as a UK-based authoritative food brand monetising through content, advertising, and book/brand partnerships.
• Sainsbury's Magazine: UK food magazine tied to the Sainsbury's supermarket brand, offering recipes, food news, and cooking content. Comparable in audience targeting (home cooks) and freemium digital + print subscription model.

Regional players

• Boots Kitchen (Meal Mixer) / Tesco Real Food: UK supermarket-affiliated recipe platforms providing free tested recipes to mainstream grocery audiences. Comparable in freemium distribution model but funded by retail loyalty rather than subscriptions.
• Waitrose & Partners Food: Supermarket-owned recipe platform from upmarket UK grocer Waitrose. Comparable recipe content and audience but tied to retailer-brand commerce and loyalty integration.

Emerging players

• Pinch of Nom: UK-based food brand built on slimming/calorie-controlled recipes, with cookbooks, blog, and a wide social following. Comparable in targeting home cooks with dietary needs and monetising through books and brand partnerships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/deliciousmag
• Facebookfacebook.com/deliciousmagazineuk
• Instagraminstagram.com/deliciousmag
• TikToktiktok.com/@deliciousmag
• Pinterestpinterest.co.uk/deliciousmaguk/_created
• LinkedInlinkedin.com/company/delicious.-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about delicious. magazine