What Coastrek does

Coastrek is an Australian event-management and charity-fundraising operator that runs team-based coastal hiking challenges across six (soon seven) Australian regions, with events held in Sydney (NSW), Mornington Peninsula (VIC), Sunshine Coast (QLD), Fleurieu Peninsula (SA), Margaret River (WA), and the newly launched South Coast (NSW). The company is operated by Wild Women On Top Pty Ltd, a privately held proprietary limited company registered in NSW, Australia, headquartered in Brookvale, Sydney, with a staff of 8. Participants register teams of two or more, choose a 20km, 30km, 35km, or 50km distance, pay a one-time entry fee ranging from $250 to $468 per team, and additionally pledge to fundraise a minimum of $500 per person for Beyond Blue, Coastrek's primary charity partner.

The core product offering is the Coastrek Team Hiking Challenge series, supported by a 12-week online training program, a content library of training and gear resources, an active Facebook-based community, and event-day operational infrastructure including aid stations ("Luv Stops"), timing, first aid, and finish-line celebrations. The technology stack is lean and largely third-party: participant registration, peer-to-peer fundraising pages, and donation processing are delivered via the Funraisin platform; post-event surveys run on SurveyMonkey; customer support is handled in Zendesk; and web analytics are run on Google Analytics. A branded merchandise shop at shop.wildwomenontop.com provides ancillary consumer-product revenue alongside the registration-fee and sponsorship streams.

Coastrek's business model combines one-time event registration fees, ancillary merchandise sales, and sponsorship/partnership income, while the fundraising amounts participants generate are pass-through to Beyond Blue rather than company revenue. Distribution is direct-to-consumer through coastrek.com.au for individuals and small teams, supplemented by a dedicated corporate/workplace channel with a Corporate & Partners Manager for enterprise wellness programs. Marketing is content- and community-led, leveraging the website, email, Facebook groups, blog storytelling, organic social, and earned media coverage in outlets such as ABC Radio Melbourne, Herald Sun, and Channel 7.

Name

Coastrek

Legal name

Wild Women On Top Pty Ltd

Website

https://coastrek.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Coastrek, operated by Wild Women On Top Pty Ltd, runs seasonal team-based coastal hiking challenges across seven Australian regions, with participants registering in teams of two or more and fundraising for Beyond Blue mental health charity.

Ownership category

akta.pro rank

Product category

Charity Fundraising Events

NAICS

Tour Operators (56152)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industries

Hiking, Trekking & Mountain Guiding (THAJABAA), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Charity hiking events
• Team walking challenges
• Fundraising events
• Outdoor adventure events
• Corporate wellness programs

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Event Registration Fees: Participants pay registration fees to participate in Coastrek events. Team entry fees range from $250-$468 depending on distance challenge chosen. These fees cover event logistics, support services, and materials.
2. Fundraising Proceeds: Participants fundraise for Beyond Blue as part of their commitment. All funds raised go directly to Beyond Blue's 24/7 Support Service. The organization facilitates the fundraising but the primary charitable purpose is directing funds to the mental health charity partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Coastrek organizes team-based charity hiking challenge events across six Australian coastal locations (Sydney, Mornington Peninsula, Sunshine Coast, South Coast NSW, Fleurieu Peninsula, and Margaret River), offering 20km, 30km, and 50km treks. Teams of two or more register, complete a 12-week training program, and fundraise $500 per person for Beyond Blue mental health charity. The organization also runs corporate workplace team programs and a merchandise shop.

Product overview

Coastrek is a multi-location team hiking challenge event series offering 20km, 30km, and 50km coastal treks across Australia. The core product consists of regional events in Sydney (NSW), Mornington Peninsula (VIC), Sunshine Coast (QLD), South Coast NSW, Fleurieu Peninsula (SA), and Margaret River (WA). Each event is team-based with teams of 2+ participants fundraising for Beyond Blue. Supporting offerings include a 12-week Training Program with online community, Workplace Teams corporate wellness program, and a Merch Shop. Coastrek was originally created by Wild Women on Top with the aim to get more women moving in nature, and proudly supports Beyond Blue's mental health initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Coastrek Team Hiking Challenge Australia's iconic team hiking challenge where participants walk 20-50km along spectacular coastlines in teams of two or more while fundraising for Beyond Blue mental health charity.
• Sydney Coastrek Event Hiking challenge along the Sydney coastline with 20km, 30km, and 50km distance options for teams of two or more participants.
• Mornington Peninsula Coastrek Event Hiking challenge along the Mornington Peninsula coastline in Victoria with 20km, 30km, and 50km distance options.
• Sunshine Coast Coastrek Event Hiking challenge along the Sunshine Coast in Queensland with 20km, 30km, and 50km distance options.
• South Coast NSW Coastrek Event New hiking challenge along the NSW South Coast via the Munjip Trail, featuring 20km and 35km distances along Walbunja Country.
• Fleurieu Peninsula Coastrek Event Hiking challenge along the Fleurieu Peninsula in South Australia for teams of two or more.
• Margaret River Coastrek Event Hiking challenge along the Margaret River region in Western Australia for teams of two or more.
• Coastrek Workplace Teams Program Corporate wellness program enabling workplaces to enter teams in Coastrek events, focusing on employee wellbeing, team connection, and corporate social responsibility.
• Coastrek Merch Shop Online shop for Coastrek merchandise including gear, apparel, and accessories for participants.

Quantifiable outcome

• $59M+ raised for Beyond Blue mental health support
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Beyond BluecoreStrategic or Co-development PartnerBeyond Blue is Coastrek's primary charity partner. All funds raised by participants go directly to Beyond Blue's 24/7 Support Service, which provides free mental health support. The partnership is central to Coastrek's mission of hiking for mental health. Coastrek and Beyond Blue share a common belief that physical activity, time in nature, and genuine human connection are vital to mental health and wellbeing.
• Wild Women On TopcoreStrategic or Co-development PartnerWild Women On Top is the parent organization that originally created Coastrek. The organization is led by founder Di Westaway OAM and operates from Brookvale, Sydney. Coastrek was created with the aim to get more women moving in nature and has grown into a national charity walking challenge.
• FunraisincoreTechnology or IntegrationThird-party online fundraising platform provider used for participant registrations, fundraising pages, and donation processing. Personal information of participants and donors is provided via this platform to the charity partner for fundraising and receipt purposes.
• Alba Thermal Springs & SpaminorGTM or Marketing PartnerMornington Peninsula partner providing prize draws for Coastrek participants including complimentary entry to the thermal springs and spa. Promotional partnership for the Mornington Peninsula event.
• Adventure Reels (Gutsy Girls Adventure Film Tour)minorGTM or Marketing PartnerPromoter of the Gutsy Girls Adventure Film Tour in Australia. Partnership for prize draws offering Coastrek team entries to film tour attendees.
• Eurobodalla CouncilminorStrategic or Co-development PartnerLocal council partner for the South Coast NSW event. Collaborated with traditional owners throughout the region to embed cultural care in the Coastrek experience, including artwork installations and signage along the Munjip Trail.
• Walbunja People of the Yuin NationminorStrategic or Co-development PartnerTraditional Custodians of the land where the South Coast NSW event takes place. Coastrek acknowledges their continuing connection to land, waters and community. The Munjip Trail features artwork and stories from Walbunja people.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bloody Long Walk: Mito Foundation's national series of charity walks (typically 35km). Directly comparable team-based long-distance charity walk format targeting Australian participants.
• Mother's Day Classic: National Australian charity fun run/walk supporting breast cancer research. Competes for the same mass-participation, cause-driven Australian participant base and corporate wellness budgets.
• City2Surf: Iconic Australian mass-participation running event. Competes for the same fun-run/walk registrants, corporate teams, and charity fundraising mindshare across major Australian cities.
• Bridge to Brisbane: Major Queensland charity fun run. Overlaps with Coastrek's Sunshine Coast event for participants and corporate teams in the Brisbane/SEQ market.
• Oxfam Trailwalker: Australia's flagship team-based charity hiking challenge (100km). Direct competitor for the same corporate and individual fundraising-hike participant base, with a similar team-of-four registration model and multi-state event footprint.

Broad incumbents

• Sunset Series / The Color Run Australia: Large-format, multi-city Australian mass-participation event operators. Compete for the same casual-to-active demographic seeking fun, social outdoor experiences.
• Wild Women On Top: Parent entity and adjacent adventure-wellness brand run by the same founder. Operates complementary hikes, retreats, and training programs that share Coastrek's participant base and brand DNA.

Emerging players

• Black Dog Institute Fundraising Events: Australian mental health charity that runs its own fundraising walks and physical-activity campaigns. Competes indirectly with Coastrek for mental-health-cause corporate sponsorship and participant mindshare.
• Great Wall Marathon / World Expeditions Events: Australian adventure tour operator that runs guided multi-day treks and destination challenges. Comparable to Coastrek on guided-hike logistics and coastal/outdoor tour design, though without the charity-hike model.

Regional players

• Larapinta Trail Guided Walks: Outback multi-day guided hiking experiences operating in Central Australia. Comparable on guided-trek format and outdoor-event logistics but in a different region than Coastrek's coastal footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups
• LinkedInlinkedin.com/company/coastrek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastrek