What Funraisin does

Funraisin, operated by Made With Ed Pty Ltd and headquartered in Sydney (Barangaroo), is a cloud-based SaaS fundraising platform purpose-built for nonprofit organizations. Founded circa 2014, the company operates from regional hubs in London and Austin alongside its Australian headquarters, serving 5,000+ nonprofit admins globally across sectors including healthcare, cancer research, eye health, adventure/outdoor, and international development. Named customers include SickKids Foundation, Alzheimer's Association, Coastrek, Fred Hollows Foundation, and the Prostate Cancer Foundation of Australia.

The platform is built on AWS infrastructure with data centers in North America, Europe, and Australia, and integrates with Stripe (payments across 135+ currencies, PCI DSS Level 1), Salesforce, Raiser's Edge NXT, MailChimp, Campaign Monitor, Zapier, Double the Donation, GA4, and Facebook Fundraiser+. Core product modules cover Peer-to-Peer Fundraising, DIY Fundraising, Donations and Appeals, Event Ticketing, Brand Sites with Sub-Account support for federated organizations, a Visual Builder (block-based page editor with 50+ full-page and 100+ section templates), Facebook Fundraising+, Marketing Tools, Reporting, Shop/Virtual Gifts, Raffles, and Community Hub. Notable technical components include a Fundraiser API, Webhooks, SSO/Google Login, branded URL shortener with UTM-based attribution, and a Donation Form Block (launched 2025).

Funraisin generates revenue through recurring SaaS platform subscriptions sold via a demo-first, field-sales motion targeting enterprise and mid-market nonprofits. Pricing is not publicly disclosed; prospective customers are routed through regional specialist discovery chats in UK/EU, North America, and ANZ. The go-to-market combines direct enterprise sales with content marketing (active blog, Site of the Month series), community-building (Us & Us Collective launched during COVID-19, ongoing Community Hub), and an annual Uplift Digital Giving Summit for demand generation and pipeline creation. The leadership team comprises Co-Founder & General Manager Courtney Evans and COO Keith Williams, and the company appears to be founder-owned with no disclosed external funding rounds.

Name

Funraisin

Legal name

Made With Ed Pty Ltd

Website

https://funraisin.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Grantmaking and Giving Services (8132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Nonprofit fundraising software
• Peer-to-peer fundraising platform
• Event ticketing software
• Donation management platform
• Charity CRM integration

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Funraisin operates as a SaaS platform providing fundraising software to nonprofits on a subscription basis. The platform is priced and sold as a managed service with dedicated support. Revenue is derived from recurring platform subscription fees from charity customers.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Funraisin is an all-in-one SaaS fundraising platform that enables nonprofit organizations to run peer-to-peer fundraising, DIY and always-on campaigns, donations and recurring appeals, event ticketing, raffles, brand sites, and merchandise shops from a single integrated system. The platform is purpose-built for charities and supports 135+ currencies, sub-account structures for federated organizations, and native integrations with major nonprofit CRMs, marketing automation tools, and payment processors. Revenue is generated through subscription-based platform licensing sold via direct enterprise sales.

Product overview

Funraisin is a unified SaaS fundraising platform for nonprofits built around a core module portfolio. The platform centers on Peer to Peer (P2P) Fundraising and DIY Fundraising modules, supplemented by dedicated modules for Donations and Appeals (including Giving Days), Event Ticketing, Brand Sites (with Sub Accounts for federated structures), Visual Builder (page editor with drag-and-drop sections, columns, and blocks), Facebook Fundraising+, Marketing Tools (email and SMS), Messages (platform-native email and SMS sending), Reporting, Shop and Virtual Gifts, Raffles, and Community Hub. The Template Library provides 50+ full-page templates and 100+ section templates, while the Donation Form Block enables granular donation form placement within the Visual Builder. The platform is extended via a Fundraiser API, native integrations with CRMs (Salesforce, Raiser's Edge NXT), marketing automation tools (Campaign Monitor, MailChimp, Autopilot), payment processors (Stripe, PayPal), and analytics platforms (Google Analytics 4, Facebook Pixel, TikTok Pixel).

Differentiator

Problem solved

Functional benefit

Products and services

• Peer to Peer (P2P) Fundraising Module for peer-to-peer fundraising campaigns supporting walks, rides, runs, sleepouts, gaming, and ticketed events; automates fundraising page creation, team registrations, SMS and email triggers, gamification tiers, and connects to mobile apps and third-party fitness devices. Built for nonprofit organizations running large-scale community-led fundraising events.
• DIY Fundraising Always-on fundraising module enabling supporters to create personal fundraising pages for special occasions, in-memory giving, personal challenges, workplace and school fundraising, and corporate giving campaigns. For nonprofit organizations seeking continuous supporter-driven revenue beyond major events.
• Donations and Appeals Donation collection module for one-time and recurring gifts, including optimized donation forms, a donor self-service portal, recurring giving upsell, matched giving for giving days, and direct debit via Stripe. Designed for nonprofits seeking to grow and retain individual donor revenue.
• Event Ticketing Flexible ticketing module supporting single tickets or bundled packages, limited-time pricing periods, ticket holder self-service dashboard, event capacity management, table and Bib number management, and attendee check-ins, without third-party branded ticketing platforms. For nonprofits running ticketed events.
• Brand Sites Website and brand hub module enabling charities to build branded fundraising pages using templates, a powerful CMS, device-specific layouts, and global styling; supports sub-account structures for federated and chapter-based organizations.
• Shop and Virtual Gifts E-commerce module for selling merchandise and running seasonal virtual gift and eCard campaigns with personalized messages; supports promo codes, optional donation step at checkout, and unique branding. For nonprofits seeking merchandise and digital gift revenue streams.
• Facebook Fundraising+ Integration for creating DIY and Virtual Challenge Events on Facebook, enabling data management and payment reconciliation directly within the Funraisin platform. For nonprofits seeking to acquire new supporters via Facebook fundraising.
• Marketing Tools Email and SMS marketing automation suite supporting triggered messaging, campaign scheduling, personalization tags, and integration with third-party platforms such as Campaign Monitor, MailChimp, and Autopilot. For nonprofits seeking to automate supporter communications.
• Messages Communication module providing email and SMS sending capabilities directly from the Funraisin platform, including an Email Builder, automated email triggers, and opt-out management. For nonprofits wanting native messaging without separate ESPs.
• Reporting Reporting and data exports module providing transaction reports, fundraising dashboards, advanced search, smart lists, and scheduled report delivery. For nonprofits needing operational and campaign performance visibility.
• Community Hub Community engagement module providing branded hubs for supporter interaction, community fundraising categories, and social features. For nonprofits seeking to deepen supporter community beyond individual campaigns.
• Raffles Raffle and lottery management solution; supports custom ticket design, flexible landing page design via the page builder, custom packages, and seamless checkout with optional donation step. Includes recurring raffle (VIP Club) with member login for ticket download and payment management. For nonprofits running raffle and lottery fundraising.
• Sub Accounts Multi-org support for federated, chapter, and affiliate organizational structures with deep admin permission levels and hierarchical sub-account management. For nonprofits operating across multiple regions, chapters, or affiliates.
• Fundraiser API API enabling developers to access and manage fundraising data programmatically; supports partner and enterprise integrations, supplemented by Webhooks for real-time event-driven data sync. For nonprofit partners and enterprise integrators building on top of Funraisin.

Quantifiable outcome

• Fundraising nearly doubled for Expect Miracles Foundation after platform adoption
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature15 records

Partnerships

17 partnerships are on record, tiered flagship, minor and core.

• MassiveflagshipStrategic or Co-development Partner · 1 March 2020Funraisin and Massive co-founded the Us & Us Collective in March 2020 to provide virtual sessions, guidance, and expert advice to help charities react to COVID-19 and continue fundraising. The partnership combined Funraisin's platform expertise with Massive's events and charity sector knowledge to support the third sector during the pandemic.
• RosterfyminorGTM or Marketing Partner · 1 March 2020Rosterfy joined the Us & Us Collective to share resources on building a highly engaged and effective volunteer workforce in emergencies and crisis situations. Part of the COVID-19 charity support initiative.
• LightfulminorGTM or Marketing Partner · 1 March 2020Lightful joined the Us & Us Collective to share social media expertise and knowledge about empowering charity audiences through social networking.
• Find a RaceminorGTM or Marketing Partner · 1 March 2020Find a Race joined the Us & Us Collective to share consumer search insights and help charities promote virtual events and reach new audiences.
• WPNCminorGTM or Marketing Partner · 1 March 2020WPNC joined the Us & Us Collective to advise charities on creating urgency-driven appeals in emergency situations, reviewing digital marketing strategy, assessing TV advertising options, and improving online donation income.
• More Strategic (Julie Roberts)minorGTM or Marketing Partner · 1 March 2020Julie Roberts from More Strategic joined the Us & Us Collective to run webinars and share advice on community building and supporter fundraising.
• British Heart FoundationminorGTM or Marketing Partner · 1 March 2020British Heart Foundation joined the Us & Us Collective to offer mentoring and support to charities on bringing new products to market.
• StripecoreTechnology or IntegrationStripe is the primary payment processing partner for Funraisin. Supports credit/debit cards, Apple Pay, direct debits, and other payment methods. Required for direct debit functionality and regular giving automation.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM (Blackbaud Luminate API / ID256 connector) allowing bidirectional data sync between Funraisin and Salesforce.
• Raiser's Edge NXTcoreTechnology or IntegrationNative integration with Blackbaud Raiser's Edge NXT CRM, allowing charities using the popular nonprofit CRM to sync supporter data with their Funraisin fundraising platform.
• Campaign Monitor and MailChimpcoreTechnology or IntegrationOut-of-the-box integration syncs supporter data to Campaign Monitor and MailChimp for email marketing automation. Supports scheduled data syncs aligned with communication strategies.
• ZapiercoreTechnology or IntegrationIntegration via Zapier allows nonprofits to connect Funraisin to thousands of third-party applications and automate workflows without developer involvement.
• PayPalcoreTechnology or IntegrationPayPal is listed as a supported payment method on the platform, alongside Stripe, express donations, digital wallet, and bank transfer.
• Double the DonationcoreTechnology or IntegrationIntegration with Double the Donation's corporate matching gift database helps nonprofits increase matching gift revenue by identifying donors eligible for employer matching programs.
• Facebook FundraisercoreTechnology or IntegrationFacebook Fundraiser+ integration allows charities to acquire new supporters via Facebook fundraisers, host DIY and Virtual Challenge Events on Facebook, manage data, and reconcile payments directly within the Funraisin platform.
• Google Analytics 4coreTechnology or IntegrationGA4 integration allows nonprofits to track supporter behavior, campaign performance, donation conversions, and event registrations with granular event tracking.
• Amazon Web ServicescoreTechnology or IntegrationFunraisin runs on AWS infrastructure. Data centers located in North America, Europe, and Australia to support global charity operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Classy: Classy is a leading US-based online fundraising platform for nonprofits covering P2P, events, donations, and CRM integrations. It is the most direct head-to-head competitor to Funraisin's all-in-one fundraising suite and serves a similar mid-market to enterprise nonprofit segment.
• Funraise: Funraise is a US-based nonprofit fundraising platform offering P2P events, recurring giving, donation forms, and donor management. It competes head-to-head with Funraisin for the same nonprofit buyer with a similar feature breadth.
• Givebutter: Givebutter is a fast-growing US-based fundraising platform offering donations, events, P2P, and auctions with a freemium model. Comparable to Funraisin in core functionality but emphasizes self-serve pricing and US SMB/mid-market nonprofits.
• Network for Good: Network for Good provides online fundraising software, donation pages, and event tools for small and mid-sized US nonprofits. Overlaps with Funraisin on donations, events, and P2P and competes for the same buyer persona.
• JustGiving: JustGiving is a UK-based crowdfunding and fundraising platform serving charities and individuals globally. Comparable to Funraisin's DIY and P2P modules and directly competes in the UK and European nonprofit market Funraisin targets from its London office.

Broad incumbents

• Bonterra (formerly Network for Good + Social Solutions): Bonterra is a large US vertical-SaaS provider for the social good sector, formed from the merger of Network for Good, Social Solutions, and others. Offers fundraising, case management, and grants management, competing with Funraisin for the same enterprise nonprofit budget.
• Blackbaud: Blackbaud is the largest US-listed vertical-SaaS provider for nonprofits, with products including Raiser's Edge NXT, Luminate Online, and TeamRaiser. Funraisin integrates with and competes against Blackbaud's fundraising suite for the same nonprofit customers.
• Salesforce (Nonprofit Cloud / Philanthropy Cloud): Salesforce's Nonprofit Cloud and the legacy Philanthropy Cloud offer CRM, fundraising, and program management for large nonprofits. Funraisin integrates with Salesforce but also competes for the same enterprise donor-management and fundraising wallet.
• PayPal Giving Fund: PayPal Giving Fund is a major donation-rails and marketplace player used by millions of donors to give to charities. It is integrated into Funraisin's payment options and also serves as a competing donation channel for the same nonprofit customers.

Emerging players

• GiveWP: GiveWP is a leading WordPress donation plugin that powers online giving for tens of thousands of small nonprofits. It overlaps with Funraisin's donation forms and recurring giving but is geared to SMB nonprofits running on WordPress.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/funraisin
• Xx.com/funraisinhq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funraisin