Coats Group
Coats Group is a privately held Brisbane hospitality operator founded by Jason and Katie Coats in 2001. It directly operates three Brisbane venues — MAYA (Mexican rooftop), IL MOLO (Italian kitchen and bar), and Penelope (bistro and bar) — serving local diners through walk-ins and SevenRooms reservations.
- Company typePrivate
- Founded2001
- HeadquartersBrisbane, Fortitude Valley, QLD, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Coats Group does
Coats Group is a privately held Brisbane-based hospitality company founded in 2001 by Jason Coats and now operated jointly with his wife and business partner, Katie Coats. The group directly owns and operates three distinct restaurant and bar venues in Brisbane: MAYA (a Mexican rooftop restaurant and bar at Level 11, 757 Ann Street, Fortitude Valley, formerly Eleven Rooftop Bar), IL MOLO (a contemporary Italian kitchen and bar on the Bulimba riverfront at 1B Oxford Street, transformed from The Jetty Oxford in 2017), and Penelope (a classic bistro with European supper-club styling on James Street, Fortitude Valley, launched in 2020). Each venue is positioned around experiential dining combining food, cocktails, music, and venue atmosphere rather than competing primarily on price.
The company's core operations are physical venue-based: it serves Brisbane residents and visitors seeking elevated, social dining experiences across three precincts. The technology stack supporting the business is intentionally minimal and industry-standard — a Squarespace-hosted group website with subpages per venue, individual venue microsites, an email newsletter signup, and the SevenRooms reservation platform integrated across all three venues for direct table bookings. There is no proprietary software, mobile app, API, or AI capability disclosed.
Coats Group generates revenue through transaction-based food and beverage sales at its venues, including à la carte dining, beverages, and private events. The go-to-market is direct-to-consumer: walk-in traffic plus online reservations, supplemented by earned media coverage in outlets such as Broadsheet, The Urban List, Courier Mail, and The Weekend Edition. The company is founder-owned with no disclosed institutional investment, no subsidiaries, and no parent company, operating exclusively within Queensland, Australia.
Coats Group firmographics
Firmographics- Name
- Coats Group
- Legal name
- Coats Group
- Website
- https://coatsgroup.com.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coats Group is a privately held Brisbane hospitality operator founded by Jason and Katie Coats in 2001. It directly operates three Brisbane venues — MAYA (Mexican rooftop), IL MOLO (Italian kitchen and bar), and Penelope (bistro and bar) — serving local diners through walk-ins and SevenRooms reservations.
- Ownership category
- akta.pro rank
Coats Group industry classification
Industry- Product category
- Hospitality (Restaurant and Bar Operations)
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
- akta.pro secondary industries
- Family-Style Restaurants (THAFACAC), Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where Coats Group is headquartered
LocationHeadquarters
- HQ city
- Brisbane, Fortitude Valley, QLD
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Coats Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Direct revenue from restaurant and bar operations across three venues (MAYA, IL MOLO, Penelope), generating income from food sales, alcoholic beverages, and potentially private events and bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Restaurant dining - individual transactions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Coats Group product offering
Product offeringCore offering
Coats Group is an independent Brisbane hospitality group that operates three distinct restaurant and bar venues — MAYA (Mexican rooftop restaurant and bar), IL MOLO (Italian Kitchen & Bar on the Bulimba riverfront), and Penelope (Bistro & Bar on James St). Offerings combine dine-in food and beverage service, curated cocktails and wines, live music/DJ programming, and private event bookings, sold directly to consumers through walk-ins, venue websites, and SevenRooms reservations.
Product overview
Coats Group is an independent hospitality operator based in Brisbane, Australia, managing a portfolio of distinct restaurant and bar venues. The company operates three primary venues: Maya (Mexican rooftop restaurant and bar), IL MOLO (Italian Kitchen & Bar), and Penelope (Bistro & Bar). These venues are positioned around experiential dining, combining food, beverage, music, and service in notable Brisbane locations including Fortitude Valley and Bulimba. The group was founded and operated by Jason and Katie Coats.
Differentiator
Problem solved
Functional benefit
Products and services
- MAYA | Mexican Rooftop & Restaurant A Mexican restaurant and rooftop bar located at Level 11/757 Ann St, Fortitude Valley. Open-air venue featuring contemporary Mexican cuisine, hand-crafted cocktails, panoramic views of Brisbane, live performances by musicians and DJs, operating from 5pm weekdays and 12pm Friday to Sunday.
- IL MOLO | Italian Kitchen & Bar A casual contemporary Italian restaurant situated on the Bulimba riverfront at 1B Oxford St. Offers all-day Italo dining celebrating Australian and Italian dining intersection, featuring antipasti, Aperol, riverfront views, family-friendly atmosphere for celebrations and special occasions.
- Penelope | Bistro & Bar A classic bistro with European supper club touches located at 15 James St, Fortitude Valley. Offers refined yet playful menu designed for social dining, expertly crafted cocktails, curated wine selection, with funk, disco, and soul music. Part restaurant, part lounge, part bar trading into nightlife.
Companies that use Coats Group
Customer profileSegments2 records
Ideal customer profiles3 records
Coats Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coats Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SevenRoomscoreSevenRooms provides the online reservation and booking platform for all Coats Group venues (MAYA, IL MOLO, Penelope). Customers can book tables directly through SevenRooms links on the venue websites, enabling direct customer engagement and table management.
Scale indicators2 records
Recent moves2 records
Expansion highlights2 records
Coats Group competitors and assessment
Company assessmentBroad incumbents
- Australian Venue Co. One of Australia's largest multi-venue hospitality operators running hundreds of pubs, bars and restaurants nationally — broader incumbent with overlapping premium-venue operating capability.
- Rockpool Dining Group: Established Australian premium restaurant group (Neil Perry-founded) operating high-end dining venues — overlapping premium experiential positioning, though more fine-dining-skewed than Coats.
Direct peers
- Trippas White Group: Australian multi-venue hospitality group operating premium bars, restaurants and event venues across Sydney and other major cities — comparable multi-concept premium-dining operating model.
- Queensland Venue Co. Brisbane-based multi-venue hospitality operator with premium venues across the Brisbane CBD and Fortitude Valley — direct geographic and concept overlap with Coats Group's precinct footprint.
- Solotel: Sydney-headquartered multi-venue hospitality group running a portfolio of premium bars, restaurants and pubs — comparable operating model of multiple owned-and-operated venue brands.
- Mantle Group: Brisbane-based multi-venue premium hospitality operator running multiple bars, restaurants and event venues across the Brisbane riverfront and CBD precincts — closest geographic and operating-model analogue to Coats Group.
- House Made Hospitality (formerly Merivale): Large Sydney-based multi-venue hospitality operator running dozens of premium bars, restaurants and hotels — comparable multi-venue experiential dining and bar operating model.
Regional players
- The Big Group: Melbourne-based hospitality and venue group operating premium restaurants, bars and event spaces — comparable multi-venue model but anchored in a different Australian metro.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Coats Group social profiles
Digital presenceCoats Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coats Group leadership team
Management profileNumber of profiles
Profiles2 records
Coats Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coats Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coats Group
What does Coats Group do?
Coats Group is an independent Brisbane hospitality group that operates three distinct restaurant and bar venues — MAYA (Mexican rooftop restaurant and bar), IL MOLO (Italian Kitchen & Bar on the Bulimba riverfront), and Penelope (Bistro & Bar on James St). Offerings combine dine-in food and beverage service, curated cocktails and wines, live music/DJ programming, and private event bookings, sold directly to consumers through walk-ins, venue websites, and SevenRooms reservations.
Is Coats Group a public or private company?
Coats Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coats Group founded?
Coats Group was founded in 2001. It employs 1 to 10 people.
Where is Coats Group based?
Coats Group is headquartered in Brisbane, Fortitude Valley, QLD, Australia, in the Oceania region.
How does Coats Group make money?
One revenue line is on record: food and Beverage Sales.
Who are Coats Group's main competitors?
Broad incumbents on record are Australian Venue Co. and Rockpool Dining Group. Direct peers are Trippas White Group, Queensland Venue Co., Solotel, Mantle Group and House Made Hospitality (formerly Merivale). The Big Group is listed as a regional player.
Does Coats Group have an API?
No public API is recorded for Coats Group.
What industry is Coats Group in?
Coats Group's product category is Hospitality (Restaurant and Bar Operations). Its primary akta.pro industry code is THAFAEAJ, Rooftop Bars & Beach/Pool Bars, with a secondary code of THAFACAC, Family-Style Restaurants. Its NAICS code is 722511 and its SIC code is 5810.