Cocoa Beach Surf School

What Cocoa Beach Surf School does

Cocoa Beach Surf School is a privately held, family-owned surf instruction and water recreation business headquartered at 401 Meade Ave, Cocoa Beach, Florida, operating under the registered DBA Flohana. Founded in 2020, the company delivers in-person surf lessons, beach equipment rentals, a surf summer camp for ages 6-17, structured lesson packages, and guided kayak tours to tourist families and local families with school-aged children. Core pricing is $60 per one-hour surf lesson and $50 per person for kayak tours, with merchandise (t-shirts $20-$25, decals $5) sold through a WooCommerce storefront.

Operational infrastructure is intentionally lean and built on standard third-party platforms: FareHarbor for booking, WooCommerce for merchandise transactions, and Facebook/Instagram/YouTube for marketing. The primary Cocoa Beach site includes a covered area with restrooms that supports on-site instruction logistics. The kayak tour business is the one meaningful geographic extension, operating at three additional Florida locations — Weeki Wachee, Chassahowitzka, and Withlacoochee — though the company has no disclosed headcount, no external funding, and no reported revenue figures.

The business model combines per-transaction service revenue (lessons, tours, rentals) with a small-ticket merchandise line and a seasonal youth camp. The Flohana DBA signals an intent to position the operation as a lifestyle brand rather than a single-activity service provider. Customer acquisition relies on organic tourism demand and social media presence rather than paid enterprise channels, and there are no disclosed B2B or contract accounts in the available data.

Name

Cocoa Beach Surf School

Legal name

Cocoa Beach Surf School

Website

https://cocoabeachsurfschool.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Cocoa Beach Surf School, operating as Flohana, is a family-owned Florida surf instruction business offering lessons, beach rentals, youth summer camps, and guided kayak tours to tourists and local families.

Ownership category

akta.pro rank

Product category

Surf Instruction and Water Sports Services

NAICS

Sports and Recreation Instruction (611620), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Surf Schools & Surf Camps (THAAAKAC)

akta.pro secondary industries

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Surf instruction
• Water sports lessons
• Beach equipment rental
• Kayak tour services
• Surf summer camp

Headquarters

HQ city

Cocoa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Surf Lessons: One-hour surf lessons at $60 per session including soft top board rental. Revenue generated through per-session bookings via FareHarbor platform.
2. Surf Summer Camp: All-inclusive summer camp for ages 6-17. Includes lunch from local restaurants, equipment rental, and instruction. Revenue from multi-day camp registrations during summer season.
3. Guided Kayak Tours: Two-hour guided wildlife and sightseeing kayak tours at $50 per person. Available in multiple Florida locations (Weeki Wachee, Chassahowitzka River, Withlacoochee River).
4. Merchandise Sales: Branded merchandise including t-shirts ($20), decals ($5), and other apparel. E-commerce sales through WooCommerce storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Cocoa Beach Surf School provides surf lessons, beach equipment rentals, summer surf camps, and guided kayak tours to visitors and locals in Cocoa Beach, Florida. The school also operates an online storefront selling branded merchandise.

Product overview

Cocoa Beach Surf School offers a suite of water sports instruction and rental services centered around surfing, with the core offerings being surf lessons, beach rentals, a surf summer camp for ages 6-17, and activity packages. All bookings for lessons, rentals, and packages are processed through the FareHarbor platform. The company also operates a retail shop selling branded merchandise including t-shirts (O.G. FLOHANA LOGO, Men's Flohana OG Tshirt, Sunset LOGO) and decals (hibiscus Flohana Decal), as well as guided kayak tours at three Florida locations. The surf summer camp provides all-inclusive instruction including equipment, lunch, and certified instructors.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• FareHarborcoreTechnology or IntegrationFareHarbor provides the embedded booking engine for all surf lessons, summer camp registrations, beach rentals, and packages. The platform handles scheduling, availability management, and payment processing for all service bookings on the Cocoa Beach Surf School website.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Walking on Water Surf School: Florida-based surf instruction outfit offering lessons and youth-oriented surf experiences on the east coast. Highly comparable service mix (lessons, beginner focus, family-friendly) and overlapping target customer base.
• Ron Jon Surf School: Operates surf lessons, beach rentals, and camps in Cocoa Beach under the Ron Jon brand. Directly competes with Cocoa Beach Surf School for the same tourist families, beginner surfers, and youth camp customers in the same local market.
• Ocean Magic Surf School: Provides surf lessons and youth surf camps in Florida with certified instructors and equipment provided. Direct competitor in the Florida beginner and youth surf instruction category.
• Florida Surf School: Florida surf instruction provider offering lessons and camps with a similar focus on beginners and youth. Comparable service mix and pricing structure targeting the same tourist and family segments.
• Pure Life Surf School: Offers surf lessons, camps, and beach activities on the Florida coast with a similar beginner-friendly, family-oriented positioning. Comparable product offering, pricing tier, and customer segments to Cocoa Beach Surf School.

Others

• FareHarbor: Booking platform that Cocoa Beach Surf School integrates with for all service reservations. Enabling technology partner rather than a competitor; representative of the broader tour-activity booking infrastructure layer.
• Surf Guru: Florida surf report and surf-school directory site that Cocoa Beach Surf School cross-promotes with. Adjacent ecosystem participant supporting customer acquisition for Florida surf schools.

Broad incumbents

• Cocoa Beach Surf Company: Established Cocoa Beach surf retailer with adjacent lessons and rentals. Larger-scale incumbent in the same geography offering overlapping beginner surf services plus a broader retail footprint.

Emerging players

• Salty Buddha Surf School: Smaller-scale Florida surf instruction provider with lessons and beginner-friendly offerings. Comparable business model and target customer (tourists, beginners, families) but at an earlier operational scale.

Regional players

• New Smyrna Beach Surf School: Operates surf lessons and camps on the central Florida east coast. Same category and customer profile but in a neighboring geographic market rather than directly competing in Cocoa Beach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeNiLi08A4GQiWpfp7VE0Qg/featured
• Facebookfacebook.com/flohanasurf
• Instagraminstagram.com/cocoabeachsurfschool
• LinkedInlinkedin.com/company/cocoa-beach-surf-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocoa Beach Surf School