Coconut Heads

What Coconut Heads does

Coconut Heads GmbH is a privately held German Brandformance agency, founded in 2014 as Team2Digital in Dortmund and rebranded in 2021 under the majority ownership of Managing Director Alborz Hosseini. The company defines 'Brandformance' as a proprietary methodology that fuses strategic brand building with measurable performance marketing, and delivers integrated digital marketing services to consumer brands, aviation operators, entertainment formats, and companies with social-recruiting needs. Service lines include paid advertising on Meta, TikTok, Google and out-of-home, performance-focused creative and video production, influencer handling, social media marketing, data and tracking (GA4 plus server-to-server first-party tracking), brand leadership, cultural marketing, and social recruiting with telephone pre-qualification. Tools used include Adobe Creative Suite, Monday.com, O365, Canva, and AI-assisted creative tools such as Midjourney and Adobe Firefly.

The agency's commercial model is professional services, delivered as project-based and retainer engagements with publicly advertised budget tiers ranging from under €5,000 to over €100,000. It manages several million euros in annual advertising budgets on behalf of clients and is positioned as a full-service agency rather than a specialist. Named enterprise clients include Eurowings, Ryanair, Wizzair, Play Airlines, Dortmund Airport, Airport Weeze, Bremen Airport, mopla (MoPla Solutions GmbH), Magniflex, Prototyp Rapstar, Kölner Stadtanzeiger Medien, and Getränke Weidlich. The agency reports no external venture or private equity funding.

Operationally, Coconut Heads runs a 9-person team out of a Dortmund headquarters relocated in early 2026 to Am Kai 22 on Phönixsee, and a Berlin Mitte office opened in July 2025 at Ackerstrasse 11b. In October 2025 the company co-founded Loudberry GmbH as a joint venture with B One Entertainment GmbH, extending its footprint into live entertainment, concert promotion, and success-based ticket sales. The agency's go-to-market is direct enterprise sales through the company website and referral, supported by an active presence on Instagram, TikTok, Facebook, LinkedIn, and participation in industry events such as ITB Berlin and CONNECT.

Name

Coconut Heads

Legal name

Coconut Heads GmbH

Website

https://coconut-heads.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Coconut Heads GmbH is a privately held German Brandformance agency founded in 2014, headquartered in Dortmund with a Berlin office. It delivers integrated brand-and-performance marketing — paid media, creative, influencer, and social recruiting — to consumer brands, aviation operators, and entertainment clients such as Eurowings, mopla, and Ryanair.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

akta.pro secondary industries

Merchandising & D2C Management (Artists) (MPAIAGAI), Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

Keywords

• Brandformance marketing
• Performance advertising
• Influencer marketing
• Social media recruiting
• Brand strategy services

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Agency Services: Coconut Heads generates revenue through comprehensive marketing agency services including: brand strategy and management, performance-focused ad creatives and videos, paid advertising on Meta, TikTok, Google, and out-of-home (ooH), social media marketing, influencer handling, campaign creation, cultural marketing, social media recruiting, data and tracking. The company manages several million euros in annual advertising budgets, indicating significant revenue from retainer-based and project-based engagements with Consumer Brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Coconut Heads is a Brandformance marketing agency that combines brand-building and performance marketing into a unified approach for consumer brands. The agency delivers end-to-end marketing services including paid advertising on Meta, TikTok and Google, performance-focused ad creatives and video production, social media marketing, influencer campaigns, cultural marketing, employer branding and social recruiting. It operates as a full-service agency handling strategy, creative production and media execution in-house.

Product overview

Coconut Heads is a Brandformance agency offering a modular portfolio of marketing services for Consumer Brands. The core offering centers on Digital Marketing services including performance-focused ad creatives and videos, Paid Ads on Meta, TikTok, and Google, Data & Tracking via GA4 and server-to-server solutions, Social Media Marketing, Brand Leadership, Influencer Marketing, Cultural Marketing, and Social Media Recruiting. The company's differentiating approach is the 'Brandformance Method' which combines branding and performance marketing strategies. Services are offered in a modular concept where clients can select individual Leistungen. The agency also operates a joint venture subsidiary, Loudberry GmbH, focused on live entertainment events and concerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Digital strategies that strengthen brands through performance-oriented approaches, covering the full digital marketing stack for consumer brand clients.
• Performance-Focused Ad Creatives & Videos In-house production of creative graphics and video assets designed to perform across campaigns, from high-end content pieces to campaign assets for brand clients.
• Paid Ads & Media Scalable campaign strategies across Meta, TikTok and Google platforms as well as out-of-home (ooH) media buying for consumer brand clients.
• Data & Tracking Analytics and data quality services including Google Analytics 4 (GA4) implementation and server-to-server first-party tracking solutions.
• Social Media Marketing Format and content development tailored to brands with editorial planning, copywriting, production and community management for consistent brand recognition.
• Brand Leadership (Markenführung) Development of clear growth strategies that combine brand positioning, creation and performance, including campaign logic and scalable roadmaps for sustainable brand growth.
• Influencer Marketing End-to-end influencer campaign service covering creator selection, concept development, execution and performance analysis for consumer brand clients.
• Cultural Marketing Anchoring brands in culture through formats, cooperations and ideas that credibly address trends, communities and the spirit of the times.
• Social Media Recruiting

Quantifiable outcome

• 100+ million impressions achieved for Prototyp Rapstar format during first season
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PRK DreamHaus (Rock am Ring organizer)coreGTM or Marketing Partner · 1 January 2026mopla partnership with Rock am Ring festival organized by PRK DreamHaus. Coconut Heads manages the complete brand activation including creator/artist presence, social media campaigns, content creation, 200+ square meter booth design, and on-site operations. The partnership positions mopla as official mobility partner for the sold-out festival with 90,000+ attendees.
• B One Entertainment GmbHcoreStrategic or Co-development Partner · 1 October 2025Concert production partner for Loudberry GmbH joint venture. B One Entertainment is a booking agency, concert promoter, and organizer. They bring experience in concert production, strong industry network, and hands-on, quality-driven working methods that complement Coconut Heads' marketing expertise. This partnership enables Loudberry to offer both event promotion and production capabilities.
• IU Internationale HochschuleminorStrategic or Co-development Partner · 1 January 2021Official practice partner of IU International University since 2021. Offers dual study positions in marketing, media, and management. Over three students have completed their studies while gaining practical experience at the agency. The partnership provides access to emerging talent while supporting academic education.
• Aviation Industry Network (Budapest)minorStrategic or Co-development Partner · 1 January 2020Network partnership based in Budapest, operational for over 5 years. Serves as strategic anchor point for international aviation clients including Eurowings, Wizzair, Play Airlines, and various tourism organizations. Used for board meetings, client workshops, and project planning. Provides international mindset and proximity to aviation industry network.
• BountyminorStrategic or Co-development PartnerCreative collaboration partner for Dortmund Airport social recruiting campaign. Bounty developed attention-grabbing visuals highlighting job attractiveness. This partnership supported the campaign's success in generating qualified applications.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• DDB Germany: German arm of global DDB network offering creative, brand strategy and digital marketing for enterprise clients. Broad incumbent with comparable integrated brand and performance marketing offerings across Germany.
• Accenture Song (formerly SinnerSchrader): Global digital agency network with strong German operations, offering digital strategy, performance marketing and experience design for enterprise clients. Overlaps as a much larger competitive provider in the digital marketing and performance space.
• Serviceplan Group: Germany's largest independent agency group with full-service brand, performance and media capabilities across DACH. Overlaps Coconut Heads across digital marketing, paid media and creative, but at materially broader scale and with a multi-brand network.
• Ströer: German digital and out-of-home media company with significant performance marketing and advertising operations. Overlaps in paid media, out-of-home (ooH), and digital campaign execution with German enterprise clients.

Direct peers

• Kolle Rebbe: Hamburg-based independent creative agency delivering brand strategy, campaigns and content for consumer brands. Comparable boutique positioning and creative-led brand-building focus with performance activation.
• Jung von Matt: Hamburg-headquartered creative and brand agency offering integrated brand, performance and digital marketing for European consumer and enterprise clients. Directly comparable in service mix (brand strategy + paid media + social + creative production) targeting German-speaking enterprise brands.
• denkwerk: Cologne-based digital agency offering digital strategy, performance marketing, social media, and content production. Comparable in serving consumer brands with integrated digital marketing and creative production capabilities.
• Scholz & Friends: One of Germany's leading independent creative agencies with brand, content, and performance marketing services. Comparable in combining creative campaigns with digital performance marketing for enterprise consumer brand clients across DACH.
• Grabarz & Partner: Hamburg-based independent creative and brand agency focused on integrated campaigns for consumer brands. Similar mid-sized agency profile with combined creative + performance capabilities for German-speaking enterprise clients.
• TLGG (an Havas company): Berlin-based communications and digital agency with expertise in content, influencer, and cultural marketing. Overlaps directly with Coconut Heads' content production, influencer handling, and brand activation capabilities, with similar DACH focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coconutheads
• LinkedInlinkedin.com/company/coconut-heads
• Instagraminstagram.com/coconutheads.agency
• TikToktiktok.com/@coconutheads_ahoi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coconut Heads