What Cocoon Vietnam does

Cocoon Vietnam is a direct-to-consumer vegan skincare and personal care brand operated by Công Ty Cổ Phần Y&B, with manufacturing carried out by Công Ty TNHH Nature Story at a facility in Tây Ninh, Vietnam. It sells more than 549 stock-keeping units through its own e-commerce site, cocoonvietnam.com, covering facial cleansers, serums, sunscreens, body care, lip care, and hair care, at retail prices ranging from 32,000 VND to 2,890,000 VND. The catalog is formulated around Vietnamese-sourced botanicals including lotus from Hậu Giang, turmeric from Hưng Yên, coffee from Đắk Lắk, coconut oil from Bến Tre, winter melon, soapberry, and grapefruit, and the brand holds Leaping Bunny, Vegan Society, and PETA certifications.

The company's product engineering relies on a set of proprietary processes rather than on AI or data platforms. Notable technical components include SOD enzyme stabilization and EGCG nano-encapsulation for winter-melon-based brightening, BCME invisible emulsification for clear cleansers, melanin-targeting delivery for dark-spot serums, 5α-AVOCUTA-based oil control, and a mineral sunscreen that has passed BASF's EcoSun Pass for both UV performance and coral-reef safety. The 2026 hero additions include an N15 serum and a coral-reef-safe mineral sunscreen, alongside an improved body wash and a 500ml refill format.

Cocoon Vietnam's go-to-market is a vertically integrated D2C model with no named wholesale or enterprise accounts disclosed in the input data. Revenue is generated through unit sales across a long tail of Vietnamese consumers, supplemented from 2026 by Japan and France, which together form the brand's first international markets. A nationwide bottle exchange and refill-pouch program covering 120 collection points across 14 provinces reduces plastic consumption by 74% per refill, and a renewed partnership with the Animal Ahimsa Foundation underpins its cruelty-free positioning. Brand visibility is reinforced by ELLE Beauty Awards in 2021 and 2026.

Name

Cocoon Vietnam

Legal name

Công Ty Cổ Phần Y&B

Website

https://cocoonvietnam.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cocoon Vietnam is a direct-to-consumer vegan skincare brand commercialized by Công Ty Cổ Phần Y&B, offering Vietnamese botanical-based cleansers, serums, sunscreens, body and hair care through its own e-commerce site and expanding into Japan and France.

Ownership category

akta.pro rank

Product category

Vegan Skincare and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Skincare Sets, Kits & Travel Sizes (CRABAAAL), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Vegan skincare products
• Natural personal care
• Facial cleansers
• Hair care treatments
• Mineral sunscreen

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales: Cocoon Vietnam generates revenue through direct-to-consumer sales of vegan skincare, haircare, and body care products via its e-commerce platform and retail distribution. Products are sold in various sizes and formats including refill pouches, with prices ranging from 32,000 VND (lip balm) to over 2,000,000 VND (hair treatment combos).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cocoon Vietnam manufactures and sells vegan, cruelty-free skincare, hair care, body care, and lip care products formulated with indigenous Vietnamese botanical ingredients. The product portfolio spans facial cleansers, makeup removers, toners, essences, serums, moisturizers, face masks, mineral and chemical sunscreens, body washes, body scrubs, body butters, shampoos, conditioners, scalp treatments, hair serums, and lip balms. Products are sold directly to consumers through the brand's own e-commerce website (cocoonvietnam.com) with international expansion into Japan and France, supported by refill pouch options and a bottle exchange recycling program.

Product overview

Cocoon Vietnam is a Vietnamese vegan skincare and haircare brand that produces a comprehensive portfolio of personal care products organized into four main categories: (1) Facial Care including cleansers, makeup removers, toners, serums, essences, moisturizers, masks, and sunscreen; (2) Body Care including body washes, body scrubs, body butters, and moisturizers; (3) Hair Care including shampoos, conditioners, hair tonics, scalp treatments, and hair serums; and (4) Lip Care including lip balms and lip exfoliators. The brand is distinguished by its use of locally-sourced Vietnamese ingredients such as lotus from Hậu Giang, turmeric from Hưng Yên, coffee from Đắk Lắk, coconut oil from Bến Tre, and grapefruit from various Vietnamese regions. Products emphasize natural, cruelty-free formulations with certifications from Leaping Bunny, The Vegan Society, and PETA. The company offers eco-friendly packaging options including refill pouches and a bottle exchange program. Key product lines include the Sen Hậu Giang (Lotus) series for sensitive skin, Bí Đao (Bottle Gourd) series for oily/acne-prone skin, Nghệ (Turmeric) series for brightening, Cà Phê (Coffee) series for exfoliation, and Bưởi (Grapefruit) series for hair care.

Differentiator

Problem solved

Functional benefit

Products and services

• Sữa rửa mặt sen Hậu Giang (Hậu Giang Lotus Facial Cleanser)

Quantifiable outcome

• 5α-AVOCUTA clinically proven to reduce facial shine by up to 78% in 3 weeks of twice-daily use
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• AAF (Animal Ahimsa Foundation)coreStrategic or Co-development PartnerCocoon has partnered with AAF (Animal Ahimsa Foundation) for the 'Chung tay cứu trợ chó mèo lang thang' (stray dog and cat rescue) program, with the partnership extending into a second round (lần II). The collaboration aims to provide resources for rescue stations, improve welfare of stray animals, and spread community awareness about animal rescue efforts in Vietnam.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Ordinary (DECIEM): Active-ingredient-focused skincare brand with cult following and global retail presence. Comparable due to ingredient-led marketing, clinically validated actives, and DTC-plus-retail omnichannel approach.
• Sensatia Botanicals: Indonesian natural skincare brand selling botanical-based products regionally and globally with similar clean beauty positioning. Most directly comparable peer due to Southeast Asian origin, ingredient-led storytelling, and DTC + selective retail distribution.
• Glow Recipe: Fruit-based clean skincare brand with global Sephora distribution. Comparable due to natural-ingredient-led positioning, vegan-friendly formulations, and successful international expansion model.
• Buds Organics: Malaysian-certified organic skincare brand focused on natural ingredients for sensitive skin. Comparable due to Southeast Asian origin, organic/clean positioning, and similar product categories (cleansers, serums, moisturizers).
• Cosrx: Korean skincare brand built around effective actives (niacinamide, AHA/BHA) at accessible prices. Comparable due to ingredient-forward formulation philosophy, strong community presence, and significant international e-commerce footprint.
• Herbivore Botanicals: US-based natural skincare brand with minimalist formulations and Sephora-tier retail presence. Comparable due to natural/botanical positioning, vegan formulations, and DTC-plus-premium-retail distribution.
• Youth To The People: US-based clean skincare brand featuring superfood and plant-derived ingredients. Comparable due to vegan/cruelty-free positioning, ingredient-led storytelling, and Sephora-class retail partnerships.

Broad incumbents

• Innisfree: Korean clean beauty giant owned by AmorePacific with global retail presence including Asia, North America, and Europe. Comparable due to natural-ingredient positioning (botanical sourcing from Jeju Island), broad portfolio, and established Japan/France market presence.
• Honest Company: Clean beauty and personal care brand founded around transparency and natural ingredients. Comparable due to clean/vegan/cruelty-free positioning, broad product portfolio, and omnichannel retail presence.
• Drunk Elephant: Biocompatible skincare brand acquired by Shiseido, sold globally through Sephora and own DTC. Comparable due to ingredient-led formulation philosophy, premium positioning, and clinical-claim marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChaXgZ8kSpQDFgfm2X-kwTg
• Facebookfacebook.com/CocoonVietnamOfficial
• Instagraminstagram.com/cocoon.vietnam
• LinkedInlinkedin.com/company/cocoon-vietnam

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocoon Vietnam