CODE Paradero

What CODE Paradero does

CODE Paradero is one of six polideportivos operated by CODE Jalisco (Consejo Estatal para el Fomento Deportivo), a public state organism founded in 1989 and housed under the Secretaría de Educación Jalisco. The organization functions as the primary sports development body for the State of Jalisco, Mexico, delivering integrated programming from grassroots talent identification through elite international competition. It operates 20+ Olympic disciplines including swimming, athletics, boxing, gymnastics, karate, diving, squash, volleyball, badminton, speed skating, basketball, softball, yoga, and triathlon across six facilities (Alcalde, Ávila Camacho, López Mateos, Metropolitano, Paradero, and Revolución) in the Guadalajara Metropolitan Zone, plus two internationally certified 8-lane athletics tracks (CODE Revolución and Parque Luis Quintanar) that are free for public use via an online booking portal.

The core product portfolio comprises Escuelas Deportivas (sports schools with certified instructors), community programs (Programa RETO for healthy habits, Serial Jalisco Corre for mass running events, and Programa Brilla for child protection in sport), and digital services including an online registration portal (r.codejalisco.gob.mx), a QR-code based online payment system, and a dedicated athletics track booking platform. Customer segments span children aged 3-15 in early stimulation and multi-sport courses, general adult recreational athletes, para-athletes with adapted sports pathways, and elite competitors preparing for national and international events including the Olimpiada Nacional, Paralimpiada Nacional, Pan American Junior Games, and World Championships.

Revenue is generated through a hybrid model combining monthly subscription fees for sports training (varying by discipline, schedule, and frequency), one-time registration, annual credential and mandatory medical insurance fees, and primarily through direct appropriations from the Jalisco state government. Pricing is accessible, with monthly sports school fees ranging from approximately $230 MXN to $940 MXN depending on discipline and frequency. Distribution is direct-to-consumer through the polideportivo network and self-serve online portals; no third-party commercial resale channels are used. Management is led by Director General Fernando Ortega Ramos, with competitive sports direction shared across Carlos González and Gloria Sánchez Alcántar per public disclosures.

Name

CODE Paradero

Legal name

Consejo Estatal para el Fomento Deportivo (CODE Jalisco)

Website

https://codejalisco.gob.mx

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

CODE Paradero is a state-government sports facility in Jalisco, Mexico, operated by CODE Jalisco (founded 1989), delivering 20+ Olympic sports disciplines across six polideportivos for children, adults, para-athletes, and elite competitors.

Ownership category

akta.pro rank

Product category

Sports Training & Community Recreation Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

akta.pro secondary industries

Athletics Events, Game Operations & Ticketing (EDALAIAK), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Sports training programs
• Athletic development services
• Olympic sports disciplines
• Community sports facilities
• Para-athletics programs

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sports School Fees: Monthly fees for sports training programs at the 6 polideportivos, varying by discipline, schedule, category, and facility. Payments due between 1st-8th of each month.
2. Registration and Administrative Fees: One-time registration fees, annual credentials with QR codes for online payment, and mandatory medical insurance fees.
3. Public Government Funding: Government funding from the State of Jalisco for sports development, infrastructure, and athlete incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CODE Paradero operates Escuelas Deportivas (sports schools) across 20+ Olympic disciplines at six government-run polideportivos in the Guadalajara Metropolitan Area, providing structured training for children, youth, adults, seniors, and para-athletes. It complements these schools with complementary programs such as RETO (health/conditioning), Serial Jalisco Corre (running circuit), and Brilla (child-protection), and supports users through online enrollment, online payment, and athletics-track booking portals.

Product overview

CODE Paradero (part of CODE Jalisco) is a public sports organization operating under the Jalisco State Education Secretariat, founded in 1989. The organization offers a unified portfolio of sports programs and services centered around its 6 polideportivos (sports facilities), with the primary offerings being: (1) Schools Deportivas (Sports Schools) - over 20 Olympic disciplines with certified instructors; (2) programs including RETO (health/fitness), Jalisco Corre (running events), and Brilla (youth protection); (3) digital services including an online registration portal, athletic track booking system, and online payment via QR codes. The core value proposition is providing accessible sports development from grassroots to high-performance levels across the Guadalajara Metropolitan Zone.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 481 gold medals in 2025 National Olympiad CONADE, breaking previous record
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Charros de JaliscominorStrategic or Co-development Partner · 22 October 2025Strategic alliance where Charros de Jalisco sponsors 35 baseball academies across Jalisco, providing equipment and uniforms. Total of 290 academies exist throughout the state.
• CONADE (Comisión Nacional de Cultura Física y Deporte)coreStrategic or Co-development Partner · 3 October 2025Collaboration agreement between Jalisco State Government and CONADE for Grand Prix Judo Guadalajara 2025 and long-term sports coordination. Includes implementation of federal 'Ponte Pila' program for community sports activation.
• Federación Mexicana de JudocoreStrategic or Co-development Partner · 1 October 2025Collaboration for Grand Prix Judo Guadalajara 2025, part of the World Judo Tour. President Lilian Estrada Bautista participated in event presentation.
• LUX Fight LeagueminorStrategic or Co-development Partner · 26 September 2025Partnership hosting LUX 055 MMA event at CDAM (Complejo Deportivo de Artes Marciales) in Guadalajara. Major international martial arts event bringing elite competition to Jalisco facilities.
• ACES América / ACES EuropacoreStrategic or Co-development Partner · 19 September 2025International partnership for the American Week of Sport (Semana Americana del Deporte), organized in collaboration with COMUDE Zapopan. Supported by UNESCO, OAS, CID, and Cade international organizations. 64 cities from 13 countries participated.
• Liga Nacional de Baloncesto Profesional (LNBP) and Grupo ValueminorGTM or Marketing Partner · 31 August 2025Recognition partnership awarding two automobiles to outstanding athletes and coaches from Jalisco's National Olympiad team. Claudia Julieta García (weightlifting) and Sheila Pérez (para swimming coach) received vehicles.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UK Sport: Public body funding elite athlete preparation in the UK. Comparable as a public-sector funder and operator of high-performance pathways, though it primarily funds national governing bodies rather than running its own training schools.
• INSEP (Institut National du Sport, de l'Expertise et de la Performance): French national elite-sport training center combining residential training, multi-discipline coaching, and competition support. Directly comparable as a publicly funded multi-sport high-performance institution.
• Australian Institute of Sport (AIS): Government-funded high-performance sports institute operating centralized facilities and athlete pathways. Comparable mandate (public-sector athlete development from grassroots to elite), though at a national rather than state level and at materially larger scale.
• CONADE (Comisión Nacional de Cultura Física y Deporte): Federal Mexican sports commission that oversees national competition frameworks (including the Olimpiada Nacional) and channel funds to state bodies like CODE Jalisco. Operates one tier above, providing both a governance overlay and a funding source relationship.

Emerging players

• Aspire Academy: Qatar-funded multi-sport academy offering world-class facilities and coaching for elite athletes. Comparable in discipline breadth and facility quality, though with a private/state-of-Qatar hybrid governance model.
• IMG Academy: Private U.S.-based multi-sport academy combining elite coaching, boarding, and college placement. Comparable in multi-sport breadth and athlete development outcomes, but operates on a commercial subscription model rather than government funding.

Regional players

• Sports Authority of India (SAI): Indian national body operating sports training centers and academies across the country. Comparable as a large public-sector sports development operator with broad discipline coverage, though it operates at national scale with a different governance structure.
• INDEP (Instituto Nacional de las Personas con Discapacidad – adapted sports programs): Adapted/para-sport development bodies at the federal level. CODE Jalisco's Paralympic dominance (20 consecutive titles) makes federal para-sport agencies the most directly comparable functional peers in this segment.
• Singapore Sport (Sport Singapore / Singapore Sports School): Government-backed Singaporean sport development ecosystem including the Singapore Sports School. Comparable public-sector model with sport-school infrastructure and government underwriting, but in a different geography.

Direct peers

• INDE Nuevo León (Instituto Estatal de Cultura Física y Deporte): State-level public sports institute for Nuevo León operating sports schools, facilities, and competitive programs analogous to CODE Jalisco. Directly comparable in mandate (state-level amateur sport development), funding model (state government), and customer base (citizen athletes).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/code-paradero

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CODE Paradero