Charros de Jalisco

What Charros de Jalisco does

Charros de Jalisco is a privately held professional baseball franchise headquartered in Zapopan, Jalisco, Mexico, that operates professional teams competing in both the Liga Mexicana del Pacífico (LMP, winter) and, since the 2024 acquisition of Mariachis de Guadalajara, the Liga Mexicana de Béisbol (LMB, summer). The franchise traces its origins to 1946, was dormant for decades, and was revived in 2014 under the ownership of the González Íñigo family, with José Luis González Íñigo serving as president since October 2021. Home games are played at Estadio Panamericano, a 16,500-seat venue; the organization also operates a women's softball franchise (Charros Femenil) that won the Liga Mexicana de Softbol title in 2024 and has been selected to host the Serie del Caribe in 2026.

The franchise generates revenue across five core streams: ticket sales (season and single-game), in-venue concessions, branded merchandise, advertising and sponsorship packages, and premium hospitality including suites. The club also derives ancillary revenue from community programs and event hosting. Operational scale is moderate, with 51–100 employees, consistent with a mid-sized Mexican professional sports operation.

Strategically, Charros has positioned itself as a year-round baseball and softball platform anchored in Jalisco, leveraging dual-league scheduling to fill the historical content gap that single-league Mexican clubs face, and using international events such as Serie del Caribe 2026 to elevate brand visibility and sponsorship monetization. Ownership remains concentrated in the founding family, with no disclosed external institutional investors.

Name

Charros de Jalisco

Legal name

Operadora de Charros & Sport, S.A. de C.V.

Website

https://charrosjalisco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Charros de Jalisco is a privately owned professional baseball franchise in Zapopan, Mexico, competing in the Liga Mexicana del Pacífico and, since 2024, the Liga Mexicana de Béisbol, operating Estadio Panamericano (16,500 capacity), a women's softball team (Charros Femenil), and hosting the 2026 Serie del Caribe.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Professional baseball team
• Sports entertainment
• Stadium operations
• Team merchandise
• Live event management

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from game attendance tickets sold through boletomovil.com and at the stadium box office. The team hosts approximately 8 seasons of home games annually across LMP and LMB competitions.
2. Stadium Concessions: Food and beverage sales through 37 concessions and 5 restaurants within the stadium complex.
3. Premium Seating and Suites: Revenue from 30 fully equipped suites and premium seating areas for corporate clients and premium fans.
4. Official Merchandise Store: Sales of team merchandise including textiles, sports articles, and souvenirs through the official online and physical store.
5. Advertising and Sponsorships: Stadium advertising placements across 67 screens and media rights. The team has established relationships with brands through league sponsorships and on-site activation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Charros de Jalisco is a professional baseball franchise that fields competitive teams in Mexico's two major baseball leagues, the Liga Mexicana del Pacífico (LMP, winter) and the Liga Mexicana de Béisbol (LMB, summer), playing home games at the 16,500-seat Estadio Panamericano in Zapopan, Jalisco. The organization sells game tickets, official merchandise, premium suites, and stadium concessions, and provides advertising and sponsorship activation opportunities for corporate partners.

Product overview

Charros de Jalisco operates as a professional baseball organization offering a comprehensive sports entertainment experience. The core product is the professional baseball team competing in both the Liga Mexicana del Pacífico and Liga Mexicana de Béisbol. Supporting infrastructure includes the Estadio Panamericano, a 16,500-seat certified stadium with premium amenities including suites, restaurants, and modern technology. Revenue streams include ticket sales through Boleto Móvil, official merchandise through the Tienda Oficial, and corporate hospitality services. The organization also operates a social responsibility program (Labor Social) supporting community causes. The digital presence through charrosjalisco.com functions as the primary platform for tickets, merchandise, news, schedules, statistics, and team information.

Differentiator

Problem solved

Functional benefit

Products and services

• Charros de Jalisco Baseball Team Professional baseball team competing in the Liga Mexicana del Pacífico (winter) and Liga Mexicana de Béisbol (summer), representing Jalisco, Mexico. Plays home games at Estadio Panamericano and has won multiple LMP championships and the 2026 Serie del Caribe.
• Estadio Panamericano Multi-purpose sports stadium in Zapopan, Jalisco, with 16,500 spectator capacity, 30 premium suites, 37 concessions, 5 restaurants, 67 digital screens, full WiFi, and dedicated press and broadcast facilities. Has hosted international events including the 2017 World Baseball Classic, 2018 and 2026 Caribbean Series, and Premier 12 2019.
• Game Tickets (Boletos)

Quantifiable outcome

• Championship wins: LMP 2018-19, 2021-22, 2024-25, 2025-26 bicampeonato; LMB Zona Norte 2025; Serie del Caribe 2026
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, notable and minor.

• Liga Mexicana de Béisbol (LMB)coreStrategic or Co-development Partner · 1 January 2024Charros de Jalisco returned to the Liga Mexicana de Béisbol in 2024 following the acquisition of the Mariachis de Guadalajara franchise by the González Íñigo family. This strategic move established the organization with presence in both major Mexican baseball leagues.
• Liga Mexicana del Pacífico (LMP)coreStrategic or Co-development Partner · 1 January 2014Charros de Jalisco competes in the Liga Mexicana del Pacífico (winter league) as one of its founding/participating franchises. The partnership began with the team's 2014 return to professional baseball in Jalisco. The LMP is a premier winter baseball circuit featuring teams from western Mexico.
• Liga ARCOcoreStrategic or Co-development PartnerLiga ARCO (also known as Liga Mexicana del Pacífico) sponsors social campaigns including Serie Rosa (breast cancer prevention), Más Valiosos vs. el Bullying, and Un Regalo de Vida. The partnership enables community-focused initiatives alongside league competition.
• TeletónnotableOthersAnnual charitable support recipient. Charros de Jalisco supports Teletón as part of its social responsibility initiatives benefiting children with disabilities.
• Cruz Roja MexicananotableOthersAnnual charitable support recipient. Charros de Jalisco supports Cruz Roja Mexicana as part of its community social responsibility programs.
• DIF JalisconotableOthersAnnual charitable support recipient. Charros de Jalisco supports DIF Jalisco (Sistema para el Desarrollo Integral de la Familia) as part of social programs for families.
• Hospitales Civiles de GuadalajaranotableOthersHealthcare institution supported through Charros de Jalisco's social responsibility initiatives benefiting the local community.
• Apadrina Un TrasplantenotableOthersCharitable organization supporting organ transplant patients. Charros de Jalisco provides annual support as part of its foundation partnerships.
• ONI (Organismo de Nutrición Infantil)notableOthersChild nutrition organization supported through Charros de Jalisco's annual charitable initiatives.
• JuguetrenminorOthersChildren's charity supported through annual toy drives and holiday initiatives.
• Hogar CabañasminorOthersChildren's home and social institution supported through Charros de Jalisco's charitable programs.
• Juntos Por Los DemásminorOthersCivil association supported through annual charitable initiatives.
• Bombardos de ZapopanminorOthersLocal fire department supported through Charros de Jalisco's community outreach programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Algodoneros de Guasave: LMP franchise and fellow winter-league peer; comparable scale, attendance base, and Pacific-region revenue dynamics to Charros de Jalisco.
• Sultanes de Monterrey: LMB franchise defeated by Charros in the 2025 LMB Zona Norte final; analogous large-market Mexican baseball franchise competing for shared sponsorships and national attention.
• Naranjeros de Hermosillo: Long-standing LMP competitor; operates the same dual-league-eligible business model and serves a comparable regional fan base in northwest Mexico.
• Diablos Rojos del México: LMB franchise and Serie del Rey opponent; the largest Mexican baseball franchise by market, providing direct competitive comparison in the summer league Charros entered via the Mariachis de Guadalajara acquisition.
• Yaquis de Obregón: LMP rival and 2018-19 and 2024-25 finals opponent; comparable winter-league franchise with similar stadium-based revenue model and Pacific coast fan base dynamics.
• Águilas de Mexicali: Another core LMP rival founded in the league's modern era; comparable franchise size and Mexico winter-league economics with shared player talent pool.
• Tomateros de Culiacán: Direct LMP rival defeated by Charros in both the 2021-22 and 2024-25 LMP finals; operates in the same Liga Mexicana del Pacífico with comparable revenue model (tickets, suites, merchandise, sponsorships) at Estadio Tomateros.
• Venados de Mazatlán: LMP franchise sharing the Pacific coastal market with Charros; comparable in league standing, ticket scale, and Pacific coast sponsorship dynamics.

Emerging players

• Leones de Yucatán: LMB franchise with strong brand and modern stadium economics; useful comparator for franchise valuation and premium hospitality monetization in regional Mexican markets.
• Mariachis de Guadalajara (acquired): Acquired in 2024 by the González Íñigo family to power Charros' LMB re-entry; structurally integrated as the LMB vehicle for the same ownership group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/charrosbeisbol
• YouTubeyoutube.com/channel/UCjI2GHRvaLtyu1AGIZNno0w
• Facebookfacebook.com/share/15nVfhqDNz/?mibextid=JRoKGi
• Instagraminstagram.com/charrosbeisbol?igsh=MXJyODNnOGd6Y2Z0Mw==
• TikToktiktok.com/@charrosbeisbol?_t=ZM-8s8SupMK06o&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charros de Jalisco