Codisman

What Codisman does

Codisman is a private Chevrolet authorized dealership group operating two retail showrooms (Loja Rogaciano Leite and Loja Washington Soares) in Fortaleza, Ceará, Brazil. The business is legally held under GNC AUTOMOTORES LTDA, part of the Grupo New Chase dealership network with corporate headquarters in Salvador, Bahia, and employs between 51 and 100 people. Codisman sells the full Chevrolet lineup including passenger cars (Onix, Onix Plus), SUVs/crossovers (Sonic, Spin, Tracker, Equinox, Trailblazer), pickups (Montana, Silverado, S10), and electric vehicles (Captiva EV, Spark EUV, Equinox EV, Blazer EV RS), spanning 2025-2027 model years.

The company's core operations span new and certified pre-owned vehicle sales, factory-direct Vendas Diretas programs targeting seven specialized buyer segments (PcD, CNPJ, rural producers, taxi drivers, fleet operators, driving schools, rental companies), and after-sales services including maintenance, genuine GM parts, accessories, recall servicing, armored vehicle conversions, and OnStar connected services. Codisman generates revenue across six streams: new vehicle sales, used vehicle sales, automotive service and parts, financing commissions (Banco GMAC / Chevrolet Financial Services), consórcio (rotating savings plan) referrals, and insurance brokerage through its subsidiary Codisman Corretora.

Codisman does not develop proprietary technology and operates on a multi-channel go-to-market combining physical showrooms, WhatsApp direct contact (+55 85 99168-8856), Instagram (@codismanchevrolet), Facebook, and a Chevrolet-branded website. Customer acquisition is largely walk-in and inbound through brand-driven demand, supplemented by the Vendas Diretas department for business and government-eligible segments. The dealership participates in the federal Move Brasil financing program (2025) targeting app-based drivers, and is positioned within Chevrolet's national network of more than 590 dealer points providing nationwide service backup for fleet customers.

Name

Codisman

Legal name

GNC AUTOMOTORES LTDA

Website

https://codisman.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Codisman is a private Chevrolet authorized dealership in Fortaleza, Brazil, operating two showrooms under GNC AUTOMOTORES LTDA / Grupo New Chase, selling new and used vehicles, EVs, financing, insurance, parts, and service to consumer, fleet, and direct-sales segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador, Bahia

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales (New Vehicles): Primary revenue stream from selling new Chevrolet vehicles including cars, SUVs, crossovers, pickups, and electric vehicles. Sales conducted through direct showroom purchases and the Vendas Diretas factory-direct program.
2. Vehicle Sales (Used/Seminovos): Revenue from selling pre-owned and certified pre-owned (CPO) Chevrolet vehicles.
3. Automotive Services and Maintenance: Revenue generated from vehicle maintenance, repair services, scheduled inspections, and recall services using genuine GM parts.
4. Parts and Accessories Sales: Sales of genuine GM parts and original Chevrolet automotive accessories.
5. Financing Facilitation: Commission revenue from facilitating vehicle financing through Chevrolet Financial Services (Banco GMAC), financing partnerships, and consórcio (collective savings plan) programs.
6. Insurance Services: Revenue from insurance products offered through Codisman Corretora, the company's insurance brokerage subsidiary.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Codisman is an authorized Chevrolet dealership in Fortaleza, Brazil, operating as part of GNC AUTOMOTORES LTDA (Grupo New Chase). The company sells new and certified pre-owned Chevrolet vehicles, facilitates financing, insurance, and consórcio (group savings) plans, and provides maintenance, repair, and parts services using genuine GM components. It also runs the Vendas Diretas direct-sales program targeting eligible segments such as individuals, businesses (CNPJ), fleet operators, taxi drivers, rural producers, driving schools, rental companies, and people with disabilities (PcD).

Product overview

Codisman is a Chevrolet authorized dealership in Fortaleza, Brazil, operating as part of the GNC AUTOMOTORES LTDA / Grupo NewChase network. The dealership offers a comprehensive portfolio of Chevrolet vehicles including passenger cars (Onix, Onix Plus), SUVs/crossovers (Sonic, Spin, Tracker, Equinox, Trailblazer), pickups (Montana, Silverado, S10), and electric vehicles (Captiva EV, Spark EUV, Equinox EV, Blazer EV RS). Beyond vehicle sales, Codisman provides financial services including financing, insurance, and consórcio through Chevrolet Financial Services; maintenance and repair using genuine GM parts; OnStar connected services; and specialized Vendas Diretas (direct sales) programs targeting diverse customer segments including PcD (people with disabilities), companies (CNPJ), rural producers, taxi drivers, fleet operators, driving schools, and rental companies. The dealership participates in the federal Move Brasil program facilitating electric vehicle adoption among app-based drivers. Codisman operates multiple locations in Fortaleza including Rogaciano Leite and Washington Soares stores.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicle Sales

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• Chevrolet / General Motors do Brasil (GMB)coreChannel Partner/ Reseller/ DistributorCodisman is an authorized Chevrolet dealership operating as a channel partner and authorized reseller for General Motors do Brasil. The company purchases vehicles directly from GMB through the Vendas Diretas program and resells them to end customers. Codisman provides sales, service, and parts support for the Chevrolet brand in the Fortaleza market.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Movida: Movida is one of Brazil's largest car rental and used-car retail operators, also purchasing new vehicles from OEMs at scale. Comparable to Codisman in that it is a downstream automotive retail/operator, but operating under a fleet-leasing rather than franchise-dealer model.
• Localiza: Localiza is Brazil's largest car rental and fleet management company, operating a massive vehicle fleet that purchases directly from OEMs. It is a major direct buyer of new vehicles and a competitor to Codisma's Locadora (rental company) sales program, plus operates Localiza Seminovos as a used-car retail channel competing with Codisma's Seminovos offering.

Others

• AutoAvaliar: AutoAvaliar is a Brazilian vehicle inspection and appraisal platform widely used by dealers (including Codisman peers) to price used vehicle trade-ins. It is a key B2B supplier in the dealer used-car workflow rather than a competitor, but indicative of the broader Brazilian dealer-services ecosystem.
• Grupo NewChase (GNC): Grupo NewChase / GNC AUTOMOTORES LTDA is the parent entity that operates Codisman and other dealership brands including Grande Bahia. Not a competitor per se, but the parent group — relevant for understanding Codisman's group-level positioning, capital access, and inter-store dynamics.

Direct peers

• Carbel: Carbel is a major Chevrolet authorized dealer group in Brazil (notably Rio de Janeiro and Minas Gerais). Operates the same authorized-Chevrolet franchise model with new vehicle sales, certified pre-owned, financing via Banco GMAC, parts, and service — making it the closest structural comparable to Codisman within the same OEM ecosystem.
• Caoa Chery dealerships (multi-brand Toyota/Honda dealers in Fortaleza region): Toyota, Honda, and other OEM authorized dealers operating in the same Fortaleza metro compete with Codisman for the same pool of new-vehicle buyers under the same franchise-dealer business model. They represent the direct same-model competitors Codisman faces for each consumer and corporate vehicle sale.
• Grupo Caoa: Grupo Caoa is one of Brazil's largest multi-brand automotive dealer groups, operating franchises for Chery, Hyundai, Subaru, and others. Same franchise-dealer economic model as Codisman — new vehicle retail, financing, service, parts — but diversified across OEMs, providing a useful scale and multi-brand benchmark.

Emerging players

• OLX Brasil: OLX Brasil is a leading online classifieds marketplace with a large vehicles category. It is an indirect competitor to traditional dealers like Codisman by enabling peer-to-peer and small-dealer vehicle sales without franchise overhead, contributing to overall pricing transparency in the market.
• Webmotors: Webmotors is Brazil's largest online automotive marketplace (owned by Santander), connecting buyers and sellers of new and used vehicles. Not a dealer itself, but competes for Codisman's lead flow and increasingly enables direct-to-consumer vehicle transactions that bypass traditional franchise dealers.
• Movimento Car: Movimento Car is a Brazilian digital platform specializing in used car sales connecting private sellers and dealerships to buyers. Competes for the Seminovos (used vehicle) demand that is part of Codisman's revenue mix, illustrating the digital shift in Brazilian automotive retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/codismanfortaleza
• Instagraminstagram.com/codismanchevrolet
• LinkedInlinkedin.com/company/codisman

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codisman