Codisman
Codisman is a private Chevrolet authorized dealership in Fortaleza, Brazil, operating two showrooms under GNC AUTOMOTORES LTDA / Grupo New Chase, selling new and used vehicles, EVs, financing, insurance, parts, and service to consumer, fleet, and direct-sales segments.
- Company typePrivate
- Founded-
- HeadquartersSalvador, Bahia, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Codisman does
Codisman is a private Chevrolet authorized dealership group operating two retail showrooms (Loja Rogaciano Leite and Loja Washington Soares) in Fortaleza, Ceará, Brazil. The business is legally held under GNC AUTOMOTORES LTDA, part of the Grupo New Chase dealership network with corporate headquarters in Salvador, Bahia, and employs between 51 and 100 people. Codisman sells the full Chevrolet lineup including passenger cars (Onix, Onix Plus), SUVs/crossovers (Sonic, Spin, Tracker, Equinox, Trailblazer), pickups (Montana, Silverado, S10), and electric vehicles (Captiva EV, Spark EUV, Equinox EV, Blazer EV RS), spanning 2025-2027 model years.
The company's core operations span new and certified pre-owned vehicle sales, factory-direct Vendas Diretas programs targeting seven specialized buyer segments (PcD, CNPJ, rural producers, taxi drivers, fleet operators, driving schools, rental companies), and after-sales services including maintenance, genuine GM parts, accessories, recall servicing, armored vehicle conversions, and OnStar connected services. Codisman generates revenue across six streams: new vehicle sales, used vehicle sales, automotive service and parts, financing commissions (Banco GMAC / Chevrolet Financial Services), consórcio (rotating savings plan) referrals, and insurance brokerage through its subsidiary Codisman Corretora.
Codisman does not develop proprietary technology and operates on a multi-channel go-to-market combining physical showrooms, WhatsApp direct contact (+55 85 99168-8856), Instagram (@codismanchevrolet), Facebook, and a Chevrolet-branded website. Customer acquisition is largely walk-in and inbound through brand-driven demand, supplemented by the Vendas Diretas department for business and government-eligible segments. The dealership participates in the federal Move Brasil financing program (2025) targeting app-based drivers, and is positioned within Chevrolet's national network of more than 590 dealer points providing nationwide service backup for fleet customers.
Codisman firmographics
Firmographics- Name
- Codisman
- Legal name
- GNC AUTOMOTORES LTDA
- Website
- https://codisman.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Codisman is a private Chevrolet authorized dealership in Fortaleza, Brazil, operating two showrooms under GNC AUTOMOTORES LTDA / Grupo New Chase, selling new and used vehicles, EVs, financing, insurance, parts, and service to consumer, fleet, and direct-sales segments.
- Ownership category
- akta.pro rank
Where Codisman is headquartered
LocationHeadquarters
- HQ city
- Salvador, Bahia
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Codisman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Vehicle Sales (New Vehicles): Primary revenue stream from selling new Chevrolet vehicles including cars, SUVs, crossovers, pickups, and electric vehicles. Sales conducted through direct showroom purchases and the Vendas Diretas factory-direct program.
- Vehicle Sales (Used/Seminovos): Revenue from selling pre-owned and certified pre-owned (CPO) Chevrolet vehicles.
- Automotive Services and Maintenance: Revenue generated from vehicle maintenance, repair services, scheduled inspections, and recall services using genuine GM parts.
- Parts and Accessories Sales: Sales of genuine GM parts and original Chevrolet automotive accessories.
- Financing Facilitation: Commission revenue from facilitating vehicle financing through Chevrolet Financial Services (Banco GMAC), financing partnerships, and consórcio (collective savings plan) programs.
- Insurance Services: Revenue from insurance products offered through Codisman Corretora, the company's insurance brokerage subsidiary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicle retail pricing |
| One time/ perpetual license | Pay-as-you-go | PcD (People with Disabilities) pricing with tax exemptions |
| Subscription | Monthly | Move Brasil government program financing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Codisman product offering
Product offeringCore offering
Codisman is an authorized Chevrolet dealership in Fortaleza, Brazil, operating as part of GNC AUTOMOTORES LTDA (Grupo New Chase). The company sells new and certified pre-owned Chevrolet vehicles, facilitates financing, insurance, and consórcio (group savings) plans, and provides maintenance, repair, and parts services using genuine GM components. It also runs the Vendas Diretas direct-sales program targeting eligible segments such as individuals, businesses (CNPJ), fleet operators, taxi drivers, rural producers, driving schools, rental companies, and people with disabilities (PcD).
Product overview
Codisman is a Chevrolet authorized dealership in Fortaleza, Brazil, operating as part of the GNC AUTOMOTORES LTDA / Grupo NewChase network. The dealership offers a comprehensive portfolio of Chevrolet vehicles including passenger cars (Onix, Onix Plus), SUVs/crossovers (Sonic, Spin, Tracker, Equinox, Trailblazer), pickups (Montana, Silverado, S10), and electric vehicles (Captiva EV, Spark EUV, Equinox EV, Blazer EV RS). Beyond vehicle sales, Codisman provides financial services including financing, insurance, and consórcio through Chevrolet Financial Services; maintenance and repair using genuine GM parts; OnStar connected services; and specialized Vendas Diretas (direct sales) programs targeting diverse customer segments including PcD (people with disabilities), companies (CNPJ), rural producers, taxi drivers, fleet operators, driving schools, and rental companies. The dealership participates in the federal Move Brasil program facilitating electric vehicle adoption among app-based drivers. Codisman operates multiple locations in Fortaleza including Rogaciano Leite and Washington Soares stores.
Differentiator
Problem solved
Functional benefit
Products and services
- New Chevrolet Vehicle Sales
Companies that use Codisman
Customer profileSegments8 records
Ideal customer profiles8 records
Codisman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Codisman partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chevrolet / General Motors do Brasil (GMB)coreCodisman is an authorized Chevrolet dealership operating as a channel partner and authorized reseller for General Motors do Brasil. The company purchases vehicles directly from GMB through the Vendas Diretas program and resells them to end customers. Codisman provides sales, service, and parts support for the Chevrolet brand in the Fortaleza market.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Codisman competitors and assessment
Company assessmentBroad incumbents
- Movida: Movida is one of Brazil's largest car rental and used-car retail operators, also purchasing new vehicles from OEMs at scale. Comparable to Codisman in that it is a downstream automotive retail/operator, but operating under a fleet-leasing rather than franchise-dealer model.
- Localiza: Localiza is Brazil's largest car rental and fleet management company, operating a massive vehicle fleet that purchases directly from OEMs. It is a major direct buyer of new vehicles and a competitor to Codisma's Locadora (rental company) sales program, plus operates Localiza Seminovos as a used-car retail channel competing with Codisma's Seminovos offering.
Others
- AutoAvaliar: AutoAvaliar is a Brazilian vehicle inspection and appraisal platform widely used by dealers (including Codisman peers) to price used vehicle trade-ins. It is a key B2B supplier in the dealer used-car workflow rather than a competitor, but indicative of the broader Brazilian dealer-services ecosystem.
- Grupo NewChase (GNC): Grupo NewChase / GNC AUTOMOTORES LTDA is the parent entity that operates Codisman and other dealership brands including Grande Bahia. Not a competitor per se, but the parent group — relevant for understanding Codisman's group-level positioning, capital access, and inter-store dynamics.
Direct peers
- Carbel: Carbel is a major Chevrolet authorized dealer group in Brazil (notably Rio de Janeiro and Minas Gerais). Operates the same authorized-Chevrolet franchise model with new vehicle sales, certified pre-owned, financing via Banco GMAC, parts, and service — making it the closest structural comparable to Codisman within the same OEM ecosystem.
- Caoa Chery dealerships (multi-brand Toyota/Honda dealers in Fortaleza region): Toyota, Honda, and other OEM authorized dealers operating in the same Fortaleza metro compete with Codisman for the same pool of new-vehicle buyers under the same franchise-dealer business model. They represent the direct same-model competitors Codisman faces for each consumer and corporate vehicle sale.
- Grupo Caoa: Grupo Caoa is one of Brazil's largest multi-brand automotive dealer groups, operating franchises for Chery, Hyundai, Subaru, and others. Same franchise-dealer economic model as Codisman — new vehicle retail, financing, service, parts — but diversified across OEMs, providing a useful scale and multi-brand benchmark.
Emerging players
- OLX Brasil: OLX Brasil is a leading online classifieds marketplace with a large vehicles category. It is an indirect competitor to traditional dealers like Codisman by enabling peer-to-peer and small-dealer vehicle sales without franchise overhead, contributing to overall pricing transparency in the market.
- Webmotors: Webmotors is Brazil's largest online automotive marketplace (owned by Santander), connecting buyers and sellers of new and used vehicles. Not a dealer itself, but competes for Codisman's lead flow and increasingly enables direct-to-consumer vehicle transactions that bypass traditional franchise dealers.
- Movimento Car: Movimento Car is a Brazilian digital platform specializing in used car sales connecting private sellers and dealerships to buyers. Competes for the Seminovos (used vehicle) demand that is part of Codisman's revenue mix, illustrating the digital shift in Brazilian automotive retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Codisman social profiles
Digital presenceCodisman compliance and trust
Trust signalCompliance1 record
Codisman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codisman leadership team
Management profileNumber of profiles
Codisman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codisman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codisman
What does Codisman do?
Codisman is an authorized Chevrolet dealership in Fortaleza, Brazil, operating as part of GNC AUTOMOTORES LTDA (Grupo New Chase). The company sells new and certified pre-owned Chevrolet vehicles, facilitates financing, insurance, and consórcio (group savings) plans, and provides maintenance, repair, and parts services using genuine GM components. It also runs the Vendas Diretas direct-sales program targeting eligible segments such as individuals, businesses (CNPJ), fleet operators, taxi drivers, rural producers, driving schools, rental companies, and people with disabilities (PcD).
Is Codisman a public or private company?
Codisman is a private company. It is classified as unknown and is currently operating.
When was Codisman founded?
Codisman was founded in -1. It employs 51 to 100 people.
Where is Codisman based?
Codisman is headquartered in Salvador, Bahia, Brazil, in the Latin America region.
How does Codisman make money?
Six revenue lines are on record. Vehicle Sales (New Vehicles) is the primary driver. The others are vehicle Sales (Used/Seminovos), automotive Services and Maintenance, parts and Accessories Sales, financing Facilitation and insurance Services.
Who are Codisman's main competitors?
Broad incumbents on record are Movida and Localiza. Others are AutoAvaliar and Grupo NewChase (GNC). Direct peers are Carbel, Caoa Chery dealerships (multi-brand Toyota/Honda dealers in Fortaleza region) and Grupo Caoa. Emerging players are OLX Brasil, Webmotors and Movimento Car.
Does Codisman have an API?
No public API is recorded for Codisman.