Coffe Shop

What Coffe Shop does

Coffee Plus (legal entity «Կոֆի Պլյուս» ՍՊ Ընկերություն / KOFI PLUS LLC) is an Armenian online coffee e-commerce platform that retails a multi-category assortment including whole bean, ground, espresso, capsule/pod, instant, and Eastern-style coffees, together with brewing equipment (French Press, Moka Pot, Pour Over, AeroPress, Vacuum Siphon/Gabet, percolators, drip machines) and accessories. The platform is built on a standard SSL-secured e-commerce stack with customer account management, wishlists, and blog content covering coffee origins, brewing methods, taste profiles, and recipes. Domestic-only fulfillment is supported via HayPost (regional, ~5 business days) and YandexGo (Yerevan city, 1–2 business days), with payments processed through Armenian providers ARCA, IDRAM, and TELCELL, and pricing denominated in Armenian Dram under a one-time unit-purchase model with no disclosed subscription or contract structure.

The business operates a dual-brand go-to-market: the coffeeplus.am storefront serves individual Armenian consumers (primary segment), while the sister CoffeeService.am sub-brand, launched in September 2023, targets B2B customers with complete coffee solutions for business environments. The catalog includes licensed multi-national brands — McDonald's McCafé (Breakfast Blend, Premium Roast, Colombian) and Nestle's Folgers — alongside proprietary categories. The operator is structured as a US parent (SARGAS TRADING Company, Glendale, CA) controlling the website and brand assets, with KOFI PLUS LLC in Yerevan handling Armenian e-commerce operations and FORMAT CONSULTING Company managing technical maintenance. Geographic reach is restricted to Armenia; no external investors, venture capital, or private equity backing are disclosed, and the company has not provided revenue, ARR, or headcount figures specific to the Armenian operating entity.

Coffee Plus markets through organic content channels (blog, email newsletter) and an extensive social media footprint (Facebook, Instagram, X, LinkedIn, Pinterest, VKontakte, Telegram, WhatsApp), with promotional events including annual Black Friday 50% discounts and participation in the Coffee, Tea and Chocolate Festival in Armenia. There is no disclosed AI/ML capability, no API or SDK integrations beyond payment and logistics, and no certifications or regulatory actions on record.

Name

Coffe Shop

Legal name

«ԿՈՖԻ ՊԼՅՈՒՍ» ՍՊ Ընկերություն (KOFI PLUS LLC)

Website

https://coffeeplus.am

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Coffee Plus (KOFI PLUS LLC) is an Armenian e-commerce platform retailing multi-category coffee, brewing equipment, and accessories to individual consumers domestically, with a sister B2B sub-brand (CoffeeService.am) and licensed McCafé and Folgers brand partnerships.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Other Specialty Food Retailers (44529)

akta.pro industry

PRIMARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYCRACADAC

Coffee, Espresso & Tea Appliances Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

Keywords

• Coffee e-commerce
• Specialty coffee retail
• Coffee brewing equipment
• Online coffee store
• Coffee accessories retail

Headquarters

HQ city

Glendale, California

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Coffee Product Sales: E-commerce retail of coffee products including whole bean, ground, espresso, pods, Eastern coffee, instant coffee, and coffee accessories and makers. Revenue generated from product sales with pricing in Armenian Dram (AMD).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Coffee Plus operates an online e-commerce storefront (coffeeplus.am) selling a curated assortment of coffee products and brewing equipment to consumers across Armenia. The catalog spans whole bean, ground, espresso, pod/capsule, Eastern-style, and instant coffees, complemented by brewing devices (French Press, Moka Pot, Pour Over, AeroPress, Vacuum Siphon, drip makers) and accessories (cups, filters). It also carries third-party brands such as Folgers and McCafé, and supports a B2B-focused sister brand, CoffeeService, for business coffee solutions.

Product overview

Coffee Plus is an Armenian online coffee e-commerce platform and coffee guide offering a diverse portfolio of coffee products across multiple categories. The core offering includes whole bean coffee, ground coffee, coffee pods/capsules, espresso-specific roasts, instant coffee, and Eastern/coffee drinks. Supporting the product lineup are brewing accessories such as French Press, Moka Pot, Pour Over, AeroPress, Vacuum Siphon, and Drip Coffee makers, plus coffee cups and paper filters. The company also carries sub-brands including CoffeeService (B2B solutions), Folgers (American brand), and McCafé products, creating a comprehensive ecosystem for both retail consumers and business customers seeking coffee equipment and supplies.

Differentiator

Problem solved

Functional benefit

Brands

• CoffeeService: A brand dedicated to serving the business environment's coffee needs, providing complete coffee solutions for B2B customers

Products and services

• Whole Bean Coffee (Հatikavor Surj) Roasted or unroasted coffee beans sold whole for home grinding by coffee enthusiasts.
• Ground Coffee (Aghatsats Surj) Pre-ground coffee in various roast levels and origins, suited for drip or filter brewing methods.
• Coffee Pods (Parkouchnerov Surj) Single-serve coffee pods designed for K-Cup and compatible single-cup brewing systems.
• Espresso Coffee (Espresso Surj) Coffee roasted and ground specifically for espresso extraction, available as beans or pre-ground.
• Eastern Coffee (Arevelyan Surj) Eastern-style (black) coffee products, a regional coffee tradition sold alongside Western varieties.
• Instant Coffee (Lutsvogh Surj) Freeze-dried or spray-dried instant coffee granules that dissolve in hot water for quick preparation.
• Coffee Brewers (Srchepner) Manual coffee brewing devices including French Press, Moka Pot, Pour Over, AeroPress, Vacuum Siphon, and Drip Coffee makers, sold to home brewers.
• Coffee Accessories (Srchayin Paraganer) Supporting coffee preparation items including coffee cups, mugs, paper filters, and related accessories for home brewing.
• Folgers Coffee Line Folgers coffee products (American brand roasted and packaged in New Orleans, Louisiana) retailed through the Coffee Plus online store.
• McCafé Coffee Line McDonald's McCafé branded coffee products (Breakfast Blend, Premium Roast, Colombian) sold through the Coffee Plus online store.
• CoffeeService B2B Coffee Solutions B2B coffee solutions brand (CoffeeService.am) dedicated to providing complete coffee systems for business environments such as offices and HoReCa.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• CoffeeService.amcoreStrategic or Co-development PartnerSister brand CoffeeService.am provides complete coffee solutions for business environments. Serves the B2B segment with dedicated business coffee services.
• Coffee and Tea Festival ArmeniaminorOthersCoffee Plus participates in the annual Coffee, Tea and Chocolate Festival held in October, presenting at booth 9.
• NestleminorOthersProducts sourced from Nestle brand including Folgers coffee. Folgers is roasted and packaged in New Orleans, Louisiana and is the #1 selling coffee in the USA.
• McDonald's (McCafé)minorOthersSells McCafé branded coffee products including Breakfast Blend, Premium Roast, and Colombian varieties.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stumptown Coffee Roasters: Specialty coffee roaster with DTC e-commerce, brewing education content, and B2B/wholesale services, mirroring Coffee Plus's blend of consumer and CoffeeService.am business sales plus content.
• Driftaway Coffee: Subscription coffee platform with educational content about origins, taste profiles, and brewing — closely parallels Coffee Plus's combination of transactional coffee sales with origin and brewing content marketing.
• Blue Bottle Coffee: DTC coffee brand and online retailer that combines e-commerce, brewing content/education, and equipment sales — overlapping Coffee Plus's content-plus-commerce plus brewing accessories positioning.
• Verve Coffee Roasters: Coffee roaster with online storefront, brewing education content, and equipment sales — directly comparable in combining e-commerce coffee retail with brewing education and accessories.
• Trade Coffee: Online coffee marketplace and subscription retailer offering curated roasts from multiple partner brands — directly comparable to Coffee Plus's model of reselling multiple third-party coffee brands through a single e-commerce storefront.
• Counter Culture Coffee: Specialty coffee roaster and online retailer with strong educational content around brewing methods and origins, sold DTC and to wholesale accounts — directly analogous to Coffee Plus's education-driven retail model.

Broad incumbents

• Nespresso: Global single-serve coffee pod and machine retailer selling directly to consumers online — overlaps with Coffee Plus's pods category and equipment-plus-coffee bundles at much larger scale.
• Keurig Dr Pepper: Large incumbent in single-serve coffee pods, machines, and packaged coffee sold through e-commerce and retail — comparable as a much larger-scale player in the same pod and packaged coffee categories Coffee Plus carries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CoffeePlusArm
• Facebookfacebook.com/CoffeePlus.am
• LinkedInlinkedin.com/company/coffe-plus
• Instagraminstagram.com/CoffeePlus.am
• Pinterestpinterest.com/CoffeePlusArm

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffe Shop