Coffs Coast Advocate

What Coffs Coast Advocate does

The Coffs Coast Advocate is a regional digital news publication serving Coffs Harbour and surrounding Mid North Coast NSW communities including Grafton, Woolgoolga, Nambucca Heads, and Bowraville. It is operated by Nationwide News Pty Ltd, a subsidiary of News Corp Australia, and functions as one masthead within the parent's broader Australian regional and metropolitan network that includes the Daily Telegraph and news.com.au. The publication is headquartered in Sandy Beach, NSW with 1-10 employees, and operates as a digital-first local news outlet covering breaking news, sport, police and courts, business, property, lifestyle, and hyperlocal content such as fuel prices and traffic updates. Content is delivered through coffscoastadvocate.com.au, with digital printed editions available via dpe.coffscoastadvocate.com.au, and distributed cross-network through the Daily Telegraph digital platform, app, and news.com.au. The underlying technology is the WordPress VIP CMS, hosted within News Corp Australia's shared publishing infrastructure.

The business model is a hybrid of digital subscription revenue and display advertising. Individual and group/corporate subscription packages are sold on a monthly cadence through the parent's subscribe infrastructure at dailytelegraph.com.au, while advertising placements are sold through the News Corp Australia advertising network. Supplementary monetization comes from embedded partner integrations, including realestate.com.au for property listings, Buy Search Sell Classifieds, and My Tributes for obituary and funeral notices, alongside cross-promotional content deals with Foxtel, Foxsports, and Kayo Sports. Customer segments are local residents seeking hyperlocal news, sport, and community information that is not covered by metropolitan outlets. There is no proprietary technology, AI capability, or independent management team disclosed at the masthead level — strategic and operational decisions are made within the parent group's regional news structure.

Name

Coffs Coast Advocate

Legal name

Nationwide News Pty Ltd

Website

https://coffscoastadvocate.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Coffs Coast Advocate is a regional digital news publication serving Coffs Harbour and surrounding Mid North Coast NSW communities, operated by Nationwide News Pty Ltd under News Corp Australia. It delivers hyperlocal news, sport, and community content via its website, digital editions, and the broader News Corp network.

Ownership category

akta.pro rank

Product category

Regional Digital News

NAICS

Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro industry

PRIMARYMPAJADAB

Local & Regional Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Local news publishing
• Regional journalism
• Digital news subscriptions
• Classified advertising
• Hyperlocal content

Headquarters

HQ city

Sandy Beach, New South Wales

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Subscriptions: Subscription-based revenue model offering digital access to local news content through subscription packages. Users can subscribe to access daily papers, digital editions, and exclusive content.
2. Digital Advertising: Display advertising revenue through the News Corp Australia advertising network, including targeted advertising placements across the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Coffs Coast Advocate is a digital local news publication that publishes breaking news, regional news, sport, police and courts, property, lifestyle, and hyperlocal content (fuel prices, traffic, court listings) for residents of Coffs Harbour and the surrounding Mid-North Coast of NSW. It sells access through digital subscriptions, monetizes via display and classified advertising, and provides ancillary services including a digital printed edition, tributes/obituaries, and classified listings.

Product overview

Coffs Coast Advocate is a single digital news platform offering local and regional news coverage for the Coffs Harbour area. The publication provides news articles across categories including local news, police and courts, sport, business, health, lifestyle, and real estate. Additional services include digital printed editions, hyperlocal content (fuel prices, traffic updates, court listings), classifieds, and tributes/obituaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffs Coast Advocate News Website
• Digital Printed Edition (e-paper)
• Local Tributes and Obituaries
• Local Classifieds (Buy Search Sell)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Buy Search Sell ClassifiedsminorGTM or Marketing PartnerClassified advertising partner integrated into the platform for local buy/sell/find/announce and promote services in Coffs Harbour.
• realestate.com.auminorGTM or Marketing PartnerReal estate advertising partner providing property listing integration and referrals for the Coffs Harbour property section.
• My TributesminorGTM or Marketing PartnerFuneral and death notices partner providing tribute and obituary services for local Coffs Harbour community.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• The Guardian Australia: Major Australian digital news outlet with a reader-funded subscription model, competing for national and regional digital news subscribers across Australia.
• ABC News (Australian Broadcasting Corporation): Australia's national public broadcaster providing free local and regional news coverage across the country, including Coffs Harbour, competing for the same audience without a paywall.
• Daily Telegraph (Sydney): The metropolitan flagship masthead of News Corp Australia that hosts and cross-promotes the Coffs Coast Advocate content; provides broader news competition but also serves as the distribution backbone for the regional masthead.

Direct peers

• Tweed Daily News: A sister regional digital masthead within the News Corp Australia network serving the Tweed Heads region in Northern NSW. Direct peer operating the same business model and infrastructure under Nationwide News Pty Ltd.
• Port Macquarie News (Mid-North Coast): A regional News Corp Australia masthead serving the neighboring Port Macquarie area on the Mid-North Coast of NSW, with overlapping geographic coverage and audience.
• Grafton newspaper (News Corp regional): News Corp Australia regional masthead serving Grafton, explicitly named in the Coffs Coast Advocate's coverage area, representing direct geographic overlap and competition for the same Mid-North Coast audience.
• The Newcastle News: Another News Corp Australia regional masthead serving Newcastle and the Hunter region. Operates the same digital subscription and advertising model under the Daily Telegraph network.
• Australian Community Media newspapers: Australian Community Media operates hundreds of regional and local newspapers across Australia, competing directly for regional advertising dollars and reader attention in similar markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coffs-coast-advocate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffs Coast Advocate