My Tribute Gift

What My Tribute Gift does

My Tribute Gift Foundation operates an online charitable giving portal that processes memorial donations on behalf of registered charities, serving the funeral home sector as its primary distribution channel. The foundation, a 501(c)(3) public charity in the US and a CRA-registered charitable foundation in Canada, receives donations in trust, issues tax receipts under its own exempt status, and remits funds to donor-designated charities via monthly check or ACH/EFT — disbursing within two weeks of month-end versus the 90-day delays common elsewhere. The platform's architecture consists of three integrated components: a public donation portal, memorial pages embedded directly in funeral home obituary websites, and a charity reporting portal for real-time donor and transaction tracking. Donors can contribute to any of over 1.5 million IRS 501(c)(3) charities in the US or 85,000+ CRA-registered charities in Canada.

The technology stack is built on PCI Level 4-compliant donation forms running over SSL-encrypted infrastructure, with payment processing outsourced to a third-party vendor. An AI-powered recommendation engine analyzes donor personal information and memorial context (including inferred health-related themes) to suggest beneficiary charities that align with the deceased's memory. Integration with third-party funeral management software providers — most notably Frazer Consultant — embeds donation functionality directly into partner funeral home websites, capturing donors at the peak of emotional engagement immediately after viewing an obituary.

The business model is a transaction-fee structure: an 8% fee on each donation covers payment gateway charges, credit card processing, tax receipting, banking fees, reconciliation, and fund fulfillment. Distribution is conducted through a narrow go-to-market focused on B2B partnerships with funeral homes and funeral management software vendors rather than demand-generation marketing, supported by a lean team of 1-10 employees. The customer base is split between two primary segments — funeral homes (channel partners integrating the platform) and registered charities (end recipients of donations) — while individual donors and corporate organizations participate as transactional users of the embedded portal experience.

Name

My Tribute Gift

Legal name

My Tribute Gift Foundation

Website

https://mytributegift.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

My Tribute Gift Foundation is a 501(c)(3) nonprofit operating an online memorial donation portal embedded in funeral home websites, processing tax-receipted donations from US and Canadian donors to over 1.5 million IRS- and CRA-registered charities via an 8% transaction fee model.

Ownership category

akta.pro rank

Product category

Memorial Donation Processing

NAICS

Grantmaking and Giving Services (8132), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

akta.pro industry

PRIMARYBPAGAKAE

Public Charities & Grantmaking Intermediaries

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAKAF

Donor-Advised Fund (DAF) Sponsors

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYEDALAOAD

Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship)

Education/Student Services & Campus Operations/Alumni Relations, Development & Campus Community Engagement

Keywords

• Online memorial donations
• Funeral home donations
• Charitable giving platform
• Tax receipt services
• Donation processing software

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Transaction Fee (8%): My Tribute Gift Foundation assesses an 8% transaction fee on each donation. This fee covers payment gateway and credit card charges, receipting costs, banking fees, reconciliation, and fulfillment of donation funds with transfer of donor data to the charity including permission status for further contact.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

My Tribute Gift Foundation operates an online charitable giving portal that processes memorial donations made through funeral home websites and obituary pages. The Foundation acts as a 501(c)(3) intermediary that receives donations in trust, issues real-time tax receipts, and disburses funds to donor-designated US 501(c)(3) or Canadian CRA-registered charities. Donors can give to any of over 1.5 million US charities or 85,000+ Canadian charities via credit card, with the Foundation retaining an 8% transaction fee covering payment processing, receipting, banking, reconciliation, and fulfillment.

Product overview

My Tribute Gift operates as a unified online charitable giving portal for the funeral home sector. The platform consists of three integrated components: the My Tribute Gift Online Donation Portal (core platform), Memorial Pages embedded in funeral home websites for in-context giving, and a Charity Reporting Portal for real-time donation tracking and fund management. The service facilitates credit card donations to over 1.5 million IRS 501(c)(3) charities in the US and 85,000+ CRA-registered charities in Canada, with the Foundation providing tax receipting and monthly fund disbursement via check or ACH/EFT.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Quick monthly payments within two weeks of month-end (vs. typical 90-day withholding periods)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Frazer ConsultantcoreTechnology or IntegrationFrazer Consultant is a funeral management software provider whose partners gain access to My Tribute Gift's charitable memorial donation platform. The partnership enables seamless integration of donation functionality into Frazer Consultant's partner funeral home websites.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Donorbox: Donorbox provides online donation software for nonprofits with recurring giving, embeddable forms, and integrations. While broader than memorial giving, it increasingly overlaps with charities seeking self-serve alternatives to My Tribute Gift's intermediary model.
• Funraise: Funraise is a modern nonprofit fundraising platform offering donation forms, CRM, and peer-to-peer campaigns. It overlaps with My Tribute Gift in serving charities that receive online donations and need real-time reporting and disbursement.
• Givebutter: Givebutter is an all-in-one fundraising platform with donation forms, events, and auctions for nonprofits. It competes for the same donor dollars flowing through charity websites, including in memoriam workflows.

Direct peers

• JustGiving: JustGiving operates a large online giving platform that includes 'in memory' / memorial fundraising pages, processing donations to registered charities. It is a direct peer because it competes for the same memorial-donation use case with credit card processing and tax receipting.
• Tribute Technology: Tribute Technology is a funeral technology provider offering websites, software, and memorial products to funeral homes. It is comparable because it owns the funeral-home channel and could host or compete with embedded donation functionality like My Tribute Gift's.
• Memorial Giving: Memorial Giving is a US-focused online platform that enables memorial donations to charities via funeral home integrations. It is a direct competitor in the funeral-home-channel memorial donation niche.

Regional players

• Legacy.com: Legacy.com hosts the largest network of online obituaries and memorial tributes in North America. While not a donation platform, it sits adjacent as the place where families memorialize loved ones and could embed donation flows similar to My Tribute Gift's model.

Others

• Frazer Consultants: Frazer Consultants is a funeral management software and website provider and My Tribute Gift's core integration partner. It is included as a peer because it controls the distribution channel and could vertically integrate memorial giving, displacing My Tribute Gift.

Broad incumbents

• Network for Good: Network for Good is an established online donation and fundraising platform serving US nonprofits with donor management, event fundraising, and grantmaking tools. It is a broad incumbent in the same charitable giving category.
• Bonterra (Network for Good parent): Bonterra is a larger social good software company offering fundraising, CRM, and case management to nonprofits. It is a broad incumbent whose giving products intersect with the donor-receipt-and-disbursement function My Tribute Gift performs for charities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mytributegift
• LinkedInlinkedin.com/company/my-tribute-gift-foundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Tribute Gift